二维条码阅读器市场规模、份额及成长分析（按产品、应用及地区划分）－产业预测，2026-2033年

预计到 2024 年，二维条码阅读器市场规模将达到 80.1 亿美元，到 2025 年将达到 86.8 亿美元，到 2033 年将达到 164.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 8.3%。

受各行业对高效可靠数据采集需求的不断增长的推动，二维条码阅读器市场正经历显着增长。零售、物流和医疗保健等关键产业正在采用这项技术来增强库存管理和可追溯性。条码阅读器技术的进步，例如更强大的扫描能力和与各种系统的无缝集成，正在拓展其应用范围。此外，对供应链优化的日益重视以及对高阶安全功能的需求，也进一步推动了市场扩张。凭藉持续的技术创新和终端用户产业的拓展，二维条码阅读器市场在竞争激烈的市场环境中，有望保持其成长动能。

二维条码阅读器市场細項分析

二维条码阅读器市场驱动因素

网路购物的日益普及催生了对高效库存管理和订单履行能力的巨大需求。在此背景下，二维条码扫描器已成为不可或缺的工具，它能够快速且准确地撷取数据，进而提升电商企业的营运效率。二维条码扫描器能够实现产品即时追踪并简化工作流程，帮助企业满足客户期望并应对供应链挑战。随着线上零售的持续扩张，对于那些希望优化营运并在数位市场中保持竞争优势的企业而言，依赖二维条码扫描器等先进技术将至关重要。

二维条码阅读器市场的限制因素

二维条码阅读器市场面临的主要挑战之一在于将系统整合到现有基础设施中的复杂性。对于考虑采用这项技术的企业而言，确保与各种软体平台和传统硬体的无缝相容可能是一项挑战。这些整合问题会导致部署时间延长和成本增加，从而使企业对采用二维条码阅读器解决方案犹豫不决。因此，企业必须权衡整合障碍与潜在收益，最终可能会影响该技术在各行业的整体成长和应用。

二维条码阅读器市场趋势

二维条码扫描器市场正经历着向行动扫描解决方案的显着转变，这主要得益于配备高品质相机和直觉扫描应用程式的智慧型手机的广泛普及。这一趋势使得企业和消费者能够有效地利用行动装置进行条码扫描，从而提升了包括行动支付、活动票务和库存管理在内的各种应用的便利性和易用性。向行动解决方案的转变不仅省去了专用硬体的需求，还实现了非接触式交易，改善了用户体验，并推动了零售和物流等众多行业创新应用的涌现。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究分析
• 客户和购买标准分析

全球二维条码阅读器市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 手持式
• 固定的

全球二维条码阅读器市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 仓库管理
• 后勤
• 电子商务与零售
• 工厂自动化

全球二维条码阅读器市场规模（按地区划分）及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Casio Computer Co., Ltd.（Japan）
• Cognex Corp.（US）
• Datalogic SpA（Italy）
• Denso Wave Inc.（Japan）
• General Data Company, Inc.（US）
• Honeywell International, Inc.（US）
• Juniper Systems Inc.（US）
• Keyence Corp.（Japan）
• Marson Technology Co., Ltd.（Taiwan）
• Omron Microscan Systems, Inc.（US）
• Sato Holdings Corp.（Japan）
• Scandit（Switzerland）
• SICK AG（Germany）
• Unitech Electronics Co., Ltd.（Taiwan）
• Wasp Barcode Technologies（US）
• Zebex Industries Inc.（Taiwan）

结论与建议

2D Barcode Reader Market size was valued at USD 8.01 Billion in 2024 and is poised to grow from USD 8.68 Billion in 2025 to USD 16.43 Billion by 2033, growing at a CAGR of 8.3% during the forecast period (2026-2033).

The market for 2D barcode readers is experiencing substantial growth, fueled by the increasing demand for efficient and reliable data capture across various industries. Key sectors such as retail, logistics, and healthcare are adopting this technology for enhanced inventory management and traceability. Advancements in barcode reader technology, characterized by improved scanning capabilities and seamless integration with diverse systems, are broadening its applications. Additionally, a heightened focus on supply chain optimization and the need for advanced security features are further driving market expansion. With ongoing innovations and a growing range of end-user industries, the 2D barcode reader market is well-positioned to maintain its growth trajectory in the competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the 2D Barcode Reader market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

2D Barcode Reader Market Segments Analysis

Global 2D Barcode Reader Market is segmented by Product, Application and region. Based on Product, the market is segmented into Handheld and Fixed. Based on Application, the market is segmented into Warehousing, Logistics, E-commerce & Retail and Factory Automation. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the 2D Barcode Reader Market

The growing trend of online shopping has created a significant demand for effective inventory management and streamlined order processing. In this context, 2D barcode readers emerge as essential tools, offering fast and accurate data capture that enhances the operational efficiency of e-commerce businesses. Their capability to facilitate real-time tracking of products and streamline workflow processes allows companies to better meet customer expectations and manage supply chain challenges. As online retail continues to expand, the reliance on advanced technologies like 2D barcode readers will be crucial for businesses aiming to optimize operations and maintain a competitive edge in the digital marketplace.

Restraints in the 2D Barcode Reader Market

A significant challenge in the 2D barcode reader market arises from the complexities of integrating these systems into existing infrastructures. Ensuring smooth compatibility with diverse software platforms and older hardware can present difficulties for organizations looking to embrace this technology. These integration issues may lead to prolonged implementation timelines and additional costs, which can discourage businesses from adopting 2D barcode reader solutions. As a result, companies may weigh the potential advantages against the obstacles associated with integration, ultimately impacting the overall growth and adoption of this technology in various sectors.

Market Trends of the 2D Barcode Reader Market

The 2D Barcode Reader market is witnessing a significant shift towards mobile-based scanning solutions, driven by the widespread adoption of smartphones equipped with high-quality cameras and intuitive scanning applications. This trend allows businesses and consumers to utilize their mobile devices for effective barcode scanning, offering enhanced convenience and accessibility across various applications such as mobile payments, event ticketing, and inventory management. The transition to mobile solutions not only eliminates the need for dedicated hardware but also paves the way for contactless transactions, thereby improving user experience and fostering innovative applications in retail, logistics, and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global 2D Barcode Reader Market Size by Product & CAGR (2026-2033)

• Market Overview
• Handheld
• Fixed

Global 2D Barcode Reader Market Size by Application & CAGR (2026-2033)

• Market Overview
• Warehousing
• Logistics
• E-commerce & Retail
• Factory Automation

Global 2D Barcode Reader Market Size & CAGR (2026-2033)

• North America (Product, Application)
  • US
  • Canada
• Europe (Product, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Casio Computer Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognex Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datalogic S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Wave Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Data Company, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell International, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juniper Systems Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keyence Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marson Technology Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omron Microscan Systems, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sato Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandit (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICK AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unitech Electronics Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wasp Barcode Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebex Industries Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations