成人湿纸巾市场规模、份额及成长分析（依产品、类型、性别、通路及地区划分）－2026-2033年产业预测

全球成人湿纸巾市场规模预计在 2024 年达到 42.8 亿美元，从 2025 年的 46.1 亿美元成长到 2033 年的 82.8 亿美元，在预测期（2026-2033 年）内复合年增长率为 7.6%。

成人湿纸巾市场正经历显着成长，主要驱动因素包括人口老化带来的健康问题，例如尿失禁和失智症，以及近期全球健康危机后人们卫生意识的提高。这些产品有可重复使用和一次性两种形式，可用作成人沐浴湿巾和更换尿布时的皮肤清洁湿巾等重要功能。添加芦荟和橄榄萃取物等天然成分的产品有助于预防皮肤刺激和皮疹。尿失禁相关性皮肤炎（IAD）和导尿管相关尿道感染（CAUTI）等与老龄化相关的健康挑战日益增多，凸显了对有效卫生产品的需求。因此，随着人们对个人护理和医疗卫生的日益关注，预计成人湿纸巾的需求将进一步增长。

全球成人湿纸巾市场驱动因素

全球成人湿纸巾市场正经历显着成长，这主要得益于人们对卫生用品需求的不断增长，尤其是在清洁用水匮乏的地区。这些产品兼具预防感染和一次性使用的便利性，并已获得消费者的广泛认可。此外，人口老化、都市化加快以及个人卫生支出增加等人口趋势也进一步推动了市场扩张。影响消费者选择的关键因素包括产品价格、便利性、卫生效果、易用性、省时性和美观性，这些因素共同推动了成人湿纸巾在消费者中的普及。

限制全球成人湿纸巾市场的因素

全球成人湿纸巾市场正面临严峻挑战，主要源自于产品召回引发的安全隐患，例如副作用、包装缺陷和标籤错误等问题。细菌污染事件，尤其是对免疫力人群的影响，加剧了消费者的担忧。这些问题会削弱消费者信任，导致销售下滑。特别是，一些品牌因产品中被曝含有危险细菌而遭到消费者强烈抵制，凸显了持续监控产品安全性和有效性的重要性。这种情况表明，成人湿纸巾产业亟需严格的品管措施。

全球成人湿纸巾市场趋势

全球成人湿纸巾市场呈现显着上升趋势，这主要得益于人们对个人卫生和清洁日益增长的关注。健康意识提升以及快节奏生活方式的普及，都推动了对便利卫生解决方案的需求。全球供应链面临的挑战进一步加剧了这一成长，促使製造商寻求在地采购，而这些原材料过去通常依赖海外采购。随着消费者将健康和安全放在首位，成人湿纸巾市场也不断调整以满足多样化的需求，巩固了其在湿纸巾市场中的关键地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

全球成人湿纸巾市场规模（依产品种类及复合年增长率划分）（2026-2033 年）

• 脸部及化妆湿纸巾
• 手部及身体湿纸巾
• 水溶性湿纸巾
• 其他的

全球成人湿纸巾市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 一次性湿纸巾
• 可重复使用的湿纸巾

全球成人湿纸巾市场规模（依性别划分）及复合年增长率（2026-2033 年）

• 男性
• 女士

全球成人湿纸巾市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球成人湿纸巾市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• The Clorox Company（United States）
• Kimberly-Clark Corporation（United States）
• Nice-Pak Products, Inc.（United States）
• Procter & Gamble（United States）
• SC Johnson & Son（United States）
• Rockline Industries（United States）
• Diamond Wipes International Inc.（United States）
• National Wiper Alliance（United States）
• Albaad（Israel）
• Edgewell Personal Care（United States）
• Hengan International Group（China）
• Sofidel Group（Italy）
• Kruger Inc.（Canada）
• Svenska Cellulosa AB（Sweden）
• CMPC Tissue SA（Chile）
• Asian Pulp & Paper（Indonesia）
• Premier Care Industries（United States）
• Orchid Paper Products Company（United States）
• Sani Professional（United States）
• PDI Healthcare（United States）

结论与建议

Global Adult Wipes Market size was valued at USD 4.28 Billion in 2024 and is poised to grow from USD 4.61 Billion in 2025 to USD 8.28 Billion by 2033, growing at a CAGR of 7.6% during the forecast period (2026-2033).

The market for adult wipes is seeing a significant rise, primarily driven by an aging population facing health issues like incontinence and dementia, along with heightened hygiene awareness following recent global health events. These wipes, available in both reusable and disposable formats, serve essential functions, including bath wipes for adults and skin cleansing during diaper changes. Enriched with natural ingredients such as aloe vera and olive extracts, they help prevent skin irritation and rashes. The rising prevalence of age-related health challenges, including Incontinence-associated Dermatitis (IAD) and Catheter-associated Urinary Tract Infection (CAUTI), underscores the necessity for effective hygiene products. Consequently, the demand for adult wipes is anticipated to grow, catering to the increasing focus on personal care and medical hygiene.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adult Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adult Wipes Market Segments Analysis

Global Adult Wipes Market is segmented by Product, Types, Gender, Distribution Channel and region. Based on Product, the market is segmented into Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes and Others. Based on Types, the market is segmented into Disposable Wipes and Re-Usable Wipes. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adult Wipes Market

The Global Adult Wipes market is experiencing significant growth due to the rising demand for hygiene products, particularly in situations where access to clean water is limited. The effectiveness of adult wipes in preventing infections, combined with their disposable convenience, appeals to many consumers. Additionally, demographic trends such as an aging population, increased urbanization, and higher spending on personal hygiene further fuel this market's expansion. Key factors influencing consumer choices include product affordability, convenience, hygiene efficacy, ease of use, time efficiency, and appealing design, all of which play a crucial role in driving the popularity of adult wipes among consumers.

Restraints in the Global Adult Wipes Market

The global adult wipes market faces significant challenges, primarily due to safety concerns stemming from product recalls linked to side effects, packaging defects, and false claims. Incidents of bacterial contamination have raised alarms, especially affecting individuals with weakened immune systems, prompting customers to voice their concerns. Such issues undermine consumer confidence and can lead to a decline in sales. Notably, several brands have experienced backlash from customers due to reports of dangerous bacteria in their wipes, highlighting the ongoing scrutiny regarding product safety and efficacy. This situation emphasizes the necessity for stringent quality control measures within the adult wipes industry.

Market Trends of the Global Adult Wipes Market

The global adult wipes market is experiencing a significant upward trend driven by a heightened focus on personal hygiene and cleanliness. Factors such as increased awareness of health and wellness, coupled with a rise in on-the-go lifestyles, have propelled demand for convenient hygiene solutions. This surge is further amplified by challenges in global supply chains, prompting manufacturers to seek local alternatives for raw materials previously sourced from overseas. As consumers prioritize health safety, the adult wipes segment is adapting to meet diverse needs, thus solidifying its position as a vital category within the broader wet wipes market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Adult Wipes Market Size by Product & CAGR (2026-2033)

• Market Overview
• Facial & Cosmetic Wipes
• Hand & Body Wipes
• Flushable Wipes
• Others

Global Adult Wipes Market Size by Types & CAGR (2026-2033)

• Market Overview
• Disposable Wipes
• Re-Usable Wipes

Global Adult Wipes Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female

Global Adult Wipes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Adult Wipes Market Size & CAGR (2026-2033)

• North America (Product, Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Wiper Alliance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue SA (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Pulp & Paper (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Care Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchid Paper Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sani Professional (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations