企业行动管理 (EMM) 市场规模、份额和成长分析（按组件、组织规模、部署类型、垂直行业和地区划分）—2026-2033 年行业预测

企业行动管理 (EMM) 市场规模预计到 2024 年将达到 183.7 亿美元，到 2025 年将达到 205.7 亿美元，到 2033 年将达到 509.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 12%。

行动装置使用量的激增，以及企业对数位基础设施安全的日益重视，正推动企业行动管理 (EMM) 技术需求的快速成长。云端 EMM 解决方案的技术创新正在提升市场前景，尤其是在企业推行自带设备 (BYOD) 政策并扩大行动工作人员以提高员工效率的情况下。 EMM 的关键元件包括行动装置配置、行动应用管理、行动装置管理以及行动内容管理和安全解决方案。此外，巴西、加拿大、沙乌地阿拉伯、英国和印度等国家正在大力投资网路安全措施以保护敏感讯息，这进一步推动了企业行动管理市场的整体成长，从而加强了数位生态系统的安全。

企业行动管理市场成长要素

企业行动管理 (EMM) 市场成长的主要驱动力之一是企业内部行动装置的日益普及。随着越来越多的员工使用智慧型手机、平板电脑和笔记型电脑办公，企业迫切需要有效的 EMM 解决方案来实现安全存取管理。企业越来越愿意投资此类系统，以获得许多好处，包括增强的安全通讯协定和自动化设备管理。这种转变正在推动对强大的企业行动管理解决方案的需求，这些解决方案不仅能够提高组织效率，还能保护敏感资讯并满足行动工作者不断变化的需求。

企业行动管理市场限制因素

企业行动管理 (EMM) 市场的一大障碍是部署 EMM 解决方案所需的大量初始投资。许可、实施和持续维护相关的费用可能成为企业的沉重财务负担，尤其对于中小企业而言。与全面 EMM 系统的潜在效益相比，这些高昂的成本可能会阻碍潜在用户采用该技术。由于企业通常会权衡预期收益和成本，这种财务障碍可能会限制市场扩张，抑制更广泛的应用，并限制企业行动管理解决方案的整体成长潜力。

企业行动管理市场趋势

由于对更高柔软性和成本效益的需求，企业行动管理 (EMM) 市场正经历着向云端解决方案的显着转变。越来越多的企业倾向选择云端 EMM 系统，这类系统无需大规模的本地基础设施，并能简化行动应用和设备的管理。这一趋势使企业能够在保持强大安全通讯协定的同时优化营运成本。此外，云端 EMM 还支援安全的远距办公，使员工能够从不同地点存取关键资源，而不会损害资料完整性。随着企业不断推动数位转型，对创新云端 EMM 解决方案的需求预计将显着成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 技术分析
• 案例研究

全球企业行动管理 (EMM) 市场规模（按组件划分）及复合年增长率 (2026-2033)

• 解决方案
• 行动装置管理
• 行动应用程式管理
• 行动内容管理
• 行动费用管理
• 身分和存取管理
• 服务
  • 专业服务
  • 咨询
  • 支援与维护
  • 部署与集成
  • 託管服务

全球企业行动管理 (EMM) 市场规模（按组织规模和复合年增长率划分）（2026-2033 年）

• 大公司
• 小型企业

全球企业行动管理 (EMM) 市场规模（按部署模式和复合年增长率划分）（2026-2033 年）

• 本地部署
• 云

全球企业行动管理 (EMM) 市场规模（按垂直产业划分）及复合年增长率 (2026-2033)

• BFSI
• 政府
• 医学与生命科​​学
• 零售与电子商务
• 製造业
• 资讯科技与通讯
• 运输/物流
• 旅游与饭店
• 其他行业

全球企业行动管理 (EMM) 市场规模及复合年增长率 (2026-2033)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Microsoft Corporation（United States）
• IBM Corporation（United States）
• BlackBerry Limited（Canada）
• Citrix Systems, Inc.（United States）
• SAP SE（Germany）
• SOTI Inc.（Canada）
• Cisco Systems, Inc.（United States）
• Ivanti（United States）
• MobileGuard（United States）
• Cisco Meraki（United States）
• Ivanti（United States）
• Zebra Technologies Corporation（United States）
• Hexnode（United States）
• 42Gears Mobility Systems（India）
• Mobile Device Manager Plus by ManageEngine（United States）
• AppTec360（Switzerland）
• Scalefusion（India）

结论与建议

Enterprise Mobility Management Market size was valued at USD 18.37 Billion in 2024 and is poised to grow from USD 20.57 Billion in 2025 to USD 50.94 Billion by 2033, growing at a CAGR of 12% during the forecast period (2026-2033).

The demand for enterprise mobility management (EMM) technologies is rapidly increasing due to the surge in mobile device usage, driven by a heightened focus among organizations on securing their digital infrastructures. Innovations in cloud-based EMM solutions are enhancing market prospects, particularly as businesses adopt Bring Your Own Device policies and expand their mobile workforces to boost employee efficiency. Key components of EMM include Mobile Device Provisioning, Mobile Application Management, and Mobile Device Management, along with solutions for mobile content management and security. Additionally, countries like Brazil, Canada, Saudi Arabia, the UK, and India are heavily investing in cybersecurity measures to safeguard sensitive information, thereby accelerating the overall growth in the enterprise mobility management market to reinforce the security of their digital ecosystems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Enterprise Mobility Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Enterprise Mobility Management Market Segments Analysis

Global Enterprise Mobility Management Market is segmented by Component, Organization Size, Deployment Mode, Vertical and region. Based on Component, the market is segmented into Solutions, Mobile Device Management, Mobile Application Management, Mobile Content Management, Mobile Expense Management, Identity And Access Management and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Vertical, the market is segmented into BFSI, Government, Healthcare and Life Sciences, Retail and E-Commerce, Manufacturing, Information Technology and Telecom, Transportation and Logistics, Travel and Hospitality and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Enterprise Mobility Management Market

A significant catalyst for growth in the enterprise mobility management market stems from the escalating adoption of mobile devices within organizations. As more employees leverage smartphones, tablets, and laptops for work-related tasks, there emerges a pressing necessity for effective EMM solutions that facilitate secure access management. Companies are increasingly motivated to invest in these systems to enhance security protocols and automate device management, among other advantages. This shift not only boosts organizational productivity but also safeguards sensitive information, driving the demand for robust enterprise mobility management solutions that can address the evolving needs of a mobile workforce.

Restraints in the Enterprise Mobility Management Market

A notable obstacle within the enterprise mobility management market is the considerable initial investment required for the installation of EMM solutions. The expenses related to licensing, implementation, and continued maintenance can prove to be financially burdensome, particularly for small and medium-sized enterprises. This high cost, when weighed against the potential benefits of comprehensive EMM systems, may deter prospective users from adopting this technology. As businesses often evaluate their expenditures in relation to perceived gains, this financial barrier can restrict market expansion, hindering broader adoption and limiting the overall growth potential of enterprise mobility management solutions.

Market Trends of the Enterprise Mobility Management Market

The Enterprise Mobility Management (EMM) market is witnessing a significant shift towards cloud-based solutions, driven by the need for enhanced flexibility and cost efficiency. Organizations increasingly favor cloud-based EMM systems as they eliminate the necessity for substantial on-premises infrastructure, allowing for streamlined management of mobile applications and devices. This trend empowers enterprises to optimize their operational expenditures while maintaining robust security protocols. Furthermore, cloud-based EMM facilitates secure remote work, enabling employees to access vital resources from various locations without compromising data integrity. As businesses continue to embrace digital transformation, the demand for innovative cloud-based EMM solutions is expected to grow substantially.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Enterprise Mobility Management Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
• Mobile Device Management
• Mobile Application Management
• Mobile Content Management
• Mobile Expense Management
• Identity And Access Management
• Services
  • Professional Services
  • Consulting
  • Support and maintenance
  • Deployment and integration
  • Managed Services

Global Enterprise Mobility Management Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Enterprise Mobility Management Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud

Global Enterprise Mobility Management Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Government
• Healthcare and Life Sciences
• Retail and E-Commerce
• Manufacturing
• Information Technology and Telecom
• Transportation and Logistics
• Travel and Hospitality
• Other Verticals

Global Enterprise Mobility Management Market Size & CAGR (2026-2033)

• North America (Component, Organization Size, Deployment Mode, Vertical)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Mode, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Mode, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Mode, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Mode, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Citrix Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTI Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivanti (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MobileGuard (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Meraki (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivanti (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexnode (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 42Gears Mobility Systems (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobile Device Manager Plus by ManageEngine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppTec360 (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scalefusion (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations