拉丁美洲企业移动性 2025-2030

合规要求、5G 网路和不断变化的工作场所趋势推动成长，旨在提高员工满意度和生产力

企业行动市场专注于将行动装置、软体应用和技术服务整合到公司业务和策略中的通讯服务。市场主要分为四大板块：基于行动电话的服务、行动互联网解决方案、蜂巢式物联网服务和卫星物联网服务。

本研究将重点放在基于行动电话的服务。研究地域范围为拉丁美洲 (LATAM)，重点在于阿根廷、巴西、智利、哥伦比亚和墨西哥。为了评估产业规模，本研究基于各国（包括拉丁美洲其他地区）的收益，以美元（$）计算。

该分析研究了关键的市场驱动因素、限制因素、行业法规、当前和新兴市场趋势，并深入分析了改变企业行动服务需求的因素。此外，分析了主要企业、关键竞争策略以及该市场中涌现的成长机会，相关人员和市场相关人员应积极利用这些机会。基准年为 2024 年，预测期间为 2025 年至 2030 年。

收益预测

2021 年基准年的收益预计为 63.769 亿美元，2024-2030 年研究期间的复合年增长率为 3.5%。

主要竞争对手

• Claro Argentina
• Movistar Argentina
• Personal Argentina
• America Movil (Brazil)
• Vivo
• TIM Brasil
• Claro Chile
• Telefonica Chile
• Entel
• Claro Colombia
• Telefonica Colombia
• Tigo
• Telcel (Mexico)
• Movistar Mexico
• AT&T
• Pulsus
• Aranda
• BM Coder
• Ivanti
• Citrix Systems (US)
• VMware, Inc. (US)
• Applivery
• Manage Engine
• Level Blue
• Cisco Systems, Inc. (US)
• Ivanti (US)
• AWS
• Google
• CISCO Systems, Inc. (US)
• Microsoft Intune
• IBM MaaS360
• Apple
• Samsung
• Xiaomi
• LG
• Motorola

目录

研究范围

• 分析范围
• 分割
• 关键定义
• 基于行动电话的解决方案
• 基于行动电话的解决方案：尖端服务
• 基于行动电话的解决方案：进阶功能
• 企业行动部署类型

策略要务

• 为何成长变得越来越困难？
• The Strategic Imperative 8（TM）
• 三大策略要务对企业行动产业的影响

生态系统

• 企业行动供应商
• 竞争策略
• 主要竞争对手

成长机会分析

• 市场趋势
• 法令遵循
• 安全最佳实践
• 成长指标
• 成长动力
• 成长抑制因素
• 定价：消费者客户与企业客户
• 企业定价模式

预测分析

• 以订阅计算的市场占有率
• 订阅预测
• 按国家/地区分類的订阅量预测
• 按国家/地区分類的订阅预测分析
• 各国每用户平均收益(ARPU) 及收益占有率
• 按国家/地区分析 ARPU 和收益占有率
• 收益预测
• 按国家/地区分類的收益预测
• 各国收益分析
• 市场洞察

成长机会宇宙

• 成长机会1：客製化MAM解决方案
• 成长机会2：政府机构的行动解决方案
• 成长机会三：透过区块链和人工智慧加强网路安全

后续步骤Next steps

• 成长机会的益处和影响
• 后续步骤Next steps
• 文件清单
• 免责声明

Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth

The enterprise mobility market focuses on communication services that integrate mobile devices, software applications, and technology services into a company's operations and strategies. The market is categorized into 4 major segments, namely, mobile phone-based services, mobile internet solutions, cellular IoT services, and satellite IoT services.

This study will concentrate specifically on mobile phone-based services. The geographic scope of this study includes Latin America (LATAM), with a focus on Argentina, Brazil, Chile, Colombia, and Mexico. To assess the industry size, the research is based on revenue by country (including the rest of LATAM) and calculated in US dollars ($).

The analysis examines key drivers, restraints, industry regulations, and current and emerging market trends, providing insights into factors transforming enterprise demand for mobility services. The analysis also identifies key players, their principal competitive strategies, and the growth opportunities emerging from this market for stakeholders and market players to leverage. The base year is 2024, and the forecast period is from 2025 to 2030.

Revenue Forecast

The revenue estimate for the base year 2021 is $6,376.9 million with a CAGR of 3.5% for the study period 2024-2030.

Scope of Analysis

• The enterprise mobility industry encompasses 4 major categories: Mobile phone-based services, mobile internet services, cellular IoT services, and satellite IoT services. In this study, the focus will be on mobile phone-based services, that is, corporate mobile phone-based services
• Mobile phone-based services involve data and voice services, along with complementary services like unified endpoint management (UEM), mobile field service management, and sales automation services, among others.
• As this study covers the overall enterprise mobile phone services ecosystem, variables such as pricing and revenue forecasts segmented by company size are too varied to provide a statistically meaningful analysis and are therefore only discussed qualitatively.
• This study's geographic coverage is Latin America (LATAM). However, it has focused on 5 countries: Argentina, Brazil, Chile, Colombia, and Mexico.
• To measure the industry size of 2024 and its forecast for the next 6 years, the study uses the number of enterprise mobile phone subscriptions and revenue, which were calculated in US dollars ($).

Transformative Megatrends

• WHY: The COVID-19 pandemic prompted enterprises to make a rapid shift to remote working models to ensure business continuity. Consequently, the enterprise segment increased mobile phone adoption, giving rise to the need for centralized device management and new security measures. This complexity has translated into the need for enterprise mobility services to manage, control, and protect employees' devices.
• FROST PERSPECTIVE: Remote and hybrid work has transformed traditional working formats. As more companies in LATAM adopt these models, the mobile workforce and reliance on mobile phones are expected to grow. Consequently, it is projected that the demand for reliable and secure enterprise mobility services will increase over the next 4 to 5 years.

Competitive Intensity

• WHY: LATAM's enterprise mobility services can be categorized into 2 segments: The first is mobile operators, a space highly saturated by key voice and data providers leading the growth trajectory. The other is advanced mobility services, which are unblocking new revenue streams, with market leadership positions still frequently changing. In both cases, the region's enterprise vendors are competing for market leadership, driven by innovation and customization.
• FROST PERSPECTIVE: Service diversification and customized services will be essential to drive market evolution. The substantial investment capacity and extensive client bases of the larger communications service providers (CSPs) may drive growth for smaller players, who will have to come up with more aggressive marketing campaigns and form strategic alliances with disruptive technologies.

Disruptive Technologies

• WHY: As 5G becomes the predominant network in the LATAM market, it will significantly enhance the performance of artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and video conferencing in mobile applications. To keep pace with these technological advancements, new services such as UEM, UC&C, and CRM software have become just as essential as mobile phone hardware providers.
• FROST PERSPECTIVE: 5G use cases will translate to an increasing number of devices. Businesses will need to simplify device and application management. Mobility vendors must work together to leverage this next-generation network and ensure strong, high-quality mobility services for clients.

Growth Drivers

Enterprise Mobility Market, Latin America, 2025-2030 Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth

• Growing Cybersecurity Concerns: The rise of remote and hybrid work models has influenced the growth of the number of corporate mobile phones, causing challenges in terms of security risks and increased concerns over data breaches and cyberattacks. This complex situation regarding corporate data security has resulted in a growing demand for enterprise mobility services.
• Increasing Use of Corporate Mobile Phone Devices: In the last 10 years, the increase in smartphone accessibility and affordable data plans has offered LATAM businesses the flexibility to work online from any place and at any time. The adoption of new online work dynamics gives rise to a need for more reliable connectivity in the form of data and voice services, and collaborative tools, such as those for file and document sharing, thus driving the need for enterprise mobility services.
• The Customer Experience Era: The mobile communication industry in LATAM has achieved maturity. Characterized by intense competition, it presents limited opportunities for finding new customers. To gain an edge in this market, customer experience enhancement needs to be prioritized. In this scenario, mobile phones become excellent tools to offer personalized and on-demand services.

Growth Restraints

• Enterprise Mobility Market, Latin America, 2025-2030 Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth
• High initial costs: For SMEs, enterprise mobility solutions represent a challenge due to their high costs. Most businesses in this segment lack the budget to afford these services, restraining market growth.
• BYOD trend: Enterprises are implementing BYOD strategies to enable employees to utilize their own devices to access enterprise data and resources, such as documents and applications. While it may be beneficial for enterprises to improve productivity and reduce costs, this affects CSPs focused on growing in the business segment, as enterprise voice and data plans are financially more rewarding than consumer segment plans.
• Complex integration challenges: With the advent of innovative technologies, the need to ensure a consistent and superior user experience across employees' devices is increasing. However, the increase of operating systems and software tools on mobile devices makes enterprise mobility solution deployment complex and expensive.

Key Competitors

• Claro Argentina
• Movistar Argentina
• Personal Argentina
• America Movil (Brazil)
• Vivo
• TIM Brasil
• Claro Chile
• Telefonica Chile
• Entel
• Claro Colombia
• Telefonica Colombia
• Tigo
• Telcel (Mexico)
• Movistar Mexico
• AT&T
• Pulsus
• Aranda
• BM Coder
• Ivanti
• Citrix Systems (US)
• VMware, Inc. (US)
• Applivery
• Manage Engine
• Level Blue
• Cisco Systems, Inc. (US)
• Ivanti (US)
• AWS
• Google
• CISCO Systems, Inc. (US)
• Microsoft Intune
• IBM MaaS360
• Apple
• Samsung
• Xiaomi
• LG
• Motorola

Table of Contents

Research Scope

• Scope of Analysis
• Segmentation
• Key Definitions
• Mobile Phone-based Solutions
• Mobile Phone-based Solutions: Advanced Services
• Mobile Phone-based Solutions: Advanced Functions
• Types of Enterprise Mobility Deployment

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Enterprise Mobility Industry

Ecosystem

• Enterprise Mobility Vendors
• Competitive Strategies
• Key Competitors

Growth Opportunity Analysis

• Market Trends
• Compliance Regulations
• Security Best Practices
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Pricing: Consumer vs. Enterprise Clients
• Enterprise Pricing Models

Forecast Analysis

• Market Share by Subscriptions
• Subscriptions Forecast
• Subscriptions Forecast by Country
• Subscriptions Forecast by Country Analysis
• Average Revenue Per User ARPU and Revenue Share by Country
• ARPU and Revenue Share Analysis by Country
• Revenue Forecast
• Revenue Forecast by Country
• Revenue Analysis by Country
• Market Insights

Growth Opportunity Universe

• Growth Opportunity 1: Tailored MAM Solutions
• Growth Opportunity 2: Mobility Solutions for the Government Segment
• Growth Opportunity 3: Cybersecurity Enhancement Through Blockchain and AI

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer