企业行动管理市场规模、份额及成长分析（按组件、组织规模、部署类型、垂直产业和地区）－2025 年至 2032 年产业预测

企业行动管理市场规模预计在 2023 年达到 164 亿美元，并将从 2024 年的 183.7 亿美元成长到 2032 年的 454.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.0%。

由于行动装置的快速普及以及对数位基础设施安全的日益关注，企业行动管理 (EMM) 市场预计将经历显着成长。由于 BYOD（自带设备）政策的日益普及以及旨在提高员工生产力的行动工作人员的不断增长，云端基础的EMM 系统正在提升市场前景。 EMM 的主要应用包括行动装置配置、行动应用程式管理 (MAM) 和行动装置管理 (MDM)，并辅以行动安全和内容管理解决方案。巴西、加拿大、沙乌地阿拉伯、英国和印度等国家正大力投资网路安全以保护敏感资讯。预计这些倡议将加速美国市场的成长，预计美国市场在未来的预测期内将出现可观的复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 技术分析
• 案例研究

企业行动管理市场规模（按组件）

• 市场概览
• 解决方案
• 行动装置管理
• 行动应用程式管理
• 行动内容管理
• 行动费用管理
• 身分和存取管理
• 服务
  • 专业服务
  • 咨询
  • 支援和维护
  • 部署和集成
  • 託管服务

企业行动管理市场规模（依组织规模）

• 市场概览
• 大型企业
• 中小型企业

企业行动管理市场规模（按部署类型）

• 市场概览
• 本地
• 云

企业行动管理市场规模（依产业垂直划分）

• 市场概览
• BFSI
• 政府
• 医疗保健和生命科学
• 零售与电子商务
• 製造业
• 资讯科技和通讯
• 运输和物流
• 旅游与饭店
• 其他行业

企业行动管理市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Microsoft Corporation（United States）
• IBM Corporation（United States）
• BlackBerry Limited（Canada）
• Citrix Systems, Inc.（United States）
• SAP SE（Germany）
• SOTI Inc.（Canada）
• Cisco Systems, Inc.（United States）
• Ivanti（United States）
• MobileGuard（United States）
• Cisco Meraki（United States）
• Ivanti（United States）
• Zebra Technologies Corporation（United States）
• Hexnode（United States）
• 42Gears Mobility Systems（India）
• Mobile Device Manager Plus by ManageEngine（United States）
• AppTec360（Switzerland）
• Scalefusion（India）

结论和建议

Enterprise Mobility Management Market size was valued at USD 16.4 billion in 2023 and is poised to grow from USD 18.37 billion in 2024 to USD 45.48 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The enterprise mobility management (EMM) market is poised for substantial growth due to the rapid proliferation of mobile devices and an increased focus on securing digital infrastructures. Cloud-based EMM systems are enhancing market prospects, driven by the rising adoption of Bring Your Own Device (BYOD) policies and a growing mobile workforce intent on boosting employee productivity. Key applications within EMM include Mobile Device Provisioning, Mobile Application Management (MAM), and Mobile Device Management (MDM), complemented by mobile security and content management solutions. Countries like Brazil, Canada, Saudi Arabia, the UK, and India are significantly investing in cybersecurity to safeguard sensitive information, exemplified by Canada's allocation of $1.9 million to cybersecurity programs. These initiatives are expected to accelerate market growth in the US, with a promising CAGR projected in the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Enterprise Mobility Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Enterprise Mobility Management Market Segments Analysis

Global Enterprise Mobility Management Market is segmented by Component, Organization Size, Deployment Mode, Vertical and region. Based on Component, the market is segmented into Solutions, Mobile Device Management, Mobile Application Management, Mobile Content Management, Mobile Expense Management, Identity And Access Management and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Deployment Mode, the market is segmented into On-Premises and Cloud. Based on Vertical, the market is segmented into BFSI, Government, Healthcare and Life Sciences, Retail and E-Commerce, Manufacturing, Information Technology and Telecom, Transportation and Logistics, Travel and Hospitality and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Enterprise Mobility Management Market

The primary catalyst for growth in the enterprise mobility management (EMM) market is the escalating adoption of mobile devices within organizations. As more employees turn to smartphones, tablets, and laptops for work-related tasks, there arises a pressing need for robust EMM solutions that can effectively manage secure access for these devices. Companies are increasingly compelled to invest in EMM systems that enhance security protocols and streamline device management through automation, thereby boosting productivity and safeguarding sensitive information. This trend signifies a shift towards prioritizing security and efficiency in the mobile workspace, further propelling the demand for comprehensive EMM solutions.

Restraints in the Enterprise Mobility Management Market

A key challenge facing the enterprise mobility management market is the considerable initial investment required for the deployment of EMM solutions. The costs involved, including licensing, implementation, and continuous maintenance, can be prohibitively high for small and medium-sized enterprises (SMEs). Additionally, the financial burden of these expenditures, when compared to the anticipated advantages of full EMM systems, may deter potential users from adopting such software. Companies are often hesitant to invest without a clear understanding of the return on investment, which ultimately hampers market expansion and limits the accessibility of effective EMM solutions for a broader range of businesses.

Market Trends of the Enterprise Mobility Management Market

The Enterprise Mobility Management (EMM) market is increasingly shifting towards cloud-based solutions, driven by the need for flexibility, scalability, and cost efficiency. This trend allows organizations to streamline the management of mobile applications and devices without the burden of extensive on-premises infrastructures. By leveraging cloud-based EMM, enterprises can reduce operational costs while maintaining robust security protocols, enabling employees to work securely and efficiently from diverse locations. As remote and hybrid work models gain traction, the demand for accessible and secure mobility management solutions continues to rise, positioning cloud-based EMM as a pivotal component of modern business strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Enterprise Mobility Management Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Mobile Device Management
• Mobile Application Management
• Mobile Content Management
• Mobile Expense Management
• Identity And Access Management
• Services
  • Professional Services
  • Consulting
  • Support and maintenance
  • Deployment and integration
  • Managed Services

Global Enterprise Mobility Management Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small And Medium-Sized Enterprises

Global Enterprise Mobility Management Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Enterprise Mobility Management Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Government
• Healthcare and Life Sciences
• Retail and E-Commerce
• Manufacturing
• Information Technology and Telecom
• Transportation and Logistics
• Travel and Hospitality
• Other Verticals

Global Enterprise Mobility Management Market Size & CAGR (2025-2032)

• North America (Component, Organization Size, Deployment Mode, Vertical)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Mode, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Mode, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Mode, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Mode, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Citrix Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTI Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivanti (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MobileGuard (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Meraki (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivanti (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexnode (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 42Gears Mobility Systems (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobile Device Manager Plus by ManageEngine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppTec360 (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scalefusion (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations