端点安全市场规模、份额和成长分析（按解决方案、服务、部署类型、组织规模、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，终端安全市场规模将达到 144.4 亿美元，到 2025 年将达到 166.8 亿美元，到 2033 年将达到 528.1 亿美元，在预测期（2026-2033 年）内，复合年增长率为 15.5%。

终端安全市场的发展受到日益严峻的网路威胁环境、日益严格的监管合规要求以及物联网设备的激增的驱动。远端办公的广泛普及和自带设备办公室 (BYOD) 的趋势，推动了企业对强大终端保护的需求。网路攻击和资料外洩事件的增加，以及日益严格的资料安全要求，预计将进一步推动对终端安全解决方案的需求。云端技术的日益普及和对创新网路安全措施的大量投资，也促进了市场成长。随着物联网设备的日益普及，终端安全必须不断发展，才能有效保护这些互联互通的技术。大多数 IT 专业人员都认识到加强安全策略的紧迫性，并强调整合人工智慧和机器学习等先进技术的重要性。然而，网路安全人才的短缺可能会阻碍其广泛应用。

终端安全市场驱动因素

互联设备的激增是终端安全市场成长的主要驱动力。物联网 (IoT) 设备的快速扩张增加了互联技术的总数，也使其更容易受到各种网路威胁的攻击。随着这些设备的持续成长，潜在的攻击面不断扩大，因此必须实施强而有力的终端安全措施。企业被迫采用全面的保护策略，以保护其网路和资料免受不断演变的网路风险的侵害，这凸显了在日益互联的环境中，有效终端安全解决方案的迫切需求。这一趋势强调了企业优先考虑网路安全通讯协定的迫切性。

终端安全市场限制因素

终端安全市场面临许多与合规性相关的挑战。网路威胁（包括勒索软体和资料外洩）的显着增加，严重威胁着电脑和智慧型手机等终端设备的安全。此外，自带设备办公室 (BYOD) 的趋势也带来了新的风险，例如潜在的资料遗失和敏感资讯未授权存取。雪上加霜的是，由于缺乏对终端活动的可见性，企业难以有效监控和管理潜在的安全威胁。此外，存取控制不足也会加剧漏洞，增加终端安全系统完整性的整体风险。

终端安全市场趋势

终端安全市场正呈现出一股显着的趋势，即开发利用人工智慧 (AI) 和机器学习等先进技术的下一代解决方案。这些创新实现了行为分析和预测性威胁侦测等高阶功能，显着提升了安全措施的有效性。随着网路威胁日益复杂，服务供应商不得不采用这些技术，以满足不断变化的客户需求并确保强大的防护能力。这种向 AI 驱动型解决方案的转变反映了整个产业向预防性和自适应安全策略的转变，并将终端安全定位为整体网路安全的关键组成部分。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球终端安全市场规模（按解决方案和复合年增长率划分）（2026-2033 年）

• 端点保护平台 (EPP)
• 端点检测与响应 (EDR)

全球终端安全市场规模（依服务类型划分）及复合年增长率（2026-2033 年）

• 专业服务
  • 培训和咨询
  • 整合与部署
  • 支援与维护
• 託管服务

全球终端安全市场规模（按部署方式及复合年增长率划分）（2026-2033 年）

• 本地部署
• 云

全球终端安全市场规模（依组织规模及复合年增长率划分）（2026-2033 年）

• 大公司
• 中小企业

全球终端安全市场规模（依垂直产业划分）及复合年增长率（2026-2033 年）

• 银行、金融服务和保险（BFSI）
• 通讯和资讯技术
• 政府/国防
• 医学与生命科​​学
• 製造业
• 零售与电子商务
• 其他（交通运输、物流、旅游、旅馆、媒体娱乐、教育）

全球终端安全市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Microsoft Corporation（USA）
• CrowdStrike Holdings, Inc.（USA）
• SentinelOne, Inc.（USA）
• Trend Micro Incorporated（Japan）
• Sophos Group plc（UK）
• McAfee Corp.（USA）
• Cisco Systems, Inc.（USA）
• Broadcom Inc.（USA）
• Palo Alto Networks, Inc.（USA）
• BlackBerry Limited（Canada）
• Check Point Software Technologies Ltd.（Israel）
• ESET, spol. s ro（Slovakia）
• Fortinet, Inc.（USA）
• F-Secure Corporation（Finland）
• Kaspersky Lab（Russia）
• Tanium Inc.（USA）

结论与建议

Endpoint Security Market size was valued at USD 14.44 Billion in 2024 and is poised to grow from USD 16.68 Billion in 2025 to USD 52.81 Billion by 2033, growing at a CAGR of 15.5% during the forecast period (2026-2033).

The Endpoint Security market is driven by an escalating cyber threat landscape, stringent regulatory compliance, and the surge of IoT devices. The rise of remote work and the BYOD trend have amplified the need for robust endpoint protection across organizations. Increased incidents of cyberattacks and data breaches, coupled with rigorous data security mandates, are expected to enhance the demand for endpoint security solutions. The market also benefits from the growing adoption of cloud technologies and significant investments in innovative cybersecurity measures. As IoT devices proliferate, endpoint security must evolve to secure these interconnected technologies effectively. A significant majority of IT professionals recognize the urgent need for enhanced security strategies, emphasizing the importance of integrating advanced technologies like AI and machine learning, although a shortage of cybersecurity talent may hinder widespread adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Endpoint Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Endpoint Security Market Segments Analysis

Global Endpoint Security Market is segmented by Solution, Services, Deployment, Organization Size, Vertical and region. Based on Solution, the market is segmented into Endpoint Protection Platform (EPP) andEndpoint Detection and Response (EDR). Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment, the market is segmented into On-premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Vertical, the market is segmented into Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Government and Defense, Healthcare and Life Sciences, Manufacturing, Retail and eCommerce and Others (Transportation and Logistics, Travel and Hospitality, Media and Entertainment, and Education). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Endpoint Security Market

The surge in connected devices significantly fuels the growth of the Endpoint Security market. The rapid expansion of Internet of Things (IoT) devices enhances the overall number of connected technologies, increasing the vulnerability to various cyber threats. As the proliferation of these devices continues, the potential attack surface expands, necessitating the implementation of strong endpoint security measures. Organizations are compelled to adopt comprehensive protection strategies to safeguard their networks and data from ever-evolving cyber risks, highlighting the critical need for effective endpoint security solutions in an increasingly interconnected landscape. This trend underscores the urgency for businesses to prioritize their cybersecurity protocols.

Restraints in the Endpoint Security Market

The endpoint security market faces numerous challenges related to regulatory compliance. A notable rise in cyber threats, including ransomware and data breaches, significantly endangers endpoint devices such as computers and smartphones. Furthermore, the trend of Bring Your Own Device (BYOD) introduces additional risks, including potential data loss and unauthorized access to sensitive information. Compounding these issues is the lack of visibility into endpoint activities, which makes it difficult for organizations to monitor and manage potential security threats effectively. Additionally, insufficient access controls exacerbate vulnerabilities, increasing the overall risk to the integrity of endpoint security systems.

Market Trends of the Endpoint Security Market

The Endpoint Security market is witnessing a notable trend towards the development of next-generation solutions that leverage advanced technologies such as artificial intelligence and machine learning. These innovations enable enhanced capabilities such as behavior analysis and predictive threat detection, significantly improving the effectiveness of security measures. As cyber threats become increasingly sophisticated, providers are compelled to adopt these technologies to address evolving client needs and ensure robust protection. This shift towards AI-driven solutions reflects a broader industry move towards proactive and adaptive security strategies, positioning endpoint security as a critical component in the overall cybersecurity landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Endpoint Security Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Endpoint Protection Platform (EPP)
• Endpoint Detection and Response (EDR)

Global Endpoint Security Market Size by Services & CAGR (2026-2033)

• Market Overview
• Professional Services
  • Training and Consulting
  • Integration and Implementation
  • Support and Maintenance
• Managed Services

Global Endpoint Security Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premises
• Cloud

Global Endpoint Security Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Endpoint Security Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and IT
• Government and Defense
• Healthcare and Life Sciences
• Manufacturing
• Retail and eCommerce
• Others (Transportation and Logistics, Travel and Hospitality, Media and Entertainment, and Education)

Global Endpoint Security Market Size & CAGR (2026-2033)

• North America (Solution, Services, Deployment, Organization Size, Vertical)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SentinelOne, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trend Micro Incorporated (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sophos Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McAfee Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadcom Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palo Alto Networks, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlackBerry Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Check Point Software Technologies Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESET, spol. s r.o. (Slovakia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fortinet, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• F-Secure Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaspersky Lab (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanium Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations