身分验证和品牌保护市场规模、份额和成长分析（按组件、身分验证模式、技术、应用和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，认证和品牌保护市场规模将达到 29.5 亿美元，到 2025 年将成长至 32.1 亿美元，到 2033 年将成长至 64.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 9.1%。

全球认证和品牌保护市场正经历显着成长，这主要得益于多种因素，包括不断演变的威胁和防盗措施的技术进步。法规结构的强化和对品牌安全日益增长的需求也进一步推动了这一成长。人工智慧系统能够实现全面的品牌保护，使供应链中的所有参与者都能验证产品真伪并有效识别假冒产品。先进的影像识别技术可以快速分析和比较产品影像，几乎瞬间即可检测出仿冒品。企业正在利用人工智慧技术立即应对智慧财产权侵权行为，例如未经授权使用品牌识别。对品牌完整性和安全性的高度重视，以及严格的防伪措施，为商标保护和认证领域的企业创造了大量的成长机会。

认证和品牌保护市场驱动因素

网路攻击和资料外洩事件的日益增多是推动身分验证和品牌保护市场扩张的主要因素。随着敏感商业资讯面临的威胁日益增加，各组织机构正积极寻求更强大的身份验证解决方案来保护使用者资料和交易安全。随着企业寻求加强安全措施并遵守监管标准，多因素身份验证 (MFA) 和生物识别等技术正日益普及。这种对保护数位资产日益增长的关注，正在推动对先进身份验证技术的需求，并最终促进身份验证和品牌保护解决方案市场的成长。

认证和品牌保护市场限制

身份验证和品牌保护市场的一大障碍是用户不愿意采用复杂的身份验证方法，包括生物识别和多因素身份验证。许多消费者和员工可能认为这些系统繁琐或侵犯隐私，导致他们接受度低，使用意愿也低。这种犹豫会阻碍高阶身份验证解决方案的广泛应用，并对市场成长构成挑战。使用者认为这些方法复杂且不便，因此无法充分利用增强安全性所带来的优势，最终减缓了该领域的创新。

认证和品牌保护市场趋势

全球身分验证和品牌保护市场正呈现出生物识别日益普及的显着趋势。随着指纹、脸部和虹膜辨识技术的进步，企业正在加速采用生物识别解决方案，以增强安全措施并有效防范诈骗。这种转变不仅简化了存取控制，还透过确保只有授权人员才能接触敏感资产来增强品牌信任。在日益互联的世界中，随着各组织将数位安全置于优先地位，采用生物识别系统已成为保护使用者身分和品牌声誉的关键，并为建立更安全的市场环境奠定了基础。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步

全球认证和品牌保护市场规模（按组成部分和复合年增长率划分）（2026-2033 年）

• 安全标籤和油墨
• 全息图
• 条码
• RFID／NFC
• 认证晶片
• QR码

全球认证和品牌保护市场规模（按认证方法和复合年增长率划分）（2026-2033 年）

• 智慧型手机
• 区块链

全球认证及品牌保护市场规模（依技术及复合年增长率划分）（2026-2033 年）

• 公开
• 隐蔽
• 数位的
• 法医学

全球认证与品牌保护市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 电子设备
• 製药
• 车
• 食品/饮料
• 服饰
• 奢侈品
• 化妆品
• 其他的

全球认证及品牌保护市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Giesecke+Devrient（Germany）
• De La Rue（United Kingdom）
• SICPA（Switzerland）
• Authentix（USA）
• OpSec Security（USA）
• Avery Dennison（USA）
• Zebra Technologies（USA）
• 3M（USA）
• CCL Industries（Canada）
• UPM Raflatac（Finland）
• SML Group（Hong Kong）
• Tesa Scribos（Germany）
• Centro Grafico DG（Italy）
• AlpVision（Switzerland）

结论与建议

Authentication and Brand Protection Market size was valued at USD 2.95 Billion in 2024 and is poised to grow from USD 3.21 Billion in 2025 to USD 6.45 Billion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global authentication and brand protection market is witnessing significant growth driven by various factors, including evolving threats and technological advancements in anti-theft measures. Enhanced regulatory frameworks and the increasing need for brand security further contribute to this expansion. AI-powered systems facilitate comprehensive brand protection, enabling all participants in the supply chain to authenticate products and identify counterfeiting patterns effectively. Sophisticated image recognition technology swiftly analyzes and compares product images against originals, offering near-instant detection of counterfeits. Businesses leverage AI to promptly address intellectual property violations, such as misuse of brand logos. With a strong focus on brand integrity and security, coupled with stringent anti-counterfeiting measures, organizations are creating abundant opportunities for growth in trademark protection and authentication.

Top-down and bottom-up approaches were used to estimate and validate the size of the Authentication and Brand Protection market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Authentication and Brand Protection Market Segments Analysis

Global Authentication and Brand Protection Market is segmented by Component, Authentication Mode, Technology, Application and region. Based on Component, the market is segmented into Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips and QR Codes. Based on Authentication Mode, the market is segmented into Smartphone and Blockchain. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Application, the market is segmented into Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Authentication and Brand Protection Market

The increasing prevalence of cyberattacks and data breaches is a significant catalyst for the expansion of the authentication and brand protection market. With the growing threats to sensitive business information, organizations are actively seeking enhanced authentication solutions to safeguard their users' data and transactions. Techniques such as Multi-Factor Authentication (MFA) and biometric identification are gaining traction as companies strive to bolster their security measures and adhere to regulatory standards. This heightened focus on protecting digital assets is propelling the demand for sophisticated authentication technologies, ultimately driving growth in the market for authentication and brand protection solutions.

Restraints in the Authentication and Brand Protection Market

A notable obstacle in the Authentication and Brand Protection market is the reluctance of users to embrace intricate authentication methods, including biometrics or multi-factor authentication. Many consumers and employees may find these systems cumbersome or intrusive, leading to diminished acceptance and willingness to engage with these technologies. This hesitance can hinder the widespread adoption of advanced authentication solutions, posing a challenge for market growth. The perception of complexity and inconvenience associated with these methods can prevent users from fully capitalizing on the benefits of enhanced security, ultimately slowing the progress of innovation within this sector.

Market Trends of the Authentication and Brand Protection Market

The global authentication and brand protection market is witnessing a significant trend towards the rising adoption of biometric authentication. With advancements in fingerprint, facial, and iris recognition technologies, businesses are increasingly integrating biometric solutions to enhance security measures and effectively combat fraud. This shift not only streamlines access control but also strengthens brand integrity by ensuring that only authorized individuals can interact with sensitive assets. As organizations prioritize digital security in an increasingly interconnected world, the implementation of biometric systems is becoming essential for safeguarding both user identities and brand reputations, paving the way for a more secure market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Authentication and Brand Protection Market Size by Component & CAGR (2026-2033)

• Market Overview
• Security labels and inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR Codes

Global Authentication and Brand Protection Market Size by Authentication Mode & CAGR (2026-2033)

• Market Overview
• Smartphone
• Blockchain

Global Authentication and Brand Protection Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Overt
• Covert
• Digital
• Forensic

Global Authentication and Brand Protection Market Size by Application & CAGR (2026-2033)

• Market Overview
• Electronics
• Pharmaceuticals
• Automobile
• Food & beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Global Authentication and Brand Protection Market Size & CAGR (2026-2033)

• North America (Component, Authentication Mode, Technology, Application)
  • US
  • Canada
• Europe (Component, Authentication Mode, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Authentication Mode, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Authentication Mode, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Authentication Mode, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Giesecke+Devrient (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De La Rue (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpSec Security (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM Raflatac (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SML Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa Scribos (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centro Grafico DG (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations