影片串流软体市场规模、份额和成长分析（按类型、解决方案、平台、服务业、收入模式、部署类型和地区划分）－2026-2033年产业预测

预计到 2024 年，视讯串流软体市场规模将达到 146.6 亿美元，到 2025 年将达到 174.8 亿美元，到 2033 年将达到 712.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 19.2%。

影片串流软体市场正经历显着的变革，这主要得益于订阅服务的普及，以及观众越来越倾向于点播娱乐。这种从传统电视转向串流平台的转变，迫使各大媒体公司投资于创新的串流媒体解决方案，以保持竞争力。关键的进步包括提升用户参与度的技术，例如与社群网路的无缝整合、低延迟串流播放和互动功能。此外，对云端技术在影片传输方面的日益依赖，也进一步加速了该产业的扩张，尤其是在北美和欧洲。随着科技的进步，消费者对视讯品质、安全性和效能的期望也将持续提高。各大科技公司纷纷进军串流媒体市场，并透过强调高品质的原创内容，建构一个全面的娱乐生态系统，以促进用户获取和留存。

影片串流软体市场驱动因素

数位影片串流软体市场的主要驱动力是消费者对随选节目日益增长的需求。这群人正逐渐放弃传统电视，转而选择随时随地观赏自己喜爱的节目、电影和实况活动。这导致串流媒体服务需求激增，迫使服务供应商不断提升软体功能，以更好地满足这些不断变化的偏好。这种转变反映了观看习惯的重大变化，迫使整个行业不断创新和改进服务，以在竞争激烈的市场环境中吸引并留住用户。

影片串流软体市场的限制

资料隐私和安全问题对全球影片串流软体市场的快速扩张构成了重大挑战。在网路威胁日益加剧的背景下，串流平台保护用户资讯的能力正面临越来越严格的审查。此外，诸如《一般资料保护规则》(GDPR) 等严格法规也使消费者资料保护工作变得更加复杂。这些挑战可能会让潜在用户和服务供应商有所犹豫，从而阻碍串流媒体技术的全面普及。因此，随着相关人员着手解决资料保护和用户信任等关键问题，市场成长动能可能会受到不利影响。

影片串流软体市场趋势

混合获利模式，即结合订阅服务、广告和按次付费模式，正在影片串流软体市场迅速崛起。这种创新模式不仅让消费者更容易取得高品质内容，也为内容提供者拓展了收入来源。随着平台竞相吸引多元化用户群，整合多种商业化战略能够帮助它们在优化财务绩效的同时，吸引更广泛的受众。这一趋势迎合了不同用户的偏好和付费意愿，正在重塑影片串流媒体格局，推动不同用户群和内容类别的成长和参与度。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球影片串流软体市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 即时影片串流
• 非线性影片串流

全球影片串流软体市场规模（按解决方案和复合年增长率划分）（2026-2033 年）

• 网路通讯协定电视
• Over-The-Top（OTT）
• 付费电视

全球影片串流软体市场规模（按平台划分）及复合年增长率（2026-2033 年）

• 游戏机
• 笔记型电脑/桌上型电脑
• 智慧型手机和平板电脑
• 智慧电视

全球影片串流软体市场规模（按服务业划分）及复合年增长率（2026-2033 年）

• 咨询
• 託管服务
• 培训和支持

全球影片串流软体市场规模（按收入模式和复合年增长率划分）（2026-2033 年）

• 广告
• 租赁
• 订阅

全球影片串流软体市场规模（按部署方式和复合年增长率划分）（2026-2033 年）

• 云
• 本地部署

全球影片串流软体市场规模（按用户和复合年增长率划分）（2026-2033 年）

• 对于企业
  • 企业传播部
  • 知识共享与协作
  • 行销与客户参与
  • 培训和人力资源开发
• 消费者
  • 即时娱乐
  • 网路浏览广告
  • 游戏
  • 社群网路
  • 数位学习

全球影片串流软体市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Kaltura（USA）
• JW Player（USA）
• Vimeo（USA）
• IBM Cloud Video（USA）
• Wowza（USA）
• Dacast（USA）
• StreamShark（Australia）
• Panopto（USA）
• Muvi（USA）
• Red5 Pro（USA）
• Microsoft（Azure Media Services）（USA）
• Amazon（AWS Elemental）（USA）
• Google（Google Cloud Streaming）（USA）
• OBS Project（Open Source）
• Streamlabs（USA）
• Vidyard（Canada）
• Wistia（USA）
• Haivision（Canada）

结论与建议

Video Streaming Software Market size was valued at USD 14.66 Billion in 2024 and is poised to grow from USD 17.48 Billion in 2025 to USD 71.23 Billion by 2033, growing at a CAGR of 19.2% during the forecast period (2026-2033).

The video streaming software market is experiencing significant evolution, primarily driven by a surge in subscription-based services as viewers increasingly favor on-demand entertainment. This shift from traditional television to streaming platforms has compelled major media companies to invest in innovative streaming solutions to stay competitive. Key advancements include seamless integration with social networks, low-latency streaming, and interactive features, enhancing user engagement. Additionally, the growing reliance on cloud-based technologies for video distribution has further propelled industry expansion, particularly in North America and Europe. As technology progresses, consumer expectations for quality, security, and performance will rise. Major tech firms are entering the streaming landscape, emphasizing high-quality original content to create comprehensive entertainment ecosystems and boost customer attraction and retention.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Software Market Segments Analysis

Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV,Over-the-Top(OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Software Market

The digital video streaming software market is primarily driven by the growing number of consumers who favor on-demand content. This demographic is increasingly shifting away from traditional television, opting instead to watch their favorite shows, movies, and live events whenever and wherever they choose. As a result, the demand for streaming services has intensified, prompting providers to enhance their software capabilities to better cater to these evolving preferences. This shift reflects a significant transformation in viewing habits, pushing the industry to innovate and refine their offerings to capture and retain this audience in a competitive landscape.

Restraints in the Video Streaming Software Market

Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats escalate, streaming platforms face increasing scrutiny regarding their ability to safeguard user information. Additionally, stringent regulations such as GDPR create further complications in the effort to protect consumer data. These challenges may lead to a degree of hesitance among potential users and service providers, hindering their complete adoption of streaming technologies. Consequently, the momentum of the market's growth could be adversely affected as stakeholders navigate these important issues related to data protection and user trust.

Market Trends of the Video Streaming Software Market

The video streaming software market is increasingly embracing hybrid monetization models, blending subscription-based services with ad-supported and pay-per-view options. This innovative approach not only enhances accessibility and affordability of premium content for consumers but also broadens revenue streams for providers. As platforms compete for diverse audience segments, the integration of multiple monetization strategies enables them to attract a wider viewership while optimizing their financial performance. By catering to varying customer preferences and willingness to pay, this trend is reshaping the landscape of video streaming, driving growth and engagement across different user demographics and content categories.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video Streaming Software Market Size by Type & CAGR (2026-2033)

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Global Video Streaming Software Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Software Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Global Video Streaming Software Market Size by Service Industry & CAGR (2026-2033)

• Market Overview
• Consulting
• Managed Services
• Training & Support

Global Video Streaming Software Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Advertising
• Rental
• Subscription

Global Video Streaming Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-Premises

Global Video Streaming Software Market Size by User & CAGR (2026-2033)

• Market Overview
• Enterprise
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning

Global Video Streaming Software Market Size & CAGR (2026-2033)

• North America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • US
  • Canada
• Europe (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud Video (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StreamShark (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red5 Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (Azure Media Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (AWS Elemental) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Google Cloud Streaming) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBS Project (Open Source)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Streamlabs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyard (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wistia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haivision (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations