罐装酒精饮料市场规模、份额及成长分析（依产品类型、包装类型、通路、口味及地区划分）－2026-2033年产业预测

预计到 2024 年，全球罐装酒精饮料市场规模将达到 716.2 亿美元，到 2025 年将成长至 813.6 亿美元，到 2033 年将成长至 2256.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 13.6%。

全球罐装酒精饮料市场正经历显着成长，这主要得益于其诸多优势，包括便利性、耐用性、永续性、多功能性和价格优势。罐装酒精饮料方便携带，是外出饮用的理想选择，也适合露营、野餐等户外活动。与玻璃瓶相比，罐身坚固耐用，保质期更长，破损风险更低，从而提升了消费者在音乐会、节日等活动中的安全性和实用性。此外，罐装饮料也是一种更永续的包装选择，因为它们完全可回收利用，并且由于运输过程中消费量和重量的降低，碳排放也更低。这些环保特性有助于减少废弃物和保护自然资源，因此备受环保意识的消费者青睐。

全球罐装酒精饮料市场成长要素

在全球范围内，即饮鸡尾酒的需求正在蓬勃发展，这主要得益于其便利性和诱人的口味。这些预混合料饮品无需个人自行准备和混合配料，即可轻鬆享用鸡尾酒。罐装形式是即饮鸡尾酒的理想之选，其单份包装便于携带和储存，而且比玻璃容器更不易破损。这使得它们特别适合音乐会和节日等户外活动。此外，丰富的口味选择满足了不同消费者的偏好，製造商也不断创新，推出引人注目的新组合，以满足不断变化的口味需求。

全球罐装酒精饮料市场面临的限制因素

罐装酒精饮料市场面临的主要障碍之一是酒精产品监管环境的复杂性。每个国家都有其独特的法律法规来规范这些饮料的生产、分销和销售，导致酒精浓度、标籤和包装等方面的规定有显着差异。在某些地区，对罐装饮料使用的严格规定会阻碍市场扩张。例如，强制警示标籤会占用罐身上宝贵的空间，进而对品牌推广和行销工作产生负面影响。此外，一些司法管辖区也对核准的酒精浓度和饮料罐的允许尺寸做出限制。这些监管方面的挑战可能会阻碍罐装酒精饮料的成长和广泛普及。

罐装酒精饮料市场的全球趋势

全球罐装酒精饮料市场呈现显着上升趋势，主要受消费者对便利、便携和健康饮品的偏好日益增长的推动。其中，硬苏打水尤其引领这一趋势，在年轻消费者中广受欢迎，他们优先考虑低卡路里和低糖饮料。这种转变源自于社会对健康和均衡生活方式的追求，促使生产者开发出多元口味、配方独特的产品。随着品牌积极响应这一需求，新的竞争者也纷纷涌入市场，形成了一个在强调健康替代方案的同时提升消费者便利性的竞争格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析
• 原料分析
• Start-Ups分析
• 专利分析

全球罐装酒精饮料市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 含酒精饮料
  • 伏特加
  • 威士忌
  • 兰姆酒
  • 龙舌兰酒基酒
• 以葡萄酒为原料的饮料
  • 桑格利亚汽酒
  • 葡萄酒喷雾
• 麦芽饮料
  • 硬苏打水
  • 风味麦芽饮料

全球罐装酒精饮料市场规模（按包装类型划分）及复合年增长率（2026-2033 年）

• 能
• 瓶子
• 其他的
  • 小袋
  • 纸盒

全球罐装酒精饮料市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 便利商店
• 线上零售商
• 专卖店
• 其他的
  • 酒吧和餐厅

全球罐装酒精饮料市场规模（依口味划分）及复合年增长率（2026-2033 年）

• 果味
  • 柑橘
  • 莓果
  • 热带
• 草本与辛辣
  • 薄荷
  • 姜
  • 肉桂
• 其他的
  • 巧克力
  • 咖啡

全球罐装酒精饮料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Anheuser-Busch InBev（Belgium）
• Diageo（United Kingdom）
• Brown-Forman Corporation（United States）
• Treasury Wine Estates（Australia）
• Bacardi Limited（Bermuda）
• E. & J. Gallo Winery（United States）
• Asahi Group Holdings, Ltd.（Japan）
• Pernod Ricard（France）
• Suntory Holdings Limited（Japan）
• Constellation Brands（United States）
• Molson Coors Beverage Company（United States）
• Monster Beverage Corporation（United States）
• Boston Beer Company（United States）
• Heineken NV（Netherlands）
• Carlsberg Group（Denmark）
• Campari Group（Italy）
• Diageo North America（United States）
• Pernod Ricard USA（United States）
• Beam Suntory（United States）

结论与建议

Global Canned Alcoholic Beverages Market size was valued at USD 71.62 Billion in 2024 and is poised to grow from USD 81.36 Billion in 2025 to USD 225.65 Billion by 2033, growing at a CAGR of 13.6% during the forecast period (2026-2033).

The global market for canned alcoholic beverages is experiencing significant growth, driven by their numerous advantages such as convenience, durability, sustainability, variety, and affordability. Their portability makes them ideal for on-the-go consumers, catering perfectly to outdoor activities like camping and picnics. The robust nature of cans ensures a longer shelf life and reduced risk of breakage compared to glass bottles, enhancing consumer safety and utility at events such as concerts and festivals. Additionally, canned beverages present a more sustainable packaging option, being fully recyclable and generating a lower carbon footprint due to reduced energy and weight in transportation. This eco-friendly attribute contributes to waste reduction and conservation of natural resources, appealing to environmentally-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Alcoholic Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Alcoholic Beverages Market Segments Analysis

Global Canned Alcoholic Beverages Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and region. Based on Product Type, the market is segmented into Spirit-Based Beverages, Wine-Based Beverages and Malt-Based Beverages. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Alcoholic Beverages Market

The global demand for ready-to-drink (RTD) cocktails has surged, propelled by their convenience and appealing flavors. These pre-mixed beverages eliminate the need for individuals to gather and combine ingredients, offering an effortless way to enjoy cocktails. Canned formats perfectly complement RTD cocktails, providing single-serving sizes that are easy to carry and store, while also being more resistant to breaking compared to glass. This makes them particularly suitable for outdoor activities, including concerts and festivals. Furthermore, the broad spectrum of flavors available addresses diverse consumer preferences, driving manufacturers to continuously innovate and introduce exciting new combinations to keep pace with changing tastes.

Restraints in the Global Canned Alcoholic Beverages Market

A significant obstacle facing the canned alcoholic beverages market is the complex regulatory landscape surrounding alcoholic products. Each country enforces distinct laws governing the production, distribution, and sale of these beverages, leading to considerable variability in regulations related to alcohol content, labeling, and packaging. In several regions, stringent rules regarding can usage can hinder market expansion. For instance, mandatory warning labels may occupy essential space on cans, adversely affecting branding and marketing efforts. Additionally, some jurisdictions impose limits on approved alcohol content or the permissible can sizes for these beverages. Such regulatory challenges can impede the growth and widespread acceptance of canned alcoholic beverages.

Market Trends of the Global Canned Alcoholic Beverages Market

The Global Canned Alcoholic Beverages market is experiencing a significant upward trajectory, driven by a surge in consumer preference for convenient, portable, and health-conscious options. Hard seltzers, in particular, are leading this trend, resonating with a younger demographic that prioritizes low-calorie, low-sugar choices in their beverage selections. This shift is bolstered by a wider societal inclination toward wellness and balanced lifestyles, prompting manufacturers to innovate with diverse flavors and unique formulations. As brands increasingly cater to this demand, the market is witnessing a proliferation of new entries, fostering a competitive landscape that emphasizes healthy alternatives while enhancing consumer convenience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Canned Alcoholic Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Spirit-Based Beverages
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Beverages
  • Sangria
  • Wine Spritzers
• Malt-Based Beverages
  • Hard Seltzers
  • Flavored Malt Beverages

Global Canned Alcoholic Beverages Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Cans
• Bottles
• Others
  • Pouches
  • Cartons

Global Canned Alcoholic Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Canned Alcoholic Beverages Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Canned Alcoholic Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo North America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard USA (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations