假睫毛市场规模、份额和成长分析（按类型、原材料、产品、组件、分销管道和地区划分）—产业预测，2026-2033年

预计到 2024 年，假睫毛市场规模将达到 18.3 亿美元，到 2025 年将达到 19.4 亿美元，到 2033 年将达到 31.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.2%。

假睫毛市场经历了显着增长，这主要得益于消费者意识的提高以及对多样化美容产品需求的增加。这些假睫毛有多种长度和颜色可供选择，材质包括貂毛、蚕丝和合成纤维等。化妆品品牌与时尚部落客之间的合作在塑造品牌形象和促销发挥关键作用。部落客利用YouTube和Instagram等平台，透过展示产品和示范正确的配戴技巧，有效地与精通科技的受众互动。像Lashify这样的品牌正在利用社群媒体的力量来推广其睫毛嫁接产品。同时，像雅诗兰黛这样的行业领导企业也将其行销预算的很大一部分用于与部落客合作。在部落客行销方面投入的不断增加凸显了其在美容产业的重要性。

假睫毛市场驱动因素

假睫毛的需求正在蓬勃发展，这主要得益于女性越来越愿意在化妆品上投入资金。而高端美容产品消费的显着成长也进一步推动了这个趋势。假睫毛已占据庞大的个人护理和化妆品市场的重要份额，反映出其在追求美丽的消费者中日益流行。随着美学标准的演变和透过化妆表达自我的日益普遍，假睫毛市场将继续受益于这些变化，这也凸显了人们对精緻创新化妆品解决方案的更广泛追求。

假睫毛市场的限制

由于假睫毛的使用可能带来健康风险，其市场面临严峻的挑战。虽然这些产品可以提升外观、吸引眼球，但它们也可能引发各种眼睛问题，包括过敏反应和不适，这些问题甚至可能发展成更严重的併发症。天然睫毛具有调节气流、阻挡阳光和保持水分等重要功能，而使用假睫毛会损害这些功能。此外，异物靠近眼睛造成的眼部损伤和视力障碍风险也引发了人们对假睫毛使用的担忧。这些挑战可能会阻碍市场的整体扩张和消费者的接受度。

假睫毛市场的趋势

假睫毛市场经历了翻天覆地的变化，从小众配件一跃成为日常美容的必备单品。社群媒体的兴起和名人代言的推广推动了这一转变，让魅力四射的假睫毛款式触手可及。各大品牌迅速回应消费者偏好，推出易于使用的产品和丰富的款式选择。尤其是创新磁性假睫毛的出现，无需传统黏合剂，简化了佩戴流程，进一步提升了假睫毛的吸引力。这种多样化的产品满足了不同消费者的需求，使假睫毛稳固地成为现代美容流程中的必备品。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球假睫毛市场规模（按类型及复合年增长率划分）（2026-2033年）

• 彩色睫毛
• 普通睫毛
• 装饰性假睫毛
• 其他的

全球假睫毛市场规模（按材质和复合年增长率划分）（2026-2033 年）

• 人髮
• 人造头髮
• 羽毛
• 金属
• 其他的

全球假睫毛市场规模（依产品类型及复合年增长率划分）（2026-2033年）

• 条形
• 丛集/重音
• 个体类型
• 其他的

全球假睫毛市场规模（依成分及复合年增长率划分）（2026-2033 年）

• 自然的
• 合成

全球假睫毛市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 在线的
• 便利商店
• 大卖场和超级市场

全球假睫毛市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• L'Oreal SA（France）
• Estee Lauder Companies Inc.（USA）
• Shiseido Co., Ltd.（Japan）
• Coty Inc.（USA）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• KOSE Corporation（Japan）
• Revlon, Inc.（USA）
• Amorepacific Corporation（South Korea）
• Kiss Products Inc.（USA）
• Ardell Lashes（American International Industries）（USA）
• Huda Beauty（UAE）
• MAC Cosmetics（Estee Lauder Companies Inc.）（USA）
• Sephora（LVMH）（France）
• Ulta Beauty, Inc.（USA）
• Eylure（PDC Brands）（UK）
• House of Lashes（USA）
• Velour Lashes（Canada）
• Esqido（Canada）
• PAC Cosmetics（India）
• Miss Claire Cosmetics（India）

结论与建议

False Eyelashes Market size was valued at USD 1.83 Billion in 2024 and is poised to grow from USD 1.94 Billion in 2025 to USD 3.14 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The false eyelashes market is witnessing significant growth, propelled by consumers' growing awareness and demand for diverse grooming products. These lashes, available in various lengths and colors, are crafted from materials like mink fur, silk, or synthetic fibers. Collaborations between cosmetic brands and fashion influencers play a crucial role in shaping brand perception and driving sales. Influencers utilize platforms such as YouTube and Instagram to showcase these products and demonstrate proper application techniques, effectively engaging a tech-savvy audience. Brands like Lashify have harnessed the power of social media to promote their eyelash extensions, while industry leaders, such as Estee Lauder, allocate substantial portions of their marketing budgets to influencer partnerships. The rise in influencer marketing expenditure highlights its pivotal role in the beauty sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the False Eyelashes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

False Eyelashes Market Segments Analysis

Global False Eyelashes Market is segmented by Type, Raw Material, Product, Constituent, Distribution Channel and region. Based on Type, the market is segmented into Colored Lashes, Regular Lashes, Decorative Lashes and Others. Based on Raw Material, the market is segmented into Human Hair, Synthetic Hair, Feather, Metal and Other. Based on Product, the market is segmented into Strips, Cluster/Accent, Individual and Others. Based on Constituent, the market is segmented into Natural and Synthetic. Based on Distribution Channel, the market is segmented into Online, Convenience Stores and Hypermarkets & Supermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the False Eyelashes Market

The demand for false eyelashes has surged due to the increasing willingness of women to invest significantly in cosmetic products. This trend is further fueled by a notable rise in spending on premium beauty items. Within the expansive landscape of personal care and cosmetics, false eyelashes have carved out a substantial share, reflecting their growing popularity among consumers seeking to enhance their appearance. As beauty standards evolve and self-expression through makeup becomes more prevalent, the false eyelashes market continues to benefit from these shifts, highlighting a broader movement towards sophisticated and innovative cosmetic solutions.

Restraints in the False Eyelashes Market

The false eyelashes market faces significant challenges due to potential health concerns associated with their use. While these products enhance appearance and capture attention, they may lead to various eye-related issues, including allergic reactions and discomfort, which can escalate to more serious complications. Natural eyelashes serve essential functions like regulating airflow, blocking sunlight, and managing moisture, which can be compromised when using false eyelashes. The risk of injury to the eyes and impaired vision from having a foreign object positioned close to them adds to the apprehensions surrounding their use. Such challenges may hinder overall market expansion and consumer adoption.

Market Trends of the False Eyelashes Market

The false eyelashes market has witnessed a significant transformation, evolving from a niche accessory to an essential item in everyday beauty regimens. This shift has been fueled by the proliferation of social media and celebrity endorsements, making glamorous eyelash looks more accessible. Brands have quickly adapted to consumer preferences by introducing user-friendly products, including variations that allow for quick application. The emergence of innovative magnetic lashes has further enhanced the appeal, simplifying the application process without the reliance on traditional adhesives. This diversification caters to a broad audience, solidifying false eyelashes as a staple in modern beauty routines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global False Eyelashes Market Size by Type & CAGR (2026-2033)

• Market Overview
• Colored Lashes
• Regular Lashes
• Decorative Lashes
• Others

Global False Eyelashes Market Size by Raw Material & CAGR (2026-2033)

• Market Overview
• Human Hair
• Synthetic Hair
• Feather
• Metal
• Other

Global False Eyelashes Market Size by Product & CAGR (2026-2033)

• Market Overview
• Strips
• Cluster/Accent
• Individual
• Others

Global False Eyelashes Market Size by Constituent & CAGR (2026-2033)

• Market Overview
• Natural
• Synthetic

Global False Eyelashes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Convenience Stores
• Hypermarkets & Supermarkets

Global False Eyelashes Market Size & CAGR (2026-2033)

• North America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • US
  • Canada
• Europe (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Raw Material, Product, Constituent, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Raw Material, Product, Constituent, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ardell Lashes (American International Industries) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huda Beauty (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC Cosmetics (Estee Lauder Companies Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora (LVMH) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eylure (PDC Brands) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Lashes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velour Lashes (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esqido (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAC Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miss Claire Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations