抹茶市场规模、份额和成长分析（按产品类型、种类、混合比例、等级、分销管道、应用和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球抹茶市场规模将达到 36 亿美元，到 2025 年将成长至 38.6 亿美元，到 2033 年将成长至 67.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 7.3%。

消费者健康意识的不断提升是推动全球抹茶市场发展的关键因素，越来越多的消费者寻求富含维生素和抗氧化剂的营养丰富的天然有机饮料。抹茶是一种优质的绿茶粉，是日本传统茶道中不可或缺的原料，因其健康益处和独特风味而备受关注。抹茶在烹饪领域的广泛应用，例如用于鸡尾酒、拿铁和甜点等，进一步提升了其市场潜力。此外，抹茶的高抗氧化特性也逐渐在美容领域获得认可。抹茶对包括促进新陈代谢和提升思维清晰度在内的多种健康益处，加上人们日益追求健康的生活方式和养生习惯，以及不断涌现的创新产品，预计将推动这一新兴市场未来的需求增长。

全球抹茶市场成长要素

全球抹茶市场的成长主要得益于人们对其健康益处的日益关注，包括其丰富的抗氧化成分、排毒功效和舒缓压力的功效。抹茶冲泡简单、方便携带，使其成为忙碌人士追求健康饮品的理想之选。此外，抹茶在各种烹饪应用中的广泛用途，例如烘焙点心、冰沙和甜点，也进一步推动了其受欢迎程度和需求。超级市场、健康食品商店和线上平台的广泛销售，提高了消费者的购买管道，使抹茶成为注重健康的消费者将其融入日常饮食中的热门选择。

抑制全球抹茶市场的因素

全球抹茶市场面临许多限制因素，主要源自于优质抹茶供应有限。供不应求的原因在于其复杂的生产工艺，需要特定的环境条件才能有效种植茶树。此外，优质抹茶的高昂价格也可能构成进入门槛，尤其对于价格敏感型消费者而言。这些因素可能会让那些无力负担高成本的潜在买家望而却步，从而阻碍市场扩张。最终，这影响了整体市场成长，并限制了能够体验抹茶独特益处的消费者群体。

全球抹茶市场趋势

全球抹茶市场正经历显着的趋势，这主要得益于消费者日益增强的健康意识，他们偏好富含抗氧化剂、维生素和矿物质的有机天然饮料。为了顺应这些变化，生产商正在开发独特的口味和配方，以扩大产品线并触及更多消费者。此外，抹茶作为一种用途广泛的配料，可用于製作各种食品和饮料，从冰沙到甜点，这也推动了各个细分市场的需求和普及。随着消费者寻求更全面的健康解决方案，抹茶的受欢迎程度持续攀升。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 一手和二手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 用例
• 贸易分析
• 客户和购买标准分析
• 原料分析

全球抹茶市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 即溶预混合料
• 粉末
• 即饮型

全球抹茶市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 传统抹茶
• 甜味
• 无醣

全球抹茶市场规模：依混合比例及复合年增长率划分（2026-2033 年）

• 飞机
• 调味

全球抹茶市场规模：依等级及复合年增长率划分（2026-2033 年）

• 传统的
• 用于仪式用途
• 烹饪用

全球抹茶市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球抹茶市场规模：依应用及复合年增长率划分（2026-2033 年）

• 抹茶饮料
• 个人护理及化妆品
• 食品
• 普通茶

全球抹茶市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

  主要企业简介

  • Aiya株式会社（日本）
  • 伊藤园有限公司（日本）
  • Encha Life LLC（美国）
  • AOI茶叶公司（美国）
  • DoMatcha（加拿大）
  • 丸久小山园株式会社（日本）
  • 雀巢公司（瑞士）
  • 联合利华有限公司（英国）
  • Midori Spring Ltd.（加拿大）
  • Kiss Me Organics（美国）
  • Kenko Tea（澳洲）
  • 格林食品公司（美国）
  • 玉叶抹茶（美国）
  • 抹茶少女（澳洲）
  • Matcha Source（美国）
  • Kissa Tea GmbH（德国）
  • PureChimp（英国）
  • Vivid Vitality Ltd.（英国）
  • Tenzo Tea, Inc.（美国）
  • 一保堂茶业株式会社（日本）

结论与建议

Global Matcha Tea Market size was valued at USD 3.6 Billion in 2024 and is poised to grow from USD 3.86 Billion in 2025 to USD 6.79 Billion by 2033, growing at a CAGR of 7.3% during the forecast period (2026-2033).

Increasing consumer consciousness surrounding health and wellness is a key factor propelling the global matcha tea market, as more individuals seek nutrient-dense, natural, and organic beverages rich in vitamins and antioxidants. Matcha, a premium finely powdered green tea integral to traditional Japanese tea ceremonies, is gaining traction for its health benefits and distinctive flavor. Its versatility in culinary applications, including cocktails, lattes, and desserts, further enhances its market potential. Additionally, matcha's high antioxidant content is becoming increasingly recognized in the beauty sector. As matcha supports various health aspects, including metabolism and mental clarity, the ongoing trend toward healthier lifestyles and wellness practices, coupled with innovative product developments, is poised to drive future demand in this burgeoning market segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Tea Market Segments Analysis

Global Matcha Tea Market is segmented by Product Type, Type, Formulation, Grade, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Instant Premixes, Powder and Ready to drink. Based on Type, the market is segmented into Traditional, Sweetened and Unsweetened. Based on Formulation, the market is segmented into Plain and Flavoured. Based on Grade, the market is segmented into Classic, Ceremonial and Culinary. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Matcha Beverages, Personal Care & Cosmetics, Food Products and Regular Tea. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Tea Market

The global matcha tea market is significantly driven by the growing recognition of its health benefits, including its rich antioxidant properties, detoxifying effects, and ability to alleviate stress. This tea's convenient preparation and portability appeal to busy individuals seeking healthier beverage options. Additionally, matcha's versatility in various culinary uses, such as in baked goods, smoothies, and desserts, has further fueled its popularity and demand. Its widespread availability in supermarkets, health food outlets, and online platforms enhances consumer access, making it a favored choice for health-conscious shoppers who are increasingly incorporating matcha into their diets.

Restraints in the Global Matcha Tea Market

The Global Matcha Tea market faces certain constraints primarily due to the limited availability of high-quality matcha. This scarcity arises from the intricate production process that requires specific environmental conditions conducive to cultivating the tea plants effectively. Furthermore, the premium pricing associated with high-quality matcha can restrict its accessibility, particularly for price-sensitive consumers. These factors create a challenge for market expansion, as they may deter potential buyers who are unable to afford the higher costs, ultimately impacting overall market growth and limiting the consumer base that can experience the unique benefits of matcha tea.

Market Trends of the Global Matcha Tea Market

The Global Matcha Tea market is witnessing a significant trend driven by the rising health consciousness among consumers, who increasingly prefer organic and natural beverages rich in antioxidants, vitamins, and minerals. This shift is encouraging manufacturers to innovate and expand their product offerings by introducing unique flavors and blends to capture a broader customer base. Additionally, the versatility of matcha tea as an ingredient in a diverse range of food and beverage applications, from smoothies to desserts, is fostering increased demand and adoption across various market segments. As consumers seek holistic wellness solutions, matcha tea's popularity continues to soar.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Matcha Tea Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Instant Premixes
• Powder
• Ready to drink

Global Matcha Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Traditional
• Sweetened
• Unsweetened

Global Matcha Tea Market Size by Formulation & CAGR (2026-2033)

• Market Overview
• Plain
• Flavoured

Global Matcha Tea Market Size by Grade & CAGR (2026-2033)

• Market Overview
• Classic
• Ceremonial
• Culinary

Global Matcha Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Matcha Tea Market Size by Application & CAGR (2026-2033)

• Market Overview
• Matcha Beverages
• Personal Care & Cosmetics
• Food Products
• Regular Tea

Global Matcha Tea Market Size & CAGR (2026-2033)

• North America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Life LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The AOI Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marukyu Koyamaen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midori Spring Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Me Organics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tea (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Foods Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Maiden (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Source (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kissa Tea GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PureChimp (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Vitality Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tenzo Tea, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations