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膳食补充剂市场规模、份额和成长分析（按类型、剂型、功能、配方类型、目标消费者、价格分布、分销管道和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1898449

膳食补充剂市场规模、份额和成长分析（按类型、剂型、功能、配方类型、目标消费者、价格分布、分销管道和地区划分）—产业预测（2026-2033 年）

Dietary Supplements Market Size, Share, and Growth Analysis, By Type (Vitamins, Minerals), By Form, By Function, By Prescription Type, By Target Consumer, By Price Range, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球膳食补充剂市场预计到 2024 年将达到 1,675 亿美元，从 2025 年的 1,799 亿美元成长到 2033 年的 3,184.6 亿美元，在预测期（2026-2033 年）内复合年增长率为 7.4%。

全球膳食补充品市场正经历强劲成长，这主要得益于消费者对营养产品需求的不断增长。推动这一快速增长的因素包括：人口老化需要额外的营养支持；注重健康的人群（尤其是千禧世代和Z世代）每日服用补充剂的趋势日益增长；以及运动营养在运动员中越来越受欢迎。此外，日益激烈的竞争迫使各大品牌加强创新和行销策略。市场已透过创造就业机会和增加税收而受益，而片剂因其易于获取而广受欢迎。然而，挑战依然存在，包括监管合规性和对临床疗效的质疑。脂质体包裹等创新技术正在革新产品效率并提高营养吸收率，引领该领域未来的发展方向。

推动全球膳食补充剂市场发展的因素

电子商务和网路购物的蓬勃发展显着提升了消费者获取各类营养补充剂的管道，从而推动了市场成长。这一趋势催生了众多创新产品形式，以满足不同消费族群的需求。例如，便利的饮料、粉末和软糖等产品满足了消费者对便利性的需求，使他们更容易将营养补充品融入日常生活中。在这些便捷易用的产品选择推动下，随着消费者不断寻求有效、便利的健康改善方式，营养补充品市场持续成长。

全球膳食补充剂市场阻碍因素

人们越来越倾向于食用更健康的食物，这可能会抑制对膳食补充剂的需求。随着消费者越来越关注天然营养和全食物的益处，他们可能会减少服用补充剂，转而直接从食物中获取营养。此外，在一些饮食文化较为传统的地区，这可能会导致消费者对膳食补充剂的有效性和必要性产生怀疑，从而质疑其价值。这种对天然食物日益增长的偏好以及由此产生的对补充剂的质疑，可能会对膳食补充剂市场构成挑战，因为消费者会寻求其他途径来满足自身的营养需求。

全球营养补充品市场趋势

随着消费者日益关注健康和保健，全球膳食补充剂市场需求显着增长。这一趋势源于人们对特定补充剂益处的认识不断提高，这些补充剂可以解决诸如骨骼密度、肠道健康和皮肤疾病等健康问题。粉末、软糖和即饮型补充剂等创新产品形式正逐渐成为主流，吸引更广泛的消费群体。此外，人们对添加了膳食补充剂的功能性食品和饮料的兴趣也日益浓厚，这反映了健康与便利性在日常饮食中的融合。这种转变反映了消费者积极主动地进行健康管理和提升整体幸福感的普遍趋势。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Nestle Health Science（Nestle SA）
Abbott Laboratories
Amway Corp.
Otsuka Pharmaceutical（via Pharmavite）
Bayer AG
Glanbia PLC
Pfizer Inc.
Herbalife Nutrition Ltd.
DSM-Firmenich（DSM）
ADM（Archer Daniels Midland）
BASF SE
Lonza Group
IFF（International Flavors & Fragrances）
Nature's Bounty Co.
GNC（Harbin Pharmaceutical Group）
Swisse（H&H Group）
Orthomol Holding GmbH
MuscleTech（Iovate Health Sciences/Xiwang Foodstuffs）
NOW Foods
Bionova

结论与建议

简介目录

Product Code: SQMIG35I2233

Global Dietary Supplements Market size was valued at USD 167.5 Billion in 2024 and is poised to grow from USD 179.9 Billion in 2025 to USD 318.46 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The global dietary supplements market is experiencing robust growth driven by an increasing consumer demand for nutritional products. Factors contributing to this surge include the aging population needing additional nutritional support, a rising trend among health-conscious individuals, particularly millennials and Gen-Z, who incorporate supplements into their daily routines, and the popularity of sports nutrition among athletes. Additionally, heightened competition is prompting brands to innovate and enhance their marketing strategies. The market is benefiting economically through job creation and tax revenues, with tablet forms gaining traction for their accessibility. However, challenges such as regulatory compliance and skepticism regarding clinical efficacy persist. Innovative technologies like liposomal encapsulation are revolutionizing product efficiency, enhancing nutrient absorption, and defining future advancements in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dietary Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dietary Supplements Market Segments Analysis

Global Dietary Supplements Market is segmented by Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics and Other Types. Based on Form, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, Gummies and Other Forms. Based on Function, the market is segmented into Overall Health, Immune Health, Energy & Vitality, Skin, Hair & Nail Health, Gut/Digestive Health, Cardiovascular Health, Cognitive Health, Nutrient Deficiency Supplementation, Mental Health & Wellness, Sports Performance & Recovery, Sleep Health and Other Functions. Based on Prescription Type, the market is segmented into Over-the-Counter (OTC) and Prescription-Based. Based on Target Consumer, the market is segmented into Below 24, 25-44, 45-64 and Above 65+. Based on Price Range, the market is segmented into Economical, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dietary Supplements Market

The expansion of e-commerce and online shopping has significantly enhanced consumer access to a wide variety of dietary supplements, thereby fueling market growth. This trend is accompanied by the emergence of innovative product formats that attract a diverse audience. Options like ready-to-drink beverages, powders, and gummies cater to the need for convenience, making it easier for individuals to incorporate supplements into their daily routines. As consumers increasingly seek out effective and accessible ways to improve their health and wellness, the dietary supplements market continues to thrive, driven by these appealing and user-friendly offerings.

Restraints in the Global Dietary Supplements Market

The increasing shift towards wholesome foods could potentially hinder the demand for dietary supplements. As consumers become more focused on natural nutrition and the benefits of whole foods, their preferences may shift away from supplements in favor of obtaining nutrients directly from their diets. Additionally, in areas with established food cultures, skepticism regarding the effectiveness and necessity of dietary supplements may arise among consumers, leading them to question their value. This growing inclination towards natural foods and the resulting doubts about supplementation could create challenges for the dietary supplements market, as consumers seek alternative sources for their nutritional needs.

Market Trends of the Global Dietary Supplements Market

The Global Dietary Supplements market has seen a significant surge in demand as consumers increasingly prioritize health and wellness. This trend is driven by a growing awareness of the benefits of specific supplements addressing health concerns such as bone density, gut health, and skin disorders. Innovative product formats, including powders, gummies, and ready-to-consume supplements, are becoming mainstream, appealing to a wider audience. Additionally, there is a rising interest in functional foods and beverages infused with dietary supplements, reflecting an integration of health and convenience in everyday diets. This shift highlights a broader consumer inclination towards proactive health management and holistic well-being.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Dietary Supplements Market Size by Type & CAGR (2026-2033)

Market Overview
Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Multivitamins
- Other Vitamins
Minerals
- Magnesium
- Calcium
- Iron
- Zinc
- Other Minerals
Botanicals
Amino Acids
Enzymes
Probiotics
Other Types

Global Dietary Supplements Market Size by Form & CAGR (2026-2033)

Market Overview
Tablets
Capsules
Liquid
Powder
Soft Gels
Gummies
Other Forms

Global Dietary Supplements Market Size by Function & CAGR (2026-2033)

Market Overview
Overall Health
Immune Health
Energy & Vitality
Skin, Hair & Nail Health
Gut/Digestive Health
Cardiovascular Health
Cognitive Health
Nutrient Deficiency Supplementation
Mental Health & Wellness
Sports Performance & Recovery
Sleep Health
Other Functions

Global Dietary Supplements Market Size by Prescription Type & CAGR (2026-2033)

Market Overview
Over-the-Counter (OTC)
Prescription-Based

Global Dietary Supplements Market Size by Target Consumer & CAGR (2026-2033)

Market Overview
Below 24
25-44
45-64
Above 65+

Global Dietary Supplements Market Size by Price Range & CAGR (2026-2033)

Market Overview
Economical
Mid-Range
Premium

Global Dietary Supplements Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
- E-Commerce Marketplaces
- Brand-Owned Websites
Offline
- Pharmacies/Drug Stores
- Hypermarkets/Supermarkets
- Others

Global Dietary Supplements Market Size & CAGR (2026-2033)

North America (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- US
- Canada
Europe (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nestle Health Science (Nestle S.A.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Otsuka Pharmaceutical (via Pharmavite)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glanbia PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pfizer Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Herbalife Nutrition Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DSM-Firmenich (DSM)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ADM (Archer Daniels Midland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lonza Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IFF (International Flavors & Fragrances)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nature's Bounty Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GNC (Harbin Pharmaceutical Group)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swisse (H&H Group)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orthomol Holding GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MuscleTech (Iovate Health Sciences/Xiwang Foodstuffs)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NOW Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bionova
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments