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教育玩具市场规模、份额和成长分析（按产品、年龄层、分销管道、类别和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1899538

教育玩具市场规模、份额和成长分析（按产品、年龄层、分销管道、类别和地区划分）－2026-2033年产业预测

Educational Toys Market Size, Share, and Growth Analysis, By Product (Building & Construction Sets, STEM Toys), By Age Group (0-3 Years, 3-8 Years), By Distribution Channel, By Category, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 183 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，教育玩具市场规模将达到 618.7 亿美元，到 2025 年将成长至 678.7 亿美元，到 2033 年将成长至 1423.5 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.7%。

教育玩具市场正受到精通科技的消费者的青睐，他们对高科技、连网产品的需求日益增长。这些配备内建感测器和电子元件的先进玩具，在培养儿童批判性思维和解决问题的能力方面发挥关键作用。儘管价格分布较高，但家长们越来越倾向于选择具有独特调查方法和人性化功能的智慧玩具。这个类别，尤其是在STEM（科学、技术、工程和数学）领域，旨在透过引人入胜、趣味十足的设计来激发孩子的创造力。育儿方式的转变、科技的进步以及对幼儿早期发展的重视，正在重塑这个市场。此外，人们对永续性的日益关注，以及不断增强的环保意识，也进一步推动了对创新环保教育玩具的需求。

教育玩具市场驱动因素

家长们对早期儿童教育重要性的认识不断提高，大大推动了全球益智玩具市场的扩张。如今，家长们越来越注重选择玩具，不仅希望玩具能带来娱乐，更希望它在培养孩子的认知、运动和社交技能方面发挥关键作用。人们对玩具的认知不断转变，强调寓教于乐的重要性，有效提升了益智玩具的需求。随着家长在选择玩具时更加重视其对孩子发展的益处，以及人们对游戏在学习和成长中作用的认识不断加深，益智玩具市场持续蓬勃发展。

教育玩具市场的限制

各种教育玩具品牌和产品的激增导致市场饱和，为新进业者带来了差异化挑战。现有企业之间的激烈竞争降低了利润率，可能扼杀创新，阻碍教育玩具产业的整体成长。因此，这种饱和不仅使新进入者的生存环境更加复杂，也限制了产业的进步和发展潜力。在这种竞争环境下难以维持盈利最终可能会影响消费者可获得的教育玩具的品质和种类，从而对市场的活力和吸引力产生负面影响。

教育玩具市场趋势

教育玩具市场正呈现出一股显着的趋势，即面向科学、技术、工程和数学（STEM）领域的产品日益增多，这主要得益于人们对STEM在儿童发展中重要性的认识不断提高。家长和相关人员越来越重视那些能够培养批判性思维、问题解决能力和动手实践能力的玩具，而不仅仅是娱乐玩具。因此，我们看到程式套件、机器人和科学实验套装等产品越来越受欢迎，它们不仅提供互动式学习体验，还能帮助孩子们为未来在科技创新领域的工作做好准备。这项转变凸显了培养下一代关键技能的广泛努力。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Lego Group（Denmark）
Mattel, Inc.（USA）
Hasbro, Inc.（USA）
VTech Holdings Ltd.（Hong Kong）
Spin Master Corp.（Canada）
Melissa & Doug, LLC（USA）
LeapFrog Enterprises, Inc.（USA）
Fisher-Price（USA）
Ravensburger AG（Germany）
Thames & Kosmos（USA）
GoldLok Toys（China）
WowWee Group Limited（Hong Kong）
Tomy Company, Ltd.（Japan）
Clementoni SpA（Italy）
Goliath Games（Netherlands）
Atlas Games（USA）
CocoMoco Kids（India）
Zephyr Toymakers Pvt. Ltd.（India）
Educa Borras（Spain）
Learning Resources, Inc.（USA）

结论与建议

简介目录

Product Code: SQMIG25J2087

Educational Toys Market size was valued at USD 61.87 Billion in 2024 and is poised to grow from USD 67.87 Billion in 2025 to USD 142.35 Billion by 2033, growing at a CAGR of 9.7% during the forecast period (2026-2033).

The educational toys market is witnessing a surge in interest from tech-savvy consumers seeking high-tech, internet-connected options. These advanced toys, equipped with embedded sensors and electronics, play a pivotal role in cultivating critical thinking and problem-solving skills in children. Despite their higher price point, parents are increasingly favoring smart toys for their unique teaching methodologies and user-friendly features. This category, particularly within STEM (science, technology, engineering, and math), aims to foster creativity while providing engaging, playful designs. Changing parenting styles, technological advancements, and an emphasis on early childhood development are reshaping this market. Moreover, the growing focus on sustainability aligns with rising environmental consciousness, further driving demand for innovative and eco-friendly educational toys.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Toys Market Segments Analysis

Global Educational Toys Market is segmented by Product, Age Group, Distribution Channel, Category and region. Based on Product, the market is segmented into Building & Construction Sets, STEM Toys, Role Play Toys and Other Educational Toys. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Category, the market is segmented into Indoor and Outdoor. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Toys Market

The rising awareness among parents regarding the significance of early childhood education has greatly contributed to the expansion of the global educational toys market. Today, parents are increasingly focused on choosing toys that serve not just as sources of entertainment, but also play vital roles in enhancing cognitive, motor, and social skills in their children. This transformation in how toys are perceived, emphasizing the importance of purposeful play, has effectively propelled the demand for educational toys. As parents prioritize developmental benefits in their toy selections, the market continues to thrive, reflecting a broader understanding of the impact of play on learning and growth.

Restraints in the Educational Toys Market

The increasing presence of various educational toy brands and products has resulted in market saturation, creating challenges for new entrants striving to stand out. As established companies engage in fierce competition, profit margins are eroded, which can stifle innovation and hinder overall growth in the educational toy sector. Consequently, this saturation not only complicates the landscape for newcomers but also limits the potential for advancements and improvements in the industry. The struggle to maintain profitability amidst such competition may ultimately affect the quality and diversity of educational toys available to consumers, impacting the market's vitality and appeal.

Market Trends of the Educational Toys Market

The Educational Toys market is witnessing a significant trend toward STEM-focused products, driven by a growing recognition of the importance of science, technology, engineering, and mathematics in children's development. Parents and educators are increasingly prioritizing toys that not only entertain but also cultivate critical thinking, problem-solving, and hands-on learning. As a result, there is a marked rise in the popularity of coding kits, robotics, and science experiment sets, which provide interactive learning experiences while preparing children for future careers in tech and innovation. This shift underscores a broader commitment to fostering essential skills in the next generation.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis
Regulatory Landscape

Global Educational Toys Market Size by Product & CAGR (2026-2033)

Market Overview
Building & Construction Sets
STEM Toys
Role Play Toys
Other Educational Toys

Global Educational Toys Market Size by Age Group & CAGR (2026-2033)

Market Overview
0-3 Years
3-8 Years
8-12 Years
12+ Years

Global Educational Toys Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Educational Toys Market Size by Category & CAGR (2026-2033)

Market Overview
Indoor
Outdoor

Global Educational Toys Market Size & CAGR (2026-2033)

North America (Product, Age Group, Distribution Channel, Category)
- US
- Canada
Europe (Product, Age Group, Distribution Channel, Category)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Age Group, Distribution Channel, Category)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Age Group, Distribution Channel, Category)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Age Group, Distribution Channel, Category)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Lego Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mattel, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hasbro, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VTech Holdings Ltd. (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spin Master Corp. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Melissa & Doug, LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeapFrog Enterprises, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fisher-Price (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ravensburger AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thames & Kosmos (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoldLok Toys (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WowWee Group Limited (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tomy Company, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clementoni S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Goliath Games (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atlas Games (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CocoMoco Kids (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zephyr Toymakers Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Educa Borras (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Learning Resources, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments