保暖内衣市场规模、份额及成长分析（按产品类型、材料、消费群体、应用、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，保暖内衣市场规模将达到 91.7 亿美元，到 2025 年将达到 95.5 亿美元，到 2033 年将达到 132.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 4.2%。

受消费者在寒冷季节对保暖舒适需求的不断增长的推动，保暖内衣市场正经历强劲增长。这类服装通常被称为长版内衣，兼具舒适性和保暖性，使其成为寒冷气候下的必备单品。轻盈百搭的设计，以及防水和柔软性的特性，进一步提升了其吸引力。此外，智慧技术的融合，例如可充电电池和USB连接的加热材料，正成为一种新的趋势。这项创新技术能够根据个人需求调节体温，同时提供有效的防寒保护。各大品牌正致力于提升产品的耐用性，开发出具有出色耐磨性和抗刮擦性的可靠产品，从而巩固其在恶劣天气条件下作为必备服装的地位。

保暖内衣市场的成长要素

保暖服饰需求的成长主要源自于严寒地区对保暖的需求。随着寒冷天气和降雪量的增加，消费者积极寻求抵御恶劣环境的解决方案。传统的外套，例如夹克和毛衣，往往保暖性不足，因此人们开始寻找保暖性能更佳的替代品。由此，保暖内衣的需求显着成长，其卓越的保暖功能和防冻性能备受青睐。这一趋势凸显了冬季服装舒适性和功能性的重要性。

保暖内衣市场的限制

由于保暖内衣市场分散化程度高，且众多竞争对手遍布全球，因此面临严峻的挑战。该行业竞争异常激烈，各公司竞相透过创新设计、高品质产品、策略定价和高效的供应链管理来争取市场份额。然而，阻碍成熟品牌发展的一个主要障碍是不受监管的本地供应商的扩张。这些供应商，尤其是在发展中地区，凭藉着简化的生产流程和价格低廉、易于取得的产品，对成熟品牌构成了威胁。这种情况严重限制了成熟企业的市场地位，并阻碍了它们的成长。

保暖内衣市场趋势

保暖内衣市场正呈现出一股利用社群媒体进行品牌推广和消费者互动的重要趋势。随着消费者对冬季舒适性和功能性的日益重视，各大品牌纷纷利用Instagram和Facebook等平台，透过引人入胜的内容和精准的广告来展示产品。这种转变不仅有助于与消费者直接沟通，也有助于围绕品牌建立社群。透过网红推广和发布突出保暖内衣优势的专属贴文来提升品牌知名度，进一步激发了消费者的兴趣。随着各大品牌积极采用数位化行销策略，在不断变化的消费趋势的驱动下，保暖内衣产业预计将迎来强劲成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球保暖内衣市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 最高额
• 底部
• 放

全球保暖内衣市场规模（依材质及复合年增长率划分）（2026-2033 年）

• 棉布
• 羊毛
• 合成纤维
• 混合材料

全球保暖内衣市场规模（依消费者属性及复合年增长率划分）（2026-2033 年）

• 男性
• 女士
• 孩子

全球保暖内衣市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 运动服
• 休閒装
• 工业/商用

全球保暖内衣市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球保暖内衣市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Under Armour, Inc.（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Columbia Sportswear Company（USA）
• LLBean, Inc.（USA）
• Helly Hansen（Norway）
• Patagonia, Inc.（USA）
• The North Face（USA）
• Craft of Scandinavia（Sweden）
• Icebreaker（New Zealand）
• Smartwool（USA）
• Odlo International AG（Switzerland）
• Decathlon SA（France）
• 32 Degrees（USA）
• Carhartt, Inc.（USA）
• Cabela's（USA）
• Marmot Mountain LLC（USA）
• Mountain Warehouse（UK）
• Berghaus（UK）
• Arc'teryx（Canada）

结论与建议

Thermal Underwear Market size was valued at USD 9.17 Billion in 2024 and is poised to grow from USD 9.55 Billion in 2025 to USD 13.28 Billion by 2033, growing at a CAGR of 4.2% during the forecast period (2026-2033).

The thermal underwear market is experiencing robust growth driven by heightened consumer demand for warmth and comfort during colder seasons. Popularly referred to as long underwear, these garments offer dual functionality-comfort and thermal insulation-making them essential in colder climates. Their lightweight and versatile designs come with properties such as water repellency and flexibility, enhancing their appeal. Additionally, an emerging trend is the integration of smart technologies, including heated materials that utilize rechargeable batteries or USB connectivity. This innovation allows for personalized temperature control, catering to individual needs while providing effective cold protection. Brands are increasingly focusing on durability, ensuring their thermal underwear is resilient, scratch-resistant, and reliable, cementing their role as a vital clothing choice for extreme weather conditions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segments Analysis

Global Thermal Underwear Market is segmented by Product Type, Material, Consumer Demographics, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms and Sets. Based on Material, the market is segmented into Cotton, Wool, Synthetic and Blended Fabric. Based on Consumer Demographics, the market is segmented into Men, Women and Children. Based on Application, the market is segmented into Sportswear, Casual Wear and Industrial/Occupational Use. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Thermal Underwear Market

The growing demand for thermal clothing is primarily driven by the need for warmth in regions experiencing severe cold weather conditions. With an increase in cold storms and heavy snowfall, consumers are actively seeking solutions to safeguard themselves against the harsh elements. Traditional outerwear like jackets and sweaters often falls short in providing sufficient warmth, prompting individuals to explore alternatives that offer better insulation. As a result, there is a noticeable shift towards thermal underwear, which is recognized for its effectiveness in maintaining body heat and offering essential protection against freezing temperatures. This trend highlights the importance of comfort and functionality in winter apparel.

Restraints in the Thermal Underwear Market

The thermal underwear market faces significant challenges due to its fragmented nature, with numerous competitors operating on a global scale. Intense rivalry characterizes the industry, as companies strive to secure market share through innovative designs, high product quality, strategic pricing, and efficient supply chain management. However, a primary obstacle hindering the growth of established brands stems from the unregulated expansion of local vendors. These vendors, prevalent particularly in developing regions, pose a threat by offering easily accessible products at lower prices, leveraging simplified manufacturing processes. This dynamic significantly constrains the market position of established players and complicates their growth efforts.

Market Trends of the Thermal Underwear Market

The thermal underwear market is experiencing a significant trend towards leveraging social media as a pivotal tool for brand promotion and consumer engagement. Rising consumer awareness around comfort and functionality during colder months has led brands to utilize platforms like Instagram and Facebook to showcase their products through engaging content and targeted advertising. This shift not only facilitates direct communication with consumers but also fosters community-building around the brand. Enhanced visibility through influencers and dedicated posts that highlight the benefits of thermal wear further amplifies interest. As brands embrace digital marketing strategies, the thermal underwear sector is poised for robust growth driven by the evolving consumer landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Thermal Underwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Tops
• Bottoms
• Sets

Global Thermal Underwear Market Size by Material & CAGR (2026-2033)

• Market Overview
• Cotton
• Wool
• Synthetic
• Blended Fabric

Global Thermal Underwear Market Size by Consumer Demographics & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Children

Global Thermal Underwear Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sportswear
• Casual Wear
• Industrial/Occupational Use

Global Thermal Underwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Thermal Underwear Market Size & CAGR (2026-2033)

• North America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Consumer Demographics, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helly Hansen (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Craft of Scandinavia (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icebreaker (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odlo International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 32 Degrees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cabela's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marmot Mountain LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Warehouse (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berghaus (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations