女性睡衣和内衣市场规模、份额和成长分析（按产品类型、材料、分销管道和地区划分）—2026-2033年产业预测

2024 年女性用睡衣和内衣市场价值 1495.3 亿美元，预计从 2025 年的 1579 亿美元增长到 2033 年的 2441.8 亿美元，在预测期（2026-2033 年）内以 5.6% 的复合年增长率增长。

受多样化设计以满足季节性需求和消费者偏好的推动，女性睡衣和内衣市场正经历显着增长。消费者对抗菌、体温调节和吸湿等健康益处的日益关注，进一步刺激了这项需求。可支配收入和购买力的提高也促进了市场扩张。此外，不断变化的全球趋势正在再形成人们对罩衣和睡裤的偏好，这些产品采用棉、聚酯纤维和纤维素纤维等多种材料製成。这些产品兼具舒适性和时尚感，并提供多种袖长、领口、颜色和图案选择。然而，市场成长也可能面临一些挑战，例如客户维繫问题、生产对环境的影响以及劳工权益问题。

女性用睡衣和内衣市场成长要素

女性用睡衣和内衣市场主要受不断变化的时尚潮流驱动，这些潮流影响着款式、颜色和设计，最终塑造着消费者的购买行为。人们对舒适度和休閒的关注，使得柔软、弹性布料（如棉和莫代尔）越来越受欢迎。此外，款式的变化也带动了无钢圈胸罩和运动胸罩等产品的流行，逐渐取代了传统的钢圈胸罩。 Instagram等社群媒体平台在提升时尚达人和名流的知名度方面发挥了关键作用，影响着消费者的偏好，并推动着这个充满活力的市场的需求。

影响女性睡衣和内衣市场的因素

由于许多公司选择将生产外包给低工资地区，女性睡衣和内衣市场在定价方面面临许多限制。这种压力使得品牌难以在保持盈利的同时提高价格。为了克服这项挑战，许多品牌正致力于产品差异化，透过打造独特的设计、布料和功能，使产品在竞争激烈的市场中脱颖而出。此外，品牌还可以透过强调高品质、采用优质面料和先进的生产工艺来提升产品吸引力，从而吸引那些愿意为更高价值和精湛工艺买单的消费者。

女性睡衣和内衣市场的趋势

女性睡衣和内衣市场正经历显着的包容性转变。各大品牌优先考虑提供丰富的尺寸选择，以满足不同体型的需求。这一趋势源自于消费者对能够展现自身体型并带来舒适穿着体验的产品的渴望，主要企业也纷纷大幅扩展了尺寸范围。采用包容性尺寸的品牌不仅提升了产品的可及性，还能透过吸引更广泛的顾客群来增强品牌忠诚度。此外，行销策略也越来越多地采用不同体型的模特，强化了身体积极性和多元化的讯息。随着零售商积极拥抱这一趋势，包容性品牌正在竞争激烈的市场中脱颖而出。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球女性睡衣和内衣市场规模（按产品类型划分）及复合年增长率（2026-2033 年）

• 女用贴身内衣
• 睡衣
• 长袍
• 塑身衣

全球女性睡衣和内衣市场规模（按材质和复合年增长率划分）（2026-2033 年）

• 棉布
• 种族
• 丝绸
• 合成纤维

全球女性睡衣和内衣市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 线上零售
• 线下零售

全球女性睡衣和内衣市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Groupe Chantelle（France）
• Wacoal（Japan）
• Triumph International（Switzerland）
• Gossard（United Kingdom）
• Silvano Fashion Group（Estonia）
• Wolford（Austria）
• Eberjey（USA）
• Skims（USA）
• Petite Plume（USA）
• La Ligne（USA）
• Morgan Lane（USA）
• Olivia von Halle（United Kingdom）
• Intimissimi（Italy）
• Sleeper（Ukraine）
• Hanna Andersson（USA）
• Fleur du Mal（USA）
• Victoria's Secret（USA）
• Agent Provocateur（United Kingdom）
• Savage X Fenty（USA）
• Cosabella（Italy）

结论与建议

Women's Night and Underwear Market size was valued at USD 149.53 Billion in 2024 and is poised to grow from USD 157.9 Billion in 2025 to USD 244.18 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The women's nightwear and underwear market is experiencing significant growth driven by a diverse range of designs that cater to seasonal demand and consumer preferences. Increasing consumer awareness about health benefits, such as bacteria control, temperature regulation, and sweat absorption, further fuels this demand. Rising disposable incomes and purchasing power also contribute to market expansion. Additionally, evolving global fashion trends are reshaping preferences for nightgowns and pants, which are made from various materials like cotton, polyester, and cellulosic fibers. These products, designed for both comfort and style, are available in multiple sleeve lengths, necklines, colors, and patterns. However, growth may face challenges from consumer retention issues, the environmental impact of production, and concerns regarding workers' rights.

Top-down and bottom-up approaches were used to estimate and validate the size of the Women's Night and Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Women's Night and Underwear Market Segments Analysis

Global Women's Night and Underwear Market is segmented by Product Type, Material, Distribution Channel: and region. Based on Product Type, the market is segmented into Lingerie, Sleepwear, Robes and Shapewear. Based on Material, the market is segmented into Cotton, Lace, Silk and Synthetic Fabrics. Based on Distribution Channel:, the market is segmented into Online Retail and Offline Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Women's Night and Underwear Market

The Women's Night and Underwear market is significantly driven by evolving fashion trends that affect style, color, and design, ultimately shaping consumer purchasing behavior. A growing emphasis on comfort and athleisure has led to an increased preference for soft, stretchy fabrics such as cotton and modal. Additionally, changing styles have popularized items like bralettes and sports bras, moving away from traditional underwire bras. The influence of social media platforms, such as Instagram, plays a crucial role in amplifying the reach of fashion influencers and celebrities, thereby impacting consumer preferences and driving demand in this dynamic market.

Restraints in the Women's Night and Underwear Market

The Women's Night and Underwear market faces significant constraints due to several companies opting to outsource manufacturing to regions with lower labor costs, which enables them to offer competitive pricing. This pressure makes it challenging for brands to elevate their prices while maintaining profitability. To navigate this issue, many brands focus on product differentiation by creating unique designs, materials, and features that help their offerings stand apart in a crowded marketplace. Additionally, brands may enhance their appeal by emphasizing premium quality, utilizing superior materials and advanced manufacturing processes to attract customers who are willing to invest more for enhanced value and craftsmanship.

Market Trends of the Women's Night and Underwear Market

The Women's Nightwear and Underwear market is experiencing a notable shift towards inclusivity, with brands prioritizing diverse sizing options to cater to a broader spectrum of body types. This trend is driven by consumer demand for representation and comfort, leading companies to expand their size ranges significantly. Brands adopting inclusive sizing not only improve accessibility but also foster brand loyalty by engaging a wider audience. Additionally, marketing strategies are increasingly showcasing models of varying body shapes, reinforcing a message of body positivity and diversity. As retailers embrace this trend, those who prioritize inclusivity are setting themselves apart in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Women's Night and Underwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Lingerie
• Sleepwear
• Robes
• Shapewear

Global Women's Night and Underwear Market Size by Material & CAGR (2026-2033)

• Market Overview
• Cotton
• Lace
• Silk
• Synthetic Fabrics

Global Women's Night and Underwear Market Size by Distribution Channel: & CAGR (2026-2033)

• Market Overview
• Online Retail
• Offline Retail

Global Women's Night and Underwear Market Size & CAGR (2026-2033)

• North America (Product Type, Material, Distribution Channel:)
  • US
  • Canada
• Europe (Product Type, Material, Distribution Channel:)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Distribution Channel:)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Distribution Channel:)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Distribution Channel:)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Groupe Chantelle (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gossard (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silvano Fashion Group (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolford (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eberjey (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skims (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petite Plume (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Ligne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morgan Lane (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olivia von Halle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sleeper (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanna Andersson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fleur du Mal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosabella (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations