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市场调查报告书
商品编码
1899783
纯素蛋白粉市场规模、份额及成长分析（按成分、口味、通路、类型、年龄层、最终用户和地区划分）—产业预测（2026-2033 年）Vegan Protein Powder Market Size, Share, and Growth Analysis, By Source (Hemp Protein, Pea Protein), By Flavour (Vanilla, Strawberry), By Distribution Channel, By Distribution Channel, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年，纯素蛋白粉市场规模将达到 46.3 亿美元，到 2025 年将达到 49.6 亿美元，到 2033 年将达到 86.6 亿美元，在预测期（2026-2033 年）内复合年增长率为 7.2%。
随着零售和餐饮业对植物来源产品的需求日益增长，各大品牌纷纷响应，纯素蛋白粉市场正经历显着成长。随着全球越来越多的人选择纯素或纯素食的生活方式，这些蛋白粉在商店中也变得越来越容易买到。人们逐渐将植物性饮食作为一种基于科学证据的营养选择，这进一步增强了纯素蛋白粉的应用前景。诸如素食集团（Vegan Group）等机构所进行的教育活动正在提高消费者的意识提升，并创造成长机会，尤其是在人们对肉类消费相关健康问题（例如心血管疾病和2型糖尿病）日益关注的情况下。此外，粉状补充剂的便利性、易溶解性和高生物利用度使其成为各种食品和饮料产品中蛋白质添加的理想选择。
纯素蛋白粉市场驱动因素
纯素蛋白粉市场的主要驱动力是人们对健康饮食重要性的日益重视。消费者越来越多地选择纯素蛋白粉，因为它具有许多健康益处，例如比传统蛋白质来源更容易消化。此外，消费者对有机和天然成分的偏好以及对洁净标示产品的需求不断增长，也进一步推动了这一趋势。同时，大米和杏仁等多样化蛋白质来源的推出，以及人们对乳糖不耐受等饮食限制的认识不断提高，都在扩大消费者群体。因此，这种不断变化的市场格局为市场创造了许多盈利的商机。
限制纯素蛋白粉市场的因素
纯素蛋白粉市场面临的主要挑战之一是消费者对大豆以外的植物性蛋白质来源的认知和接受度有限。这种认知不足导致消费者仍偏好动物性蛋白质来源。在许多开发中国家，传统饮食习惯仍以肉类消费为主，人们对纯素的理解往往不足，阻碍了市场扩张。此外，纯素蛋白粉的质地、风味和消化率等问题可能会让潜在用户望而却步，而且现有配方可能无法提供必需营养素的最佳平衡。一些纯素产品采用的精细加工方法也可能与洁净标示标准相悖，进一步降低其市场吸引力。
纯素蛋白粉市场趋势
纯素蛋白粉市场正经历显着的多元化和创新趋势，这主要得益于消费者出于健康和永续性的考虑，对植物来源替代品的持续需求。儘管消费者对纯素蛋白粉的认知度有所提高，但仍存在偏好挑战，例如认知度较低以及消费者更倾向于传统的动物蛋白粉（尤其是乳清蛋白粉）。然而，豌豆、大米和麻籽等新型成分正逐渐获得市场认可，它们提供的各种口味和质地能够吸引註重健康的消费者。此外，业界对洁净标示、有机和符合道德规范的产品的关注也在重塑市场动态，这标誌着行业正朝着透明度和永续性的方向发展，而这与当今具有环保意识的消费者不谋而合。
目录
介绍
- 调查目标
- 调查范围
- 定义
调查方法
- 资讯收集
- 二手资料和一手资料方法
- 市场规模预测
- 市场假设与限制
执行摘要
- 全球市场展望
- 供需趋势分析
- 细分市场机会分析
市场动态与展望
- 市场规模
- 市场动态
- 驱动因素和机会
- 限制与挑战
- 波特的分析和影响
关键市场考察
- 关键成功因素
- 竞争程度
- 关键投资机会
- 市场生态系统
- 市场吸引力指数（2025）
- PESTEL 分析
- 总体经济指标
- 价值链分析
- 定价分析
- 技术进步
- 监管环境
- 案例研究
- 客户和购买标准分析
全球纯素蛋白粉市场规模（依成分及复合年增长率划分）（2026-2033 年）
- 大麻蛋白
- 豌豆蛋白
- 螺旋藻、米
- 糙米蛋白
- 大豆蛋白
- 藻类来源（螺旋藻）
- 蛋白质混合物
- 其他的
全球纯素蛋白粉市场规模（依口味及复合年增长率划分）（2026-2033 年）
- 巧克力咖啡
- 香草
- 草莓
- 香蕉
- 无香型
全球纯素蛋白粉市场规模（依通路划分）及复合年增长率（2026-2033 年）
- 在线的
- 离线
全球纯素蛋白粉市场规模（按类型及复合年增长率划分）（2026-2033 年）
- 有机耕作
- 传统的
全球纯素蛋白粉市场规模（依年龄层划分）及复合年增长率（2026-2033 年）
- 千禧世代
- X世代
- 婴儿潮世代
全球纯素蛋白粉市场规模（依最终用户划分）及复合年增长率（2026-2033 年）
- 营养补充品
- 运动营养
- 其他的
全球纯素蛋白粉市场规模（按地区划分）及复合年增长率（2026-2033 年）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 英国
- 德国
- 西班牙
- 法国
- 义大利
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区
竞争资讯
- 前五大公司对比
- 主要企业的市场定位（2025 年）
- 主要市场参与者所采取的策略
- 近期市场趋势
- 公司市占率分析（2025 年）
- 主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2021-2023年营收年比比较
主要企业简介
- Sunwarrior LLC
- Garden of Life LLC
- Nutiva Inc.
- Transparent Labs LLC
- True Nutrition
- Hammer Nutrition
- Optimum Nutrition Inc.
- Australian Sports Nutrition
- Private Label Superfoods
- WhiteWave Foods
- NOW Health Group Inc.
- A&B Ingredients Inc.
- Supplement Manufacturing Partners（SMP Nutra）
- MRM Nutrition
- Nutrex Research Inc.
- The Green Lab LLC
- Farbest-Tallman Foods Corp.
结论与建议
Vegan Protein Powder Market size was valued at USD 4.63 Billion in 2024 and is poised to grow from USD 4.96 Billion in 2025 to USD 8.66 Billion by 2033, growing at a CAGR of 7.2% during the forecast period (2026-2033).
The vegan protein powder market is experiencing significant growth as brands cater to the increasing demand for plant-based products within the retail and hospitality sectors. With a rising global population embracing vegan and vegetarian lifestyles, these protein powders are becoming readily available in stores. The positive outlook for vegan protein applications is bolstered by the ongoing shift toward plant-based diets as a scientifically-supported nutritional choice. Campaigns from organizations like The Vegan Group are enhancing consumer awareness and driving growth opportunities, particularly with concerns related to meat consumption, such as cardiovascular disease and type 2 diabetes. Additionally, the convenience, mixability, and bioavailability of powdered supplements make them an attractive option for incorporating protein into various food and beverage applications.
Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Vegan Protein Powder Market Segments Analysis
Global Vegan Protein Powder Market is segmented by Source, Flavour, Distribution Channel, Nature, Age Group, End-user and Region. Based on Source, the market is segmented into Hemp Protein, Pea Protein, Spirulina, Rice, Brown Rice Protein, Soy Protein, Algae-based (Spirulina), Protein Blends, and Others. Based on Flavour, the market is segmented into Chocolate & Coffee, Vanilla, Strawberry, Banana, and Unflavoured. Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Nature, the market is segmented into Organic, and Conventional. Based on Age Group, the market is segmented into Millennials, Generation X, and Baby Boomers. Based on End-user, the market is segmented into Dietary Supplements, Sports Nutrition, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Vegan Protein Powder Market
The vegan protein powder market is primarily propelled by the escalating recognition of the significance of maintaining a healthy diet. Consumers are increasingly turning to vegan protein powders due to their numerous health advantages, particularly their superior digestibility compared to traditional protein sources. This trend is further fueled by a growing preference for organic and natural ingredients, alongside a rising demand for clean-label products. Additionally, an upsurge in the introduction of diverse protein sources such as rice and almonds, coupled with heightened awareness of dietary restrictions like lactose intolerance, is expanding the consumer base. Consequently, this evolving landscape presents a wealth of lucrative opportunities within the market.
Restraints in the Vegan Protein Powder Market
One significant challenge facing the vegan protein powder market is the limited consumer awareness and acceptance of plant-based protein sources beyond soy. This lack of recognition contributes to the ongoing preference for animal-based protein options. In many developing countries, traditional dietary habits heavily favor meat consumption, and there is often minimal understanding of veganism, which hinders market expansion. Furthermore, issues related to texture, flavor, and digestibility of vegan protein powders can deter potential users, while existing formulations may not provide an optimal balance of essential nutrients. The ultra-refined processing of some vegan options can also conflict with clean labeling standards, further decreasing their market appeal.
Market Trends of the Vegan Protein Powder Market
The vegan protein powder market is experiencing a notable trend toward diversification and innovation, as consumers increasingly seek plant-based alternatives for health and sustainability reasons. Despite growing acceptance, challenges persist, including limited awareness and a preference for traditional animal protein powders, particularly those derived from whey. However, emerging ingredients such as peas, rice, and hemp are gaining traction, introducing diverse flavors and textures that appeal to health-conscious consumers. The industry's focus on clean-label, organic, and ethically sourced products is also shaping market dynamics, indicating a shift towards transparency and sustainability that resonates with today's environmentally aware consumers.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
- Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Technological Advancement
- Regulatory Landscape
- Case Studies
- Customer & Buying Criteria Analysis
Global Vegan Protein Powder Market Size by Source & CAGR (2026-2033)
- Market Overview
- Hemp Protein
- Pea Protein
- Spirulina, Rice
- Brown Rice Protein
- oy Protein
- Algae-based (Spirulina)
- Protein Blends
- Others
Global Vegan Protein Powder Market Size by Flavour & CAGR (2026-2033)
- Market Overview
- Chocolate & Coffee
- Vanilla
- Strawberry
- Banana
- Unflavoured
Global Vegan Protein Powder Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Online
- Offline
Global Vegan Protein Powder Market Size by Nature & CAGR (2026-2033)
- Market Overview
- Organic
- Conventional
Global Vegan Protein Powder Market Size by Age Group & CAGR (2026-2033)
- Market Overview
- Millennials
- Generation X
- Baby Boomers
Global Vegan Protein Powder Market Size by End-user & CAGR (2026-2033)
- Market Overview
- Dietary Supplements
- Sports Nutrition
- Others
Global Vegan Protein Powder Market Size & CAGR (2026-2033)
- North America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- US
- Canada
- Europe, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
- Asia-Pacific, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- Brazil
- Rest of Latin America
- Middle East & Africa, (Source, Flavour, Distribution Channel, Nature, Age Group, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)
Key Company Profiles
- Sunwarrior LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Garden of Life LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nutiva Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Transparent Labs LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- True Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hammer Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Optimum Nutrition Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Australian Sports Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Private Label Superfoods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- WhiteWave Foods
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- NOW Health Group Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- A&B Ingredients Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Supplement Manufacturing Partners (SMP Nutra)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MRM Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nutrex Research Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Green Lab LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Farbest-Tallman Foods Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
