加烈葡萄酒市场规模、份额和成长分析（按产品类型、包装、价格分布、年龄层、酒精浓度、甜度、分销通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球加烈葡萄酒市场规模将达到 220.8 亿美元，到 2025 年将达到 241.8 亿美元，到 2033 年将达到 499.7 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.5%。

市场分析显示，全球加烈葡萄酒产业正经历显着成长，这主要得益于全球酒精饮料消费量的不断攀升。技术创新和风味创新正成为市场扩张的催化剂。加烈葡萄酒在社交场合备受欢迎，并常被视为身份的象征，进一步推动了市场需求。此外，生产商在研发方面的投入旨在实现产品多元化，从而提升产业潜力。儘管面临美国、德国和印度等主要市场税收上涨和监管障碍等挑战，但严格的品管确保了产品标准的维持。近期挑战引发的健康意识增强，预计将进一步提升加烈葡萄酒的受欢迎程度，并为该行业未来几年的显着增长铺平道路。

推动全球加烈葡萄酒市场发展的因素

葡萄酒，尤其是在新兴市场，日益增长的受欢迎程度显着推动了加烈葡萄酒品类的扩张。随着这些地区越来越多的消费者开始偏好葡萄酒，对加烈葡萄酒的需求也持续成长。这种成长的动力源自于生活方式的改变、接触各种酒精饮料的机会增加以及对葡萄酒文化的日益深入的了解。加烈葡萄酒风味独特，通常与高端体验联繫在一起，这使其具有吸引更广泛消费群体的潜力。因此，预计这一趋势将推动全球加烈葡萄酒市场的成长。

限制全球加烈葡萄酒市场的因素

全球加烈葡萄酒市场面临许多挑战，其中就包括非加烈葡萄酒在内的多种酒精饮料。消费者选择过多可能导致加烈葡萄酒的需求下降，因为他们可能会选择更符合自身偏好或风味不同的替代品。来自其他类型酒精饮料的竞争也可能分散消费者对加烈葡萄酒的注意力，从而影响其销售。随着消费者寻求多样化的饮酒选择，加烈葡萄酒可能难以维持其市场份额和吸引力，这可能会限制该细分市场的成长机会。

全球加烈葡萄酒市场趋势

全球加烈葡萄酒市场正经历着一个显着的趋势，这主要得益于消费者对高端和奢侈品的偏好日益增长。随着眼光独到的消费者越来越将更高的价格分布与更高的品质和地位联繫起来，对优质加烈葡萄酒的投资也显着增加。这一趋势在已开发地区尤其明显，那里的消费者展现出对优质、高端、手工产品的购买意愿。这种快速增长的需求反映了消费者对加烈葡萄酒所蕴含的工艺和传统的日益欣赏，预示着那些服务于富裕消费者的生产商将拥有光明的前景。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法
• 市场假设与限制

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 监管分析
• 定价分析
• 技术分析
• 专利分析
• 贸易分析

全球加烈葡萄酒市场规模（依产品类型划分）（2019-2032 年）

• 波特酒
• 苦艾酒
• 雪莉酒
• 玛萨拉
• 马德拉
• 其他的

全球加烈葡萄酒市场（按包装类型划分）（2019-2032 年）

• 瓶子
• 能
• 袋装盒（BIB）
• 利乐包装

全球加烈葡萄酒市场按价格分布区间划分（2019-2032 年）

• 标准
• 优质的
• 奢华

全球加烈葡萄酒市场依年龄层划分（2019-2032 年）

• 18-30岁
• 31至44岁
• 45岁或以上

全球加烈葡萄酒市场（按酒精浓度划分）（2019-2032 年）

• 酒精浓度低于16%
• 16%～20% ABV
• 酒精度超过20%

全球加烈葡萄酒市场（依甜度划分）（2019-2032 年）

• 干燥
• 中等甜度
• 甜的

全球加烈葡萄酒市场依通路划分（2019-2032 年）

• 零售商
  • 超级市场/大卖场
  • 便利商店
  • 酒类专卖店
  • 线上零售商
  • 其他的
• On-Trade
  • 酒吧
  • 酒吧
  • 餐厅
  • 其他的

全球加烈葡萄酒市场规模（按地区划分）（2019-2032 年）

• 北美（依产品类型、包装、价格分布、年龄层、酒精浓度、甜度、分销通路划分）
  • 美国
  • 加拿大
• 欧洲（依产品类型、包装、价格分布、年龄层、酒精浓度、甜度、分销通路划分）
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区（依产品类型、包装、价格分布、年龄层、酒精浓度、甜度、分销通路划分）
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲（依产品类型、包装、价格分布、年龄层、酒精浓度、甜度、分销管道划分）
  • 巴西
  • 墨西哥
  • 其他拉丁美洲地区
• 中东和非洲（按产品类型、包装、价格分布、年龄层、酒精浓度、甜度、分销管道划分）
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争对手仪錶板

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）

主要企业简介

• E. & J. Gallo Winery
• Constellation Brands, Inc.
• Treasury Wine Estates
• Grupo Sogevinus Fine Wines
• Trinchero Family Estates
• Vinbros & Company LLC
• Lombardo SpA
• Curatolo Arini Srl
• Davide Campari-Milano SpA
• Emilio Hidalgo SA
• Mazuran's Vineyards Limited
• Sogrape Vinhos SA
• Bacardi Limited
• Indage Vintners Limited
• Contratto Srl
• Albina & Hanna LLC
• Backsberg Estate Cellars
• Vinhos Barbeito
• Bodegas Barbadillo SL
• Barsol Pisco

结论与建议

Global Fortified Wine Market size was valued at USD 22.08 Billion in 2024 and is poised to grow from USD 24.18 Billion in 2025 to USD 49.97 Billion by 2033, growing at a CAGR of 9.5% during the forecast period (2026-2033).

Market insights indicate that the global fortified wine sector is experiencing notable growth, primarily fueled by rising global alcoholic beverage consumption. Technological advancements and innovative flavor profiles are acting as catalysts for market expansion. The popularity of fortified wine at social events adds to its appeal, as it is often associated with social status, further driving demand. Additionally, research and development investments from producers aim to diversify offerings, enhancing industry potential. Despite challenges such as increased taxation and regulatory hurdles in key markets like the US, Germany, and India, stringent quality controls maintain product standards. Health awareness heightened during recent challenges is expected to bolster fortified wine adoption, paving the way for substantial growth in the sector moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fortified Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fortified Wine Market Segments Analysis

Global Fortified Wine Market is segmented by Product Type, Packaging, Price Range, Age Group, Alcohol Content, Sweetness Level, Distribution Channel and region. Based on Product Type, the market is segmented into Port Wine, Vermouth, Sherry, Marsala, Madeira and Others. Based on Packaging, the market is segmented into Bottles, Cans, Bag-in-Box (BIB) and Tetra Pak. Based on Price Range, the market is segmented into Standard, Premium and Luxury. Based on Age Group, the market is segmented into 18-30, 31-44 and 45+. Based on Alcohol Content, the market is segmented into Less than 16% ABV, 16% - 20% ABV and Above 20% ABV. Based on Sweetness Level, the market is segmented into Dry, Semi-sweet and Sweet. Based on Distribution Channel, the market is segmented into Off-Trade and On-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fortified Wine Market

The rising popularity of wine, particularly in emerging markets, is significantly contributing to the expansion of the fortified wine sector. As more consumers in these regions develop a taste for wine, the demand for fortified varieties continues to grow. This increased interest is fueled by changing lifestyles, greater exposure to diverse alcoholic beverages, and a burgeoning appreciation for wine culture. As fortified wines offer unique flavors and are often associated with premium experiences, their appeal is likely to attract a broader audience. Consequently, this trend is poised to boost market growth for fortified wines on a global scale.

Restraints in the Global Fortified Wine Market

The Global Fortified Wine market faces challenges due to the extensive variety of alcoholic beverages available to consumers, including non-fortified wines. This abundance of choices may result in reduced demand for fortified wines, as individuals may opt for alternatives that cater more to their preferences or offer different flavor profiles. The competition from other types of alcoholic drinks can divert attention away from fortified wines and impact their sales. As consumers explore diverse drinking options, fortified wines may struggle to maintain their market presence and appeal, potentially limiting growth opportunities in this segment.

Market Trends of the Global Fortified Wine Market

The Global Fortified Wine market is experiencing a notable trend driven by an escalating consumer preference for premium and luxury offerings. As discerning customers increasingly associate higher price points with elevated quality and prestige, there is a marked shift towards investing in superior fortified wines. This trend is particularly pronounced in developed regions, where consumers exhibit a willingness to allocate larger budgets for artisanal and high-end selections. This burgeoning demand reflects a growing appreciation for the craftsmanship and heritage behind fortified wines, signaling a promising future for producers looking to cater to this affluent segment of the market.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Regulatory Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis

Global Fortified Wine Market Size By Product Type (2019-2032)

• Market Overview
• Port Wine
• Vermouth
• Sherry
• Marsala
• Madeira
• Others

Global Fortified Wine Market Size By Packaging (2019-2032)

• Market Overview
• Bottles
• Cans
• Bag-in-Box (BIB)
• Tetra Pak

Global Fortified Wine Market Size By Price Range (2019-2032)

• Market Overview
• Standard
• Premium
• Luxury

Global Fortified Wine Market Size By Age Group (2019-2032)

• Market Overview
• 18-30
• 31-44
• 45+

Global Fortified Wine Market Size By Alcohol Content (2019-2032)

• Market Overview
• Less than 16% ABV
• 16% - 20% ABV
• Above 20% ABV

Global Fortified Wine Market Size By Sweetness Level (2019-2032)

• Market Overview
• Dry
• Semi-sweet
• Sweet

Global Fortified Wine Market Size By Distribution Channel (2019-2032)

• Market Overview
• Off-Trade
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Liquor Stores
  • Online Retailers
  • Others
• On-Trade
  • Pubs
  • Bars
  • Restaurants
  • Others

Global Fortified Wine Market Size By Region (2019-2032)

• North America (By Product Type, By Packaging, By Price Range, By Age Group, By Alcohol Content, By Sweetness Level, By Distribution Channel)
  • US
  • Canada
• Europe (By Product Type, By Packaging, By Price Range, By Age Group, By Alcohol Content, By Sweetness Level, By Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (By Product Type, By Packaging, By Price Range, By Age Group, By Alcohol Content, By Sweetness Level, By Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (By Product Type, By Packaging, By Price Range, By Age Group, By Alcohol Content, By Sweetness Level, By Distribution Channel)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Product Type, By Packaging, By Price Range, By Age Group, By Alcohol Content, By Sweetness Level, By Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025

Key Company Profiles

• E. & J. Gallo Winery
  • Company Overview
  • Product Portfolio Overview
  • Financial Overview
  • Key Developments
• Constellation Brands, Inc.
• Treasury Wine Estates
• Grupo Sogevinus Fine Wines
• Trinchero Family Estates
• Vinbros & Company LLC
• Lombardo S.p.A.
• Curatolo Arini S.r.l.
• Davide Campari-Milano S.p.A.
• Emilio Hidalgo S.A.
• Mazuran's Vineyards Limited
• Sogrape Vinhos S.A.
• Bacardi Limited
• Indage Vintners Limited
• Contratto S.r.l.
• Albina & Hanna LLC
• Backsberg Estate Cellars
• Vinhos Barbeito
• Bodegas Barbadillo S.L.
• Barsol Pisco

Conclusion & Analyst Recommendations