 |
市场调查报告书
商品编码
1900156
香氛蜡烛市场规模、份额、成长分析（按产品类型、香型、分销管道、应用和地区划分）－2026-2033年产业预测Wax Melts Market Size, Share, and Growth Analysis, By Product Type (Paraffin Wax Melts, Soy Wax Melts), By Fragrance Type (Floral, Fruity), By Distribution Channel, By Application, By Region - Industry Forecast 2026-2033 |
||||||
预计到 2024 年，全球蜡烛熔块市场规模将达到 36.8 亿美元，到 2025 年将达到 39.1 亿美元，到 2033 年将达到 62.7 亿美元，预测期（2026-2033 年）的复合年增长率为 6.1%。
全球蜡烛熔块市场预计将大幅成长，这主要得益于其防火性能，吸引了注重安全的消费者的注意。企业可以透过推广蜡烛熔块作为传统蜡烛的安全、多功能且实用的替代品，从而抓住这一成长机会，扩大基本客群并增加收入。注重安全性有助于建立信任和忠诚度，进而提升品牌声誉和市场占有率。消费者越来越倾向于DIY蜡烛熔块以及可以根据个人喜好定製香味和设计的产品。此外，消费者对在寒冷季节带来温暖气息的季节性香氛的需求也不断增长。蜡烛熔块不易燃且易于使用，这一趋势为寻求透过创新合作和产品拓展市场份额的行业相关人员提供了巨大的机会。
全球蜡烛熔块市场驱动因素
推动全球香氛蜡烛市场发展的关键因素之一是消费者越来越倾向于选择安全、无焰的香氛产品来取代传统蜡烛。随着人们对明火潜在火灾风险的认识不断提高，许多消费者都在寻找可靠的解决方案，以营造温馨舒适的居家氛围。香氛蜡烛不易燃且使用方便，让消费者在享受怡人香氛的同时，无需担心传统蜡烛带来的安全隐患。消费者偏好的这种转变正在推动香氛蜡烛需求的成长，促进市场发展，并巩固其作为热门家居香氛产品的地位。
全球蜡烛熔块市场限制因素
全球香氛蜡烛市场面临的一大挑战是其他居家香氛解决方案的出现。儘管香氛蜡烛具有持久留香和用途广泛等显着优势，但仍面临着来自扩香瓶、空气清新剂和精油扩香器等产品的竞争。这些替代品采用不同的香氛扩散机制，迎合不同的消费者偏好，可能会影响消费者的购买决策。因此，这些家居香氛产品的竞争可能会阻碍因素香氛蜡烛市场的动态动态，进而影响市场占有率和整个产业的成长轨迹。
全球蜡烛熔化市场趋势
全球香氛蜡烛市场正经历着一个显着的趋势：消费者对独特、体验式香氛产品的需求日益增长。他们正逐渐摒弃传统产品，转而青睐那些拥有独特迷人香气的香氛蜡烛。这种转变源自于消费者对灵感源自自然、异国风情和特定情感主题的香氛的渴望，旨在创造身临其境型的感官体验。随着消费者寻求个人化的香氛表达，製造商们也积极响应这些不断变化的偏好，推出创新的香氛组合和限量版系列，巩固了香氛蜡烛作为一种多功能自我表达和奢华体验媒介的地位。
目录
介绍
- 调查目标
- 调查范围
- 定义
调查方法
- 资讯收集
- 二手资料和一手资料方法
- 市场规模预测
- 市场假设与限制
执行摘要
- 全球市场展望
- 供需趋势分析
- 细分市场机会分析
市场动态与展望
- 市场规模
- 市场动态
- 驱动因素和机会
- 限制与挑战
- 波特分析
关键市场考察
- 关键成功因素
- 竞争程度
- 关键投资机会
- 市场生态系统
- 市场吸引力指数（2025）
- PESTEL 分析
- 总体经济指标
- 价值链分析
- 定价分析
- 案例研究
- 监管环境
- 客户和购买标准分析
- 原料分析
- Start-Ups分析
- 专利分析
- 贸易分析
全球蜡烛熔块市场规模（按产品类型和复合年增长率划分）（2026-2033 年）
- 石蜡熔块
- 大豆蜡熔块
- 棕榈蜡熔块
- 蜂蜡熔块
- 其他的
- 凝胶蜡烛
- 混合蜡烛
全球香氛蜡烛市场规模（依香型划分）及复合年增长率（2026-2033 年）
- 花的
- 果味
- 辛辣的
- 伍迪
- 新鲜的
- 其他的
- 美食家
- 草药
全球蜡烛熔块市场规模（依通路划分）及复合年增长率（2026-2033 年）
- 在线的
- 离线
- 超级市场
- 专卖店
- 便利商店
全球蜡烛熔块市场规模（依应用领域及复合年增长率划分）（2026-2033 年）
- 住宅
- 商业的
- 饭店
- 温泉
- 办公室
- 零售店
全球蜡烛熔块市场规模及复合年增长率（2026-2033）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区
竞争资讯
- 前五大公司对比
- 主要企业的市场定位（2025 年）
- 主要市场参与者所采取的策略
- 近期市场趋势
- 公司市占率分析（2025 年）
- 主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- Scentsy, Inc.（US）
- Michaels Stores, Inc.（US）
- Bridgewater Candle Company（US）
- NEST Fragrances, LLC（US）
- East Coast Candles（Canada）
- C. Johnson & Sons Inc.（US）
- AFFCO Holdings（New Zealand）
- Bramble Bay Candle Co.（Australia）
- Candle Warmers Etc.（US）
- Better Homes and Gardens（US）
- Colonial Candle（US）
- Kringle Candle Company（US）
- Swan Creek Candle Company（US）
- Our Own Candle Company（US）
- Candle-lite Company（US）
- Bath & Body Works（US）
结论与建议
Global Wax Melts Market size was valued at USD 3.68 Billion in 2024 and is poised to grow from USD 3.91 Billion in 2025 to USD 6.27 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).
The global wax melts market is set for remarkable expansion, driven by their fire-resistant qualities that appeal to safety-conscious consumers. Businesses can tap into this growth by promoting wax melts as a safer, versatile, and practical alternative to traditional candles, expanding their consumer base and boosting revenues. The emphasis on safety cultivates trust and loyalty, enhancing brand reputation and market share. Increasingly, consumers are interested in DIY wax melts or customizable options featuring preferred scents and designs. Additionally, there is heightened demand for seasonal fragrances that evoke warmth during colder months. The shift towards wax melts, positioned as non-flammable and easy-to-use, offers substantial opportunities for industry players seeking to elevate their market presence through innovative collaborations and product offerings.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wax Melts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Wax Melts Market Segments Analysis
Global Wax Melts Market is segmented by Product Type, Fragrance Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Paraffin Wax Melts, Soy Wax Melts, Palm Wax Melts, Beeswax Melts and Others. Based on Fragrance Type, the market is segmented into Floral, Fruity, Spicy, Woody, Fresh and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Wax Melts Market
A significant factor driving the Global Wax Melts Market is the rising consumer inclination toward safer, flameless alternatives to conventional candles. As awareness of the potential fire risks linked to open flames increases, many consumers are searching for reliable solutions to create a warm and inviting atmosphere in their homes. Wax melts offer a non-flammable, user-friendly option that allows individuals to enjoy delightful fragrances without the concerns associated with traditional candles. This shift in consumer preferences is fostering a growing demand for wax melts, thereby propelling the expansion of the market and solidifying their place as a popular home fragrance choice.
Restraints in the Global Wax Melts Market
A significant challenge facing the global wax melts market is the presence of alternative home fragrance solutions. Despite the distinct advantages of wax melts, such as extended scent duration and versatility, they contend with competition from products like reed diffusers, air fresheners, and essential oil diffusers. These alternatives provide varied mechanisms for scent distribution and cater to diverse consumer preferences, which can influence purchasing decisions. As a result, the competition from these home fragrance options poses a constraint on the market dynamics for wax melts, potentially affecting their market share and overall growth trajectory in the industry.
Market Trends of the Global Wax Melts Market
The Global Wax Melts market is witnessing a significant trend characterized by an escalating demand for unique and experiential fragrance offerings. Consumers are increasingly attracted to wax melts that feature distinctive and captivating scents, moving away from conventional options. This shift is fueled by a desire for fragrances that draw inspiration from nature, exotic locales, or specific emotional themes, aiming to create immersive sensory experiences. As consumers seek personalized expressions of scent, manufacturers are adapting by launching innovative scent combinations and limited-edition collections that align with these evolving preferences, solidifying wax melts as a versatile medium for self-expression and indulgence.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Case Studies
- Regulatory Landscape
- Customer & Buying Criteria Analysis
- Raw Material Analysis
- Startup Analysis
- Patent Analysis
- Trade Analysis
Global Wax Melts Market Size by Product Type & CAGR (2026-2033)
- Market Overview
- Paraffin Wax Melts
- Soy Wax Melts
- Palm Wax Melts
- Beeswax Melts
- Others
- Gel Wax Melts
- Blended Wax Melts
Global Wax Melts Market Size by Fragrance Type & CAGR (2026-2033)
- Market Overview
- Floral
- Fruity
- Spicy
- Woody
- Fresh
- Others
- Gourmet
- Herbal
Global Wax Melts Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Online
- Offline
- Supermarkets
- Specialty Stores
- Convenience Stores
Global Wax Melts Market Size by Application & CAGR (2026-2033)
- Market Overview
- Residential
- Commercial
- Hotels
- Spas
- Offices
- Retail Stores
Global Wax Melts Market Size & CAGR (2026-2033)
- North America (Product Type, Fragrance Type, Distribution Channel, Application)
- US
- Canada
- Europe (Product Type, Fragrance Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Product Type, Fragrance Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Product Type, Fragrance Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Product Type, Fragrance Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Scentsy, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Michaels Stores, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bridgewater Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- NEST Fragrances, LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- East Coast Candles (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- C. Johnson & Sons Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AFFCO Holdings (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bramble Bay Candle Co. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Candle Warmers Etc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Better Homes and Gardens (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Colonial Candle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kringle Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Swan Creek Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Our Own Candle Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Candle-lite Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bath & Body Works (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
香氛蜡烛市场－全球产业规模、份额、趋势、机会和预测，依产品类型、香型、应用、地区和竞争格局划分，2021-2031年预测蜡烛熔块市场－全球产业规模、份额、趋势、机会和预测，按类型、应用、配销通路、地区和竞争格局划分，2020-2030年预测
香氛蜡烛市场规模、占有率、成长及全球产业分析：依类型、应用和地区划分的洞察与预测（2024-2032）
2025年全球蜡熔市场报告
欧洲、中东和非洲蜡熔市场规模、份额、趋势分析报告：按类型、包装、国家、细分市场预测，2025-2030 年北美香熏蜡熔体市场规模、份额、趋势分析报告：按熔体类型、香味、形式、应用、包装、国家、细分市场预测，2025-2030 年