罐装葡萄酒市场规模、份额和成长分析（按产品类型、包装规格、酒精浓度、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，罐装葡萄酒市场规模将达到 3.157 亿美元，从 2025 年的 3.5295 亿美元增长到 2033 年的 8.6149 亿美元，在预测期（2026-2033 年）内复合年增长率为 11.8%。

罐装葡萄酒市场正经历强劲成长，这主要得益于消费者对便携式单份饮品的日益偏好，以满足其忙碌的生活方式。人们在繁忙的日程中寻求便捷，对即饮产品的需求不断增长，进一步推动了这一趋势。罐装葡萄酒的受欢迎程度也体现在其适合户外活动，使其成为露营、钓鱼和健行等休閒的理想选择。此外，铝罐比塑胶瓶更经济实惠，回收率高，且不易破损。随着消费者健康和环保意识的增强，他们愿意投资有机产品和永续包装的饮品，这将继续影响产业发展，并推动罐装葡萄酒产品进一步成长。

罐装葡萄酒市场驱动因素

罐装葡萄酒市场受益于消费者对便利性和便携性的日益增长的偏好。罐装葡萄酒提供了一个方便实用的包装解决方案，非常适合各种场合，包括户外活动、野餐和聚会。其小巧的体积使其易于携带，满足了那些喜欢随时随地享用葡萄酒的人们的需求。此外，省去了传统的酒杯和开瓶器等配件，也使其更适合即兴饮用。这种适应性使得罐装葡萄酒成为当今消费者的热门选择，他们既追求饮酒的乐趣，也注重实用性。

罐装葡萄酒市场的限制

罐装葡萄酒市场的一大限制因素是部分消费者根深蒂固地认为罐装葡萄酒品质低劣。这种偏见可能会阻碍罐装葡萄酒的成长和市场接受度，并限制其在饮料市场的扩张。然而，随着行业的不断发展和更多优质罐装葡萄酒的涌现，这种观念可能会改变。随着消费者对优质产品的认知和接触不断加深，他们的态度将逐渐转变，罐装葡萄酒也将在未来赢得更佳的口碑，并被更广泛地接受。

罐装葡萄酒市场趋势

罐装葡萄酒市场正经历强劲成长，这主要得益于消费者偏好的转变，他们更重视便携性和便利性。这种创新包装兼具便携性和便利性，尤其适合忙碌的生活方式。职场人士和年轻的千禧世代是这一趋势的主要推动者，他们选择罐装葡萄酒作为传统瓶装葡萄酒和其他包装饮料的百搭替代品。罐装葡萄酒的诸多优势，例如永续性、份量控制以及可在各种场合享用，进一步提升了其吸引力。因此，罐装葡萄酒市场有望迎来显着扩张，并被更广泛的主流消费者所接受。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析
• 原料分析
• Start-Ups分析
• 专利分析
• 贸易分析

全球罐装葡萄酒市场规模（按产品类型划分）及复合年增长率（2026-2033 年）

• 气泡酒
• 无气泡葡萄酒
  • 红葡萄酒
  • 白葡萄酒
  • 玫瑰红葡萄酒

全球罐装葡萄酒市场规模（依包装规格划分）及复合年增长率（2026-2033 年）

• 300毫升或以下
• 超过300毫升

全球罐装葡萄酒市场规模（按酒精浓度和复合年增长率划分）（2026-2033 年）

• 低酒精
• 中等酒精
• 高酒精

全球罐装葡萄酒市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 便利商店
• 线上零售商
• 专卖店
• 其他的
  • 酒吧
  • 餐厅

全球罐装葡萄酒市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• E. & J. Gallo Winery（USA）
• Union Wine Company（USA）
• House Wine（USA）
• Underwood by Union Wine Company（USA）
• Nomadica（USA）
• Maker Wine（USA）
• Archer Roose（USA）
• West+Wilder（USA）
• Broc Cellars（USA）
• The Uncommon（UK）
• The Wine Group（USA）
• Dark Horse Wines（USA）
• Sofia by Francis Ford Coppola Winery（USA）
• Canned Wine Co.（Australia）
• Djuce（France）
• Les Dauphins（France）
• The Naked Grape（USA）
• Infinite Monkey Theorem（USA）
• Sofia Blanc de Blancs（USA）
• Ramona（USA）

结论与建议

Canned Wine Market size was valued at USD 315.7 Million in 2024 and is poised to grow from USD 352.95 Million in 2025 to USD 861.49 Million by 2033, growing at a CAGR of 11.8% during the forecast period (2026-2033).

The canned wine market is experiencing robust growth, driven by an increasing preference for portable, single-serve beverages that cater to the fast-paced lifestyles of consumers. This trend is bolstered by the heightened demand for ready-to-drink products as people seek convenience amid their busy schedules. Canned wine's popularity is further fueled by its suitability for outdoor activities, making it an ideal choice for leisure pursuits like camping, fishing, and hiking. Additionally, aluminum cans offer cost-effective benefits compared to plastic bottles, alongside a higher recycling rate and reduced breakage risks. As consumers become more health-conscious and environmentally aware, their willingness to invest in organic and sustainably packaged drinks will continue to shape the industry, promoting further growth in canned wine offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Canned Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Canned Wine Market Segments Analysis

Global Canned Wine Market is segmented by Product Type, Package Size, Alcoholic Content, Distribution Channel and region. Based on Product Type, the market is segmented into Sparkling Wine and Still Wine. Based on Package Size, the market is segmented into 250 ml, 375 ml and 187 ml. Based on Alcoholic Content, the market is segmented into Low Alcohol, Medium Alcohol and High Alcohol. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Canned Wine Market

The Canned Wine market benefits from the growing preference for convenience and portability among consumers. Wine in cans offers an effortless and practical packaging solution, making it ideal for various occasions such as outdoor activities, picnics, and gatherings. Its compact nature allows for easy transportation, catering to those who enjoy wine on the go. Additionally, canned wine eliminates the need for traditional accessories like wine glasses or corkscrews, further enhancing its appeal for spontaneous consumption. This adaptability positions canned wine as a popular choice among modern consumers seeking both enjoyment and practicality in their drinking experiences.

Restraints in the Canned Wine Market

One significant restraint on the canned wine market is the perception among certain consumers that canned wine is synonymous with inferior quality. This preconceived notion can hinder the growth and acceptance of canned wine options, potentially stalling their expansion in the beverage market. However, as the industry evolves and a wider variety of premium canned wines become available, there is potential for this mindset to shift. Increased awareness and exposure to higher-quality offerings could gradually change consumer attitudes, allowing canned wine to gain a more favorable reputation and attract a broader audience in the future.

Market Trends of the Canned Wine Market

The canned wine market is experiencing robust growth, driven by a shift in consumer preferences towards portable and convenient beverage options. This innovative packaging offers a blend of mobility and ease, appealing particularly to on-the-go lifestyles. Working professionals and young millennials are leading this trend, opting for canned wine as a versatile alternative to traditional bottled wines and other packaged beverages. The perceived advantages of canned wine, including sustainability, portion control, and the ability to enjoy wine in diverse settings, are further fueling its appeal. As a result, the market is poised for significant expansion and greater mainstream acceptance.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis
• Trade Analysis

Global Canned Wine Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Sparkling Wine
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine

Global Canned Wine Market Size by Package Size & CAGR (2026-2033)

• Market Overview
• Up to 300 ml
• Above 300 ml

Global Canned Wine Market Size by Alcoholic Content & CAGR (2026-2033)

• Market Overview
• Low Alcohol
• Medium Alcohol
• High Alcohol

Global Canned Wine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars
  • Restaurants

Global Canned Wine Market Size & CAGR (2026-2033)

• North America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Underwood by Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomadica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Roose (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West + Wilder (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broc Cellars (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Uncommon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia by Francis Ford Coppola Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canned Wine Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djuce (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Les Dauphins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Naked Grape (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Monkey Theorem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia Blanc de Blancs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ramona (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations