保湿霜市场规模、份额及成长分析（按产品类型、类别、消费群组、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，保湿霜市场规模将达到 153.3 亿美元，到 2025 年将达到 160.4 亿美元，到 2033 年将达到 229.9 亿美元，预测期（2026-2033 年）的复合年增长率为 4.6%。

护肤市场中的保湿霜细分市场正经历显着增长，这主要得益于消费者日益增强的皮肤健康意识以及美容和个人护理行业的蓬勃发展。许多品牌正致力于研发创新保湿产品，以解决各种皮肤问题。这种产品多元化策略正在激发消费者的兴趣，并鼓励他们投资有效的护肤方案。此外，美容产业的动态特性，尤其是不断变化的趋势，也推动了消费者对新型护肤产品的需求。预计这些因素将加速保湿霜市场的成长，反映出消费者对高品质、针对性护肤产品的需求。

保湿霜市场成长要素

人们日益关注个人形象和皮肤健康，加上可支配收入的增加，导致护肤品（尤其是保湿产品）的需求显着增长。快节奏的生活方式和日益增加的环境污染正在对皮肤健康产生负面影响，促使人们寻求有效的护肤方案。此外，经济发展和发展中国家人口老化也显着地推动了对各种保湿护肤品的需求。这些因素共同促成了全球护肤产业的强劲成长潜力，并凸显了这些产品在解决各种皮肤问题方面的重要作用。

保湿霜市场的限制

由于国际机构对某些成分的使用制定了严格的法规，保湿霜市场面临挑战。这些化妆品通常含有天然和合成成分的组合，包括硫酸盐和邻苯二甲酸酯等化合物。消费者对某些物质相关的健康风险和毒性作用的认识不断提高，可能会抑制市场需求。随着消费者对护肤品的安全性和品质越来越关注，製造商可能需要调整配方以符合这些监管标准并解决消费者的担忧，这可能会成为市场成长的障碍。

保湿霜市场趋势

受消费者对永续和清洁护肤产品偏好的驱动，保湿霜市场正经历着剧烈的变革。消费者越来越重视成分来源和环境影响的透明度，促使品牌在其配方中优先考虑洁净标示和纯素成分。此外，极简护肤的趋势也不断增长，消费者希望简化护肤步骤，减少使用的产品数量。这推动了对多功能保湿霜的需求，这类产品能够在一次使用中提供多种功效。在此背景下，市场创新不断涌现，产品更加重视效率和便利性，反映了消费者对高效环保护肤方案的广泛需求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析

全球保湿霜市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 润肤剂
• 神经酰胺
• 阻塞
• 保湿霜

全球保湿霜市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 优质的
• 大众市场

全球保湿霜市场规模（依消费群组划分）及复合年增长率（2026-2033 年）

• 成人
• 孩子们

全球保湿霜市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 门市销售
• 非门市类型

全球保湿霜市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• LOreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LOccitane en Provence（France）
• Clarins Group（France）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Natura & Co（Brazil）
• Henkel AG & Co. KGaA（Germany）
• GlaxoSmithKline plc（UK）

结论与建议

Moisturizing Cream Market size was valued at USD 15.33 Billion in 2024 and is poised to grow from USD 16.04 Billion in 2025 to USD 22.99 Billion by 2033, growing at a CAGR of 4.6% during the forecast period (2026-2033).

The moisturizing cream segment within the skincare market is seeing significant growth, largely fueled by rising consumer awareness of skin health and the expanding beauty and personal care industry. Many brands are increasingly focusing their research and development efforts on creating innovative moisturizers designed to tackle a range of skin concerns. This commitment to product diversity is enhancing consumer interest and encouraging investments in effective skincare solutions. Furthermore, the dynamic nature of the beauty industry, marked by shifting trends, is driving demand for novel skincare products. As a result of these factors, the market for moisturizing creams is poised for accelerated growth, reflecting consumers' desire for high-quality and targeted skin care options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Moisturizing Cream market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Moisturizing Cream Market Segments Analysis

Global Moisturizing Cream Market is segmented by Product Type, Category, Consumer Group, Distribution Channel and region. Based on Product Type, the market is segmented into Emollients, Ceramides, Occlusive and Humectants. Based on Category, the market is segmented into Premium and Mass. Based on Consumer Group, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Moisturizing Cream Market

The rising focus on personal appearance and skin health, along with growing disposable incomes, is driving a notable increase in demand for skincare products, particularly moisturizers. Busy lifestyles and heightened exposure to environmental pollutants have adversely affected skin health, intensifying the need for effective skincare solutions. Additionally, the economic advancement in developing regions, along with an aging demographic, significantly boosts the demand for various moisturizing skincare options. Together, these elements contribute to the strong growth potential of the global skincare sector, underscoring the vital importance of these products in addressing diverse skin concerns across different populations.

Restraints in the Moisturizing Cream Market

The Moisturizing Cream market faces challenges due to strict regulations set by international authorities regarding the use of specific ingredients. The formulations in these cosmetic products often contain a combination of natural and synthetic ingredients, including compounds like sulfates and phthalates. Growing consumer awareness about the health risks and toxic effects linked to certain substances is expected to hinder market demand. As consumers become more vigilant about the safety and quality of skincare products, manufacturers may need to adapt their formulations to meet these regulatory standards and address consumer concerns, which could present obstacles to market growth.

Market Trends of the Moisturizing Cream Market

The Moisturizing Cream market is experiencing a dynamic shift driven by consumer preferences for sustainable and clean beauty products. Shoppers increasingly seek transparency in ingredient sourcing and environmental impact, leading brands to prioritize clean labels and vegan ingredients in their formulations. In addition, the trend towards minimalist skincare regimens is gaining traction, with consumers aiming to streamline their routines and minimize the number of products used. This has propelled the demand for multifunctional moisturizers that deliver multiple benefits in one application. As such, the market is witnessing an increase in innovation focused on efficiency and simplicity, reflecting a broader consumer desire for effective, eco-friendly solutions in skincare.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Moisturizing Cream Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Emollients
• Ceramides
• Occlusive
• Humectants

Global Moisturizing Cream Market Size by Category & CAGR (2026-2033)

• Market Overview
• Premium
• Mass

Global Moisturizing Cream Market Size by Consumer Group & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Moisturizing Cream Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store-Based
• Non-Store-Based

Global Moisturizing Cream Market Size & CAGR (2026-2033)

• North America (Product Type, Category, Consumer Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Consumer Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Consumer Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Consumer Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Consumer Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• LOreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOccitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations