蛋白质粉市场规模、份额和成长分析（按蛋白质类型、特性、来源、口味、包装、​​应用、最终用户、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球蛋白质粉市场规模将达到 250.7 亿美元，到 2025 年将达到 267.7 亿美元，到 2033 年将达到 453.1 亿美元，预测期（2026-2033 年）的复合年增长率为 6.8%。

全球蛋白粉市场正经历强劲成长，这主要得益于消费者健康意识的提升以及对高蛋白和多样化口味需求的不断增长。消费者越来越关注饮食选择及其对健康的影响，他们认识到蛋白质对于肌肉生长、新陈代谢和维持免疫功能至关重要。随着消费者寻求能够促进肌肉恢復、辅助体重管理并改善整体健康的优质营养补充剂，蛋白粉已成为运动、健美和健身计划中不可或缺的一部分。为了满足这一不断变化的需求，业内相关人员正不断创新，推出包括香草和巧克力在内的多种口味，并改进产品质地，以满足不同的口味偏好。这一趋势反映了市场正朝着多样化、功能性强且适合素食主义者的蛋白质产品方向发展。

全球蛋白质粉市场驱动因素

随着健康和营养日益受到关注，越来越多的人开始在日常饮食中添加蛋白质补充剂，以增强健身效果并支持积极的生活方式。蛋白质粉尤其受到运动爱好者和积极健身人士的青睐，因为它方便高效，是补充日常蛋白质的理想选择。蛋白质粉因其促进肌肉恢復、支持肌肉生长和提升整体运动表现的功效而备受认可，在运动员和健身爱好者中迅速走红。因此，蛋白质粉的需求持续成长，反映了人们追求更健康生活方式的整体趋势。

限制全球蛋白质粉市场的因素

全球蛋白粉市场面临独特的挑战，其中最主要的是价格波动。这种波动源自于供需关係的波动、影响作物产量的不可预测的天气模式、地缘政治的不确定性以及外汇波动。这种波动使得生产商难以准确预测生产成本并维持稳定的产品价格。原物料成本的意外上涨往往会导致生产成本增加，最终影响零售价格。因此，消费者可能会发现蛋白粉的价格更加昂贵，这可能导致市场需求下降。

全球蛋白质粉市场趋势

全球蛋白粉市场呈现显着的成长趋势，这主要得益于电子商务的蓬勃发展。电子商务让消费者能够轻鬆获得来自不同供应商和品牌的丰富产品线。这种数位转型使得消费者无论身处何地，都能更方便地比较价格、阅读评论并探索各种蛋白粉产品。便利的网路购物不仅促进了品牌间的良性竞争，鼓励品牌创新以满足不断变化的消费者偏好，还有助于提高交易效率并加快配送速度。因此，电子商务透过触达先前未开发的消费群体并提供更个人化的购物体验，正在加速蛋白粉市场的成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 客户和购买标准分析
• 专利分析
• 案例研究

全球蛋白质粉市场规模（依蛋白质类型划分）及复合年增长率（2026-2033 年）

• 乳清蛋白
• 酪蛋白
• 大豆蛋白
• 豌豆蛋白
• 米蛋白
• 大麻蛋白
• 蛋白
• 南瓜籽蛋白
• 混合植物性蛋白质混合物
• 其他的

全球蛋白质粉市场规模（按类型及复合年增长率划分）（2026-2033年）

• 纯的
• 混合

全球蛋白质粉市场规模（依来源及复合年增长率划分）（2026-2033 年）

• 植物蛋白
• 动物性蛋白质
• 其他的

全球蛋白质粉市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 飞机
• 调味

全球蛋白质粉市场规模（按包装类型及复合年增长率划分）（2026-2033 年）

• 小袋
• 纸盒
• 瓶子/容器
• 其他的

全球蛋白质粉市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 医疗用途
• 运动蛋白
• 其他的

全球蛋白质粉市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 男性
• 女士

全球蛋白质粉市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线
  • 超级市场/大卖场
  • 专卖店
  • 药局
  • 其他的

全球蛋白质粉市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Glanbia Plc（Optimum Nutrition）
• Xiwang Iovate Holdings Company Limited（Iovate Health Sciences International Inc）
• Nestle SA
• Herbalife Nutrition Ltd
• PepsiCo, Inc.
• Post Holdings, Inc.（Dymatize）
• NOW Foods
• The Simply Good Foods Company（Quest Nutrition LLC）
• VM Partners（Vega）
• THG（Myprotein）
• RSP Nutrition
• Nutrabolt
• Harbin Pharmaceutical Group Co., Ltd.（GNC）
• Arla Foods
• Rule One Proteins LLC
• Ultimate Nutrition
• FitLife（MusclePharm）
• KeHE Distributors（Nature's Best）
• Leprino Foods（Ascent Protein）
• Jarrow Formulas, Inc.

结论与建议

Global Protein Powder Market size was valued at USD 25.07 Billion in 2024 and is poised to grow from USD 26.77 Billion in 2025 to USD 45.31 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The global protein powder market is experiencing robust growth fueled by heightened health awareness and a growing desire for a variety of flavors combined with high protein content. Consumers are increasingly mindful of their dietary choices and their effects on well-being, recognizing proteins as essential for muscle growth, metabolism, and immune health. These products have become vital in sports, bodybuilding, and fitness regimes, as consumers seek quality supplements that enhance muscle recovery, support weight management, and promote overall health. To meet this evolving demand, industry players are innovating with an extensive range of flavors, including vanilla and chocolate, and enhancing textures to cater to varied taste preferences. This trend reflects a shift toward diverse, functional, and vegan-friendly protein options in the marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blend. Based on Source, the market is segmented into Plant Protein, Animal Protein and Others. Based on Flavor, the market is segmented into Plain and Flavored. Based on Packaging, the market is segmented into Pouches, Cartons, Jars / Tubs and Others. Based on Application, the market is segmented into Medical Use, Sports Protein and Others. Based on End User, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The growing awareness surrounding health and nutrition has led individuals to increasingly incorporate protein supplements into their diets to enhance fitness regimens and support active lifestyles. Protein powders stand out as a convenient and effective means of adding protein to daily nutrition, catering particularly to those engaged in sports and physical activities. Recognized for their role in facilitating muscle recovery, promoting growth, and enhancing overall performance, these supplements have seen a surge in popularity among athletes and fitness enthusiasts alike. As a result, the demand for protein powders continues to rise, reflecting a broader trend towards healthier living.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces several restraints primarily due to the inherent volatility of prices, which can arise from varying demand and supply dynamics, unpredictable weather patterns impacting crop yields, geopolitical uncertainties, and fluctuations in foreign exchange rates. This instability complicates the ability of producers to accurately forecast production costs and maintain consistent pricing for their products. Unexpected increases in the costs of raw materials often lead to higher production expenses, which ultimately affect retail prices. As a result, consumers may find protein powders less affordable, leading to decreased demand in the market.

Market Trends of the Global Protein Powder Market

The global protein powder market is witnessing a significant trend driven by the expansion of e-commerce, which enhances consumer accessibility to a wide array of product lines from various suppliers and brands. This digital transformation empowers consumers to effortlessly compare prices, read reviews, and explore a diverse selection of protein powders without geographical limitations. The convenience of online shopping not only fosters healthy competition among brands, prompting them to innovate in response to evolving consumer preferences, but also streamlines transactions and expedites delivery. Consequently, e-commerce is accelerating the growth of the protein powder market by reaching previously untapped demographics and facilitating a more personalized shopping experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Customer & Buying Criteria Analysis
• Patent Analysis
• Case Studies

Global Protein Powder Market Size by Protein Type & CAGR (2026-2033)

• Market Overview
• Whey Protein
• Casein Protein
• Soy Protein
• Pea Protein
• Rice Protein
• Hemp Protein
• Egg White Protein
• Pumpkin Seed Protein
• Mixed Plant-Based Protein Blends
• Others

Global Protein Powder Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Pure
• Blend

Global Protein Powder Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plant Protein
• Animal Protein
• Others

Global Protein Powder Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Plain
• Flavored

Global Protein Powder Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Pouches
• Cartons
• Jars / Tubs
• Others

Global Protein Powder Market Size by Application & CAGR (2026-2033)

• Market Overview
• Medical Use
• Sports Protein
• Others

Global Protein Powder Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Protein Powder Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Drugstores
  • Others

Global Protein Powder Market Size & CAGR (2026-2033)

• North America (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Glanbia Plc (Optimum Nutrition)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiwang Iovate Holdings Company Limited (Iovate Health Sciences International Inc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (Dymatize)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (Quest Nutrition LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VM Partners (Vega)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• THG (Myprotein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (GNC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rule One Proteins LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FitLife (MusclePharm)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KeHE Distributors (Nature's Best)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leprino Foods (Ascent Protein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jarrow Formulas, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations