乙烯基复合地板材料市场规模、份额及成长分析（按产品、类型、安装方式、应用、销售管道和地区划分）－2026-2033年产业预测

预计到 2024 年，乙烯基地板材料市场规模将达到 400.9 亿美元，到 2025 年将成长至 428.5 亿美元，到 2033 年将成长至 730.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.9%。

受创新地板材料解决方案和消费者在建筑设计领域不断变化的偏好驱动，PVC地板材料市场正经历显着成长。都市化和现代办公空间的扩张，尤其是在亚太地区新兴经济体，正在推动商业领域的需求。此外，消费者对永续地板材料的日益青睐也促进了市场的发展。北美，特别是美国，由于强劲的住宅需求、蓬勃发展的服务业以及政府旨在加强社会基础设施的倡议，市场份额正在不断扩大。运动文化的日益普及预计将带动体育场馆和健身设施建设的增加，从而进一步推动PVC地板材料的使用。该市场拥有从原料供应商到终端用户的多元化价值链，PVC卷材、地砖和高端产品可满足各种应用需求。

乙烯基复合地板材料市场驱动因素

全球人口成长和不断变化的移民模式正显着推动住宅和基础设施需求，为建筑、工程和施工 (AEC) 行业带来机会和挑战。快速的都市区扩张使得满足不断增长的城市人口住宅需求变得迫切，这也推动了乙烯基复合地板材料市场的成长。都市区扩张要求建筑商在选择材料时寻求创新和高效的解决方案，以满足住宅和商业计划对耐用性和美观性的需求。这种动态环境凸显了乙烯基复合地板材料在满足现代建筑需求方面的重要作用。

乙烯基复合地板材料市场的限制

乙烯基复合地板材料市场面临许多限制因素，主要源自于原料成本的波动。这些原料包括聚氯乙烯树脂、塑化剂、石灰石、玻璃纤维、载体片材、颜料和微量稳定剂等关键成分。由于这些材料约占总製造成本的一半，价格波动会对生产成本产生显着影响。因此，原材料价格的这种波动预计将对乙烯基复合地板材料市场的成长构成挑战，因为在成本上升和经济状况不明朗的情况下，製造商可能难以维持盈利。

乙烯基复合地板材料市场趋势

受建设产业需求变化的驱动，乙烯基复合地板材料市场正显着转向豪华乙烯基复合地板（LVT）。技术创新和专业製造流程使得LVT地板经久耐用（使用寿命长达25年），更换成本低廉，且材料浪费更少。随着人们越来越关注永续性，这些持久耐用的地板材料与环保目标完美契合，并深受商业和工业设施的青睐。 LVT地板日益增长的市场需求表明，地板材料选择正朝着更注重永续性、耐用性和美观性的方向发展。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球乙烯基地板材料市场规模（依产品类型及复合年增长率划分）（2026-2033 年）

• 同质型
• 异质

全球乙烯基地板材料市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 难的
• 灵活的

全球乙烯基地板材料市场规模（按安装量和复合年增长率划分）（2026-2033 年）

• 自黏式
• 黏合结构
• 互锁地砖
• 鬆散地

全球乙烯基地板材料市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 住宅
• 商业的

全球PVC地板材料市场规模（依销售管道及复合年增长率划分）（2026-2033年）

• 在线的
• 离线

全球PVC地板材料市场规模及复合年增长率（2026-2033年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Mohawk Industries（USA）
• Gerflor（France）
• Tarkett（France）
• Forbo Flooring Systems（Switzerland）
• LG Hausys（South Korea）
• Polyflor（UK）
• Beaulieu International Group（Belgium）
• Mannington Mills（USA）
• AFI Licensing LLC（USA）
• Metroflor Corporation（USA）
• Novalis Innovative Flooring（China）
• Nature Home Holding Company Limited（China）
• FloorFolio Industries（USA）
• Responsive Industries Ltd（India）
• Supreme Industries Ltd.（India）
• Zhejiang Kingdom Group Co., Ltd.（China）

结论与建议

Vinyl Flooring Market size was valued at USD 40.09 Billion in 2024 and is poised to grow from USD 42.85 Billion in 2025 to USD 73.08 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The vinyl flooring market is witnessing significant growth driven by innovative floor covering solutions and evolving consumer preferences in construction and design. Urbanization and the expansion of modern workspaces, particularly in emerging economies in Asia Pacific, are fueling demand in the commercial sector. Additionally, consumers are increasingly prioritizing environmentally sustainable flooring options, contributing to market evolution. In North America, particularly the U.S., strong residential demand, a robust service sector, and government initiatives aimed at social infrastructure enhancement have led to increased market share. The prevalence of sports culture is anticipated to boost the construction of arenas and fitness facilities, further promoting vinyl flooring use. The market comprises a diverse value chain from raw material suppliers to end-users, with vinyl sheets, tiles, and luxury options serving various applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vinyl Flooring market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vinyl Flooring Market Segments Analysis

Global Vinyl Flooring Market is segmented by Product, Type, Installation, Application, Sales Channel and region. Based on Product, the market is segmented into Homogenous and Heterogeneous. Based on Type, the market is segmented into Rigid and Flexible. Based on Installation, the market is segmented into Self-Adhesive, Glue-Down, Interlocking Tiles and Loose Lay. Based on Application, the market is segmented into Residential and Commercial. Based on Sales Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vinyl Flooring Market

The increasing global population and migration patterns are driving significant demand for housing and infrastructure, leading to heightened opportunities and challenges in the architecture, engineering, and construction (AEC) sector. As urban areas expand rapidly, there is a pressing need to meet the housing demands of growing city populations, which in turn fuels the vinyl flooring market. The expansion of urban areas necessitates innovative and efficient solutions in material choices, as builders seek durable and aesthetically appealing options for residential and commercial projects. This dynamic environment underscores the essential role of vinyl flooring in meeting modern construction needs.

Restraints in the Vinyl Flooring Market

The vinyl flooring market faces significant constraints primarily due to the volatility of raw material costs, which include essential components like polyvinyl chloride resins, plasticizers, limestone, glass fiber, career sheet, pigments, and trace stabilizers. These materials contribute to approximately half of the overall manufacturing costs, meaning that any fluctuations in their prices can have a substantial impact on production expenses. Consequently, such instability in raw material pricing is expected to pose challenges to the growth of the vinyl flooring market, as manufacturers may struggle to maintain profitability amid rising costs and uncertain economic conditions.

Market Trends of the Vinyl Flooring Market

The vinyl flooring market is witnessing a significant trend towards luxury vinyl tiles (LVTs), primarily driven by the construction industry's evolving needs. Innovations in technology and specialized manufacturing processes have led to the production of LVTs that are not only durable, lasting up to 25 years, but also cost-effective in terms of replacement and minimal material wastage. As sustainability takes center stage, these long-lasting flooring options align perfectly with environmental goals, appealing to both commercial and industrial sectors. This growing preference for LVTs indicates a transformation in flooring choices, focusing on sustainability, durability, and enhanced aesthetic appeal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vinyl Flooring Market Size by Product & CAGR (2026-2033)

• Market Overview
• Homogenous
• Heterogeneous

Global Vinyl Flooring Market Size by Type & CAGR (2026-2033)

• Market Overview
• Rigid
• Flexible

Global Vinyl Flooring Market Size by Installation & CAGR (2026-2033)

• Market Overview
• Self-Adhesive
• Glue-Down
• Interlocking Tiles
• Loose Lay

Global Vinyl Flooring Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial

Global Vinyl Flooring Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Vinyl Flooring Market Size & CAGR (2026-2033)

• North America (Product, Type, Installation, Application, Sales Channel)
  • US
  • Canada
• Europe (Product, Type, Installation, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Installation, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Installation, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Installation, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mohawk Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerflor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarkett (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forbo Flooring Systems (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Hausys (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polyflor (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beaulieu International Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mannington Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFI Licensing LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metroflor Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novalis Innovative Flooring (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Home Holding Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FloorFolio Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsive Industries Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supreme Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Kingdom Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations