牙膏片市场规模、份额及成长分析（依产品类型、口味、消费者偏好、销售管道及地区划分）－2026-2033年产业预测

预计到 2024 年，全球牙膏片市场规模将达到 629.7 亿美元，到 2025 年将达到 676.3 亿美元，到 2033 年将达到 1197.2 亿美元，预测期（2026-2033 年）的复合年增长率为 7.4%。

受环保意识增强和对永续性日益关注的推动，牙膏片市场正经历显着成长。消费者越来越意识到口腔卫生的重要性，促使他们转向牙膏片等卫生替代品。人们对塑胶污染的日益关注，尤其是一次性牙膏管造成的污染，进一步推动了对这些环保产品的需求。牙膏片提供了一种永续的解决方案，不会产生塑胶废弃物，因此对具有环保意识的消费者来说极具吸引力。此外，旅馆业也为市场渗透提供了巨大的机会。饭店可以透过用牙膏片取代传统的牙膏管，在为住宿提供相同口腔清洁用品效果的同时，最大限度地减少废弃物并节省资源。这一趋势表明，人们对永续个人保健产品的偏好正在不断增强。

推动全球牙膏片市场发展的因素

人们对口腔卫生的日益重视促使他们寻求创新且有效的口腔护理产品。随着人们对保持牙齿和牙龈健康重要性的认识不断提高，越来越多的消费者开始选择便利且永续性的替代品，例如牙膏片。这种消费者行为的转变反映了更广泛的趋势，即人们越来越重视自身健康和环境保护，从而追求更环保、更有效率的口腔清洁用品解决方案。因此，在现代生活方式和环保意识的推动下，牙膏片的需求正在成长。

全球牙膏片市场限制因素

儘管人们越来越重视口腔卫生，但许多消费者仍然不了解牙膏片这种替代传统牙膏的有效方法。这种认知不足可能会阻碍市场成长，因为潜在用户可能不愿意放弃他们多年来一直在使用的熟悉产品。此外，对这种创新替代品的有效性、便利性和整体益处的误解也可能导致消费者抵触情绪，影响他们尝试和使用牙膏片的意愿。克服这些障碍对于扩大市场渗透率和促进这种环保产品的更广泛接受至关重要。

全球牙膏片市场趋势

全球牙膏片市场正经历显着成长，这主要得益于消费者对永续和环保产品的偏好。不断增强的环保意识促使更多人寻求传统塑胶管包装牙膏的替代品，因为塑胶管包装会造成更多废弃物。牙膏片提供了一个切实可行的解决方案，最大限度地减少了包装和废弃物，符合环保意识强的消费者的价值观。这一趋势，在更广泛的零浪费生活方式和天然个人保健产品理念的推动下，正促使製造商不断创新和丰富产品种类，从而使牙膏片稳居口腔清洁用品市场的领先地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 贸易分析

全球牙膏片市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 含氟
• 不含氟

全球牙膏片市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 薄荷
• 活性碳
• 其他口味

全球牙膏片市场规模（依消费者区隔市场划分）及复合年增长率（2026-2033 年）

• 成人
• 适合儿童

全球牙膏片市场规模（依销售管道及复合年增长率划分）（2026-2033 年）

• 超级市场/大卖场
• 多品牌商店
• 便利商店
• 线上零售商
• 批发商
• 其他的

全球牙膏片市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Church & Dwight Co., Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse SA（Switzerland）
• Dentsply Sirona Inc.（United States）
• 3M Company（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• GlaxoSmithKline plc（United Kingdom）
• Reckitt Benckiser Group plc（United Kingdom）
• The Himalaya Drug Company（India）
• Dabur India Ltd.（India）
• Marico Limited（India）
• Patanjali Ayurved Limited（India）

结论与建议

Global Toothpaste Tablet Market size was valued at USD 62.97 Billion in 2024 and is poised to grow from USD 67.63 Billion in 2025 to USD 119.72 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The market for toothpaste tablets is experiencing substantial growth driven by heightened environmental consciousness and the increasing emphasis on sustainability. Consumers are becoming more aware of oral hygiene's significance, leading to a shift towards hygienic alternatives like toothpaste tablets. The rising concern surrounding plastic pollution, particularly from disposable toothpaste tubes, is further fueling demand for these eco-friendly options. Toothpaste tablets offer a sustainable solution that does not contribute to plastic waste, making them attractive to environmentally aware consumers. Additionally, the hospitality sector presents a significant opportunity for market penetration, as hotels can replace traditional toothpaste tubes with tablets, minimizing waste and conserving resources while maintaining the same oral care benefits for guests. This trend underscores the growing preference for sustainable personal care products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Tablet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Tablet Market Segments Analysis

Global Toothpaste Tablet Market is segmented by Product Type, Flavor, Consumer Orientation, Sales Channel and region. Based on Product Type, the market is segmented into Fluoride and Fluoride-free. Based on Flavor, the market is segmented into Mint, Charcoal and Other Flavors. Based on Consumer Orientation, the market is segmented into Adults and Children. Based on Sales Channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Brand Stores, Convenience Stores, Online Retailers, Wholesalers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Tablet Market

The increasing emphasis on oral hygiene has prompted consumers to seek out innovative and effective products to enhance their dental care routines. As individuals become more educated about the importance of maintaining healthy teeth and gums, they are turning to alternatives like toothpaste tablets that promise convenience and sustainability. This shift in consumer behavior reflects a broader trend towards eco-friendly and efficient oral care solutions, as people prioritize both their health and the environment. Consequently, the demand for toothpaste tablets is growing, driven by a desire for practical options that align with modern lifestyles and environmental consciousness.

Restraints in the Global Toothpaste Tablet Market

Although there is a growing emphasis on the importance of oral hygiene, a significant portion of consumers remains unfamiliar with toothpaste tablets as a practical substitute for conventional toothpaste. This lack of awareness can hinder market growth, as potential users may be hesitant to switch from familiar products they have used for years. Additionally, misconceptions regarding the effectiveness, convenience, and overall benefits of this innovative alternative may contribute to reluctance among consumers, impacting their willingness to explore or adopt toothpaste tablets. Overcoming these barriers is essential for expanding market penetration and encouraging a broader acceptance of this environmentally friendly option.

Market Trends of the Global Toothpaste Tablet Market

The Global Toothpaste Tablet market is experiencing a significant upswing, driven by a growing consumer preference for sustainable and eco-friendly products. As awareness of environmental issues rises, individuals are increasingly seeking alternatives to traditional toothpaste, which often comes in plastic tubes that contribute to waste. Toothpaste tablets offer a practical solution by minimizing packaging and waste, aligning with the values of environmentally conscious consumers. This trend is supported by a broader movement towards zero-waste lifestyles and natural personal care products, propelling manufacturers to innovate and diversify their offerings, thus solidifying toothpaste tablets as a prominent player in the oral care market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Toothpaste Tablet Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Fluoride
• Fluoride-free

Global Toothpaste Tablet Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Mint
• Charcoal
• Other Flavors

Global Toothpaste Tablet Market Size by Consumer Orientation & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Toothpaste Tablet Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Multi-Brand Stores
• Convenience Stores
• Online Retailers
• Wholesalers
• Others

Global Toothpaste Tablet Market Size & CAGR (2026-2033)

• North America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations