唇部护理产品市场规模、份额及成长分析（按产品、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球唇部护理产品市场规模将达到 24.3 亿美元，到 2025 年将达到 25.7 亿美元，到 2033 年将达到 40.4 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.8%。

市场分析显示，消费者对唇部护理产品品质的日益关注正显着推动全球市场成长。干燥、唇部过早老化、唇色变深以及紫外线照射等肌肤问题日益受到关注，推动了消费者对唇部护理产品的兴趣。此外，消费者对不含任何有害化学物质和合成成分的天然有机唇部护理产品的需求不断增长，这反映了永续性的趋势。随着消费者偏好转向环保解决方案，创新和新产品发布也随之激增。尤其值得一提的是，为了满足这项需求，多家公司涌现，提供植物来源和无塑胶包装等创新产品。这些不断变化的市场环境表明，唇部护理产品市场将继续保持强劲的成长动能。

全球唇部护理产品市场驱动因素

全球唇部护理产品市场的成长主要得益于人们保护唇部免受有害阳光伤害意识的提高，以及此类产品在全球范围内的广泛普及。唇部皮肤特别薄，缺乏黑色素，因此保护唇部免受阳光中有害紫外线的侵害至关重要。人们对唇部保护日益增长的兴趣，加上唇部护理产品种类繁多且易于获取，导致市场需求显着增长。随着消费者对唇部护理的意识不断增强，唇部护理产品市场正持续快速扩张。

限制全球唇部护理产品市场的因素

由于自製唇部护理替代品的激增以及天然和有机产品的高价策略，全球唇部护理产品市场可能面临严峻挑战。消费者越来越倾向于选择能够有效缓解唇部干裂等问题的DIY解决方案，这进一步影响了市场需求。这种转向更便利、更经济的自製产品的趋势可能会降低商业唇部护理产品的吸引力，尤其是那些标榜为有机或天然的产品。因此，消费者偏好的变化和竞争格局的加剧可能会阻碍市场成长。

全球唇部护理产品市场趋势

全球唇部护理产品市场正经历着向有机和天然配方方向的强劲转变，这主要得益于消费者，尤其是职业女性，她们更加重视美容护理的有效性和安全性。这一趋势很大程度上源于人们对合成化学物质潜在危害的认识不断提高，从而增加了对不含任何有害成分产品的需求。随着消费者寻求的唇部护理方案不仅要改善唇部外观，还要滋养和修復受环境压力影响的唇部，市场也在不断发展以满足这种对纯净美容的偏好，从而推动了该细分市场的显着增长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 专利分析
• 贸易分析

全球唇部护理产品市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 润唇膏
• 唇部磨砂膏
• 其他的

全球唇部护理产品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 大卖场和超级市场
• 药房和药品商店
• 专卖店
• 在线的
• 其他的

全球唇部护理产品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Johnson & Johnson Services Inc.
• Beiersdorf AG
• The Procter & Gamble Company
• L'Oreal SA
• Avon Products Inc.
• The Estee Lauder Companies Inc.
• Unilever
• Kao Corporation
• The Body Shop International Limited
• Revlon, Inc.
• Shiseido Co., Ltd.
• EOS Products, LLC
• Maybelline LLC
• LVMH Moet Hennessy Louis Vuitton SE
• Natura & Co Holding SA
• Coty Inc.
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Blistex Inc.

结论与建议

Global Lip Care Products Market size was valued at USD 2.43 Billion in 2024 and is poised to grow from USD 2.57 Billion in 2025 to USD 4.04 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

Market insights reveal that heightened awareness regarding the quality of lip care products is significantly influencing the growth of the global market. Concerns over skin issues such as dryness, premature aging, lip darkening, and sun exposure are driving consumer interest. Additionally, there is an increasing demand for natural and organic lip care options devoid of harmful chemicals and synthetics, reflecting a broader trend toward sustainability. As consumer preferences shift towards eco-friendly solutions, innovations and new product launches are surging. Notably, several companies are introducing innovative offerings, including plant-based and plastic-free lip care solutions, to align with this demand. This evolving landscape indicates a robust growth trajectory for the lip care products market moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Care Products Market Segments Analysis

Global Lip Care Products Market is segmented by product, distribution channel and region. Based on product, the market is segmented into lip balm, lip scrub and others. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, pharmacy & drug store, specialty store, online and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Care Products Market

The global lip care products market is significantly driven by increasing awareness regarding the necessity of protecting lips from harmful sun exposure, alongside the widespread availability of these products worldwide. Given that the skin on the lips is exceptionally thin and lacks melanin, safeguarding them from the sun's damaging rays becomes crucial. This heightened focus on lip protection, combined with the ease of access to a variety of lip care items, has led to a notable surge in demand. As consumers become more conscious of lip health, the market for lip care products continues to expand rapidly.

Restraints in the Global Lip Care Products Market

The global lip care products market may face significant challenges due to the widespread availability of homemade lip care alternatives and the premium pricing of natural and organic products. Consumers increasingly turn to DIY solutions that promise effective relief for issues like cracked lips, further impacting market demand. This shift towards more accessible and cost-effective homemade options can diminish the appeal of commercial lip care products, particularly those that are marketed as organic or natural. As a result, the market may encounter obstacles to growth, driven by changing consumer preferences and the competitive landscape.

Market Trends of the Global Lip Care Products Market

The global lip care products market is witnessing a strong shift towards organic and natural formulations, driven by health-conscious consumers, particularly among working women who prioritize both efficacy and safety in their beauty routines. This trend is largely fueled by an increasing awareness of the potential harmful effects of synthetic chemicals, prompting a growing demand for products free from hazardous ingredients. As consumers seek lip care solutions that not only enhance appearance but also provide nourishment and repair for lips affected by environmental stressors, the market is evolving to cater to this preference for clean beauty, fostering significant growth in the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Patent Analysis
• Trade Analysis

Global Lip Care Products Market Size by Product & CAGR (2026-2033)

• Market Overview
• Lip Balm
• Lip Scrub
• Others

Global Lip Care Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy & Drug Store
• Specialty Store
• Online
• Others

Global Lip Care Products Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Johnson & Johnson Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blistex Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations