行动应用安全市场规模、份额和成长分析（按解决方案、部署类型、公司规模、垂直产业和地区划分）－2026-2033年产业预测

预计到 2024 年，行动应用安全市场规模将达到 32.3 亿美元，到 2025 年将成长至 40.1 亿美元，到 2033 年将成长至 228.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 24.3%。

智慧型手机和平板电脑等行动装置的快速普及，使得行动装置在通讯、网路银行和购物等诸多活动中逐渐取代笔记型电脑和桌上型电脑，成为用户的首选。这一趋势推动了行动平台安全解决方案的需求，而行动平台正面临日益严峻的安全威胁，包括恶意软体攻击。自带设备办公室 (BYOD) 策略的推行增加了安全漏洞的风险，进一步凸显了采取强有力防护措施的必要性。然而，高昂的实施成本和内建安全解决方案的复杂性等挑战可能会阻碍市场成长。随着资料窃盗和网路钓鱼攻击的日益增多，各组织机构正积极寻求确保资料传输安全的方法。同时，人工智慧 (AI) 和机器学习技术在行动安全应用中的融合，正为该领域带来创新和成长机会。

行动应用安全市场驱动因素

行动应用安全市场的扩张受到中小企业（SME）诸多障碍的严重限制，这些障碍主要源自于资源有限和资金紧张。许多中小企业难以获得有效管理行动应用程式安全和漏洞所需的专业知识和工具。资源匮乏阻碍了它们抵御各种安全威胁的能力。此外，资金限制也使得中小企业难以投资全面的行动应用安全解决方案。因此，中小企业对这些安全措施的低采用率阻碍了市场的整体发展。

行动应用安全市场限制因素

行动应用安全市场面临诸多挑战，尤其是对中小企业而言。这些挑战主要源自于资源有限和资金紧张。许多中小企业缺乏必要的专业知识和工具来为其行动应用实施适当的安全措施和漏洞管理。这种匮乏阻碍了它们抵御潜在安全威胁的能力。此外，资金限制也使得中小企业越来越难以投资强大的行动应用安全解决方案。因此，中小企业对这些安全措施的低采用率导致了该领域整体市场成长缓慢。

行动应用安全市场趋势

行动应用安全市场正经历显着成长，这主要得益于各行业对行动应用日益增长的依赖。随着企业利用行动平台开展关键业务运营，保护敏感资料和确保用户互动已成为重中之重。网路安全威胁意识的增强、监管合规要求以及对行动生态系统信任的迫切需求，进一步推动了这一趋势。因此，各组织纷纷投资先进的行动安全技术，推动威胁侦测与回应系统、加密和安全编码实践等创新，从而促进市场成长并增强整体安全态势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 专利分析
• 技术分析

全球行动应用安全市场规模（按解决方案和复合年增长率划分）（2026-2033 年）

• 软体
• 服务
  • 託管服务
  • 专业服务
  • 咨询
  • 一体化
  • 支援与维护

全球行动应用安全市场规模（按部署方式及复合年增长率划分）（2026-2033 年）

• 云
• 本地部署

全球行动应用安全市场规模（依公司规模及复合年增长率划分）（2026-2033 年）

• 小型企业
• 大公司

全球行动应用安全市场规模（依垂直产业划分）及复合年增长率（2026-2033 年）

• BFSI
• 通信/IT
• 零售
• 卫生保健
• 教育
• 运输/物流
• 製造业
• 政府
• 其他的

全球行动应用安全市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• IBM（US）
• Synopsys（US）
• Rapid7（US）
• Appdome（US）
• OneSpan（US）
• NowSecure（US）
• Lookout（US）
• Pradeo（France）
• Promon（Norway）
• GuardSquare（Belgium）

结论与建议

Mobile Application Security Market size was valued at USD 3.23 Billion in 2024 and is poised to grow from USD 4.01 Billion in 2025 to USD 22.88 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The surge in mobile device usage, including smartphones and tablets, has made them preferred over laptops and desktops for various activities such as messaging, online banking, and shopping. This trend has heightened the demand for mobile application security solutions, as these platforms increasingly face security threats, including malware attacks. The implementation of Bring Your Own Device (BYOD) policies adds to the risk of security breaches, further emphasizing the need for robust protection measures. However, challenges such as high implementation costs and the complexity of embedded security solutions can hinder market growth. With rising incidents of data theft and phishing, organizations are actively seeking ways to ensure secure data transmission. Meanwhile, the integration of artificial intelligence and machine learning into mobile security applications presents considerable opportunities for innovation and growth in this space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Application Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Application Security Market Segments Analysis

Global Mobile Application Security Market is segmented by Solution, Deployment, Enterprise Size, Vertical and region. Based on Solution, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Vertical, the market is segmented into BFSI, Telecom and IT, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Application Security Market

The expansion of the mobile application security market is significantly impacted by the obstacles encountered by small and medium enterprises (SMEs), which primarily stem from restricted resources and financial limitations. Many SMEs struggle to secure the necessary expertise and tools to effectively manage security and vulnerabilities in their mobile applications. This lack of adequate resources hampers their ability to protect against various security threats. Furthermore, financial constraints make it challenging for SMEs to invest in comprehensive mobile application security solutions. Consequently, the low adoption rate of these security measures among SMEs hinders overall market development.

Restraints in the Mobile Application Security Market

The mobile application security market faces significant challenges, particularly due to the difficulties encountered by small and medium enterprises (SMEs), primarily stemming from limited resources and financial constraints. Many SMEs find themselves lacking the necessary expertise and tools to adequately implement security and vulnerability management for their mobile applications. This shortfall hinders their ability to protect against potential security threats. Furthermore, financial limitations make it increasingly difficult for SMEs to invest in robust mobile application security solutions. Consequently, the low rate of adoption of these security measures among SMEs contributes to the overall stagnation of market growth in this sector.

Market Trends of the Mobile Application Security Market

The Mobile Application Security market is witnessing a prominent trend characterized by the rising adoption of security solutions driven by the escalating reliance on mobile applications across sectors. As businesses leverage mobile platforms for critical operations, safeguarding sensitive data and ensuring secure user interactions have become paramount concerns. This trend is further fueled by heightened awareness of cybersecurity threats, regulatory compliance demands, and the need for trust in mobile ecosystems. Consequently, organizations are investing in advanced mobile security technologies, fostering innovations such as threat detection and response systems, encryption, and secure coding practices, thus propelling market growth and enhancing overall security postures.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Mobile Application Security Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting
  • Integration
  • Support and Maintenance

Global Mobile Application Security Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global Mobile Application Security Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Mobile Application Security Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Telecom and IT
• Retail
• Healthcare
• Education
• Transportation and Logistics
• Manufacturing
• Government
• Others

Global Mobile Application Security Market Size & CAGR (2026-2033)

• North America (Solution, Deployment, Enterprise Size, Vertical)
  • US
  • Canada
• Europe (Solution, Deployment, Enterprise Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Deployment, Enterprise Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Deployment, Enterprise Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Deployment, Enterprise Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synopsys (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapid7 (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appdome (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NowSecure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lookout (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pradeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Promon (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GuardSquare (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations