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市场调查报告书
商品编码
1914640
行动应用安全市场 - 全球产业规模、份额、趋势、机会及预测(按解决方案、服务、专业服务、部署类型、公司规模、垂直产业、地区和竞争格局划分),2021-2031年Mobile Application Security Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By Services, By Professional Services, By Deployment, By Enterprise Size, By Vertical, By Region & Competition, 2021-2031F |
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全球行动应用安全市场预计将从2025年的86.3亿美元显着成长至2031年的327.8亿美元,复合年增长率(CAGR)高达24.91%。该领域定义了保护行动软体免受恶意软体、网路钓鱼和未授权存取等外部威胁的技术通讯协定和应对措施,同时确保用户隐私和资料完整性贯穿整个应用程式生命週期。推动该市场发展的关键因素包括:基于智慧型手机的金融交易快速成长、企业广泛采用自带设备办公室(BYOD)策略,以及严格的资料保护条例对强大防御机制的要求。根据反钓鱼工作小组(APWG)的数据,2024年第四季共识别出989,123起网路钓鱼攻击,凸显了开发先进安全解决方案以应对不断的威胁(例如基于简讯的诈骗)的迫切需求。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 86.3亿美元 |
| 市场规模:2031年 | 327.8亿美元 |
| 复合年增长率:2026-2031年 | 24.91% |
| 成长最快的细分市场 | 服务 |
| 最大的市场 | 北美洲 |
阻碍该市场进一步扩张的主要障碍在于,如何在不影响使用者体验的前提下实施严格的安全措施。过多的身份验证步骤和侵入式的后台扫描会导致效能下降和用户不满,最终往往导致用户彻底放弃使用应用程式。因此,开发人员和安全供应商面临着一项复杂的挑战:如何在提供高级保护的同时兼顾流畅的功能体验,从而留住用户并有效应对高级网路风险。
行动网路攻击日益频繁且手段愈加复杂,是推动全球行动应用安全市场发展的关键因素,迫使各组织机构加强防御,抵御复杂威胁。攻击者正积极采用行动优先策略,并利用社交工程手段。这些先进技术能够绕过传统的安全边界,因此,强大的应用层级保护对于维护企业安全至关重要。根据 Zimperium 发布的《2025 年全球行动威胁报告》,预计到 2025 年 4 月,针对行动装置的语音钓鱼和简讯钓鱼攻击将分别成长 28% 和 22%,这凸显了主动威胁侦测机制在资料外洩前消除风险的紧迫性。
同时,数位商务和行动银行生态系统正在快速发展,随着金融机构竞相保护高价值交易管道免受定向诈骗,市场规模显着扩大。随着消费者越来越多地透过智慧型手机管理财务,网路犯罪分子正将攻击重点放在利用专门的恶意软体攻击银行应用程式上,以拦截凭证和资金。根据卡巴斯基发布的《2025年第二季不断演变的IT威胁》报告,2025年上半年行动银行木马的检测数量比去年同期增加了近四倍。这一激增凸显了安全保障与客户维繫之间的直接连结。 Appdome 2025年的一项调查显示,如果发现应用程式的安全或隐私保护薄弱,约70%的全球行动用户会停止使用该应用程序,商业性的必要性。
全球行动应用安全市场成长的主要障碍在于,如何在不影响用户体验的前提下实施强大的安全通讯协定。当多因素身份验证和即时后台扫描等安全措施过于繁琐时,就会造成用户体验上的摩擦,破坏用户期望的流畅体验。这种权衡取舍是市场扩张的一大障碍,应用开发和企业往往因为担心繁琐的登入流程和缓慢的效能会疏远客户,从而延缓必要安全框架的整合,因此对采用全面的安全解决方案犹豫不决。
这种摩擦会直接转化为经济损失和用户参与度下降,加剧市场对激进安全工具的抗拒。复杂的安全要求与用户放弃购买之间的关联性已得到充分证实:根据FIDO联盟预测,到2024年,42%的消费者会在上个月放弃一次在线购物,主要原因是忘记密码或无法完成身份验证。如此高的放弃率表明,企业为何将严格的安全措施视为潜在的收入风险,从而减缓了各行业采用先进行动应用安全技术的步伐。
一个显着的行业趋势是,企业越来越重视行动 API 的安全和管理,因为他们逐渐意识到应用程式介面是通往敏感后端基础设施的门户。现代行动应用程式高度依赖应用程式介面 (API),这造成了传统边界防御无法涵盖的广泛攻击面。安全通讯协定正从单纯保护二进位代码转向严格保护资料传输路径,以防止未经授权的资料外洩和逻辑漏洞。针对这些连结的大量威胁也印证了这个重要转变。 Akamai Technologies 的《2025 年应用和 API 安全状况》报告显示,2023 年 1 月至 2024 年 12 月期间,全球 API 攻击事件将超过 1500 亿次,这表明迫切需要专门的 API管治框架。
同时,人工智慧 (AI) 和机器学习 (ML) 与威胁侦测的融合正在重塑移动防御,使其能够抵御复杂且非传统的攻击。随着攻击者从简单的恶意软体转向复杂的行为模式入侵技术,静态防御机制正逐渐过时。 AI 驱动的安全工具对于即时分析使用者行为和网路模式至关重要,能够识别表明系统已被入侵的异常情况,例如具有不断变化的特征码的多态代码。鑑于移动风险的不断演变,向智慧分析的转变至关重要。根据 Zscaler 于 2025 年 11 月发布的《ThreatLabz 2025 年行动、物联网和 OT 威胁报告》,研究人员观察到 Android 恶意软体流量年增 67%,这凸显了能够处理大量威胁遥测资料的机器学习模式的重要性。
The Global Mobile Application Security Market is projected to expand significantly, growing from USD 8.63 Billion in 2025 to USD 32.78 Billion by 2031, representing a CAGR of 24.91%. This sector defines the technological protocols and measures aimed at safeguarding mobile software against external dangers such as malware, phishing, and unauthorized access, thereby ensuring user privacy and data integrity throughout the application's lifecycle. Key drivers fueling this market include the exponential rise in smartphone-based financial transactions, the widespread implementation of corporate Bring Your Own Device (BYOD) policies, and stringent data protection regulations that necessitate robust defense mechanisms. According to the Anti-Phishing Working Group, the fourth quarter of 2024 saw 989,123 phishing attacks, highlighting the urgent requirement for advanced security solutions to counter evolving threats like SMS-based fraud.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 8.63 Billion |
| Market Size 2031 | USD 32.78 Billion |
| CAGR 2026-2031 | 24.91% |
| Fastest Growing Segment | Service |
| Largest Market | North America |
A major hurdle restricting the broader expansion of this market is the difficulty of applying strict security controls without negatively impacting the user experience. Implementing excessive authentication steps or intrusive background scanning can cause performance lag and user frustration, often prompting individuals to abandon applications entirely. Consequently, developers and security providers face the complex challenge of balancing high-level protection with seamless functionality to maintain user retention while effectively neutralizing sophisticated cyber risks.
Market Driver
The increasing frequency and sophistication of mobile cyberattacks act as a primary catalyst for the Global Mobile Application Security Market, forcing organizations to strengthen their defenses against complex threats. Attackers are aggressively adopting mobile-first strategies and leveraging artificial intelligence to enhance social engineering methods, such as voice phishing (vishing) and SMS phishing (smishing). These advanced techniques bypass traditional security perimeters, making robust application-level protection essential for preserving enterprise integrity. Zimperium's '2025 Global Mobile Threat Report' noted that in April 2025, vishing and smishing tactics targeting mobile devices increased by 28% and 22% respectively, underscoring the critical need for proactive threat detection mechanisms to neutralize risks before data is compromised.
Simultaneously, the rapid growth of digital commerce and mobile banking ecosystems is driving substantial market expansion, as financial institutions race to secure high-value transaction channels against targeted fraud. As consumers increasingly manage finances via smartphones, cybercriminals have intensified their focus on exploiting banking apps through specialized malware designed to intercept credentials and funds. Kaspersky's 'IT threat evolution in Q2 2025' report revealed that mobile banking trojan detections in the first half of 2025 were nearly four times higher than in the same period of the previous year. This surge emphasizes the direct link between security assurance and customer retention; according to Appdome in 2025, nearly 70% of global mobile users indicated they would stop using an app if they discovered weak security or privacy protections, highlighting the commercial imperative for rigorous security integration.
Market Challenge
The central obstacle inhibiting the growth of the Global Mobile Application Security Market is the intricate difficulty of implementing robust security protocols without degrading the user experience. When security measures such as multi-factor authentication or real-time background scanning become too intrusive, they introduce friction that disrupts the seamless functionality users expect. This trade-off creates a significant barrier to market expansion, as application developers and enterprises often hesitate to adopt comprehensive security solutions, fearing they will drive away customers through cumbersome login procedures or performance latency, thus delaying the integration of necessary security frameworks.
This friction directly translates into financial loss and reduced engagement, reinforcing market resistance to heavy-handed security tools. The correlation between complex security requirements and user attrition is well-documented; according to the FIDO Alliance, in 2024, 42% of consumers abandoned an online purchase in the preceding month specifically because they could not remember their password or navigate the authentication process. This high rate of abandonment illustrates why businesses view stringent security controls as a potential risk to revenue, thereby slowing the adoption rate of advanced mobile application security technologies across the industry.
Market Trends
A defining trend in the industry is the increased focus on Mobile API Security and Management, as organizations realize that application interfaces are gateways to sensitive backend infrastructure. Modern mobile applications rely heavily on Application Programming Interfaces (APIs), creating a substantial attack surface that traditional perimeter defenses often fail to cover. Security protocols are shifting from solely protecting binary code to rigorously securing data transmission paths, preventing unauthorized data exfiltration and logic abuse. This pivotal shift is substantiated by the volume of threats targeting these connections; Akamai Technologies' 'State of Apps and API Security 2025' report documented over 150 billion API attacks globally between January 2023 and December 2024, proving the urgent necessity for specialized API governance frameworks.
Concurrently, the integration of Artificial Intelligence and Machine Learning for threat detection is reshaping how mobile environments defend against sophisticated, non-traditional attacks. As adversaries move beyond simple malware to complex, behavior-based intrusion techniques, static defense mechanisms are becoming obsolete. AI-driven security tools are now essential for analyzing user behavior and network patterns in real-time to identify anomalies that signal a breach, such as polymorphic code that constantly changes its signature. This transition to intelligent analysis is critical given the evolving nature of mobile risks; according to Zscaler's November 2025 'ThreatLabz 2025 Mobile, IoT, and OT Threat Report', researchers identified a 67% year-over-year increase in Android malware transactions, highlighting the critical demand for machine learning models capable of processing vast threat telemetry.
Report Scope
In this report, the Global Mobile Application Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Application Security Market.
Global Mobile Application Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: