手提包市场规模、份额和成长分析（按产品类型、材料类型、分销管道、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球手提包市场规模将达到 667.6 亿美元，到 2025 年将达到 703 亿美元，到 2033 年将达到 1062.6 亿美元，预测期（2026-2033 年）的复合年增长率为 5.3%。

全球手袋市场蓬勃发展，这主要得益于消费者需求的成长和产品线的多样化。手袋的材质包括皮革、帆布、尼龙和人造皮革等，并满足使用者多种功能需求。例如，帆布包是购物的热门之选，而皮革包则是商务场合的主流选择。手拿包和腕包则更受晚餐等场合的青睐。在新兴经济体，可支配收入的增加和品牌导向，推动了奢侈手袋的需求。醒目的品牌标誌和创新的设计是促进购买的重要因素。奢华手袋市场在美国、俄罗斯和亚洲部分地区仍保持强劲势头，预计高品质皮革製品产业将持续成长，以满足不断变化的消费者偏好。

全球手提包市场成长要素

全球手袋市场的成长主要受到零售和线上分销管道扩张的显着影响。消费者正逐渐将购买习惯从传统的实体店转向电商平台，购买手袋等产品。此外，印度等地区线上手袋销售额的激增得益于网路连线的改善和智慧型手机普及率的提高，使得更多消费者能够在线上购买手袋。这种购买行为的转变和技术的进步正在推动全球对手袋的需求，并为市场上的品牌和零售商创造新的机会。

限制全球手提包市场的因素

全球手袋市场正面临仿冒品氾滥带来的严峻挑战。假手袋的存在，源自于业内相关人员的不道德行为，造成了不公平的竞争环境，导致市场占有率流失和价格波动。电子商务平台的日益普及进一步助长了仿冒品的销售，使其更容易被消费者获取。因此，假冒商品的氾滥可能会阻碍全球手袋市场的整体成长和发展，并限制合法品牌的生存发展。

全球手袋市场趋势

全球手袋市场正经历显着成长，这主要得益于时尚产业的蓬勃发展。手袋日益被视为重要的时尚单品。 Instagram 和 Twitter 等社群媒体平台的影响力显着改变了消费者的行为，促使年轻一代将购买手袋视为个人风格和地位的体现。因此，製造商正积极瞄准这个充满活力的消费群体，透过创新设计和行销宣传活动来吸引他们的美学偏好。这一趋势凸显了时尚、社群媒体互动和消费者身分之间的相互作用，推动手袋市场在全球展现前所未有的吸引力和多样性。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

全球手提包市场规模（按产品类型划分）及复合年增长率（2026-2033 年）

• 托特包
• 手拿包和钱包
• 单肩包
• 背包和鞍座

全球手提包市场规模（按材质类型和复合年增长率划分）（2026-2033 年）

• 皮革
• 织物
• 橡皮
• 其他的

全球手提包市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 百货公司
• 专卖店
• 折扣店
• 网路商店
• 其他的

全球手提包市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 男性
• 女士

全球手提包市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Kate Spade（USA）
• Coach（USA）
• What Goes Around Comes Around（USA）
• Dagne Dover（USA）
• Tory Burch（USA）
• Marc Jacobs（USA）
• The Sak（USA）
• Betsy Johnson（USA）
• HOBO（USA）
• Longchamp（France）
• Lancel（France）
• Vera Bradley（USA）
• Hermes（France）
• Louis Vuitton（France）
• Gucci（Italy）
• Prada（Italy）
• Chanel（France）
• Fendi（Italy）
• Michael Kors（USA）
• Mulberry（UK）

结论与建议

Global Handbag Market size was valued at USD 66.76 Billion in 2024 and is poised to grow from USD 70.3 Billion in 2025 to USD 106.26 Billion by 2033, growing at a CAGR of 5.3% during the forecast period (2026-2033).

The global handbag market is experiencing a surge in popularity, driven by increased consumer demand and diverse product offerings. Handbags serve multiple functions for users, crafted from materials such as leather, canvas, nylon, and vegan leather. For instance, canvas bags are favored for shopping, while leather options dominate corporate settings. Evening events often see a preference for clutches and wristlets. Emerging economies are fueling the demand for luxury handbags as disposable incomes rise and consumers gravitate towards high-end brands. Notably, logo prominence and innovative designs play a key role in attracting buyers. The luxury handbag sector continues to thrive in regions like the U.S., Russia, and parts of Asia, with an anticipated growth in quality leather goods catering to evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Handbag market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Handbag Market Segments Analysis

Global Handbag Market is segmented by Product Type, Material Type, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Totes, Clutches and wallets, Shoulder bags and Satchels and saddles. Based on Material Type, the market is segmented into Leather, Fabric, Rubber and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Discount Stores, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Handbag Market

The growth of the global handbag market is significantly influenced by the expansion of both retail and online distribution channels. Consumers are increasingly shifting their purchasing habits from conventional brick-and-mortar stores to e-commerce platforms for items such as handbags. Additionally, the surge in online handbag sales in regions like India is supported by improved internet connectivity and the rising penetration of smartphones, allowing more consumers to access and shop for handbags online. This shift in shopping behavior and technological advancements are driving the demand for handbags on a global scale, creating new opportunities for brands and retailers in the market.

Restraints in the Global Handbag Market

The global handbag market is confronted with significant challenges posed by the prevalence of counterfeit products. The existence of fake handbags, often a result of unethical practices among industry players, creates an unfair competitive landscape, leading to a loss of market share and disrupting price consistency. The rise in the use of e-commerce platforms has further exacerbated the sales of these counterfeit goods, making it easier for consumers to access them. Consequently, this surge in imitation products could impede the overall growth and development of the handbag market worldwide, limiting opportunities for legitimate brands to thrive.

Market Trends of the Global Handbag Market

The global handbag market is witnessing significant growth, primarily fueled by the fashion industry's expansion where handbags are increasingly seen as essential fashion statements. The influence of social media platforms, such as Instagram and Twitter, has notably impacted consumer behavior, driving younger demographics to embrace handbag purchases as a reflection of personal style and status. As a result, manufacturers are strategically targeting this vibrant cohort, developing innovative designs and marketing campaigns that resonate with their aesthetic preferences. This trend underscores the interplay between fashion, social media engagement, and consumer identity, propelling the handbag market to new heights in worldwide appeal and diversity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Handbag Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Totes
• Clutches and wallets
• Shoulder bags
• Satchels and saddles

Global Handbag Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Leather
• Fabric
• Rubber
• Others

Global Handbag Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Discount Stores
• Online Stores
• Others

Global Handbag Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Handbag Market Size & CAGR (2026-2033)

• North America (Product Type, Material Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Material Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kate Spade (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• What Goes Around Comes Around (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dagne Dover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tory Burch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marc Jacobs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsy Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HOBO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longchamp (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lancel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vera Bradley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fendi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mulberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations