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市场调查报告书
商品编码
1902371
Tempeh市场规模、份额和成长分析(按成分、属性、口味、产品类型、通路和地区划分)-2026-2033年产业预测Tempeh Market Size, Share, and Growth Analysis, By Source (Soybean, Multigrain), By Nature (Organic, Conventional), By Flavour, By Product type, By Distribution channel, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年,全球Tempeh市场规模将达到 65 亿美元,到 2025 年将达到 69.3 亿美元,到 2033 年将达到 115.6 亿美元,在预测期(2026-2033 年)内复合年增长率为 6.6%。
受消费者对植物来源和发酵食品日益增长的偏好推动,Tempeh市场正在迅速扩张。随着素食、纯素食和弹性素食饮食的日益流行,Tempeh凭藉其高蛋白含量、有益肠道的发酵特性以及「洁净标示」的吸引力脱颖而出。与其他豆製品相比,其天然的生产过程、优异的营养成分和独特的口感进一步提升了其吸引力。推动成长要素包括:消费者持续转向植物性食品、全球饮食文化的融合、健康意识的提升,以及创新产品的推出和零售通路的拓展。主要趋势包括:天贝被定位为营养丰富的超级食品、即食产品的开发以及对永续、非基因改造生产的关注。预计对肉类替代品的需求将进一步提升Tempeh的受欢迎程度,尤其是在越来越多的消费者寻求能够复製肉类感官体验的植物性替代品时。
全球Tempeh市场驱动因素
全球Tempeh市场主要受植物性饮食趋势的推动。随着越来越多的人选择永续的无肉替代品,Tempeh凭藉其优质的蛋白质含量、天然发酵过程和极简的製作流程脱颖而出。这种营养丰富的食品不仅受到纯素和素食者的青睐,也受到弹性素食者和注重健康的消费者的欢迎,他们都在寻找营养丰富的机能性食品。随着人们对植物性食品益处的认识不断提高,Tempeh的受欢迎程度持续飙升,成为那些希望透过健康美味的替代品来改善饮食的人们的首选。
限制全球Tempeh市场的因素
Tempeh是印尼菜餚中的一种主食,并逐渐在北美和欧洲获得认可。然而,由于新兴市场认知度有限,天贝仍面临许多挑战。许多消费者不了解如何烹饪Tempeh或将其融入传统菜餚,严重阻碍了天贝的普及。此外,人们常常将Tempeh与豆腐混淆,且普遍缺乏对天贝的了解,这些都阻碍了其在全球市场的渗透。为了应对这些挑战,品牌和零售商必须采取有针对性的行销策略、开展教育提案,并采用创新的料理方法,才能有效地推广Tempeh。
全球Tempeh市场趋势
全球Tempeh市场正经历着口味创新和即食产品推出的显着趋势。为了吸引更广泛的消费群体,满足日益增长的便利性需求,生产商正在拓展产品线,推出更多风味天贝、腌製天贝和已烹调Tempeh。诸如烧烤味天贝条、咖哩味Tempeh块和烟熏Tempeh根等新产品简化了烹饪过程,深受经验丰富的消费者和新手喜爱。这一趋势表明,天贝产业已做好充分准备,适应不断变化的饮食偏好,并成功地将Tempeh打造成为主流食品市场中用途广泛且极具吸引力的蛋白质来源。
Global Tempeh Market size was valued at USD 6.5 Billion in 2024 and is poised to grow from USD 6.93 Billion in 2025 to USD 11.56 Billion by 2033, growing at a CAGR of 6.6% during the forecast period (2026-2033).
The tempeh market is rapidly expanding, driven by a rising consumer preference for plant-based and fermented foods. As vegetarian, vegan, and flexitarian diets become more prevalent, tempeh stands out for its high protein content, gut-friendly fermentation qualities, and clean-label appeal. Its natural production process, robust nutritional profile, and distinctive texture further enhance its appeal compared to other soy-based products. Key growth factors include the ongoing plant-based movement, the integration of global cuisines, and health-focused trends, alongside innovative product offerings and increased retail availability. Major trends include positioning tempeh as a nutrient-dense superfood, developing ready-to-eat options, and emphasizing sustainable, non-GMO production. The demand for meat alternatives is particularly expected to boost tempeh's popularity as more consumers seek plant-based substitutes that replicate the sensory experience of meat.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tempeh market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Tempeh Market Segments Analysis
Global Tempeh Market is segmented by Source, Nature, Flavour, Product type, Distribution channel and region. Based on Source, the market is segmented into Soybean, Multigrain and Others. Based on Nature, the market is segmented into Organic and Conventional. Based on Flavour, the market is segmented into Plain, Herbs and Spice. Based on Product type, the market is segmented into Frozen, Fresh and Ready-to-Eat. Based on Distribution channel, the market is segmented into Direct and Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Tempeh Market
The global tempeh market is significantly driven by the rising trend towards plant-based diets. Individuals are increasingly opting for sustainable, meat-free alternatives, and tempeh stands out due to its impressive protein content, natural fermentation process, and minimal processing. This nutritious option resonates not only with vegans and vegetarians but also with flexitarians and health-conscious consumers seeking functional foods rich in nutrients. As awareness of the benefits of plant-based eating grows, the popularity of tempeh continues to surge, positioning it as a preferred choice for those aiming to enhance their diets with wholesome, delicious alternatives.
Restraints in the Global Tempeh Market
Though tempeh is a key component of Indonesian cuisine and is gradually becoming popular in North America and Europe, it still faces challenges in emerging markets where awareness is limited. Many individuals are unaware of how to prepare or use tempeh in their traditional dishes, which serves as a considerable hindrance to its acceptance. Furthermore, confusion between tempeh and tofu, along with a general unfamiliarity with the product, hampers its global market penetration. To address these obstacles, brands and retailers must engage in focused marketing strategies, educational initiatives, and innovative culinary applications to promote tempeh effectively.
Market Trends of the Global Tempeh Market
The global tempeh market is witnessing a significant trend towards innovation in flavors and the introduction of ready-to-eat products. To attract a broader consumer base and cater to the increasing demand for convenience, manufacturers are diversifying their offerings with a range of flavored, marinated, and pre-cooked tempeh options. These new products, including BBQ tempeh strips, curry-infused cubes, and smoky tempeh bacon, are simplifying the cooking process and appealing to both seasoned and novice users. This trend underscores the industry's commitment to evolving culinary preferences, successfully positioning tempeh as a versatile and appealing protein source within the mainstream food market.