身体磨砂膏市场规模、份额和成长分析（按类型、分销管道、剂型、肤质、最终用户和地区划分）—2026-2033年产业预测

预计到 2024 年，身体磨砂膏市场规模将达到 182.7 亿美元，到 2025 年将达到 191.8 亿美元，到 2033 年将达到 283.4 亿美元，预测期（2026-2033 年）的复合年增长率为 5%。

身体磨砂膏市场的发展动力源自于消费者对保湿和去角质产品日益增长的需求。这些产品富含椰子油和杏仁油等营养丰富的油脂，旨在焕活肌肤，改善整体肤质。各种类型的磨砂膏，包括保湿型、盐型、糖型和咖啡型，都越来越受欢迎，每种磨砂膏都具有独特的功效。例如，咖啡磨砂膏富含排毒抗氧化剂，而糖型磨砂膏则具有天然保湿作用。然而，由于担心化学成分引起的过敏反应，消费者更倾向于选择天然草本产品。创新的营销策略和社交媒体的兴起有效地吸引了消费者，而男士护理产品日益增长的需求也预示着该市场前景广阔。总而言之，身体磨砂膏这一品类与当前的健康和自我护理趋势高度契合。

身体磨砂膏市场成长要素

受消费者日益增强的能源消耗意识以及全球製造商产品多元化的推动，身体磨砂膏市场正经历显着增长。护肤意识提升带动了个人保健产品和服务的需求，进一步促进了市场扩张。尤其值得一提的是，身体磨砂膏在发展中地区越来越受欢迎。这些产品在美容院中兼具防晒霜和保湿霜的功能，预计将进一步推动市场动态。富含椰子油的身体磨砂膏有液体、凝胶、粉末和乳霜等多种形式，以其抗炎特性而闻名，有望有效改善痤疮和衰老等皮肤问题，从而提升市场潜力。

身体磨砂膏市场的限制

身体磨砂膏市场面临的主要挑战之一是，含有化学成分的产品可能引发过敏反应，这会降低敏感肌肤族群的购买意愿。随着越来越多的消费者寻求更安全的替代品，这种担忧可能会阻碍市场扩张。为此，许多公司正致力于开发采用天然草本成分配製的产品，以满足消费者对更温和、更亲肤产品日益增长的需求。这些品牌透过强调使用有机和温和的成分，旨在降低皮肤敏感性对其市场潜力的影响，并拓展更广泛的消费群体。

身体磨砂膏市场趋势

身体磨砂膏市场正经历显着成长，这主要得益于消费者对不含防腐剂和天然成分护肤品的偏好。消费者对合成成分潜在风险的认识不断提高，促使他们更加关注那些承诺安全性和永续性的产品。这一趋势反映了「清洁美容」理念的广泛转变，注重健康的消费者更倾向于选择不含任何有害添加剂的产品。对有机身体磨砂膏的需求也在不断增长，那些强调透明度和环保实践的品牌在竞争日益激烈的市场中占据了有利地位。消费者态度的这种转变凸显了产品真实性和整体自我护理在美容产业的重要性。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球身体磨砂膏市场规模（按类型及复合年增长率划分）（2026-2033年）

• 植物来源
• 乳製品
• 其他的

全球身体磨砂膏市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球身体磨砂膏市场规模（按类型及复合年增长率划分）（2026-2033年）

• 粉末
• 凝胶或液体
• 奶油

全球身体磨砂膏市场规模（依肤质划分）及复合年增长率（2026-2033 年）

• 敏感肌肤
• 正常皮肤
• 干性皮肤
• 油性肌肤

全球身体磨砂膏市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 商业的
• 住宅

全球身体磨砂膏市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Beiersdorf AG（Germany）
• Shiseido Company, Limited（Japan）
• Avon Products, Inc.（UK）
• Natura & Co.（Brazil）
• Bath & Body Works（USA）
• The Body Shop International Limited（UK）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• L Brands, Inc.（USA）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Hain Celestial（USA）
• Lush Retail Ltd.（UK）

结论与建议

Body Scrub Market size was valued at USD 18.27 Billion in 2024 and is poised to grow from USD 19.18 Billion in 2025 to USD 28.34 Billion by 2033, growing at a CAGR of 5% during the forecast period (2026-2033).

The body scrub market is driven by increasing consumer demand for skin hydration and exfoliation. These products, often infused with nourishing oils like coconut and almond, aim to revitalize the skin and enhance overall appearance. Popular variations include moisturizing, salt, sugar, and coffee scrubs, each offering unique benefits; for instance, coffee scrubs boast antioxidants that detoxify, while sugar scrubs act as natural moisturizers. However, concerns over chemical formulations inducing allergic reactions have led consumers to prefer natural and herbal options. Innovative marketing strategies and the rise of social media are effectively engaging consumers, while the growing interest in male grooming products indicates a promising market expansion. Overall, the body scrub segment aligns well with current wellness and self-care trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Scrub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Scrub Market Segments Analysis

Global Body Scrub Market is segmented by Type, Distribution Channel, Form, Skin Type, End User and region. Based on Type, the market is segmented into Plant-based, Milk-based and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Powder, Gel or Liquid and Cream. Based on Skin Type, the market is segmented into Sensitive, Normal, Dry and Oily. Based on End User, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Scrub Market

The body scrub market is experiencing significant growth driven by heightened consumer interest in energy consumption and a diverse array of products becoming available from global manufacturers. As awareness of skincare rises, so does the demand for personal care products and services, fueling market expansion. Body scrubs, in particular, have gained traction in developing regions, highlighting their popularity. Acting as anti-tanners and moisturizers in beauty salons, these products are anticipated to further invigorate market dynamics. Available in various forms such as liquids, gels, powders, and creams, body scrubs containing coconut oil are noted for their anti-inflammatory properties, making them effective for addressing skin concerns like acne and aging, thus propelling market potential.

Restraints in the Body Scrub Market

One of the key challenges facing the Body Scrub market is the potential for allergic reactions associated with products containing chemical ingredients, which can limit their appeal to consumers with sensitive skin. This concern may hinder market expansion as individuals increasingly seek safer alternatives. In response, many companies are shifting their focus toward natural and herbal formulations, aiming to cater to the growing demand for products that are gentler and more skin-friendly. By emphasizing the use of organic and non-irritating components, these brands hope to mitigate the impact of skin sensitivities on their market potential and attract a broader consumer base.

Market Trends of the Body Scrub Market

The Body Scrub market is experiencing significant growth driven by the rising consumer preference for paraben-free and natural skincare options. As awareness about the potential risks of synthetic ingredients increases, consumers are gravitating toward products that promise safety and sustainability. This trend reflects a broader shift toward clean beauty, where formulations devoid of harmful additives resonate with health-conscious buyers. The demand for organic body scrubs is also on the rise, positioning brands that prioritize transparency and eco-friendly practices favorably in an increasingly competitive landscape. This evolving consumer sentiment underscores the significance of product integrity and holistic self-care routines in the beauty industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Scrub Market Size by Type & CAGR (2026-2033)

• Market Overview
• Plant-based
• Milk-based
• Others

Global Body Scrub Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Body Scrub Market Size by Form & CAGR (2026-2033)

• Market Overview
• Powder
• Gel or Liquid
• Cream

Global Body Scrub Market Size by Skin Type & CAGR (2026-2033)

• Market Overview
• Sensitive
• Normal
• Dry
• Oily

Global Body Scrub Market Size by End User & CAGR (2026-2033)

• Market Overview
• Commercial
• Residential

Global Body Scrub Market Size & CAGR (2026-2033)

• North America (Type, Distribution Channel, Form, Skin Type, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, Form, Skin Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Form, Skin Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Form, Skin Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Form, Skin Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations