身体磨砂膏市场－全球产业规模、份额、趋势、机会及预测（按产品类型、销售通路、地区和竞争划分，2020-2030 年）

2024年，全球身体磨砂膏市场规模达22.5亿美元，预计到2030年将达到29.8亿美元，预测期内复合年增长率为4.8%，这得益于消费者对护肤和自我护理习惯的日益重视。身体磨砂膏以其去角质和焕活肌肤的功效而闻名，因其去除死皮细胞、改善肤质和促进血液循环的功效而广受欢迎。市场成长的因素很多。美容和健康潮流的兴起，加上社交媒体和美妆达人的影响力，推动了磨砂膏等身体护理产品的需求。

消费者正在寻求采用天然成分和永续配方的产品，这促使製造商不断创新并提供环保选择。市场格局的特点是既有老牌化妆品巨头，也有新兴的独立品牌。线上零售管道在市场扩张中发挥了关键作用，为小品牌提供了一个触达全球受众的平台。然而，产品成分监管差异以及过度去角质可能导致皮肤敏感等挑战，使得消费者有必要进行产品教育。此外，市场可能面临来自替代护肤品的竞争，以及对某些磨砂膏中微塑胶使用问题的担忧，从而促使人们转向更环保的替代品。随着消费者持续重视自我照护和护肤程序，全球身体磨砂膏市场预计将保持成长动能。为了在这种竞争激烈的环境中取得成功，品牌需要注重品质、创新和道德考量，以满足不断变化的消费者偏好。

关键市场驱动因素

更加重视皮肤护理

主要市场挑战

监管复杂性和成分安全

主要市场趋势

清洁透明的配方

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球身体磨砂膏市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（植物基、牛奶基、其他）
  • 依销售管道（超市/大卖场、专卖店、网路、其他）
  • 按地区
  • 其他五大公司（2024 年）
• 全球身体磨砂膏市场地图与机会评估
  • 依产品类型
  • 按销售管道
  • 按地区

第六章：亚太地区身体磨砂膏市场展望

• 市场规模和预测
• 市场占有率和预测

第七章：北美身体磨砂膏市场展望

• 市场规模和预测
• 市场占有率和预测

第八章：欧洲身体磨砂膏市场展望

• 市场规模和预测
• 市场占有率和预测

第九章：中东和非洲身体磨砂膏市场展望

• 市场规模和预测
• 市场占有率和预测

第 10 章：南美洲身体磨砂膏市场展望

• 市场规模和预测
• 市场占有率和预测

第 11 章：市场动态

• 驱动程式
• 挑战

第十二章：扰乱：衝突、流行病与贸易壁垒

第十三章：市场趋势与发展

第 14 章：竞争格局

• 公司简介
  • The Body Shop International Limited
  • Shiseido Company, Ltd.
  • 3LAB, Inc.
  • The Face Shop Co., Ltd.
  • TONYMOLY Co., Ltd.
  • L'Oreal SA
  • Sephora USA, Inc.
  • Forest Essentials Pvt. Ltd.
  • Innisfree Cosmetics Pvt. Ltd.
  • The Procter & Gamble Company.

第 15 章：策略建议/行动计划

• 重点关注领域
• 目标产品类型
• 目标销售通路

第16章调查会社について・免责事项

Global Body Scrub Market was valued at USD 2.25 Billion in 2024 and is expected to reach USD 2.98 Billion by 2030 with a CAGR of 4.8% during the forecast period, driven by increasing consumer awareness of skincare and self-care routines. Body scrubs, known for their exfoliating and rejuvenating properties, have gained popularity due to their ability to remove dead skin cells, improve skin texture, and promote blood circulation. Several factors contribute to the market's growth. The rise of beauty and wellness trends, coupled with the influence of social media and beauty influencers, has propelled the demand for body care products like scrubs.

Consumers are seeking products with natural ingredients and sustainable formulations, driving manufacturers to innovate and offer eco-friendly options. The market landscape is characterized by the presence of both established cosmetic giants and emerging indie brands. Online retail channels have played a pivotal role in the market's expansion, providing a platform for smaller brands to reach a global audience. However, challenges such as varying regulations on product ingredients and the potential for over-exfoliation causing skin sensitivity to have created a need for product education among consumers. Moreover, the market might face competition from alternative skincare treatments and concerns related to microplastic use in some scrubs, leading to a shift toward more environmentally friendly alternatives. As consumers continue to prioritize self-care and skincare routines, the global body scrub market is projected to maintain a growth trajectory. To succeed in this competitive landscape, brands will need to focus on quality, innovation, and ethical considerations to meet evolving consumer preferences.

Key Market Drivers

Increasing Emphasis on Skincare

Consumers have increasingly folded skincare-and especially exfoliating body scrubs-into broader self-care rituals. The shift is fueled by a desire for healthy, glowing skin and routines that feel restorative, reduce stress, and deliver a spa-at-home reset. Body scrubs fit this mindset: by lifting dull, dead cells and encouraging circulation, they promise instant softness plus a small, mood-boosting ritual. In the United States, household spending on personal care products and services rose 9.7% in 2023, with average consumer-unit outlays reaching about USD 485, underscoring willingness to invest in everyday beauty and grooming.Public-health data also show rising engagement with wellness behaviors that pair naturally with skincare time. In 2022, 16.9% of U.S. adults practiced yoga-a practice many use to "restore overall health"-and 17.3% used meditation, reflecting a 20-year climb in complementary approaches tied to relaxation and well-being.At the same time, stress-related symptoms remain common: in 2022, 18.2% of adults reported any anxiety symptoms and 21.4% reported any depression symptoms, highlighting demand for soothing, ritualized self-care moments at home.Together, rising personal-care spend and increased adoption of wellness practices reinforce why consumers view body scrubs as essential-delivering tactile exfoliation plus a restorative pause that aligns with holistic skincare goals.

Key Market Challenges

Regulatory Complexities and Ingredient Safety

The body-scrub sector faces a tangled regulatory environment that complicates efforts to standardize formulations for global distribution. Manufacturers must navigate country-specific ingredient bans and restrictions-such as limits on intentionally added microplastics in the EU and national microbead bans in the U.S.-while also responding to ingredient-safety lists and labelling rules used by authorities like Health Canada. These divergent rules raise costs for reformulation, testing and compliance, and can slow innovation as R&D teams weigh novel exfoliants against regulatory risk. At the same time, ingredient safety is a core concern: abrasive or chemical exfoliants can provoke irritation, allergic reactions or longer-term skin damage in susceptible users, forcing companies to invest in safety testing and conservative claims.

Key Market Trends

Clean and Transparent Formulations

In recent years, consumer demand for clean-beauty offerings with transparent formulations has surged dramatically. According to a 2024 NSF survey of 1,000 Canadians, 72% of consumers view organic ingredients as important in personal-care products, while 66% want clear ingredient lists to help avoid potentially harmful substances. Further, broader market data reveals 65% of consumers believe clean-beauty products are safer than conventional ones, and 55% are willing to pay more for them. In this environment, manufacturers of body scrubs face mounting pressure to eliminate synthetic fragrances, parabens, sulfates, and other controversial ingredients-all while preserving performance and shelf life. In the U.S., for instance, approximately 80% of clean-beauty products are formulated without parabens, demonstrating industry adaptation to consumer standards. The clean-beauty market itself is booming-by 2023, about 35% of all U.S. beauty product sales were categorized as clean or natural, and the overall market was projected to reach USD 22 billion by 2024. Maintaining product efficacy while meeting these elevated expectations requires sophisticated reformulation strategies that balance ingredient safety, stability, and consumer trust.

Key Market Players

• The Body Shop International Limited
• Shiseido Company, Ltd.
• 3LAB, Inc.
• The Face Shop Co., Ltd.
• TONYMOLY Co., Ltd.
• L'Oreal S.A.
• Sephora USA, Inc.
• Forest Essentials Pvt. Ltd.
• Innisfree Cosmetics Pvt. Ltd.
• The Procter & Gamble Company

Report Scope:

In this report, the Global Body Scrub Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Scrub Market, By Product Type:

• Plant-based
• Milk-based
• Others

Body Scrub Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Body Scrub Market, By Region:

• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Scrub Market.

Available Customizations:

Global Body Scrub Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influencing Purchase Decision
• 4.3. Sources of Information

5. Global Body Scrub Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Plant-based, Milk-based, Others)
  • 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. Asia-Pacific Market Share Analysis
    • 5.2.3.2. North America Market Share Analysis
    • 5.2.3.3. Europe Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Body Scrub Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Body Scrub Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Sales Channel Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
    • 6.2.3.1. China Body Scrub Market Outlook
      • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
      • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Product Type Market Share Analysis
        • 6.2.3.1.2.2. By Sales Channel Market Share Analysis
    • 6.2.3.2. Japan Body Scrub Market Outlook
      • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
      • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Product Type Market Share Analysis
        • 6.2.3.2.2.2. By Sales Channel Market Share Analysis
    • 6.2.3.3. India Body Scrub Market Outlook
      • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
      • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Product Type Market Share Analysis
        • 6.2.3.3.2.2. By Sales Channel Market Share Analysis
    • 6.2.3.4. Vietnam Body Scrub Market Outlook
      • 6.2.3.4.1. Market Size & Forecast
        • 6.2.3.4.1.1. By Value
      • 6.2.3.4.2. Market Share & Forecast
        • 6.2.3.4.2.1. By Product Type Market Share Analysis
        • 6.2.3.4.2.2. By Sales Channel Market Share Analysis
    • 6.2.3.5. South Korea Body Scrub Market Outlook
      • 6.2.3.5.1. Market Size & Forecast
        • 6.2.3.5.1.1. By Value
      • 6.2.3.5.2. Market Share & Forecast
        • 6.2.3.5.2.1. By Product Type Market Share Analysis
        • 6.2.3.5.2.2. By Sales Channel Market Share Analysis

7. North America Body Scrub Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Sales Channel Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
    • 7.2.3.1. United States Body Scrub Market Outlook
      • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
      • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Product Type Market Share Analysis
        • 7.2.3.1.2.2. By Sales Channel Market Share Analysis
    • 7.2.3.2. Canada Body Scrub Market Outlook
      • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
      • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Product Type Market Share Analysis
        • 7.2.3.2.2.2. By Sales Channel Market Share Analysis
    • 7.2.3.3. Mexico Body Scrub Market Outlook
      • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
      • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Product Type Market Share Analysis
        • 7.2.3.3.2.2. By Sales Channel Market Share Analysis

8. Europe Body Scrub Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Sales Channel Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
    • 8.2.3.1. France Body Scrub Market Outlook
      • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
      • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Product Type Market Share Analysis
        • 8.2.3.1.2.2. By Sales Channel Market Share Analysis
    • 8.2.3.2. Germany Body Scrub Market Outlook
      • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
      • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Product Type Market Share Analysis
        • 8.2.3.2.2.2. By Sales Channel Market Share Analysis
    • 8.2.3.3. Spain Body Scrub Market Outlook
      • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
      • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Product Type Market Share Analysis
        • 8.2.3.3.2.2. By Sales Channel Market Share Analysis
    • 8.2.3.4. Italy Body Scrub Market Outlook
      • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
      • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Product Type Market Share Analysis
        • 8.2.3.4.2.2. By Sales Channel Market Share Analysis
    • 8.2.3.5. United Kingdom Body Scrub Market Outlook
      • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
      • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Product Type Market Share Analysis
        • 8.2.3.5.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Body Scrub Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Sales Channel Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
    • 9.2.3.1. South Africa Body Scrub Market Outlook
      • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
      • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Product Type Market Share Analysis
        • 9.2.3.1.2.2. By Sales Channel Market Share Analysis
    • 9.2.3.2. Saudi Arabia Body Scrub Market Outlook
      • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
      • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Product Type Market Share Analysis
        • 9.2.3.2.2.2. By Sales Channel Market Share Analysis
    • 9.2.3.3. UAE Body Scrub Market Outlook
      • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
      • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Product Type Market Share Analysis
        • 9.2.3.3.2.2. By Sales Channel Market Share Analysis

10. South America Body Scrub Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Sales Channel Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
    • 10.2.3.1. Argentina Body Scrub Market Outlook
      • 10.2.3.1.1. Market Size & Forecast
      • 10.2.3.1.1.1.By Value
      • 10.2.3.1.2. Market Share & Forecast
      • 10.2.3.1.2.1.By Product Type Market Share Analysis
      • 10.2.3.1.2.2.By Sales Channel Market Share Analysis
    • 10.2.3.2. Colombia Body Scrub Market Outlook
      • 10.2.3.2.1. Market Size & Forecast
      • 10.2.3.2.1.1.By Value
      • 10.2.3.2.2. Market Share & Forecast
      • 10.2.3.2.2.1.By Product Type Market Share Analysis
      • 10.2.3.2.2.2.By Sales Channel Market Share Analysis
    • 10.2.3.3. Brazil Body Scrub Market Outlook
      • 10.2.3.3.1. Market Size & Forecast
      • 10.2.3.3.1.1.By Value
      • 10.2.3.3.2. Market Share & Forecast
      • 10.2.3.3.2.1.By Product Type Market Share Analysis
      • 10.2.3.3.2.2.By Sales Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Disruptions: Conflicts, Pandemics and Trade Barriers

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. The Body Shop International Limited
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Shiseido Company, Ltd.
  • 14.1.3. 3LAB, Inc.
  • 14.1.4. The Face Shop Co., Ltd.
  • 14.1.5. TONYMOLY Co., Ltd.
  • 14.1.6. L'Oreal S.A.
  • 14.1.7. Sephora USA, Inc.
  • 14.1.8. Forest Essentials Pvt. Ltd.
  • 14.1.9. Innisfree Cosmetics Pvt. Ltd.
  • 14.1.10. The Procter & Gamble Company.

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target Product Type
• 15.3. Target Sales Channel

16. About Us & Disclaimer