新鲜香草市场规模、份额及成长分析（按类型、香草种类、类别、种植方法、通路、用途、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球新鲜香草市场规模将达到 69 亿美元，到 2025 年将成长至 74.4 亿美元，到 2033 年将成长至 135.6 亿美元，在预测期（2026-2033 年）内，复合年增长率为 7.8%。

受健康意识提升、有机农业兴起以及消费者烹饪尝试增加的推动，全球新鲜香草市场预计将迎来显着成长。欧芹、罗勒和薄荷等新鲜香草因其高营养价值而备受青睐，这些营养价值包括能提升风味的抗氧化剂和精油。消费者对有机种植香草的偏好，与他们对更安全、更环保产品的需求相契合。此外，全球化和社群媒体的兴起催生了各种富含香草的菜餚，进一步激发了人们对香草的兴趣。超级市场和线上生鲜服务的扩张也增加了新鲜香草的可得性。然而，保质期短、易腐烂、季节性、劳力密集采摘以及品管不稳定等挑战，可能会阻碍市场渗透。

全球新鲜香草市场驱动因素

餐厅、饭店和咖啡馆对这些食材的需求日益增长，推动了全球新鲜香草市场的发展。在这些场所，香草在提升各种菜餚的口感、香气和外观方面发挥着至关重要的作用。随着高端餐饮、融合菜餚和「从农场到餐桌」概念的兴起，餐饮服务业对新鲜香草的需求变得至关重要。厨师们越来越注重高品质的时令香草，以满足不断变化的消费者偏好。此外，机构买家通常需要大量品质稳定的香草，这促进了与种植者和供应商的伙伴关係，最终也为新鲜香草市场的蓬勃发展奠定了基础。

全球新鲜香草市场限制因素

全球新鲜香草市场面临许多挑战，主要源自于新鲜香草本身易腐烂且保存期限极短。若储存、处理和运输不当，新鲜香草会在短时间内腐烂变质，造成严重的采后损失。这种易腐烂性增加了生产商、经销商和零售商的成本，尤其是在缺乏低温运输基础设施的地区。此外，消费者往往担心新鲜香草在家中快速劣化，因此不愿购买，导致復购率下降，进而影响市场整体成长。

全球鲜香草市场趋势

全球新鲜香草市场的一个显着趋势是，消费者对预包装烹饪香草的需求日益增长，这主要源于他们日益快节奏的生活方式下对便利性的偏好。这种转向预包装预洗烹饪香草的趋势不仅满足了消费者对新鲜度的需求，还有助于减少烹饪所需的时间和精力。诸如调节气体包装（MAP）和使用可生物降解材料等创新技术进一步延长了产品的保质期并提高了其永续性，从而增强了产品的吸引力。这一趋势正在改变消费者对新鲜香草的认知，并使其稳固地成为现代料理方法中不可或缺的一部分。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球新鲜香草市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 缺口型
• 所有的

全球新鲜香草市场规模（依香草类型划分）及复合年增长率（2026-2033 年）

• 罗勒
• 香菜
• 薄荷
• 香菜
• 迷迭香
• 时间

全球新鲜香草市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 传统的
• 有机种植

全球新鲜香草市场规模（依种植方式划分）及复合年增长率（2026-2033 年）

• 水耕法
• 水耕法
• 土壤耕作

全球新鲜香草市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 线下零售
  • 专卖店
  • 超级市场和大卖场
• 线上零售
  • 品牌官方网站
  • 电子商务平台

全球新鲜香草市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 芳香疗法
• 用于烹饪
• 化妆品和个人护理
• 家居与园艺
  • 家庭疗法
  • 装饰
• 药用

全球新鲜香草市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 商业的
• 对于普通家庭

全球新鲜香草市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Dohler（Germany）
• Nomad Foods（UK）
• Rocket Farms（USA）
• Vitacress（UK）
• Meridian Farm Market（Canada）
• McCormick & Company, Inc.（USA）
• Spisa Group（Sweden）
• Fresh Leaf Ltd.（UK）
• Coolibah Herbs（Australia）
• HerbThyme Farms（USA）
• Organic Herb Trading Company（UK）
• Kerry Group PLC（Ireland）
• Enza Zaden（Netherlands）
• Wing Seed Company（Netherlands）
• Oliver Kay Produce（UK）
• GrowUp Farms Group（UK）
• Pacific Botanicals（USA）
• Superior Fresh（USA）
• Langmead Herbs（UK）

结论与建议

Global Fresh Herbs Market size was valued at USD 6.9 Billion in 2024 and is poised to grow from USD 7.44 Billion in 2025 to USD 13.56 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global market for fresh herbs is set to experience significant growth driven by heightened health consciousness, the rise of organic farming, and increased culinary experimentation among consumers. Fresh herbs like parsley, basil, and mint are favored for their nutritional benefits, including antioxidants and essential oils that enhance flavor. The preference for organically cultivated herbs aligns with consumer demand for safer and environmentally sustainable options. Additionally, globalization and social media have introduced diverse cuisines that prominently feature herbs, further fueling interest. The expansion of supermarkets and online grocery services has improved accessibility to fresh herbs. However, challenges such as limited shelf life, spoilage, high seasonal dependency, labor-intensive harvesting, and inconsistent quality control may impede market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Herbs market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Herbs Market Segments Analysis

Global Fresh Herbs Market is segmented by Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User and region. Based on Type, the market is segmented into Chopped and Whole. Based on Herb Type, the market is segmented into Basil, Coriander, Mint, Parsley, Rosemary and Thyme. Based on Category, the market is segmented into Conventional and Organic. Based on Cultivation Method, the market is segmented into Aquaponic, Hydroponic and Soil Based. Based on Distribution Channel, the market is segmented into Offline Retail and Online Retail. Based on Application, the market is segmented into Aromatherapy, Cooking Preparations, Cosmetic & Personal Care, Home & Garden and Medicinal. Based on End User, the market is segmented into Commercial and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Herbs Market

The global market for fresh herbs is being driven by the rising use of these ingredients in restaurants, hotels, and cafes, where they play a crucial role in enhancing flavor, aroma, and presentation of various dishes. As gourmet dining, fusion cuisine, and farm-to-table concepts gain traction, the demand for fresh herbs has become essential in the foodservice industry. Chefs are increasingly seeking high-quality, seasonal herbs to satisfy the evolving tastes of consumers. Additionally, institutional buyers often require substantial quantities of consistent quality herbs, fostering partnerships with growers and suppliers, ultimately contributing to a robust outlook for the fresh herbs market.

Restraints in the Global Fresh Herbs Market

The Global Fresh Herbs market faces significant challenges due to the inherent perishability of fresh herbs, which have a notably limited shelf life. Spoilage can occur within a short time frame, leading to considerable post-harvest losses if the herbs are not stored, handled, and transported correctly. This vulnerability to spoilage elevates costs for producers, distributors, and retailers, particularly in areas where cold chain infrastructure is lacking. Furthermore, consumers may hesitate to buy fresh herbs often due to concerns about their quick deterioration at home, ultimately resulting in reduced repeat sales and impacting overall market growth.

Market Trends of the Global Fresh Herbs Market

The Global Fresh Herbs market is experiencing a significant trend towards the rise of packaged and ready-to-use herbs, driven by consumers' growing preference for convenience amid increasingly busy lifestyles. This shift towards packaged, pre-washed, and ready-to-use herbs not only addresses the demand for freshness but also alleviates the time and effort associated with meal preparation. Innovations such as modified atmosphere packaging (MAP) and the use of biodegradable materials further enhance product shelf life and sustainability, making these offerings more appealing. This trend is transforming how consumers view fresh herbs, establishing them as essential components in modern culinary practices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Herbs Market Size by Type & CAGR (2026-2033)

• Market Overview
• Chopped
• Whole

Global Fresh Herbs Market Size by Herb Type & CAGR (2026-2033)

• Market Overview
• Basil
• Coriander
• Mint
• Parsley
• Rosemary
• Thyme

Global Fresh Herbs Market Size by Category & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Fresh Herbs Market Size by Cultivation Method & CAGR (2026-2033)

• Market Overview
• Aquaponic
• Hydroponic
• Soil Based

Global Fresh Herbs Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline Retail
  • Specialty Stores
  • Supermarkets & Hypermarkets
• Online Retail
  • Brand Websites
  • E-commerce Platforms

Global Fresh Herbs Market Size by Application & CAGR (2026-2033)

• Market Overview
• Aromatherapy
• Cooking Preparations
• Cosmetic & Personal Care
• Home & Garden
  • Home Remedies
  • Ornamental Use
• Medicinal

Global Fresh Herbs Market Size by End User & CAGR (2026-2033)

• Market Overview
• Commercial
• Households

Global Fresh Herbs Market Size & CAGR (2026-2033)

• North America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Dohler (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomad Foods (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rocket Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitacress (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meridian Farm Market (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCormick & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spisa Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Leaf Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolibah Herbs (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HerbThyme Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Herb Trading Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enza Zaden (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wing Seed Company (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Kay Produce (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrowUp Farms Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Fresh (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Langmead Herbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations