髮油市场规模、份额及成长分析（按产品、产品类型、应用、分销管道和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球髮油市场规模将达到 234.1 亿美元，到 2025 年将达到 252.6 亿美元，到 2033 年将达到 464.2 亿美元，预测期（2026-2033 年）的复合年增长率为 7.9%。

全球髮油市场正经历显着成长，这主要得益于意识提升。护髮油能够促进头髮生长，增强髮质，因此需求不断增长；同时，罗勒和芦荟等天然成分也因其滋养功效而备受青睐。为了顺应这一趋势，製造商正致力于研发创新准药品级髮油，以解决脱髮和头皮屑等常见头髮问题。此外，全球水疗诊所和沙龙的兴起，以及消费者对质地轻盈护髮油的偏好，都在不断塑造市场格局，并巩固髮油作为个人护理必需品的地位。

全球髮油市场驱动因素

全球市场髮油的需求不断增长，原因多种多样。其中一个主要驱动因素是消费者对头髮护理重要性的认识不断提高。随着消费者越来越注重个人形象，他们积极寻找能提升整体形象的产品。这一趋势进一步推动了人们对头髮健康和活力的关注。髮油作为重要的护髮产品，能够满足人们对亮泽健康秀髮的需求。随着消费者越来越重视整装仪容和美容，髮油的重要性和需求持续成长，并持续塑造市场动态。

全球髮油市场限制因素

全球髮油市场需求可能受到多种因素的限制。首先，物价大幅上涨会抑制消费者的购买意愿。其次，消费者对髮油产品安全性和功效的担忧也会影响其购买行为。此外，功能类似的替代产品供应过剩也会削弱消费者对传统髮油的兴趣。时尚潮流的更迭也扮演着关键角色。如果蓬鬆髮型不再流行，消费者购买专为此类髮型设计的髮油的意愿也会降低。综上所述，这些因素都可能限制市场成长。

全球髮油市场趋势

随着消费者越来越意识到化学成分过多的护髮产品可能带来的弊端，全球髮油市场正经历着向有机和草本护髮油产品的显着转变。这个趋势源自于消费者对天然成分日益增长的偏好，这些成分不仅能增强头髮的强韧度和保湿效果，还能解决掉髮和头皮屑等各种头髮问题。此外，消费者也在寻求能够促进头髮生长和改善头皮血液循环的髮油，并偏好芦荟等能够改善髮质和增加髮量的配方。因此，对草本成分的需求不断增长，推动了市场的强劲成长，也反映出消费者对整体美容解决方案的更广泛追求。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 一手和二手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 用例
• 技术分析
• 贸易分析
• 客户和购买标准分析
• 原料分析

全球髮油市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 椰子油
• 杏仁油
• 摩洛哥坚果油
• 其他的

全球髮油市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 准药物
• 非准药物

全球髮油市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 个人
• 商业的

全球髮油市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 离线
  • 大卖场超级市场
  • 药局
• 在线的

全球髮油市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

  主要企业简介

  • 强生服务公司（美国）
  • Unilever Plc（UK/Netherlands）
  • 欧莱雅集团（法国）
  • 宝洁公司（美国）
  • 马里科有限公司（印度）
  • Bumble and bumble, LLC（美国）
  • 喜马拉雅健康公司（印度）
  • 花王株式会社（日本）
  • 汉高股份及两合公司（德国）
  • 雅诗兰黛公司（美国）
  • 资生堂株式会社（日本）
  • 爱茉莉太平洋集团（韩国）
  • 拜尔斯道夫股份公司（德国）
  • 雅芳产品公司（美国）
  • 露华浓公司（美国）
  • 普罗雅化妆品有限公司（中国）
  • 欧瑞莲控股股份公司（瑞士）
  • LG生活健康有限公司（韩国）
  • 科蒂公司（美国）
  • 玫琳凯公司（美国）

结论与建议

Global Hair Oil Market size was valued at USD 23.41 Billion in 2024 and is poised to grow from USD 25.26 Billion in 2025 to USD 46.42 Billion by 2033, growing at a CAGR of 7.9% during the forecast period (2026-2033).

The global hair oil market is experiencing significant growth, fueled by heightened consumer awareness of diverse hair care products and their specific benefits for different hair types, including solutions for dryness and damage. The effectiveness of hair oils in promoting length and strength is driving demand, with natural ingredients like basil and aloe vera becoming highly sought after for their nourishing properties. This trend has prompted manufacturers to focus on innovative, medicated hair oil formulations to combat prevalent hair issues, such as hair loss and dandruff. Additionally, the rise of spa clinics and salons worldwide, alongside increased consumer preference for lighter oils, is shaping the market landscape, further solidifying hair oils as essential components of personal care routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Oil Market Segments Analysis

Global Hair Oil Market is segmented by Product, Types, Application, Distribution Channel and region. Based on Product, the market is segmented into Coconut Oil, Almond Oil, Argon Oil and Others. Based on Types, the market is segmented into Non-Medicated and Medicated. Based on Application, the market is segmented into Individual and Commercial. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Oil Market

Several factors contribute to the growing demand for hair oil in the global market. A significant driver is the heightened awareness among consumers regarding the importance of hair care. As individuals become more conscious of their appearance, they actively seek products that enhance their overall look. This trend has led to a greater emphasis on hair health and vitality. Hair oil serves as a vital product in hair care regimens, catering to the desire for glossy, healthy hair. As consumers increasingly prioritize personal grooming and beauty, the relevance and demand for hair oil continue to rise, shaping market dynamics.

Restraints in the Global Hair Oil Market

Several factors could hinder the demand in the global hair oil market. Primarily, significant price increases may deter consumers from making purchases. Concerns regarding the safety and efficacy of hair oil products can also negatively influence consumer buying behavior. Furthermore, an oversaturation of alternative products that fulfill similar functions may divert interest away from traditional hair oils. Additionally, shifts in fashion trends can play a crucial role; if larger hairstyles fall out of favor, consumers may be less inclined to invest in hair oils designed to accommodate those styles. These factors collectively contribute to potential restraints in market growth.

Market Trends of the Global Hair Oil Market

The Global Hair Oil market is experiencing a significant shift towards organic and herbal oil products as consumers become increasingly aware of the potential drawbacks of chemical-laden alternatives. This trend is fueled by a growing preference for natural ingredients that provide not only enhanced strengthening and moisturizing properties but also address a range of hair issues, including hair loss and flaky scalp. Moreover, consumers are seeking hair oils that promote hair growth and improve scalp blood circulation, favoring formulations like aloe vera that enhance hair texture and density. Consequently, the rising demand for herbal constituents is driving robust growth in the market, reflecting a broader shift towards holistic beauty solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Hair Oil Market Size by Product & CAGR (2026-2033)

• Market Overview
• Coconut Oil
• Almond Oil
• Argon Oil
• Others

Global Hair Oil Market Size by Types & CAGR (2026-2033)

• Market Overview
• Non-Medicated
• Medicated

Global Hair Oil Market Size by Application & CAGR (2026-2033)

• Market Overview
• Individual
• Commercial

Global Hair Oil Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Hypermarkets & Supermarkets
  • Pharmacies
• Online

Global Hair Oil Market Size & CAGR (2026-2033)

• North America (Product, Types, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Johnson & Johnson Services Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumble and bumble, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proya Cosmetics Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations