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市场调查报告书
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1841812

髮油市场-全球产业规模、份额、趋势、机会和预测(按类型、按应用、按销售管道、按地区和竞争,2020-2030 年)

Hair Oil Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Application, By Sales Channel, By Region & Competition, 2020-2030F

出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年,全球髮油市场规模达239.6亿美元,预计2030年将成长至329.4亿美元,预测期内复合年增长率为5.49%。全球髮油市场正稳步成长,这得益于消费者对头髮和头皮健康的认识不断提高,以及对天然、有机和草本配方的偏好日益增长。消费者正从合成产品转向富含植物萃取物、精油和阿育吠陀成分的髮油,这反映出消费者对清洁美容的日益重视。人们对脱髮、头皮屑、污染损害和过早白髮的担忧日益加剧,也推动了这类产品的普及。

市场概况
预测期 2026-2030
2024年市场规模 239.6亿美元
2030年市场规模 329.4亿美元
2025-2030年复合年增长率 5.49%
成长最快的领域 在线的
最大的市场 亚太地区

此外,高端化和针对特定需求(例如强化、保湿或修復)的创新产品发布正在提升需求。电商的扩张进一步加速了产品的可及性,推动了全球覆盖范围的扩大和市场渗透。根据美国商务部资料的分析,美国电商销售额在2024年创下新高,渗透率达到创纪录的22.7%。自2020年以来,电商一直占零售额的五分之一以上。

关键市场驱动因素

天然和草本护髮产品需求不断成长

主要市场挑战

激烈的市场竞争和价格敏感性

主要市场趋势

多功能订製髮油日益流行

目录

第一章:简介

第二章:研究方法

第三章:执行摘要

第四章:顾客之声

第五章:全球髮油市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型(椰子油、杏仁油、其他)
    • 按用途(住宅、商业)
    • 依销售管道(超市/大卖场、百货公司、网路、其他)
    • 按地区
    • 按公司分类(2024 年)
  • 市场地图

第六章:北美髮油市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美:国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章:欧洲髮油市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲:国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章:亚太髮油市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区:国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章:中东和非洲髮油市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA:国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章:南美洲髮油市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲:国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章:市场动态

  • 驱动程式
  • 挑战

第 12 章:市场趋势与发展

  • 合併与收购(如有)
  • 产品发布(如有)
  • 最新动态

第十三章:干扰:衝突、流行病与贸易壁垒

第 14 章:波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章:竞争格局

  • 公司简介
    • Dabur India Ltd
    • Emami Group
    • L'Oreal SA
    • Hindustan Unilever Limited
    • Henkel AG
    • Patanjali Ayurved.
    • Coty Inc.
    • Procter & Gamble
    • Johnson & Johnson Private Limited
    • Himalaya Drug Company

第 16 章:策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 16002

Global Hair Oil Market was valued at USD 23.96 billion in 2024 and is expected to grow to USD 32.94 billion by 2030 with a CAGR of 5.49% during the forecast period. The global hair oil market is witnessing steady growth, fueled by increasing consumer awareness of hair and scalp health, alongside a rising preference for natural, organic, and herbal formulations. Consumers are shifting from synthetic products to oils enriched with botanical extracts, essential oils, and Ayurvedic ingredients, reflecting the growing emphasis on clean beauty. Rising concerns over hair fall, dandruff, pollution damage, and premature greying are also boosting product adoption.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 23.96 Billion
Market Size 2030USD 32.94 Billion
CAGR 2025-20305.49%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Additionally, premiumization and innovative product launches tailored to specific needs, such as strengthening, moisturizing, or repairing, are enhancing demand. E-commerce expansion further accelerates accessibility, driving wider global reach and market penetration. According to analysis of U.S. Department of Commerce data, U.S. e-commerce sales hit new highs in 2024, with penetration reaching a record 22.7%. Since 2020, e-commerce has consistently represented over one-fifth of retail sales.

Key Market Drivers

Rising Demand for Natural and Herbal Hair Care Products

One of the primary drivers of the global hair oil market is the increasing consumer preference for natural and herbal formulations. Consumers today are more conscious about the ingredients used in personal care products and actively avoid those containing harsh chemicals, sulfates, and parabens. This has resulted in a noticeable shift toward hair oils enriched with natural ingredients such as coconut, argan, amla, jojoba, castor, and almond oils. Herbal infusions and Ayurvedic solutions are also gaining popularity, particularly in regions like Asia-Pacific, where traditional remedies are deeply rooted in cultural practices. As per the report, 46% of Australian consumers began purchasing organic products primarily for personal health benefits, a shift that was further accelerated by the COVID-19 pandemic.

The clean beauty movement has further amplified the demand for organic and plant-based hair oils that promote scalp nourishment, hair growth, and overall health without harmful side effects. Brands are responding by offering certified organic products and highlighting sustainable sourcing methods, appealing to eco-conscious consumers. For instance, cold-pressed oils that retain nutrients and vitamins are highly sought after. This rising focus on natural and herbal solutions has become a major growth catalyst, with both established and emerging brands positioning themselves around authenticity and transparency in ingredient use.

Key Market Challenges

Intense Market Competition and Price Sensitivity

The global hair oil market is highly competitive, with the presence of multinational corporations, regional brands, and a growing number of local players. This competitive environment makes differentiation challenging, as many products offer similar benefits such as nourishment, anti-hair fall, dandruff control, or scalp hydration. Established brands like L'Oreal, Unilever, and Procter & Gamble face increasing competition from regional Ayurvedic and herbal players, particularly in Asia-Pacific, where traditional remedies are highly trusted.

Price sensitivity among consumers further intensifies the challenge. In price-driven markets like India and parts of Africa, consumers often opt for low-cost alternatives rather than premium or specialized hair oils. This limits the ability of brands to scale premiumization strategies in these regions. Smaller players, by undercutting prices, also gain traction in local markets, creating additional hurdles for global brands. To stay competitive, companies must continually invest in innovation, marketing, and brand positioning, which can be resource-intensive. Thus, intense competition combined with high consumer price sensitivity poses a major obstacle to sustained profitability and market share growth.

Key Market Trends

Growing Popularity of Multifunctional and Customized Hair Oils

A significant trend reshaping the global hair oil market is the rising demand for multifunctional products that cater to diverse hair needs in a single formulation. Consumers increasingly prefer oils that not only provide nourishment but also offer solutions for concerns such as dandruff, frizz, split ends, dryness, and hair fall. This demand is driven by busy lifestyles, where people look for simplified yet effective hair care routines.

Brands are innovating by infusing oils with vitamins, minerals, and essential fatty acids to deliver comprehensive care. For instance, oils enriched with vitamin E or keratin offer strengthening and repair benefits, while lightweight formulations help with styling and shine. Additionally, customized or personalized hair oils tailored to individual hair types, textures, and scalp conditions are gaining popularity. Through online platforms, companies now allow customers to answer a few questions about their hair and receive a bespoke oil blend. This personalization trend resonates strongly with millennials and Gen Z, who value unique solutions over mass-produced products.

Key Market Players

  • Dabur India Ltd
  • Emami Group
  • L'Oreal S.A.
  • Hindustan Unilever Limited
  • Henkel AG
  • Patanjali Ayurved.
  • Coty Inc.
  • Procter & Gamble
  • Johnson & Johnson Private Limited
  • Himalaya Drug Company

Report Scope:

In this report, the Global Hair Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Oil Market, By Type:

  • Coconut Oil
  • Almond Oil
  • Others

Hair Oil Market, By Application:

  • Residential
  • Commercial

Hair Oil Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Others

Hair Oil Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Oil Market.

Available Customizations:

Global Hair Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Hair Oil Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Coconut Oil, Almond Oil, Others)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Hair Oil Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Oil Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Hair Oil Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Hair Oil Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Hair Oil Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Hair Oil Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. Germany Hair Oil Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. Spain Hair Oil Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Hair Oil Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. United Kingdom Hair Oil Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Hair Oil Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Hair Oil Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2.Japan Hair Oil Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. India Hair Oil Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Hair Oil Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Indonesia Hair Oil Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Oil Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Hair Oil Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Saudi Arabia Hair Oil Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. UAE Hair Oil Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel
    • 9.3.4. Turkey Hair Oil Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Application
        • 9.3.4.2.3. By Sales Channel

10. South America Hair Oil Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Oil Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Argentina Hair Oil Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Colombia Hair Oil Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Dabur India Ltd
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Emami Group
    • 15.1.3. L'Oreal S.A.
    • 15.1.4. Hindustan Unilever Limited
    • 15.1.5. Henkel AG
    • 15.1.6. Patanjali Ayurved.
    • 15.1.7. Coty Inc.
    • 15.1.8. Procter & Gamble
    • 15.1.9. Johnson & Johnson Private Limited
    • 15.1.10. Himalaya Drug Company

16. Strategic Recommendations

17. About Us & Disclaimer