Product Code: 16002
Global Hair Oil Market was valued at USD 23.96 billion in 2024 and is expected to grow to USD 32.94 billion by 2030 with a CAGR of 5.49% during the forecast period. The global hair oil market is witnessing steady growth, fueled by increasing consumer awareness of hair and scalp health, alongside a rising preference for natural, organic, and herbal formulations. Consumers are shifting from synthetic products to oils enriched with botanical extracts, essential oils, and Ayurvedic ingredients, reflecting the growing emphasis on clean beauty. Rising concerns over hair fall, dandruff, pollution damage, and premature greying are also boosting product adoption.
Market Overview |
Forecast Period | 2026-2030 |
Market Size 2024 | USD 23.96 Billion |
Market Size 2030 | USD 32.94 Billion |
CAGR 2025-2030 | 5.49% |
Fastest Growing Segment | Online |
Largest Market | Asia Pacific |
Additionally, premiumization and innovative product launches tailored to specific needs, such as strengthening, moisturizing, or repairing, are enhancing demand. E-commerce expansion further accelerates accessibility, driving wider global reach and market penetration. According to analysis of U.S. Department of Commerce data, U.S. e-commerce sales hit new highs in 2024, with penetration reaching a record 22.7%. Since 2020, e-commerce has consistently represented over one-fifth of retail sales.
Key Market Drivers
Rising Demand for Natural and Herbal Hair Care Products
One of the primary drivers of the global hair oil market is the increasing consumer preference for natural and herbal formulations. Consumers today are more conscious about the ingredients used in personal care products and actively avoid those containing harsh chemicals, sulfates, and parabens. This has resulted in a noticeable shift toward hair oils enriched with natural ingredients such as coconut, argan, amla, jojoba, castor, and almond oils. Herbal infusions and Ayurvedic solutions are also gaining popularity, particularly in regions like Asia-Pacific, where traditional remedies are deeply rooted in cultural practices. As per the report, 46% of Australian consumers began purchasing organic products primarily for personal health benefits, a shift that was further accelerated by the COVID-19 pandemic.
The clean beauty movement has further amplified the demand for organic and plant-based hair oils that promote scalp nourishment, hair growth, and overall health without harmful side effects. Brands are responding by offering certified organic products and highlighting sustainable sourcing methods, appealing to eco-conscious consumers. For instance, cold-pressed oils that retain nutrients and vitamins are highly sought after. This rising focus on natural and herbal solutions has become a major growth catalyst, with both established and emerging brands positioning themselves around authenticity and transparency in ingredient use.
Key Market Challenges
Intense Market Competition and Price Sensitivity
The global hair oil market is highly competitive, with the presence of multinational corporations, regional brands, and a growing number of local players. This competitive environment makes differentiation challenging, as many products offer similar benefits such as nourishment, anti-hair fall, dandruff control, or scalp hydration. Established brands like L'Oreal, Unilever, and Procter & Gamble face increasing competition from regional Ayurvedic and herbal players, particularly in Asia-Pacific, where traditional remedies are highly trusted.
Price sensitivity among consumers further intensifies the challenge. In price-driven markets like India and parts of Africa, consumers often opt for low-cost alternatives rather than premium or specialized hair oils. This limits the ability of brands to scale premiumization strategies in these regions. Smaller players, by undercutting prices, also gain traction in local markets, creating additional hurdles for global brands. To stay competitive, companies must continually invest in innovation, marketing, and brand positioning, which can be resource-intensive. Thus, intense competition combined with high consumer price sensitivity poses a major obstacle to sustained profitability and market share growth.
Key Market Trends
Growing Popularity of Multifunctional and Customized Hair Oils
A significant trend reshaping the global hair oil market is the rising demand for multifunctional products that cater to diverse hair needs in a single formulation. Consumers increasingly prefer oils that not only provide nourishment but also offer solutions for concerns such as dandruff, frizz, split ends, dryness, and hair fall. This demand is driven by busy lifestyles, where people look for simplified yet effective hair care routines.
Brands are innovating by infusing oils with vitamins, minerals, and essential fatty acids to deliver comprehensive care. For instance, oils enriched with vitamin E or keratin offer strengthening and repair benefits, while lightweight formulations help with styling and shine. Additionally, customized or personalized hair oils tailored to individual hair types, textures, and scalp conditions are gaining popularity. Through online platforms, companies now allow customers to answer a few questions about their hair and receive a bespoke oil blend. This personalization trend resonates strongly with millennials and Gen Z, who value unique solutions over mass-produced products.
Key Market Players
- Dabur India Ltd
- Emami Group
- L'Oreal S.A.
- Hindustan Unilever Limited
- Henkel AG
- Patanjali Ayurved.
- Coty Inc.
- Procter & Gamble
- Johnson & Johnson Private Limited
- Himalaya Drug Company
Report Scope:
In this report, the Global Hair Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Hair Oil Market, By Type:
- Coconut Oil
- Almond Oil
- Others
Hair Oil Market, By Application:
Hair Oil Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Departmental Stores
- Online
- Others
Hair Oil Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Hair Oil Market.
Available Customizations:
Global Hair Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Methodology Landscape
- 2.2. Objective of the Study
- 2.3. Baseline Methodology
- 2.4. Formulation of the Scope
- 2.5. Assumptions and Limitations
- 2.6. Sources of Research
- 2.7. Approach for the Market Study
- 2.8. Methodology Followed for Calculation of Market Size & Market Shares
- 2.9. Forecasting Methodology
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
- 4.1. Brand Awareness
- 4.2. Factors Influence Purchase Decision
5. Global Hair Oil Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Type (Coconut Oil, Almond Oil, Others)
- 5.2.2. By Application (Residential, Commercial)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
- 5.3. Market Map
6. North America Hair Oil Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Application
- 6.2.3. By Sales Channel
- 6.2.4. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Hair Oil Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Type
- 6.3.1.2.2. By Application
- 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Hair Oil Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Type
- 6.3.2.2.2. By Application
- 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Hair Oil Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Type
- 6.3.3.2.2. By Application
- 6.3.3.2.3. By Sales Channel
7. Europe Hair Oil Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Application
- 7.2.3. By Sales Channel
- 7.2.4. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. France Hair Oil Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Type
- 7.3.1.2.2. By Application
- 7.3.1.2.3. By Sales Channel
- 7.3.2. Germany Hair Oil Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Type
- 7.3.2.2.2. By Application
- 7.3.2.2.3. By Sales Channel
- 7.3.3. Spain Hair Oil Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Type
- 7.3.3.2.2. By Application
- 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Hair Oil Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Type
- 7.3.4.2.2. By Application
- 7.3.4.2.3. By Sales Channel
- 7.3.5. United Kingdom Hair Oil Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Type
- 7.3.5.2.2. By Application
- 7.3.5.2.3. By Sales Channel
8. Asia-Pacific Hair Oil Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Application
- 8.2.3. By Sales Channel
- 8.2.4. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Hair Oil Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Type
- 8.3.1.2.2. By Application
- 8.3.1.2.3. By Sales Channel
- 8.3.2.Japan Hair Oil Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Type
- 8.3.2.2.2. By Application
- 8.3.2.2.3. By Sales Channel
- 8.3.3. India Hair Oil Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Type
- 8.3.3.2.2. By Application
- 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Hair Oil Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Type
- 8.3.4.2.2. By Application
- 8.3.4.2.3. By Sales Channel
- 8.3.5. Indonesia Hair Oil Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Type
- 8.3.5.2.2. By Application
- 8.3.5.2.3. By Sales Channel
9. Middle East & Africa Hair Oil Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Application
- 9.2.3. By Sales Channel
- 9.2.4. By Country
- 9.3. MEA: Country Analysis
- 9.3.1. South Africa Hair Oil Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Type
- 9.3.1.2.2. By Application
- 9.3.1.2.3. By Sales Channel
- 9.3.2. Saudi Arabia Hair Oil Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Type
- 9.3.2.2.2. By Application
- 9.3.2.2.3. By Sales Channel
- 9.3.3. UAE Hair Oil Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Type
- 9.3.3.2.2. By Application
- 9.3.3.2.3. By Sales Channel
- 9.3.4. Turkey Hair Oil Market Outlook
- 9.3.4.1. Market Size & Forecast
- 9.3.4.2. Market Share & Forecast
- 9.3.4.2.1. By Type
- 9.3.4.2.2. By Application
- 9.3.4.2.3. By Sales Channel
10. South America Hair Oil Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Application
- 10.2.3. By Sales Channel
- 10.2.4. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Hair Oil Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Type
- 10.3.1.2.2. By Application
- 10.3.1.2.3. By Sales Channel
- 10.3.2. Argentina Hair Oil Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Type
- 10.3.2.2.2. By Application
- 10.3.2.2.3. By Sales Channel
- 10.3.3. Colombia Hair Oil Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Type
- 10.3.3.2.2. By Application
- 10.3.3.2.3. By Sales Channel
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Disruptions: Conflicts, Pandemics and Trade Barriers
14. Porters Five Forces Analysis
- 14.1. Competition in the Industry
- 14.2. Potential of New Entrants
- 14.3. Power of Suppliers
- 14.4. Power of Customers
- 14.5. Threat of Substitute Products
15. Competitive Landscape
- 15.1. Company Profiles
- 15.1.1. Dabur India Ltd
- 15.1.1.1. Business Overview
- 15.1.1.2. Company Snapshot
- 15.1.1.3. Products & Services
- 15.1.1.4. Financials (As Per Availability)
- 15.1.1.5. Key Market Focus & Geographical Presence
- 15.1.1.6. Recent Developments
- 15.1.1.7. Key Management Personnel
- 15.1.2. Emami Group
- 15.1.3. L'Oreal S.A.
- 15.1.4. Hindustan Unilever Limited
- 15.1.5. Henkel AG
- 15.1.6. Patanjali Ayurved.
- 15.1.7. Coty Inc.
- 15.1.8. Procter & Gamble
- 15.1.9. Johnson & Johnson Private Limited
- 15.1.10. Himalaya Drug Company
16. Strategic Recommendations
17. About Us & Disclaimer