图片市场规模、份额及成长分析（依内容类型、授权模式、定价模式、应用程式、最终用户、类别、解析度和地区划分）－2026-2033年产业预测

预计到 2024 年，全球库存图片市场规模将达到 64.7 亿美元，到 2025 年将成长至 68.5 亿美元，到 2033 年将成长至 109.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6%。

全球图库图片市场正经历显着成长，这主要得益于数位和社群媒体广告对图库需求的不断增长。随着智慧型装置和网路连线的持续普及，企业越来越多地利用社群媒体平台来增强行销效果和客户参与。视觉内容对于提升贴文曝光率和受众互动至关重要，从而推动了市场的扩张。此外，摄影技术的进步，包括高性能相机和创新镜头的出现，使摄影师能够克服各种挑战并提高影像品质。无人机摄影等尖端摄影技术的应用，以及鲜艳和柔和色调的运用，进一步丰富了影像的多样性，为图库图片产业带来了新的机会和发展动力。

推动全球图片素材市场发展的因素

全球图库市场正经历显着成长，这主要得益于人们对真实感影像日益增长的需求。与数位生成或电脑生成的影像相比，观众往往更喜欢捕捉真实场景的图库照片。这种对真实视觉效果的偏好正在推动图库行业向前发展，因为企业和品牌都希望在行销活动中传达真实性和亲和力。因此，对高品质、真实世界影像的重视正在重塑图库的格局，并进一步扩大其在全球各个领域的吸引力和相关性。

限制全球图片素材市场的因素

全球图片素材市场面临许多限制因素，导致市场格局日益复杂。动盪的金融市场和新的地缘政治紧张局势造成了不确定性和波动性，使商业策略更加复杂。日益严格的监管合规要求进一步加剧了这种复杂性，迫使企业在错综复杂的营运准则中摸索前进。此外，将气候变迁因素纳入财务决策的重要性日益凸显，也为企业带来了额外的压力。随着相关人员对透明度和永续性的要求不断提高，企业必须适应这些挑战，而这些挑战可能会阻碍图片素材市场的成长和创新。

全球图片素材市场趋势

全球图库图片市场正经历显着成长，这主要得益于虚拟媒体宣传活动需求的不断增长以及高品质授权图片带来的许多好处。电子商务产业的快速发展进一步加速了这一趋势，企业越来越依赖高品质的视觉素材来提升其线上影响力。然而，大量创新的免费图库图片带来的竞争也对市场扩张构成了挑战。同时，已开发经济体和新兴经济体互联网普及率的不断提高以及技术趋势的演变，预计将为图库图片市场创造盈利的机会，从而推动持续创新和市场成长。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法
• 市场假设与限制

执行摘要

• 全球市场展望
• 市场主要亮点
• 细分市场概览
• 竞争格局概述

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术评估
• 监管环境

全球图库图片市场规模（依内容类型划分）（2019-2032 年）

• 静止影像
  • 照片
  • 标准照片
  • 编辑摄影
  • 写实生活风格摄影
  • 抽象与概念摄影
  • 小众摄影
  • 其他的
  • 插图和向量图
  • 向量图形
  • 插图
  • 资讯图表与数据视觉化
• 影片内容
  • 影片片段
  • 缩时摄影/逾时摄影
  • 航拍/无人机影像
  • 动画图形/动态图像
• 音讯片段
  • 音乐曲目
  • 音效
• 其他的

全球图库图片市场规模（依授权模式划分）（2019-2032 年）

• 免版税 (RF)
  • 标准射频
  • 扩展/增强型免版税
• 版权管理（RM）
  • 传统RM
  • 编辑用途许可
• 订阅模式
  • 每日/每月下载限制
  • 无限次下载
• 免费/公共领域/创新共享
  • 免费图库网站
  • 公共领域
  • 创新共享

全球图片素材市场规模（依定价模式划分）（2019-2032 年）

• 微图库代理
• Macrostock/传统代理
• 订阅式平台
• 免费平台/社群主导
• 艺术家直销市场
• 新闻和编辑机构
• 其他的

全球图片素材市场规模（依应用领域划分）（2019-2032 年）

• 商业用途
  • 广告与行销
  • 网站设计与开发
• 企业用途
  • 产品包装​​设计
  • 电子商务
• 编辑用途
  • 新闻与新闻报道
  • 发布
  • 纪录片和教育材料
• 个人/非商业用途
• 其他的

全球图片素材市场规模（依最终用户划分）（2019-2032 年）

• 个人使用者/自由工作者
• 中小企业
• 大型公司/企业
• 创新代理商和行销公司
• 出版商和媒体公司
• 教育机构
• 其他的

全球图库图片市场规模（按类别划分）（2019-2032 年）

• 人
• 自然/景观
• 商业与金融
• 科技
• 食品/饮料
• 旅游/文化
• 健康与保健
• 抽象画/背景素材
• 季节与节日
• 概念
• 其他的

全球图片市场规模（按解析度划分）（2019-2032 年）

• 高解析度/列印质量
• 网路/数位分辨率
• 优质/精选品质
• 其他的

全球图库图片市场规模（2019-2032 年）

• 北美（按内容类型、授权模式、定价模式、用途、最终用户、类别和解析度划分）
  • 美国
  • 加拿大
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区（依内容类型、授权模式、定价模式、应用程式、最终使用者、类别和解析度划分）
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲（按内容类型、授权模式、定价模式、应用程式、最终用户、类别和解析度划分）
  • 巴西
  • 墨西哥
  • 其他拉丁美洲地区
• 非洲（按内容类型、授权模式、定价模式、应用程式、最终用户、类别和解析度划分）
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争对手仪錶板

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）

主要企业简介

• Shutterstock（USA）
• Similar information will be covered for below listed companies
• Getty Images（USA）
• Adobe（USA）
• Alamy（UK）
• Dreamstime（USA）
• Depositphotos（USA）
• 123RF（Malaysia）
• Canva（Australia）
• Envato Elements（Australia）
• Freepik（Spain）
• Stocksy United（Canada）
• Dissolve（Canada）
• Storyblocks（USA）
• Westend61（Germany）
• Picfair（UK）
• Masterfile（Canada）
• Agence France-Presse（AFP）（France）
• AP Images（USA）
• Reuters Pictures（UK）
• Mambo Motion Studio（USA）

结论与建议

Global Stock Images Market size was valued at USD 6.47 Billion in 2024 and is poised to grow from USD 6.85 Billion in 2025 to USD 10.92 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The global stock images market is experiencing significant growth driven by the escalating demand for stock photography in digital and social media advertising. As the proliferation of smart devices and internet connectivity continues, businesses are increasingly leveraging social media platforms to enhance marketing and customer engagement. Visual content is vital for improving post visibility and audience interaction, fueling this market expansion. Additionally, advancements in photographic technology, including superior cameras and innovative lenses, are empowering photographers to overcome various challenges and elevate image quality. The adoption of cutting-edge photography techniques, such as drone photography and the use of vibrant and pastel color palettes, further enhances image diversity, creating new opportunities and driving momentum within the stock images sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stock Images market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stock Images Market Segments Analysis

Global Stock Images Market is segmented by Content Type, Licensing Model, Pricing Model, Application, End User, Category, Resolution and region. Based on Content Type, the market is segmented into Still Images, Motion Content, Audio Clips and Others. Based on Licensing Model, the market is segmented into Royalty-Free (RF), Rights-Managed (RM), Subscription Models and Free/Public Domain/Creative Commons. Based on Pricing Model, the market is segmented into Micro Stock Agencies, Macro Stock/Traditional Agencies, Subscription-Based Platforms, Free Platforms / Community-Driven, Direct-from-Artist Marketplaces, News & Editorial Agencies and Others. Based on Application, the market is segmented into Commercial Use, Corporate Use, Editorial Use, Personal/Non-Commercial Use and Others. Based on End User, the market is segmented into Individual Users/Freelancers, Small & Medium Enterprises (SMEs), Large Enterprises/Corporations, Creative Agencies & Marketing Firms, Publishers & Media Houses, Educational Institutions and Others. Based on Category, the market is segmented into People, Nature & Landscapes, Business & Finance, Technology, Food & Drink, Travel & Culture, Health & Wellness, Abstracts & Backgrounds, Seasonal & Holiday, Concepts and Others. Based on Resolution, the market is segmented into High-Resolution/Print Quality, Web/Digital Resolution, Premium/Curated Quality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stock Images Market

The global stock images market is experiencing significant growth driven by the increasing demand for authentic imagery. Viewers tend to respond more positively to stock photographs that capture real-life scenarios rather than those generated digitally or through computer graphics. This preference for genuine visuals is propelling the stock photography industry forward, as businesses and brands seek to convey authenticity and relatability in their marketing efforts. Consequently, the emphasis on high-quality, real-world images is shaping the landscape of stock photography, further expanding its appeal and relevance across various sectors worldwide.

Restraints in the Global Stock Images Market

The Global Stock Images market faces numerous constraints that contribute to an increasingly complex landscape. Fluctuating financial markets and emerging geopolitical tensions introduce uncertainty and volatility, complicating operational strategies. Additionally, the need for stricter regulatory compliance adds further layers of complexity, as companies must navigate a labyrinth of guidelines that govern their practices. Furthermore, the growing emphasis on incorporating climate change considerations into financial decision-making exerts additional pressure on businesses. As stakeholders demand greater transparency and sustainability, companies must adapt to these challenges, which could hinder market growth and innovation in the stock images sector.

Market Trends of the Global Stock Images Market

The global stock images market is experiencing significant growth, propelled by the rising demand for virtual media campaigns and the benefits associated with premium licensed images. The surge in the e-commerce industry further fuels this trend, as businesses increasingly rely on high-quality visuals to enhance their online presence. However, competition from an abundance of creative free stock images poses a challenge to market expansion. Conversely, enhanced internet penetration rates in both advanced and emerging economies, along with evolving technological trends, are anticipated to create lucrative opportunities for the stock images market, fostering continued innovation and market growth.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Assessment
• Regulatory Landscape

Global Stock Images Market Size by Content Type (2019-2032)

• Market Overview
• Still Images
  • Photographs
  • Standard Photography
  • Editorial Photography
  • Authentic/Lifestyle Photography
  • Abstract/Conceptual Photography
  • Niche Photography
  • Others
  • Illustrations & Vector Art
  • Vector Graphics
  • Illustrations
  • Infographics & Data Visualizations
• Motion Content
  • Video Clips
  • Time-lapse/Hyperlapse
  • Aerial/Drone Footage
  • Animated Graphics/Motion Graphics
• Audio Clips
  • Music Tracks
  • Sound Effects
• Others

Global Stock Images Market Size by Licensing Model (2019-2032)

• Market Overview
• Royalty-Free (RF)
  • Standard RF
  • Extended/Enhanced RF
• Rights-Managed (RM)
  • Traditional RM
  • Editorial Use License
• Subscription Models
  • Daily/Monthly Download Limits
  • Unlimited Downloads
• Free/Public Domain/Creative Commons
  • Free Stock Photo Sites
  • Public Domain
  • Creative Commons

Global Stock Images Market Size by Pricing Model (2019-2032)

• Market Overview
• Micro Stock Agencies
• Macro Stock/Traditional Agencies
• Subscription-Based Platforms
• Free Platforms / Community-Driven
• Direct-from-Artist Marketplaces
• News & Editorial Agencies
• Others

Global Stock Images Market Size by Application (2019-2032)

• Market Overview
• Commercial Use
  • Advertising & Marketing
  • Website Design & Development
• Corporate Use
  • Product Packaging & Design
  • E-commerce
• Editorial Use
  • News & Journalism
  • Publishing
  • Documentaries & Educational Materials
• Personal/Non-Commercial Use
• Others

Global Stock Images Market Size by End User (2019-2032)

• Market Overview
• Individual Users/Freelancers
• Small & Medium Enterprises (SMEs)
• Large Enterprises/Corporations
• Creative Agencies & Marketing Firms
• Publishers & Media Houses
• Educational Institutions
• Others

Global Stock Images Market Size by Category (2019-2032)

• Market Overview
• People
• Nature & Landscapes
• Business & Finance
• Technology
• Food & Drink
• Travel & Culture
• Health & Wellness
• Abstracts & Backgrounds
• Seasonal & Holiday
• Concepts
• Others

Global Stock Images Market Size by Resolution (2019-2032)

• Market Overview
• High-Resolution/Print Quality
• Web/Digital Resolution
• Premium/Curated Quality
• Others

Global Stock Images Market Size (2019-2032)

• North America (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • US
  • Canada
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Content Type, By Licensing Model, By Pricing Model, By Application, By End User, By Category, By Resolution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025

Key Company Profiles

• Shutterstock (USA)
  • Company Overview
  • Product Portfolio Overview
  • Financial Overview
  • Key Developments
• Similar information will be covered for below listed companies
• Getty Images (USA)
• Adobe (USA)
• Alamy (UK)
• Dreamstime (USA)
• Depositphotos (USA)
• 123RF (Malaysia)
• Canva (Australia)
• Envato Elements (Australia)
• Freepik (Spain)
• Stocksy United (Canada)
• Dissolve (Canada)
• Storyblocks (USA)
• Westend61 (Germany)
• Picfair (UK)
• Masterfile (Canada)
• Agence France-Presse (AFP) (France)
• AP Images (USA)
• Reuters Pictures (UK)
• Mambo Motion Studio (USA)

Conclusion & Analyst Recommendations