美食旅游市场规模、份额和成长分析（按活动类型、年龄层、旅游类型、预订方式和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，美食旅游市场规模将达到 9,638.4 亿美元，从 2025 年的 11,267.3 亿美元成长到 2033 年的 39,294.9 亿美元，在预测期（2026-2033 年）内，复合年增长率为 16.9%。

美食旅游正经历强劲增长，这主要得益于消费者在旅游方面的支出不断增加，以及游客对品嚐当地食材日益增长的渴望。如今，旅行者希望透过美食与当地文化建立真正的联繫，从而加深对目的地、历史和习俗的了解。该行业的特点是技术创新，尤其是近场通讯（NFC）技术，它能够提供个人化讯息，从而提升旅行者的体验。此外，在营收成长和地理扩张的推动下，主要企业之间也出现了适度的併购活动。影响目的地选择的因素包括对拥有独特异国情调和充满活力的美食文化的地区的偏好。同时，永续性倡议和卫生法规也在塑造着行业标准，确保品质和环境责任。

美食旅游市场驱动因素

科技在提升营运效率和改善整体旅游体验方面发挥着至关重要的作用，而这正日益影响美食旅游市场。线上饭店预约网站与进阶搜寻引擎的整合，正是科技主导企业利用巨量资料分析优化服务的例证。此外，人工智慧（AI）的引入，特别是聊天机器人和虚拟助手，透过提供个人化支援和即时回应，彻底改变了客户之间的互动方式。这项技术进步不仅简化了旅客的行程规划流程，也确保了流畅的美食之旅，进一步提升了在探索新目的地的同时享受多元美食体验的吸引力。

美食旅游市场的限制

政治不稳定和恐怖主义威胁对美食旅游市场产生深远影响，左右着游客的目的地选择和前往特定地区的意愿。安全顾虑往往超过美食体验本身的吸引力，导致国际观光数量下降。暴力事件损害了某个地区的安全声誉，对旅游业造成长期损害。这种影响通常表现为旅行社预订量和取消量减少，因为潜在游客将安全置于美食体验之上。此类干扰为市场带来长期挑战，阻碍其成长和復苏。

美食旅游市场趋势

由于社群媒体对旅行偏好的广泛影响，美食旅游市场正经历显着增长。旅行者越来越倾向于寻找能够与Instagram和TikTok等平台上流行的视觉和叙事元素产生共鸣的美食体验。随着旅客共用他们的美食之旅和与独特饮食文化的邂逅，一些新的目的地也因其美食魅力而涌现。这一趋势凸显了人们对身临其境型美食体验日益增长的需求，在这种体验中，当地美食和烹饪传统成为旅行路线的核心，最终重塑了旅游动态，并进一步激发了人们对全球美食探索的兴趣。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球美食旅游市场规模（依活动类型划分）及复合年增长率（2026-2033 年）

• 美食之旅
• 烹饪课
• 餐厅
• 美食节
• 其他的

全球美食旅游市场规模（按年龄组别划分）及复合年增长率（2026-2033 年）

• 婴儿潮世代
• X世代
• Y世代
• Z世代

全球美食旅游市场规模（依旅游类型划分）及复合年增长率（2026-2033 年）

• 国内的
• 国际的

全球美食旅游市场规模（以预订方式划分）及复合年增长率（2026-2033 年）

• OTA
• 传统机构
• 直接预订

全球美食旅游市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Haidilao International Holding Ltd.（China）
• Shake Shack Inc.（United States）
• Darden Restaurants, Inc.（United States）
• Yum!Brands, Inc.（United States）
• Sweetgreen, Inc.（United States）
• Cava Group, Inc.（United States）
• Abercrombie & Kent Group of Companies SA（United States）
• Intrepid Travel（Australia）
• Butterfield & Robinson Inc.（Canada）
• G Adventures（Canada）
• Artisans of Leisure（United States）
• Classic Journeys LLC（United States）
• Greaves Travel（United Kingdom）
• Leela Palaces, Hotels and Resorts（India）
• ADNH Catering（United Arab Emirates）
• Gourmet On Tour（Hong Kong）
• Culinary Backstreets（United States）
• Epitourean（United States）
• Taste Vacations（United States）

结论与建议

Culinary Tourism Market size was valued at USD 963.84 Billion in 2024 and is poised to grow from USD 1126.73 Billion in 2025 to USD 3929.49 Billion by 2033, growing at a CAGR of 16.9% during the forecast period (2026-2033).

Culinary tourism is experiencing robust growth driven by increased consumer spending on travel and a growing appetite among tourists to sample locally sourced food. Travelers now seek authentic connections with local cultures through cuisine, enhancing their understanding of destinations, history, and customs. This sector is marked by innovation, particularly through technological advancements like NFC, which offer personalized information to enhance traveler experiences. Additionally, the market exhibits moderate merger and acquisition activities among major players, fueled by desires for revenue growth and geographical expansion. Factors influencing travel choices include a preference for unique, exotic locations where food culture thrives, while sustainability practices and health regulations also shape industry standards, ensuring quality and ecological responsibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Culinary Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Culinary Tourism Market Segments Analysis

Global Culinary Tourism Market is segmented by Activity Type, Age Group, Tour Type, Mode of Booking and region. Based on Activity Type, the market is segmented into Culinary Trails, Cooking Classes, Restaurants, Food Festival and Others. Based on Age Group, the market is segmented into Baby Boomers, Generation X, Generation Y and Generation Z. Based on Tour Type, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into OTA, Traditional Agents and Direct Bookings. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Culinary Tourism Market

The Culinary Tourism market is increasingly influenced by the essential role of technology in enhancing operational efficiency and the overall traveler experience. The integration of online hotel aggregators and sophisticated search engines demonstrates how technology-driven businesses are leveraging big data analytics to optimize their services. Furthermore, the adoption of artificial intelligence, particularly through chatbots and virtual assistants, has revolutionized customer interactions, providing personalized support and immediate assistance. This technological advancement not only simplifies the planning process for travelers but also ensures a seamless culinary journey, reinforcing the appeal of engaging with diverse gastronomic experiences while exploring new destinations.

Restraints in the Culinary Tourism Market

Political instability and the threat of terrorism has significantly affected the Culinary Tourism market by influencing travelers' destination choices and overall willingness to visit certain areas. Concerns about safety often overshadow the potential appeal of culinary experiences, leading to a decrease in international arrivals. Incidents of violence can tarnish a region's reputation for security, causing lasting damage to its tourism industry. This impact is often reflected in reduced bookings and cancellations by travel operators, as potential visitors prioritize their safety over culinary adventures. Such disturbances can create long-term challenges for the culinary tourism sector, hindering its growth and potential recovery.

Market Trends of the Culinary Tourism Market

The culinary tourism market is experiencing a significant boost due to the pervasive influence of social media on travel preferences. Travelers increasingly seek food experiences that resonate with the visual and narrative aspects prominently featured on platforms like Instagram and TikTok. As travelers share their food journeys and unique culinary encounters, destinations are emerging based on their gastronomic appeal. This trend underscores a growing demand for immersive culinary experiences, where local cuisines and cooking traditions become focal points of travel itineraries, ultimately reshaping tourism dynamics and driving greater interest in food-centric exploration around the globe.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Culinary Tourism Market Size by Activity Type & CAGR (2026-2033)

• Market Overview
• Culinary Trails
• Cooking Classes
• Restaurants
• Food Festival
• Others

Global Culinary Tourism Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Baby Boomers
• Generation X
• Generation Y
• Generation Z

Global Culinary Tourism Market Size by Tour Type & CAGR (2026-2033)

• Market Overview
• Domestic
• International

Global Culinary Tourism Market Size by Mode of Booking & CAGR (2026-2033)

• Market Overview
• OTA
• Traditional Agents
• Direct Bookings

Global Culinary Tourism Market Size & CAGR (2026-2033)

• North America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • US
  • Canada
• Europe (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Activity Type, Age Group, Tour Type, Mode of Booking)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity Type, Age Group, Tour Type, Mode of Booking)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Haidilao International Holding Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shake Shack Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Darden Restaurants, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweetgreen, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cava Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Kent Group of Companies S.A. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butterfield & Robinson Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artisans of Leisure (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Classic Journeys LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greaves Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leela Palaces, Hotels and Resorts (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ADNH Catering (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet On Tour (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Culinary Backstreets (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epitourean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste Vacations (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations