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眼动追踪市场规模、份额和成长分析（按产品、地点、应用、垂直产业、追踪方法和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1902740

眼动追踪市场规模、份额和成长分析（按产品、地点、应用、垂直产业、追踪方法和地区划分）—产业预测（2026-2033 年）

Eye Tracking Market Size, Share, and Growth Analysis, By Offering (Hardware, Software), By Location (Remote, Mobile), By Application, By Tracking Type, By Industry, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，眼动追踪市场规模将达到 11.5802 亿美元，到 2025 年将达到 15.3785 亿美元，到 2033 年将达到 148.7638 亿美元，在预测期（2026-2033 年增长率为 32.8%。

由于对非接触式生物识别技术的需求不断增长、智慧感测器在决策流程中的应用日益广泛，以及人工智慧、虚拟实境和扩增实境技术在消费性电子和商业应用中的兴起，眼动追踪市场预计将迎来显着增长。视觉捕捉技术在零售、医疗保健、汽车和安防等各个领域正变得越来越普及，其中光学追踪系统应用最为广泛。这些系统能够持续监测眼球运动和位置，在市场研究和数位广告分析中发挥至关重要的作用。对非接触式生物识别解决方案的需求，尤其是在国防和惩教领域，凸显了虹膜扫描在安全身分验证的重要性。儘管眼动追踪市场尚属新兴领域，但目前仍缺乏主导企业，各方正积极进行策略联盟和研发投资，以创新整合式视觉捕捉解决方案。

眼动追踪市场驱动因素

由于眼动追踪在市场研究领域，尤其是在零售和快速消费品（FMCG）产业的广泛应用，眼动追踪市场正经历显着成长。零售商正在加速采用眼动追踪技术，以提升销售和增强客户参与。利用眼动追踪设备和先进演算法，企业可以深入了解消费者行为，例如消费者在特定产品上的注视时长、最佳产品摆放策略以及能够有效传达关键讯息的包装设计。此外，在数位行销领域，眼动追踪技术也被用于评估广告在各种媒介（包括印刷品、广告看板和线上平台）上的有效性。这种眼动追踪技术的日益增长的依赖正在推动市场发展。

眼动追踪市场限制

受全球封锁措施导致的供应链中断影响，眼动追踪市场正面临严峻挑战。这些限制措施阻碍了眼动追踪设备製造商的生产和分销流程，造成产品供不应求。供应短缺对消费者需求和整体市场成长产生了负面影响。此外，零件采购和成品交付持续存在的困难也加剧了生产商的困境。因此，这些因素正在减缓眼动追踪市场的发展速度，也是未来成长必须克服的主要限制因素。

眼动追踪市场趋势

眼动追踪市场正经历显着成长，这主要得益于扩增实境(AR) 和虚拟实境 (VR) 技术的日益普及。随着这些设备逐渐成为主流，其提供的沉浸式体验、更高影像品质和更佳用户舒适度使得眼动追踪成为一项至关重要的增强功能。将眼动追踪功能整合到 AR/ VR头戴装置和个人电脑中，为各行各业的创新和应用提供了丰富的机会。主要企业正在加大研发投入，以充分发挥眼动追踪技术的潜力，从而加速市场发展，并扩大其在消费者和企业解决方案领域的市场份额。

北美洲
- 美国
- 加拿大
欧洲
- 英国
- 德国
- 西班牙
- 法国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2021-2023年营收年比比较

主要企业简介

Tobii AB（Sweden）
iMotions A/S（Denmark）
SensoMotoric Instruments（SMI）GmbH（Germany）
EyeTech Digital Systems Inc.（United States）
Seeing Machines Ltd.（Australia）
LC Technologies Inc.（United States）
Gazepoint（United States）
Ergoneers GmbH（Germany）
EyeTracking Inc.（United States）
Pupil Labs GmbH（Germany）
Smart Eye AB（Sweden）
EyeLink（SR Research Ltd.）（Canada）
Polhemus（United States）
EyeSee Research（United States）
Skanray Technologies Pvt. Ltd.（India）
Ergoscan Consulting（Germany）
EyeTech DS（United States）
Lumen Research Ltd.（United Kingdom）
ErgoLab（Germany）
Mirametrix Inc.（United States）

结论与建议

简介目录

Product Code: SQMIG45I2118

Eye Tracking Market size was valued at USD 1158.02 Million in 2024 and is poised to grow from USD 1537.85 Million in 2025 to USD 14876.38 Million by 2033, growing at a CAGR of 32.8% during the forecast period (2026-2033).

The eye-tracking market is poised for substantial growth driven by increasing demand for contactless biometrics, the integration of smart sensors in decision-making, and the rise of AI, VR, and AR in consumer electronics and commercial applications. Vision-capturing technology is gaining traction across various sectors, including retail, healthcare, automotive, and security, with optical tracking systems being the most prevalent. These systems offer continuous monitoring of eye movement and positioning, essential for market research and digital advertising analysis. The push for contactless biometric solutions, particularly in defense and corrections, underscores the importance of iris scanning for secure identification. Although an emerging field, the market currently lacks dominant players, leading to strategic partnerships and investments in R&D to innovate integrated vision-capturing solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Tracking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Tracking Market Segments Analysis

Global Eye Tracking Market is segmented by Offering, Location, Application, Industry, Tracking Type and Region. Based on Offering, the market is segmented into Hardware, Software, Research and Consulting Services. Based on Location, the market is segmented into Remote Tracking, Mobile Tracking. Based on Application, the market is segmented into Assistive Communication, Human Behaviour and Market Research, Others. Based on Industry, the market is segmented into Retail and Advertisements, Consumer Electronics, Healthcare and Research Labs, Government, Defence and Aerospace, Automotive and Transportation, Others. Based on Tracking Type, the market is segmented into Eye Attached Tracking, Optical Tracking, Electrooculography. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Eye Tracking Market

The eye-tracking market is experiencing significant growth due to its widespread application in market research, particularly within the retail and fast-moving consumer goods sectors. Retailers are increasingly adopting eye-tracking technology to boost sales and enhance customer engagement. By utilizing eye-tracking devices and sophisticated algorithms, businesses can gain invaluable insights into consumer behavior, such as the duration of focus on specific products, optimal product placement strategies, and effective packaging designs that convey essential information. Additionally, eye tracking is employed in digital marketing to assess the effectiveness of advertisements across various media, including print, billboards, and online platforms. This growing reliance on eye-tracking technology is propelling the market forward.

Restraints in the Eye Tracking Market

The eye-tracking market faces significant challenges due to disruptions in the supply chain caused by global lockdowns. These restrictions have hindered the production and distribution processes for manufacturers of eye-tracking devices, resulting in a shortage of available products. This limited supply adversely affects consumer demand and overall market growth. Moreover, the ongoing difficulties in sourcing components and delivering finished goods exacerbate the situation for producers. As a result, these factors have contributed to a slowdown in the development of the eye-tracking market, presenting considerable restraints that need to be navigated to achieve future growth.

Market Trends of the Eye Tracking Market

The eye tracking market is witnessing significant growth, driven by the rising popularity of augmented reality (AR) and virtual reality (VR) technologies. As these devices become more mainstream, their capacity to deliver immersive experiences, enhanced image quality, and improved user comfort positions eye tracking as a vital enhancement. The integration of eye-tracking capabilities into AR and VR headsets, as well as in personal computing, presents a wealth of opportunities for innovation and application across various sectors. Major companies are increasingly investing in research and development to harness the potential of eye-tracking technology, thereby propelling market momentum and expanding its presence in consumer and enterprise solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis
Trade Analysis

Eye Tracking Market Size by Offering & CAGR (2026-2033)

Market Overview
Hardware
Software
Research and Consulting Services

Eye Tracking Market Size by Location & CAGR (2026-2033)

Market Overview
Remote Tracking
Mobile Tracking

Eye Tracking Market Size by Application & CAGR (2026-2033)

Market Overview
Assistive Communication
Human Behaviour and Market Research
Others

Eye Tracking Market Size by Industry & CAGR (2026-2033)

Market Overview
Retail and Advertisements
Consumer Electronics
Healthcare and Research Labs
Government, Defence and Aerospace
Automotive and Transportation
Others

Eye Tracking Market Size by Tracking Type & CAGR (2026-2033)

Market Overview
Eye Attached Tracking
Optical Tracking
Electrooculography

Eye Tracking Market Size & CAGR (2026-2033)

North America, (Offering, Location, Application, Industry, Tracking Type)
- US
- Canada
Europe, (Offering, Location, Application, Industry, Tracking Type)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Offering, Location, Application, Industry, Tracking Type)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Offering, Location, Application, Industry, Tracking Type)
- Brazil
- Rest of Latin America
Middle East & Africa, (Offering, Location, Application, Industry, Tracking Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Tobii AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iMotions A/S (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SensoMotoric Instruments (SMI) GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTech Digital Systems Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seeing Machines Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LC Technologies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gazepoint (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ergoneers GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTracking Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pupil Labs GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smart Eye AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeLink (SR Research Ltd.) (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Polhemus (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeSee Research (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skanray Technologies Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ergoscan Consulting (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTech DS (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lumen Research Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ErgoLab (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mirametrix Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments