全球眼动追踪市场规模（按类型、应用、区域范围和预测）：

眼动追踪测量市场规模及预测

2024 年眼动追踪测量市场规模为 106.1 亿美元，预计到 2032 年将达到 773.5 亿美元，预测期内（2026-2032 年）的复合年增长率为 31.10%。

全球眼动追踪追踪市场使用追踪和分析人类眼球运动的工具和系统。该技术利用感测器、相机和演算法来记录和分析眼球运动、凝视模式，甚至瞳孔扩张。

分析眼球运动可以为注意力、视觉感知和认知过程提供有价值的见解，最终改善产品设计、使用者体验和人机互动。

眼动追踪市场大致分为两类：远端眼动追踪（眼动追踪固定设备追踪人的眼球运动）和移动眼动追踪（使用耳机或眼镜随时随地追踪眼球运动）。

在这两个领域中，远端眼动追踪领域目前规模较大，但预计未来几年行动眼动追踪领域将以更快的速度成长。

这是由于行动装置日益普及以及对可在现实世界中使用的眼动追踪技术的需求不断增长。

心理学、神经科学、市场研究、人机互动和虚拟实境等产业对眼眼动追踪技术的需求不断增长，推动着市场的成长。

全球眼动追踪测量市场动态

影响全球眼动追踪市场的关键市场动态：

关键驱动因素

技术进步：感测器技术、摄影机和演算法的改进使得眼动追踪追踪更加准确、经济实惠且易于使用，从而刺激了新应用的开发和各行各业的广泛应用。

各行各业的采用率不断提高：眼动追踪技术在研究、医疗保健、行销、游戏、VR/AR 开发等各个领域的应用越来越广泛。来自这些不同行业的需求不断增长，推动市场扩张。

扩展应用：人们迫切希望探索眼动追踪的新用途。从产品设计中的使用者体验测试到行销中的个人化广告，该技术的多功能性正在创造令人兴奋的可能性。

医疗保健热潮：医疗保健产业是关键的成长要素，眼动追踪为诊断和治疗眼部疾病、评估认知功能，甚至为残疾人士开发辅助技术提供了宝贵的见解。

提升使用者体验：分析使用者眼动有助于企业设计更直觉、更人性化的产品与介面。这种对提升用户体验的重视正在推动市场成长。

主要挑战

成本高：儘管眼动追踪技术的进步正在降低成本，但高精度模型仍然价格昂贵，这可能会限制其在预算有限的中小型企业和研究机构中的使用。

资料隐私问题：眼动追踪技术收集用户注意力和行为的敏感数据，引发了人们对资料隐私和安全的担忧。解决这些问题并确保合乎道德的数据实践对于市场的成长至关重要。

校准挑战：眼动追踪数据的准确性可能受到头部运动、光照条件以及个别眼部生理差异等因素的影响。开发确保校准准确并应对这些挑战的技术是一项持续不断的工作。

认知度有限：儘管认知度正在不断提升，但一些产业和潜在用户可能尚未充分了解眼动追踪技术的功能和优势。提升认知度并教育潜在用户对于更广泛地应用眼动追踪技术至关重要。

标准化问题：不同的眼动追踪系统缺乏标准化的指标和资料格式，导致不同来源的资料难以比较和分析。建立行业标准将有助于提高数据的可比性和协作性。

主要趋势

行动眼动追踪的兴起：与固定式装置相比，行动装置眼动追踪装置拥有更大的移动自由度，因此越来越受欢迎。这一趋势与行动装置使用量的不断增长以及对真实世界眼动追踪数据的需求相呼应。

VR/AR 整合：眼动追踪技术与虚拟实境和扩增实境(VR/AR) 的整合是一个大趋势，可以在这些快速发展的领域实现更自然、更身临其境的体验。

专注于软体和分析：市场正朝着先进的眼动追踪软体和数据分析能力转变。随着硬体价格的下降，成熟的软体开发能力正成为市场参与者的关键差异化因素。

人工智慧眼动追踪：人工智慧 (AI) 与眼动追踪的融合是一个有前景的趋势，因为 AI 可以自动化数据分析，从眼球运动中获得更深入的洞察力，并在各个领域开启新的应用。

注重可近性：随着科技的成熟，人们越来越注重使眼动追踪追踪更便宜、更人性化，以便在研究机构、中小型企业甚至个人研究人员中得到更广泛的应用。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 全球眼动追踪测量市场（按类型）

• 头戴式
• 远端查看

第五章 全球眼动追踪市场（按应用）

• 广告研究
• 教育研究
• 互动设计研究
• 介面评估
• 娱乐

第六章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第七章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第八章 竞争态势

• 主要企业
• 市场占有率分析

第九章 公司简介

• Tobii Pro
• Seeing Machines
• VPixx Technologies
• SR Research
• Braincraft Technology Co. Ltd
• Applied Science Laboratories（ASL）
• Usee
• Smart Eye
• EyeTracking Inc
• SensoMotoric Instruments
• Pupil Labs
• Gazepoint
• Ergoneers
• EyeTech Digital Systems

第十章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十一章 市场展望 附录

• 简称列表
• 来源和参考文献

Eye Tracking Equipment Market Size and Forecast

Eye Tracking Equipment Market size was valued to be USD 10.61 Billion in the year 2024 and it is expected to reach USD 77.35 Billion in 2032, at a CAGR of 31.10% over the forecast period of 2026 to 2032.

The global eye-tracking equipment market uses tools and systems to track and analyze human eye movements. This technology utilizes sensors, cameras, and algorithms to record and analyze eye movements, gaze patterns, and even pupil dilation.

By analyzing eye movements, we can gain valuable insights into attention, visual perception, and cognitive processes, ultimately improving product design, user experience, and human-computer interaction.

The market is segmented into two main types of eye tracking: remote eye tracking and mobile eye tracking. Remote eye tracking uses a stationary device to track a person's eye movements, while mobile eye tracking uses a headset or glasses to track eye movements on the go.

The remote eye-tracking segment is currently the larger of the two segments, but the mobile eye-tracking segment is expected to grow at a faster rate in the coming years.

This is due to the increasing popularity of mobile devices and the growing demand for eye-tracking technology that can be used in real-world settings.

The market's growth is driven by the increasing demand for eye-tracking technology in various industries, including psychology, neuroscience, market research, human-computer interaction, and virtual reality.

Global Eye Tracking Equipment Market Dynamics

The key market dynamics that are shaping the global eye tracking market include:

Key Drivers:

Technological Advancements: Improvements in sensor technology, cameras, and algorithms are making eye-tracking equipment more accurate, affordable, and accessible. This is leading to the development of new applications and wider adoption across industries.

Rising Industry Adoption: Eye-tracking technology is finding increasing use in various sectors like research, healthcare, marketing, gaming, and VR/AR development. This growing demand from diverse industries fuels market expansion.

Expanding Applications: The discovery of new applications for eye-tracking is a major driver. From user experience testing in product design to personalized advertising in marketing, the versatility of this technology is creating exciting possibilities.

Healthcare Boom: The healthcare industry is a significant growth factor. Eye-tracking offers valuable insights for diagnosing and treating eye conditions, assessing cognitive function, and even developing assistive technologies for people with disabilities.

Improved User Experience: By analyzing user eye movements, companies can design products and interfaces that are more intuitive and user-friendly. This focus on enhanced user experience is driving market growth.

Key Challenges:

High costs: While advancements are bringing down costs, eye-tracking equipment can still be expensive, particularly high-precision models. This can limit accessibility for smaller companies or research institutions with tighter budgets.

Data Privacy Concerns: As eye-tracking technology collects sensitive data about user attention and behavior, there are growing concerns around data privacy and security. Addressing these concerns and ensuring ethical data practices are crucial for market growth.

Calibration Challenges: The accuracy of eye-tracking data can be affected by factors like head movement, lighting conditions, and individual variations in eye physiology. Ensuring proper calibration and developing techniques to mitigate these challenges remains an ongoing effort.

Limited Awareness: While awareness is growing, some industries or potential users may not be fully aware of the capabilities and benefits of eye-tracking technology. Raising awareness and educating potential users about its applications is essential for wider adoption.

Standardization Issues: The lack of standardized metrics and data formats across different eye-tracking systems can make comparing and analyzing data from various sources difficult. Establishing industry standards would improve data comparability and collaboration.

Key Trends

Rise of Mobile Eye-Tracking: Mobile eye-tracking devices, offering greater freedom of movement compared to stationary systems, are gaining significant traction. This trend caters to the growing use of mobile devices and the demand for real-world eye-tracking data.

VR/AR Integration: The integration of eye-tracking technology with virtual and augmented reality (VR/AR) is a major trend. This allows for more natural and immersive experiences in these rapidly growing fields.

Focus on Software and Analytics: The market is witnessing a shift towards advanced eye-tracking software and data analytics capabilities. As hardware becomes more affordable, sophisticated software development is becoming a key differentiator for market players.

AI-powered Eye Tracking: The integration of Artificial Intelligence (AI) with eye-tracking is a promising trend. AI can automate data analysis, extract deeper insights from eye movements, and unlock new applications across various sectors.

Accessibility Focus: As the technology matures, there's a growing focus on making eye-tracking equipment more affordable and user-friendly. This will enable wider adoption across research institutions, smaller businesses, and even individual researchers.

Global Eye Tracking Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global eye tracking equipment market:

North America:

According to analysts, North America reigns supreme in the global eye tracking market, driven by a confluence of factors that position it for continued dominance. This is driven by a robust network of universities, research institutions, and government labs. These entities heavily invest in eye-tracking technology for various research applications, propelling the market growth.

The region is a global leader in the gaming industry, where eye tracking is increasingly used for game design optimization, user experience evaluation, and even in-game interaction for a more immersive experience.

The North American healthcare sector is at the forefront of adopting new technologies. Eye tracking finds applications in Diagnostics, rehabilitation, and treatment monitoring.

Leading brands in North America utilize eye tracking for advanced market research, understanding consumer behavior, and optimizing advertising campaigns for better targeting and engagement.

Europe

The European eye tracking market presents a unique landscape shaped by a strong focus on data privacy, a robust research sector, and a growing healthcare industry.

Europe's GDPR (General Data Protection Regulation) sets a high bar for data collection and usage. This fosters responsible development and adoption of eye-tracking technology.

Similar to North America, leading universities and research labs in Europe fuel advancements in eye tracking for academic and commercial applications.

The European market is poised to become a leader in responsible and ethical eye-tracking practices while driving advancements across various industries.

Asia Pacific

The Asia Pacific region is a hub for technological innovation. This fosters a fertile ground for developing and adopting cutting-edge eye-tracking equipment and software solutions.

This region boasts a massive population with a high-tech adoption rate. This creates a significant user base for eye-tracking technology across various consumer electronics and mobile applications.

Many regional governments are actively investing in healthcare infrastructure and research & development (R&D). This fosters the adoption of eye-tracking technology for diagnostics, rehabilitation, and treatment monitoring applications within the healthcare sector.

Middle East and Africa

Increased investments in technological advancements and infrastructure development across the Middle East and Africa region pave the way for the adoption of eye tracking technology. This can lead to its application in various sectors like education, marketing, and user experience design.

A key challenge lies in the limited financial resources for large-scale investments in eye-tracking equipment and research initiatives. Public-private partnerships and international collaborations can be crucial to overcome this hurdle.

Global Eye Tracking Equipment Market Segmentation Analysis

The Global Eye Tracking Equipment Market is Segmented Based on Type, Application, And Geography.

Eye Tracking Equipment Market, By Type

• Head-mounted
• Remote Viewing

Based on Type, the market is bifurcated into Head-mounted and Remote Viewing. Eye movements are directly tracked by head-mounted eye tracking technology, commonly worn as glasses or headsets worn on the head. On the other hand, remote viewing eye-tracking systems use external cameras or sensors to record and monitor eye movements across a distance. Eye tracking technology for remote viewing allows for versatility in both setup and use. They make it possible for non-intrusive eye-tracking experiences and are simple to connect with current gadgets or displays. In general, remote viewing systems are less expensive than head-mounted eye-tracking devices. This price element has the potential to draw in a wider range of clients, including small and medium-sized businesses with limited resources.

Eye Tracking Equipment Market, By Application

• Advertising Research
• Education Research
• Interaction Design Research
• Interface Evaluation
• Entertainment

Based on Application, the market is bifurcated into Advertising Research, Education Research, Interaction Design Research, Interface Evaluation, and Entertainment. The market segment with the quickest growth rate throughout the forecast period is expected to be interface evaluation. Using eye-tracking technologies, businesses and developers can evaluate and improve user interfaces, website designs, and software programs. They may learn much about user involvement, attentiveness, and interaction patterns by monitoring eye movements and analyzing gaze behavior. The demand for eye-tracking technology for interface evaluation is anticipated to increase as businesses place more emphasis on providing great user experiences. During the product development cycle, eye-tracking technology aids businesses in gathering user data and feedback, directing interface modifications and feature additions. It is a crucial step in the interface evaluation process because it makes making decisions based on the best available data easier, shortens the length of development cycles, and promotes creativity.

Eye Tracking Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Based on regional analysis, the Global Eye Tracking Equipment Market is classified into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. It is well known that North America, especially the United States, places a high priority on technological developments and research & development. Key companies, research organizations, and universities with a long history in the area support the creation and uptake of eye tracking technology. North America has a competitive advantage in the industry due to the continual innovation and developments in eye tracking technology.

Key Players

The "Global Eye Tracking Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Tobii Pro, Seeing Machines, VPixx Technologies, SR Research, Braincraft Technology Co., Ltd, Applied Science Laboratories (ASL), Usee, Smart Eye, EyeTracking Inc, SensoMotoric Instruments, Pupil Labs, Gazepoint, Ergoneers, EyeTech Digital Systems.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Eye Tracking Equipment Market Key Developments

• In September 2023, Affectiva, a subsidiary of Smart Eye, unveiled a new attention metric integrated into its cloud-based Emotion AI platform. The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye's automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analyzing gaze and head position.
• In April 2023, An early look at gaze-based smartphone interactions comes from a recent study examining how users can operate mobile devices simply with their eyes. Human-computer interaction experts from institutions in Scotland, Germany, and Portugal have examined the use of eyes to control mobile devices more closely and have provided several suggestions on how to include gaze interaction in upcoming technological advancements.
• In November 2021, The first cross-platform eye tracking system that functions on both online and mobile platforms was released, according to Entropik Tech. The cutting-edge eye-tracking system is precise, quick, and simple to use, and it uses tracking through web and mobile cameras.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Global Eye Tracking Equipment Market, By Type

• Head-mounted
• Remote Viewing

5. Global Eye Tracking Equipment Market, By Application

• Advertising Research
• Education Research
• Interaction Design Research
• Interface Evaluation
• Entertainment

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Tobii Pro
• Seeing Machines
• VPixx Technologies
• SR Research
• Braincraft Technology Co. Ltd
• Applied Science Laboratories (ASL)
• Usee
• Smart Eye
• EyeTracking Inc
• SensoMotoric Instruments
• Pupil Labs
• Gazepoint
• Ergoneers
• EyeTech Digital Systems

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References