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市场调查报告书

商品编码

1607651

眼动追踪市场规模、份额、成长分析、按产品、按地点、按应用、按追踪类型、按行业、按地区 - 行业预测，2024-2031 年

Eye Tracking Market Size, Share, Growth Analysis, By Offering (Hardware, Software), By Location (Remote, Mobile), By Application, By Tracking Type, By Industry, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月04日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球眼动追踪市场规模为6.566亿美元，从2023年的8.72亿美元成长到2031年的84.35亿美元，预测期（2024-2031）预计复合年增长率为32.8%。

由于对非接触式生物识别、智慧感测器以及跨商业应用的人工智慧、虚拟实境和扩增实境整合的需求不断增加，视觉捕捉技术市场预计将显着成长。零售、医疗保健、汽车和国防等行业正在利用光学追踪系统，尤其是基于视讯的眼动仪，来增强製程控制和决策。最近的创新（例如 Tobii Pro 的 Sticky 平台）体现了利用眼动追踪与情感识别相结合来简化市场研究。此外，虹膜生物识别扫描仪由于其效率和有效性而在安全领域迅速得到采用，缅因州惩教署的努力证明了这一点。然而，市场仍处于相对初级阶段，新兴企业正在专注于策略伙伴关係和强大的研发，以抓住成长机会。

北美洲
- 美国
- 加拿大
欧洲
- 英国
- 德国
- 西班牙
- 法国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东/非洲

竞争资讯

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2023）
主要企业简介
- 公司简介
- 产品系列分析
- 按细分市场分類的份额分析
- 收益与前一年同期比较（2021-2023）

主要企业简介

Tobii AB（Sweden）
iMotions A/S（Denmark）
SensoMotoric Instruments（SMI）GmbH（Germany）
EyeTech Digital Systems Inc.（United States）
Seeing Machines Ltd.（Australia）
LC Technologies Inc.（United States）
Gazepoint（United States）
Ergoneers GmbH（Germany）
EyeTracking Inc.（United States）
Pupil Labs GmbH（Germany）
Smart Eye AB（Sweden）
EyeLink（SR Research Ltd.）（Canada）
Polhemus（United States）
EyeSee Research（United States）
Skanray Technologies Pvt. Ltd.（India）
Ergoscan Consulting（Germany）
EyeTech DS（United States）
Lumen Research Ltd.（United Kingdom）
ErgoLab（Germany）
Mirametrix Inc.（United States）

结论和建议

简介目录

Product Code: SQMIG45I2118

Global Eye Tracking Market size was valued at USD 656.6 million in 2022 and is poised to grow from USD 872 million in 2023 to USD 8435 million by 2031, growing at a CAGR of 32.8% during the forecast period (2024-2031).

The market for vision-capturing technology is poised for substantial growth, driven by the increasing demand for contactless biometrics, smart sensors, and the integration of AI, VR, and AR across commercial applications. Industries such as retail, healthcare, automotive, and defense are harnessing optical tracking systems, notably video-based eye trackers, for enhanced process control and decision-making. Recent innovations, such as Tobii Pro's Sticky platform, exemplify the use of eye-tracking combined with emotion recognition to streamline market research. Furthermore, the security sector is rapidly adopting iris biometric scanners due to their efficiency and effectiveness, as seen in the initiatives by the Maine Department of Corrections. However, the market remains relatively nascent, with emerging players focusing on strategic partnerships and robust R&D to capture growth opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Eye Tracking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Eye Tracking Market Segmental Analysis

Global Eye Tracking Market is segmented by Offering, Location, Application, Industry, Tracking Type and Region. Based on Offering, the market is segmented into Hardware, Software, Research and Consulting Services. Based on Location, the market is segmented into Remote Tracking, Mobile Tracking. Based on Application, the market is segmented into Assistive Communication, Human Behaviour and Market Research, Others. Based on Industry, the market is segmented into Retail and Advertisements, Consumer Electronics, Healthcare and Research Labs, Government, Defence and Aerospace, Automotive and Transportation, Others. Based on Tracking Type, the market is segmented into Eye Attached Tracking, Optical Tracking, Electrooculography. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Eye Tracking Market

The global eye-tracking market is significantly driven by the increasing use of eye-tracking technology in advertising and consumer research. This innovative technology has gained substantial traction in market research, particularly within the fast-moving consumer goods (FMCG) sector, as retailers seek to enhance sales. Eye-tracking devices, along with their advanced algorithms, provide valuable insights into consumer behavior by analyzing how long customers engage with products in-store. They help optimize product placement, evaluate packaging impact, and assess the effectiveness of advertisements across various mediums, including print, billboards, and digital platforms. Such applications are pivotal in propelling the growth of the eye-tracking market.

Restraints in the Global Eye Tracking Market

The global eye tracking market is facing significant challenges due to supply chain disruptions. The pandemic-related lockdowns implemented by various countries have severely impacted the manufacturing and distribution processes for eye-trackers, creating hurdles for producers in delivering their products. These supply chain issues not only hamper production capabilities but also lead to delays in product availability, ultimately affecting the demand for eye-tracking technology. As a result, these factors are likely to hinder the growth of the eye tracking market during the analysis period, as manufacturers grapple with both production setbacks and the complexities of logistics in a constrained environment.

Market Trends of the Global Eye Tracking Market

The Global Eye Tracking market is experiencing significant growth driven by the rising popularity of augmented reality (AR) and virtual reality (VR) technologies. These immersive devices enhance user experience by improving image quality, reducing eye strain, and boosting concentration levels. Eye-tracking technology is increasingly being integrated into AR and VR hardware, including headgear and PCs, facilitating more personalized and interactive experiences. Major companies are heavily investing in research and development, recognizing the potential of eye-tracking applications across various sectors such as gaming, healthcare, and marketing. This synergy is paving the way for innovative solutions, making eye tracking a crucial component in the evolving digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis
Trade Analysis

Eye Tracking Market Size by Offering & CAGR (2024-2031)

Market Overview
Hardware
Software
Research and Consulting Services

Eye Tracking Market Size by Location & CAGR (2024-2031)

Market Overview
Remote Tracking
Mobile Tracking

Eye Tracking Market Size by Application & CAGR (2024-2031)

Market Overview
Assistive Communication
Human Behaviour and Market Research
Others

Eye Tracking Market Size by Industry & CAGR (2024-2031)

Market Overview
Retail and Advertisements
Consumer Electronics
Healthcare and Research Labs
Government, Defence and Aerospace
Automotive and Transportation
Others

Eye Tracking Market Size by Tracking Type & CAGR (2024-2031)

Market Overview
Eye Attached Tracking
Optical Tracking
Electrooculography

Eye Tracking Market Size & CAGR (2024-2031)

North America, (Offering, Location, Application, Industry, Tracking Type)
- US
- Canada
Europe, (Offering, Location, Application, Industry, Tracking Type)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Offering, Location, Application, Industry, Tracking Type)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Offering, Location, Application, Industry, Tracking Type)
- Brazil
- Rest of Latin America
Middle East & Africa, (Offering, Location, Application, Industry, Tracking Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Tobii AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iMotions A/S (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SensoMotoric Instruments (SMI) GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTech Digital Systems Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seeing Machines Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LC Technologies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gazepoint (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ergoneers GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTracking Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pupil Labs GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smart Eye AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeLink (SR Research Ltd.) (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Polhemus (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeSee Research (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skanray Technologies Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ergoscan Consulting (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeTech DS (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lumen Research Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ErgoLab (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mirametrix Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments