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洗髮皂市场规模、份额及成长分析（按类型、髮质、通路和地区划分）－产业预测（2026-2033 年）

市场调查报告书

商品编码

1903160

洗髮皂市场规模、份额及成长分析（按类型、髮质、通路和地区划分）－产业预测（2026-2033 年）

Shampoo Bar Market Size, Share, and Growth Analysis, By Type (Glycerin-based, Cold-processed Solid-surfactant), By Hair (Normal, Dry), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 265 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2024 年全球洗髮皂市场规模为 1,156 万美元，预计从 2025 年的 1,244 万美元成长到 2033 年的 2,235 万美元，预计在预测期（2026-2033 年）内将以 7.6% 的复合年增长率成长。

全球洗髮皂市场正经历显着成长，这主要得益于意识提升对塑胶废弃物对环境和卫生影响的日益关注。随着消费者对化学成分过多的个人保健产品替代品的需求不断增长，无包装产品已成为永续性发展的重要趋势。消费者对有机、草本和天然成分的偏好增加，反映出他们对更安全个人护理解决方案的追求，尤其是在对对羟基苯甲酸酯和邻苯二甲酸酯等有害化合物的担忧日益加剧的情况下。此外，脱髮这一影响数百万人的普遍问题也推动了对高效天然护髮产品的需求。政府监管的日益严格也促进了有机配方的发展，这预示着洗髮皂将作为一种环保且对皮肤安全的个人护理选择，并得到长期认可。

全球洗髮皂市场驱动因素

全球洗髮精市场的成长主要得益于消费者对环保产品的日益青睐。由于包装极简或可生物降解，洗髮皂经常被宣传为比传统液体洗髮精更环保的选择。这种环保理念不仅减少了塑胶废弃物，也减少了生产和运输所需的能源和资源。随着越来越多的人追求永续的生活方式，洗髮精的受欢迎程度持续上升，成为那些在个人护理中寻求环保之选的人们的首选。

限制全球洗髮精市场发展的因素

全球洗髮皂市场面临一些挑战，主要原因是许多消费者对洗髮皂这种产品还不熟悉。由于洗髮皂在美容和个人护理领域仍属新兴产品，因此在某些地区供应可能有限。这种供应不足可能会阻碍潜在客户发现和尝试这些创新产品。此外，消费者对洗髮皂的认知度较低，这可能会导致习惯使用传统液体洗髮精的消费者犹豫不决。因此，这些因素限制了市场成长，提高洗髮精的供应量并加强消费者对其益处的教育对于提高其普及率至关重要。

全球洗髮皂市场趋势

全球洗髮皂市场正呈现显着成长趋势，这主要得益于消费者对永续和环保产品的偏好。随着环保意识的增强，消费者正从传统的瓶装洗髮精转向包装简约或可生物降解的洗髮皂。这一转变反映了减少塑胶废弃物、采用更永续个人保健产品的更广泛趋势。洗髮皂品牌正透过创新配方、打造独特香氛、强调产品的环保特性来抓住这一市场需求，从而吸引具有环保意识的消费者，并重塑美容和个人护理行业的市场动态。

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- 欧莱雅集团（法国）
- 宝洁公司（美国）
- 资生堂株式会社（日本）
- 联合利华有限公司（英国）
- 强生公司（美国）
- 花王株式会社（日本）
- 汉高股份及两合公司（德国）
- 欧舒丹国际公司（卢森堡）
- 拜尔斯道夫股份公司（德国）
- 高露洁棕榄公司（美国）
- 爱茉莉太平洋集团（韩国）
- 雅诗兰黛公司（美国）
- 利洁时集团股份有限公司（英国）
- Church & Dwight Co., Inc.（美国）
- 戈德瑞消费品有限公司（印度）
- Lush Retail Ltd.（英国）
- Ethique Limited（纽西兰）
- Davines SpA（义大利）
- HiBAR（美国）
- JR Liggett有限公司（美国）

结论与建议

简介目录

Product Code: SQMIG30L2138

Global Shampoo Bar Market size was valued at USD 11.56 Million in 2024 and is poised to grow from USD 12.44 Million in 2025 to USD 22.35 Million by 2033, growing at a CAGR of 7.6% during the forecast period (2026-2033).

The global market for shampoo bars is experiencing significant growth driven by heightened consumer awareness regarding health, hygiene, and the environmental impact of plastic waste. As individuals seek alternatives to chemical-laden personal care products, there's a marked shift towards packaging-free options that contribute to sustainability efforts. The rising preference for organic, herbal, and natural ingredients reflects a desire for safer personal care solutions, particularly amidst concerns over harmful compounds like parabens and phthalates. Additionally, as hair loss is a prevalent issue for millions, the demand for effective, natural hair care products is rising. Stricter government regulations further favor organic formulations, signaling long-term support for shampoo bars as eco-friendly and skin-safe choices in personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Bar Market Segments Analysis

Global Shampoo Bar Market is segmented by Type, Hair, Distribution Channel and region. Based on Type, the market is segmented into Glycerin-based and Cold-processed Solid-surfactant. Based on Hair, the market is segmented into Normal, Dry, Oily and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Bar Market

The Global Shampoo Bar market is significantly driven by the growing consumer preference for environmentally sustainable products. Shampoo bars are frequently promoted as a greener alternative to conventional liquid shampoos, largely due to their minimal or biodegradable packaging. This eco-conscious approach not only reduces plastic waste but also lessens the energy and resources needed for production and distribution. As more individuals seek to adopt sustainable lifestyles, the appeal of shampoo bars continues to rise, positioning them as a favorable option for those looking to make environmentally responsible choices in their personal care routines.

Restraints in the Global Shampoo Bar Market

The Global Shampoo Bar market faces certain challenges, primarily due to the product's novelty for many consumers. As shampoo bars are still emerging in the beauty and personal care landscape, their availability can be limited across various regions. This lack of accessibility can hinder potential customers from discovering and experimenting with these innovative products. Additionally, the unfamiliarity surrounding shampoo bars may lead to hesitation among consumers who are accustomed to traditional liquid shampoos. As a result, these factors contribute to a restrained market growth, as widespread adoption relies on increased availability and consumer education about the benefits of shampoo bars.

Market Trends of the Global Shampoo Bar Market

The Global Shampoo Bar market is experiencing a significant upward trend driven by a growing consumer preference for sustainable and eco-friendly products. As environmental consciousness rises, shoppers are increasingly abandoning traditional bottled shampoos in favor of shampoo bars, which often boast minimal or biodegradable packaging. This shift reflects a broader movement towards reducing plastic waste and embracing more sustainable personal care options. Brands that offer shampoo bars are capitalizing on this demand by innovating formulation, creating unique scent profiles, and highlighting the eco-friendly aspects of their products, thereby attracting environmentally-minded consumers and reshaping market dynamics in the beauty and personal care industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Shampoo Bar Market Size by Type & CAGR (2026-2033)

Market Overview
Glycerin-based
Cold-processed Solid-surfactant

Global Shampoo Bar Market Size by Hair & CAGR (2026-2033)

Market Overview
Normal
Dry
Oily
Others

Global Shampoo Bar Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Shampoo Bar Market Size & CAGR (2026-2033)

North America (Type, Hair, Distribution Channel)
- US
- Canada
Europe (Type, Hair, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Hair, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Hair, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Hair, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Occitane International S.A. (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lush Retail Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ethique Limited (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Davines S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HiBAR (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
J.R. Liggett, Ltd. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments