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洗髮精市场规模、份额和成长分析（按类型、剂型、价格分布、髮质、通路和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1904283

洗髮精市场规模、份额和成长分析（按类型、剂型、价格分布、髮质、通路和地区划分）－2026-2033年产业预测

Shampoo Market Size, Share, and Growth Analysis, By Type (Medicated, Non-Medicated), By Form (Liquid, Bar), By Price, By Hair Type, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 194 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球洗髮精市场规模将达到 359.6 亿美元，到 2025 年将达到 374.3 亿美元，到 2033 年将达到 516.2 亿美元，预测期（2026-2033 年）的复合年增长率为 4.1%。

全球洗髮精市场正经历成长，这主要得益于消费者个人卫生意识的提高、都市化的加速以及对环保产品需求的日益增长。技术创新和个人化配方正在影响消费者的选择，尤其体现在消费者对天然成分的显着偏好。永续发展趋势和网红行销进一步推动了市场动态。随着城市环境的扩张，消费者，尤其是在新兴市场，越来越倾向于选择高端护髮产品。环保意识强的消费者正在积极寻找含有天然和有机成分的洗髮水，因为清洁和绿色美容的趋势正从小众走向主流。然而，激烈的市场竞争、高端成分成本的上涨以及对合成化学物质监管的日益严格等挑战也构成了阻碍，迫使品牌优先考虑研发投入，以满足不断变化的消费者偏好。

全球洗髮精市场按类型、剂型、价格、髮质、通路和地区细分。按类型划分，洗髮精为药品和准药品。依剂型划分，洗髮精为液体、固态、粉末及其他剂型。依价格划分，洗髮精为价格分布、中价格分布和高价格分布。依髮质划分，洗髮精为正常髮质、干性髮质、油性髮质、捲髮或波浪髮质、直髮及其他髮质。依通路划分，洗髮精为线上和线下通路。按地区划分，洗髮精为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

全球洗髮精市场成长要素

全球洗髮精市场正经历显着成长，各大品牌纷纷利用先进技术开发各种头髮和头皮问题的专业配方。企业积极采用微胶囊化等创新技术，可缓慢释放活性成分，进而达到持久的功效。这种朝向更个人化护髮方案的转变，促使消费者更加青睐针对特定问题（例如脱髮和头皮屑）的洗髮精。因此，在这些技术进步的推动下，市场收入不断增长，反映了护髮行业向客製化健康和美容产品发展的更广泛趋势。

限制全球洗髮精市场的因素

全球洗髮精市场面临着许多挑战，其中关键原料（例如界面活性剂和精油）价格的不可预测波动尤为突出。这些价格波动直接影响生产成本，迫使製造商相应调整定价策略。原物料成本上涨往往导致业内企业必须提高零售价格以维持盈利。这种原物料价格波动的循环为品牌带来了不确定性，品牌面临双重压力：既要应对不断上涨的成本，又要维持产品价格的竞争力。因此，这种情况严重阻碍因素了洗髮精市场的成长。

全球洗髮精市场趋势

全球洗髮精市场正呈现出显着的永续永续性趋势，消费者越来越重视环保和可生物降解的产品。这一转变源于人们对环境问题的日益关注，尤其是塑胶废弃物和微塑胶的影响。为了因应这一趋势，各大品牌纷纷推出创新产品系列，强调永续成分和采用再生材料製成的包装。这种对环保解决方案的关注反映了美容行业对透明度和责任感的日益增长的需求。随着消费者眼光的不断提升，製造商面临着将产品与这些价值观相契合的压力，这使得永续性成为推动洗髮精市场成长的关键因素。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 墨西哥
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

L'Oreal
Procter & Gamble
Unilever Plc
Henkel AG & Co. KGaA
Shiseido Company, Limited
Kao Corporation
Godrej Consumer Products Limited
Revlon, Inc.
Amway Corporation
Coty Inc.
Johnson & Johnson
Estee Lauder Companies Inc.
Olaplex Holdings, Inc.
Oriflame Cosmetics Global SA
Natura & Co Holding SA
Colgate-Palmolive Company
Bath & Body Works
Moroccanoil
PAI-SHAU
Amka Products

结论与建议

简介目录

Product Code: SQMIG30L2298

Global Shampoo market size was valued at USD 35.96 Billion in 2024 and is poised to grow from USD 37.43 Billion in 2025 to USD 51.62 Billion by 2033, growing at a CAGR of 4.1% during the forecast period (2026-2033).

The global shampoo market is experiencing growth fueled by heightened consumer awareness of personal hygiene, urbanization, and an increasing demand for eco-friendly products. Innovations in technology and personalized formulations are influencing consumer choices, with a notable shift toward natural ingredients. Sustainability trends and influencer marketing further enhance market dynamics. As urban environments expand, there is a growing inclination for premium hair care solutions, particularly in emerging markets. Eco-conscious consumers are actively seeking shampoos with natural and organic components, as the focus on clean and green beauty transitions from niche to mainstream. However, challenges such as intense competition, rising costs of premium ingredients, and stricter regulations on synthetic chemicals pose obstacles, prompting brands to prioritize research and development to meet evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Market Segments Analysis

The global Shampoo Market is segmented by Type, Form, Price, Hair Type, Distribution Channel and region. Based on Type, the market is segmented into Medicated and Non-Medicated. Based on Form, the market is segmented into Liquid, Bar, Powder and Others. Based on Price, the market is segmented into Low, Medium and High. Based on Hair Type, the market is segmented into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Market

The Global Shampoo market is experiencing significant growth as brands leverage advanced technologies to develop specialized formulations targeting diverse hair and scalp concerns. Companies are increasingly adopting innovative techniques, such as microencapsulation, which allows for the gradual release of active ingredients to provide prolonged benefits. This shift towards more personalized hair care solutions has led to a surge in consumer preference for shampoos that address specific issues like hair loss and dandruff. As a result, the market is witnessing an increase in revenue driven by these technological advancements, reflecting a broader trend towards customized health and beauty products in the hair care industry.

Restraints in the Global Shampoo Market

The global shampoo market faces notable challenges due to the unpredictable costs of essential raw materials, such as surfactants and essential oils. This volatility in pricing directly impacts production expenses, compelling manufacturers to alter their pricing strategies accordingly. As raw material costs rise, companies in the industry often find it necessary to increase retail prices to maintain profitability. This cycle of fluctuating ingredient prices creates uncertainty for brands, which must navigate the dual pressures of managing cost increases while striving to keep their products competitively priced. Consequently, this dynamic poses a significant restraint on growth within the shampoo market.

Market Trends of the Global Shampoo Market

The global shampoo market is witnessing a notable trend toward sustainability, with consumers prioritizing eco-friendly and biodegradable products. This shift is fueled by increasing awareness of environmental issues, particularly the impact of plastic waste and microplastics. Brands are responding by launching innovative lines that emphasize sustainable ingredients and packaging, often made from recycled materials. This focus on eco-conscious solutions reflects a broader demand for transparency and responsibility within the beauty sector. As consumers become more discerning about their choices, manufacturers are compelled to align their offerings with these values, making sustainability a key driver of growth in the shampoo market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Supply & Demand Trend Analysis
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Customer Buying Behaviour
Raw Material Analysis
Patent Analysis
Case Study Analysis

Global Shampoo Market Size by Type & CAGR (2026-2033)

Market Overview
Medicated
Non-Medicated

Global Shampoo Market Size by Form & CAGR (2026-2033)

Market Overview
Liquid
Bar
Powder
Others

Global Shampoo Market Size by Price & CAGR (2026-2033)

Market Overview
Low
Medium
High

Global Shampoo Market Size by Hair Type & CAGR (2026-2033)

Market Overview
Normal Hair
Dry Hair
Oily Hair
Curly or Wavy Hair
Straight Hair
Others

Global Shampoo Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline
- Supermarket/Hypermarket
- Convenience Stores
- Others

Global Shampoo Market Size & CAGR (2026-2033)

North America (Type, Form, Price, Hair Type, Distribution Channel)
- US
- Canada
Europe (Type, Form, Price, Hair Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Form, Price, Hair Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Form, Price, Hair Type, Distribution Channel)
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa (Type, Form, Price, Hair Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Olaplex Holdings, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oriflame Cosmetics Global SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co Holding SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Moroccanoil
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PAI-SHAU
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amka Products
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments