液体肥皂市场规模、份额和成长分析（按类型、产品类型、应用、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，液体肥皂市场规模将达到 246.7 亿美元，到 2025 年将达到 263.5 亿美元，到 2033 年将达到 446 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.8%。

液体肥皂市场正经历显着成长，这主要得益于配方技术的进步以及消费者健康卫生意识的提升。现代液体沐浴乳，例如添加了甜菜碱和十二烷基硫酸钠等成分的产品，与传统香皂相比，具有pH值更低、对皮肤刺激性更小的优势。消费者对清洁、便利性和更佳护肤效果的偏好，以及添加维生素和各种温和添加剂的创新沐浴露等产品的出现，都推动了市场需求的成长。此外，酒店业对液体肥皂的日益普及、精美的包装设计以及便于携带的旅行装规格也促进了市场扩张。然而，高昂的价格、竞争激烈的替代品、生产过程中能源消耗带来的环境问题以及监管壁垒等挑战可能会阻碍市场成长，但尚未开发的地区和持续的技术创新仍蕴藏着巨大的发展机会。

液体肥皂市场驱动因素

全球日益增强的卫生和清洁意识正显着推动液体肥皂市场的发展。液体肥皂不仅能有效洗手，还能清洁餐具、瓷砖、地板和衣物等各种表面，有助于降低微生物感染的风险。为了回应这种意识提升，世界各国政府都在积极推广个人卫生习惯，尤其是在公共场所，例如洗手间。此外，在医院、诊所和诊断中心等医疗机构中使用液体肥皂对于最大限度地减少医疗相关感染也发挥着重要作用，进一步推动了市场的动态。

液体肥皂市场的限制

由于对一些已知对皮肤有害的成分（例如对羟基苯甲酸酯和三氯生）的安全担忧，液体肥皂市场面临严峻的挑战。消费者对这些物质危害的认知不断提高，正在对消费者的信任度和需求产生负面影响。此外，液体肥皂需要大量的包装，主要由塑胶製成，以防止洩漏。这不仅导致昂贵的包装材料增加了生产成本，也使得固态皂的零售价格高于块状肥皂。此外，过度使用塑胶对环境的影响也会导致製造商的碳足迹增加，进一步阻碍市场排放。

液体肥皂市场趋势

受卫生意识增强和各领域（包括家庭、职场和医疗机构）安全措施实施的推动，液体肥皂市场正经历显着增长。非接触式分配器等技术创新也促进了市场需求，这些创新提高了医院和公共场所的卫生管理水准。此外，感染疾病疫情的日益严峻也促使消费者对高效清洁产品的需求不断增长。製造商正致力于开发多功能液体肥皂以满足不同的清洁需求，同时拓展有机和永续产品线，以满足消费者对环保产品的偏好。日益增强的环保意识推动了产品向植物来源成分和无过敏原配方的转变，提升了产品的吸引力和功效，市场前景依然强劲。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析
• 专利分析
• 原料分析

全球液体肥皂市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 有机的
• 传统的

全球液体肥皂市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 手洗
• 洗面乳
• 表面清洁剂
• 其他的

全球液体肥皂市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 商业的
• 住宅

全球液体肥皂市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 专卖店
• 超级市场和大卖场
• 便利商店
• 线上销售管道

全球液体肥皂市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Reckitt Benckiser（UK）
• Henkel AG & Co. KGaA（Germany）
• SC Johnson & Son（US）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• Godrej Consumer Products（India）
• Dabur India（India）
• ITC Limited（India）
• PZ Cussons（UK）
• McBride plc（UK）
• Kimberly-Clark Corporation（US）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Church & Dwight（US）
• Colgate-Palmolive Philippines, Inc（Philippines）
• RSPL Group（India）
• Vi-Jon, Inc.（US）

结论与建议

Liquid Soap Market size was valued at USD 24.67 Billion in 2024 and is poised to grow from USD 26.35 Billion in 2025 to USD 44.6 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The liquid soap market is witnessing significant growth due to advancements in formulations and heightened consumer awareness around health and hygiene. Modern liquid bath soaps, featuring ingredients like betaines and sodium laurate, offer improved skin compatibility with lower pH levels compared to traditional soaps. The rise in demand is fueled by a preference for cleanliness, convenience, and enhanced skin benefits, alongside innovations such as body washes enriched with vitamins and various skin-friendly additives. The hospitality industry's increasing reliance on liquid soap, appealing packaging designs, and travel-friendly sizes further stimulate market expansion. However, challenges such as high prices, competition from alternatives, environmental concerns related to production energy consumption, and regulatory hurdles may hinder growth, while opportunities persist in underdeveloped regions and due to ongoing technological advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Soap Market Segments Analysis

Global Liquid Soap Market is segmented by Type, Product Type, Application, Distribution and region. Based on Type, the market is segmented into Organic and Conventional. Based on Product Type, the market is segmented into Hand wash, Face wash, Surface Cleaner and Others. Based on Application, the market is segmented into Commercial and Residential. Based on Distribution, the market is segmented into Specialty Stores, Supermarkets & Hypermarkets, Convenience stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Soap Market

The growing awareness surrounding hygiene and cleanliness among the global population is significantly boosting the liquid soap market. Liquid soap serves as an effective solution for cleaning hands and various surfaces, including utensils, tiles, floors, and clothing, thereby reducing the risk of microbial infections. In response to this heightened awareness, governments around the world are enacting initiatives to encourage personal hygiene practices, particularly in public facilities like restrooms. Furthermore, the application of liquid soap in healthcare settings, such as hospitals, clinics, and diagnostic centers, plays a crucial role in minimizing healthcare-associated infections, further contributing to the positive market dynamics.

Restraints in the Liquid Soap Market

The liquid soap market faces significant challenges due to concerns regarding the safety of ingredients commonly used in these products, such as parabens and triclosan, which are known to be harmful to the skin. Growing awareness of the adverse effects associated with these substances has negatively impacted consumer trust and demand. Moreover, the liquid form of soap requires extensive packaging, predominantly plastic, to prevent leaks. This not only increases production costs due to expensive packaging materials but also leads to higher retail prices compared to solid soap bars. Additionally, the environmental implications of excessive plastic use contribute to a higher carbon footprint for manufacturers, further hindering market growth.

Market Trends of the Liquid Soap Market

The liquid soap market is experiencing significant growth driven by heightened hygiene awareness and the implementation of safety protocols across various sectors, including homes, workplaces, and healthcare facilities. The demand is buoyed by innovations, such as touch-free dispensers, which enhance sanitation practices in hospitals and public spaces. This trend is further supported by the increasing prevalence of infectious diseases, prompting consumers to seek effective cleaning solutions. Additionally, manufacturers are focusing on multifunctional liquid soaps that cater to diverse cleaning needs, alongside the development of organic and sustainable options that meet consumer preferences for eco-friendly products. As environmental consciousness rises, the market outlook remains strong, bolstered by a shift towards plant-based and allergen-free formulations that enhance product appeal and efficacy.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Raw Material Analysis

Global Liquid Soap Market Size by Type & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Liquid Soap Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Hand wash
• Face wash
• Surface Cleaner
• Others

Global Liquid Soap Market Size by Application & CAGR (2026-2033)

• Market Overview
• Commercial
• Residential

Global Liquid Soap Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience stores
• Online Sales Channel

Global Liquid Soap Market Size & CAGR (2026-2033)

• North America (Type, Product Type, Application, Distribution)
  • US
  • Canada
• Europe (Type, Product Type, Application, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Application, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Application, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Application, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Philippines, Inc (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations