人造奶油市场规模、份额和成长分析（按类型、通路、最终用户和地区划分）—2026-2033年产业预测

预计到 2024 年，全球人造奶油市场规模将达到 227.6 亿美元，到 2025 年将达到 234.5 亿美元，到 2033 年将达到 297 亿美元，预测期（2026-2033 年）的复合年增长率为 3%。

全球人造奶油市场预计将迎来显着成长，主要受各年龄层消费者对烘焙点心和糖果甜点需求不断增长的推动。注重健康的消费者越来越多地选择人造奶油，因为它具有降低低密度脂蛋白（LDL）胆固醇水平等益处。植物来源和无乳製品产品，尤其适合乳糖不耐症人群，进一步推动了市场扩张。人口老化预计也将促使消费者更加重视健康食品的偏好。此外，人造奶油的低脂、低热量和低胆固醇特性深受注重健康的消费者欢迎，其成本绩效也巩固了其在新兴经济体（如中国和印度）的受欢迎程度。食品生产商也越来越多地将人造奶油作为一种永续且营养丰富的配料，进一步巩固了其市场地位。

全球人造奶油市场驱动因素

全球人造奶油市场的成长主要得益于人们对心臟健康的日益关注以及对反式脂肪有害影响的担忧。消费者越来越倾向选择低饱和脂肪、以植物油为原料的人造奶油产品。此外，添加了Omega-3脂肪酸等功能性成分以增加营养的产品也越来越受到消费者的偏好。这种对更健康人造奶油替代品的需求转变，反映了人们在饮食中更加重视健康和福祉的普遍趋势。

限制全球人造奶油市场的因素

全球人造奶油市场面临许多挑战，其中之一便是其价格相对于传统油脂（如植物油）而言较高。这个价格问题引发了人们对人造奶油可负担性的担忧，尤其是在消费者往往注重预算的发展中地区。因此，人造奶油在这些地区的市场渗透率有限，许多消费者倾向于选择更经济实惠且易于获取的替代品来满足烹饪和烘焙需求。这一趋势凸显了製造商亟需解决价格敏感问题，并提升人造奶油在价格敏感型市场（消费者更倾向于偏好性价比更高的产品）的吸引力。

全球人造奶油市场趋势

塑造全球人造奶油市场的关键趋势之一是消费者对更健康替代品的需求日益增长。消费者越来越倾向于选择反式脂肪含量更低、热量更低、富含植物成分的人造奶油产品。这种转变反映了消费者对健康和保健的日益关注，促使生产商开发和创新符合消费者饮食习惯和生活方式的人造奶油产品。因此，市面上涌现大量健康型人造奶油产品，使人造奶油不仅成为一种用途广泛的烹饪原料，更成为适合日常食用的营养之选。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究

全球人造奶油市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 难的
• 柔软的
• 液体

全球人造奶油市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 专卖店
• 便利商店
• 线上零售
• 其他的

全球人造奶油市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 面向一般消费者
• HoReCa
• 工业的

全球人造奶油市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Upfield（Netherlands）
• BRF SA（Brazil）
• Grupo Bimbo（Mexico）
• Emmi AG（Switzerland）
• Unilever（United Kingdom）
• Fjordland（Norway）
• Land O'Lakes（United States）
• Conagra Brands（United States）
• Bunge Limited（United States）
• Wilmar International（Singapore）
• NMGK Group（Russia）
• Fuji Oil Holdings（Japan）
• Mewah International（Singapore）
• Yildiz Holding（Turkey）
• Kerry Group（Ireland）
• Orkla ASA（Norway）
• AarhusKarlshamn（Sweden）
• Vandemoortele（Belgium）
• Puratos Group（Belgium）
• Cargill（United States）

结论与建议

Global Margarine Market size was valued at USD 22.76 Billion in 2024 and is poised to grow from USD 23.45 Billion in 2025 to USD 29.7 Billion by 2033, growing at a CAGR of 3% during the forecast period (2026-2033).

The global margarine market is poised for substantial growth driven by the rising demand for baked goods and confections among various age groups. Health-conscious consumers are increasingly drawn to margarine due to its benefits, including the ability to lower low-density lipoprotein (LDL) cholesterol levels. As a plant-based, dairy-free option, it caters well to lactose intolerant individuals, further propelling market expansion. The growing aging population is also expected to shift consumption preferences toward healthier food choices. Additionally, margarine's low fat, low calorie, and low cholesterol attributes appeal to health-savvy buyers, while its cost-effectiveness ensures its popularity in emerging economies like China and India. Food manufacturers are increasingly opting for margarine as a sustainable and nutritious ingredient, reinforcing its market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Margarine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Margarine Market Segments Analysis

Global Margarine Market is segmented by Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Hard, Soft and Liquid. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retails and Others. Based on End User, the market is segmented into Household Consumers, HoReCa and Industrial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Margarine Market

The global margarine market is being propelled by a growing awareness of heart health and concerns regarding the negative impacts of trans fats. Consumers are increasingly seeking margarine options that contain lower levels of saturated fats and are formulated with plant-based oils. Additionally, there is a rising preference for products that incorporate functional ingredients, such as omega-3 fatty acids, which enhance the nutritional profile of these spreads. This shift toward healthier margarine alternatives reflects a broader trend among individuals who are prioritizing their health and well-being in their dietary choices.

Restraints in the Global Margarine Market

The global margarine market faces challenges due to the comparatively high cost of margarine in relation to traditional fats like vegetable oils. This pricing issue poses affordability concerns, particularly in developing regions, where consumers tend to be more budget-conscious. As a result, the market penetration of margarine is limited in these areas, as many individuals opt for more economical and readily available alternatives for their cooking and baking needs. This trend underscores the need for manufacturers to address price sensitivity to enhance the appeal of margarine in price-sensitive markets, where cost-effective options dominate consumer preferences.

Market Trends of the Global Margarine Market

A significant trend shaping the global margarine market is the surge in demand for healthier alternatives to traditional products. Consumers are increasingly gravitating towards margarine varieties that feature reduced trans fats, lower calorie counts, and enhanced plant-based ingredients. This shift reflects a broader focus on health and wellness among consumers, prompting manufacturers to innovate and develop margarine that aligns with dietary preferences and lifestyle choices. As a result, the market is witnessing a proliferation of options that cater to health-conscious individuals, positioning margarine not only as a versatile cooking ingredient but also as a viable, nutritious choice for everyday consumption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Margarine Market Size by Type & CAGR (2026-2033)

• Market Overview
• Hard
• Soft
• Liquid

Global Margarine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retails
• Others

Global Margarine Market Size by End User & CAGR (2026-2033)

• Market Overview
• Household Consumers
• HoReCa
• Industrial

Global Margarine Market Size & CAGR (2026-2033)

• North America (Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Upfield (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BRF S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fjordland (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land O'Lakes (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NMGK Group (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Oil Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mewah International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yildiz Holding (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AarhusKarlshamn (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vandemoortele (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puratos Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations