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市场调查报告书
商品编码
1785409
人造奶油市场-全球产业规模、份额、趋势、机会和预测,按产品类型(软质、液体、其他)、按应用(商业、家用)、按地区和竞争,2020-2030 年预测Margarine Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Soft, Liquid, Others), By Application (Commercial, Household), By Region & Competition, 2020-2030F |
2024 年全球人造奶油市场价值为 39.8 亿美元,预计到 2030 年将成长到 47.2 亿美元,预测期内的复合年增长率为 2.93%。由于消费者偏好转向植物性和非乳製品替代品,全球人造奶油市场正在稳步增长。人造奶油主要由植物油製成,因其价格实惠、保质期更长、与奶油相比饱和脂肪含量更低而越来越受欢迎。它在烘焙、烹饪和食品製造中的广泛应用增加了它在家庭、商业和工业领域的吸引力。健康趋势,包括对无胆固醇和低脂涂抹酱的需求,正在进一步推动产品创新。此外,城市化进程加快、零售网路扩大以及纯素食和弹性素食生活方式的兴起,正在显着影响市场的发展和消费模式。
市场概览 | |
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预测期 | 2026-2030 |
2024年市场规模 | 39.8亿美元 |
2030年市场规模 | 47.2亿美元 |
2025-2030 年复合年增长率 | 2.93% |
成长最快的领域 | 商业的 |
最大的市场 | 北美洲 |
植物基和纯素产品需求不断增长
监管和标籤限制
转向清洁标籤和天然成分
Global Margarine Market was valued at USD 3.98 billion in 2024 and is expected to grow to USD 4.72 billion by 2030 with a CAGR of 2.93% during the forecast period. The global margarine market is experiencing steady growth due to shifting consumer preferences toward plant-based and dairy-free alternatives. Margarine, made primarily from vegetable oils, is increasingly favored for its affordability, longer shelf life, and lower saturated fat content compared to butter. Its wide range of applications in baking, cooking, and food manufacturing adds to its appeal across household, commercial, and industrial sectors. Health trends, including demand for cholesterol-free and low-fat spreads, are further boosting product innovation. Additionally, growing urbanization, expanding retail networks, and the rise of vegan and flexitarian lifestyles are significantly influencing the market's evolution and consumption patterns.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 3.98 Billion |
Market Size 2030 | USD 4.72 Billion |
CAGR 2025-2030 | 2.93% |
Fastest Growing Segment | Commercial |
Largest Market | North America |
Key Market Drivers
Growing Demand for Plant-Based and Vegan Products
One of the most significant drivers of the global margarine market is the rising consumer inclination toward plant-based and vegan diets. As awareness of environmental sustainability, animal welfare, and personal health increases, consumers are actively seeking alternatives to animal-derived products, including butter. Margarine, typically made from vegetable oils such as soybean, canola, palm, and sunflower, is positioned as a dairy-free and vegan-friendly alternative. This makes it an appealing option for vegans, vegetarians, and lactose-intolerant individuals.
The rise in flexitarian diets where consumers reduce meat and dairy intake without fully eliminating them has also expanded the target demographic for margarine producers. Moreover, plant-based margarine often comes fortified with vitamins such as A and D, making it more nutritionally attractive than traditional butter. Food manufacturers are responding by launching new formulations free from animal products, trans fats, and artificial additives, further boosting consumer confidence in margarine products. According to the Plant Based Foods Association (PBFA), global sales of plant-based foods grew by over 10% in 2024, reflecting a strong shift toward alternatives like plant-based margarine.
Key Market Challenges
Regulatory and Labeling Constraints
The margarine industry faces complex and evolving regulations in many parts of the world related to food labeling, fat content, and trans fats. Governments and health organizations have been increasingly strict about the use of partially hydrogenated oils (PHOs), which are a source of artificial trans fats once common in margarine. For example, the United States Food and Drug Administration (FDA) banned the use of PHOs in food products, and similar regulations have been implemented across the European Union and other regions. These rules have forced manufacturers to significantly reformulate their products, often at higher cost and with impacts on taste or texture.
In addition to ingredient restrictions, labeling requirements can vary widely between markets, adding complexity for companies operating globally. The need to comply with country-specific definitions of "low-fat," "cholesterol-free," or "vegan" adds further challenges in maintaining consistency in branding and marketing. Navigating these regulations while still appealing to a broad consumer base requires significant investment in product development, legal compliance, and consumer education. Non-compliance can lead to penalties, product recalls, or reputational damage, all of which can negatively impact market share.
Key Market Trends
Shift Toward Clean Label and Natural Ingredients
One of the most significant trends influencing the global margarine market is the growing consumer demand for clean label and natural ingredient formulations. Consumers are increasingly avoiding artificial preservatives, synthetic additives, and ingredients perceived as "chemical" or overly processed. This trend is especially prominent among Millennials and Gen Z, who are highly health-conscious and value transparency and simplicity in food labeling. As a result, margarine manufacturers are reformulating their products to align with these expectations, removing artificial colorings, emulsifiers, and hydrogenated oils. According to the 2024 report, over 70% of global consumers now check ingredient lists before purchase, with 64% preferring products with simple, natural, and recognizable ingredients fueling the clean label trend in food categories like margarine.
The clean label movement has also encouraged the inclusion of recognizable, plant-based ingredients such as sunflower oil, olive oil, coconut oil, and shea butter. Brands are emphasizing non-GMO, organic, and minimally processed components in their marketing to build trust with consumers. Additionally, innovations in natural preservation methods and packaging have enabled longer shelf lives without relying on synthetic stabilizers, allowing margarine products to appeal to the modern, ingredient-conscious buyer.
In this report, the Global Margarine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Margarine Market.
Global Margarine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: