广藿香油市场规模、份额和成长分析（按产品类型、特性、萃取製程、分销通路、功能、最终用途和地区划分）－2026-2033年产业预测

2024 年全球广藿香油市场规模为 7,745 万美元，预计从 2025 年的 7,977 万美元成长到 2033 年的 1.0105 亿美元，预测期（2026-2033 年）的复合年增长率为 3%。

从广藿香植物叶片中提取的广藿香油，在中国、日本、印尼和马达加斯加等地区引起了广泛关注和喜爱。其用途涵盖香料和替代疗法，在世界各地不同的文化中都有应用。人们对天然香料日益增长的偏好以及替代疗法的广泛使用预计将推动广藿香油的销售。此外，芳香疗法的日益普及以及人们对各种用途的天然精油的需求不断增长，预计也将促进市场需求的成长。然而，价格波动和品质问题等挑战可能会阻碍广藿香油市场的整体成长。预计北美将继续保持主导地位。

全球广藿香油市场驱动因素

受香水和香氛产业对天然香料需求不断增长的推动，全球广藿香油市场预计将迎来显着成长。随着消费者对有机和永续产品的需求日益增长，广藿香油在各种天然香氛配方中的应用也越来越普遍。这种对环保产品日益增长的需求预计将显着提升广藿香油的销量，使其成为众多香氛配方中的关键成分。因此，市场可望受益于香氛产业对纯正天然成分日益增长的偏好。

限制全球广藿香油市场的因素

全球广藿香油市场面临许多限制因素，主要体现在其生产和供应对特定地理区域的依赖。即使这些关键区域的供应出现微小波动，也可能导致价格大幅波动，进而造成成本的突然上涨或下跌。这种不稳定性阻碍了市场的整体成长和发展，也使得相关人员难以维持广藿香油价格和供应的稳定。因此，对有限地域的依赖构成了一种风险，可能会对市场动态和投资者对产业长期永续性的信心产生不利影响。

全球广藿香油市场趋势

全球广藿香油市场正加速向永续生产和采购模式转型，反映出消费者对环保产品的日益增长的偏好。采用永续措施的製造商和供应商正积极布局，以吸引具有环保意识的消费者，并提升市场份额。这种转变不仅满足了消费者对永续原料日益增长的需求，也使企业能够有效地将产品宣传为环保替代品，从而扩大市场覆盖范围。随着永续性成为关键卖点，优先考虑这些实践的广藿香油企业有望在不断变化的市场中受益于销售额的成长和客户忠诚度的提升。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球广藿香油市场规模（依产品种类及复合年增长率划分）（2026-2033 年）

• 淡香广藿香油
• 黑广藿香油

全球广藿香油市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 有机耕作
• 传统的

全球广藿香油市场规模（依萃取製程和复合年增长率划分）（2026-2033 年）

• 蒸汽蒸馏
• 水蒸馏

全球广藿香油市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 直销
• 间接销售
  • 专卖店
  • 药局
  • 电子商务

全球广藿香油市场规模（按功能和复合年增长率划分）（2026-2033 年）

• 抗发炎作用
• 抗忧郁剂
• 香味
• 情绪调节剂
• 除臭剂
• 其他的

全球广藿香油市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 化妆品和个人护理
  • 护髮
  • 护肤
  • 香水/香氛
• 芳香疗法
• 食品饮料业
• 製药
• 其他的

全球广藿香油市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• PT. Djasula Wangi
• Givaudan
• Takasago International Corporation
• Nusaroma
• Firmenich SA
• PT. Botanagra Indonesia
• Van Aroma
• PT. INDESSO AROMA
• Eastern Agencies Aromatics Pvt. Ltd.
• Treatt Plc

结论与建议

Global Patchouli Oil Market size was valued at USD 77.45 Million in 2024 and is poised to grow from USD 79.77 Million in 2025 to USD 101.05 Million by 2033, growing at a CAGR of 3% during the forecast period (2026-2033).

Patchouli oil, derived from the leaves of the patchouli plant, has garnered significant interest and popularity in regions such as China, Japan, Indonesia, and Madagascar. Its applications span fragrance and alternative medicine across diverse cultures globally. The rising inclination towards natural fragrances and the increasing use of alternative medicine are projected to boost patchouli oil sales. Additionally, the expanding popularity of aromatherapy and the growing preference for natural essential oils across various applications are expected to enhance demand. However, challenges such as price volatility and quality concerns are likely to impede the overall growth of the patchouli oil market. North America is anticipated to maintain a leading position in the global patchouli oil landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Patchouli Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Patchouli Oil Market Segments Analysis

Global Patchouli Oil Market is segmented by Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use and region. Based on Product Type, the market is segmented into Light Patchouli Oil and Dark Patchouli Oil. Based on Nature, the market is segmented into Organic and Conventional. Based on Extraction Process, the market is segmented into Steam Distillation and Hydro Distillation. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on Function, the market is segmented into Anti-inflammatory, Anti-depressant, Flavoring Agent, Mood-harmonizer, Deodorizing and Others. Based on End Use, the market is segmented into Cosmetics and Personal Care, Aromatherapy, Food and Beverage Industry, Pharmaceuticals and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Patchouli Oil Market

The Global Patchouli Oil market is expected to experience substantial growth driven by the increasing demand for natural fragrances within the perfume and fragrance industry. As consumers increasingly seek out organic and sustainable options, the use of patchouli oil in crafting various natural scents is becoming more prevalent. This rising trend towards eco-friendly products is anticipated to significantly enhance the sales of patchouli oil, positioning it as a key ingredient in the formulation of diverse fragrances. Consequently, the market is poised to benefit from the growing preference for authentic and naturally sourced components in the fragrance sector.

Restraints in the Global Patchouli Oil Market

The Global Patchouli Oil market faces significant constraints due to its dependency on specific geographical regions for production and supply. Any minor fluctuations in supply from these key areas can lead to substantial price volatility, causing either a dramatic increase or decrease in costs. Such instability can hinder the overall growth and development of the market, making it challenging for stakeholders to maintain consistent pricing and availability of patchouli oil. As a result, this reliance on limited regions poses risks that can adversely affect market dynamics and investor confidence in the long-term sustainability of the industry.

Market Trends of the Global Patchouli Oil Market

The Global Patchouli Oil market is increasingly leaning towards sustainable production and sourcing practices, reflecting a growing consumer preference for eco-friendly products. Manufacturers and suppliers who adopt environmentally responsible methods are positioning themselves to capture the attention of eco-conscious buyers, enhancing their market presence. This shift not only meets the rising demand for sustainably sourced ingredients but also allows companies to effectively promote their offerings as green alternatives, thereby expanding their market reach. As sustainability becomes a pivotal selling point, businesses in the patchouli oil sector that prioritize these practices stand to benefit from improved sales and customer loyalty in an evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Patchouli Oil Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Light Patchouli Oil
• Dark Patchouli Oil

Global Patchouli Oil Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Patchouli Oil Market Size by Extraction Process & CAGR (2026-2033)

• Market Overview
• Steam Distillation
• Hydro Distillation

Global Patchouli Oil Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Direct
• Indirect
  • Specialty Stores
  • Drug Stores
  • E-Retail

Global Patchouli Oil Market Size by Function & CAGR (2026-2033)

• Market Overview
• Anti-inflammatory
• Anti-depressant
• Flavoring Agent
• Mood-harmonizer
• Deodorizing
• Others

Global Patchouli Oil Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Cosmetics and Personal Care
  • Hair Care
  • Skin Care
  • Perfumes and Fragrances
• Aromatherapy
• Food and Beverage Industry
• Pharmaceuticals
• Others

Global Patchouli Oil Market Size & CAGR (2026-2033)

• North America (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • US
  • Canada
• Europe (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PT. Djasula Wangi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givaudan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takasago International Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nusaroma
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firmenich SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PT. Botanagra Indonesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Aroma
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PT. INDESSO AROMA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Agencies Aromatics Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treatt Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations