化妆品市场规模、份额和成长分析（按类型、性别、类别、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，化妆品市场规模将达到 3,036.3 亿美元，到 2025 年将达到 3,224.6 亿美元，到 2033 年将达到 5,217.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.2%。

化妆品产业已成为个人仪容护理的重要组成部分，不仅能提升外在形象，还能增强个人魅力和自信心。市场驱动因素包括消费者对维生素C、视网醇透明质酸等关键成分的认知度不断提高，以及抗衰老产品、精华液和专业护髮产品中创新配方的推出。各公司正致力于打造便利易用的包装，并提升产品功能以吸引顾客，例如配备按摩洗面乳施用器。社群媒体正在提升品牌知名度，并促进市场扩张。此外，消费者对天然和有机产品的需求不断增长，反映了他们对更温和、更永续产品的偏好，而製造商也正在积极响应这一趋势。男士护肤的日益普及和女性购买力的提升也推动了化妆品需求的成长。

化妆品市场成长要素

由于消费者对包括护肤、美容和护髮在内的各类产品的兴趣和需求不断增长，化妆品市场正经历显着增长。韩国化妆品品牌在西方市场的崛起，以及富含天然成分的新产品的推出，进一步加速了这一趋势。消费者的偏好正显着地从合成产品转向符合永续性概念的环保产品。这种转变体现在「绿色标籤」的流行上，绿色标籤强调使用透过生物技术开发的植物来源成分，从而重新定义了天然化妆品这个类别。

制约化妆品市场的因素

由于消费者对化妆品潜在副作用和皮肤问题的认识不断提高，化妆品市场面临巨大的限制。随着人们对日常使用化妆品的负面影响了解得越来越多，例如化学成分丰富的洗髮精和护髮素可能导致的皮肤损伤和脱髮等风险，消费者明显转向更安全的替代品。此外，外科手术选择的日益普及也影响着消费者的选择，促使许多人重新考虑使用化学化妆品。这些因素综合起来，预计将阻碍化妆品市场的成长，因为消费者将转向更天然、更安全的选择。

化妆品市场趋势

受素食主义兴起和消费者对合成及石油衍生成分相关健康问题日益关注的推动，化妆品市场正经历着向纯素产品的强劲转变。随着消费者对清洁美容和永续性动物实验产品的偏好青睐，预计将进一步推动该产业的创新和成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球化妆品市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 保养品
• 美髮化妆品
• 美甲化妆品
• 眼部彩妆
• 香水和除臭剂
• 其他的

全球化妆品市场规模：依性别划分及复合年增长率（2026-2033 年）

• 男性
• 女士
• 男女通用的

全球化妆品市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 有机天然
• 传统的

全球化妆品市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 店铺
• 非门市

全球化妆品市场规模（按地区划分）及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• L'Oreal（France）
• Unilever（United Kingdom/Netherlands）
• Estee Lauder Companies（United States）
• Procter & Gamble（United States）
• Colgate-Palmolive（United States）
• Shiseido（Japan）
• LVMH（France）
• Beiersdorf（Germany）
• Natura &Co（Brazil）
• Coty（United States）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Puig（Spain）
• Henkel（Germany）
• L'Occitane International（Luxembourg）
• Mary Kay（United States）
• Avon Products（United States）
• Revlon（United States）
• Sally Beauty Holdings（United States）
• Intercos（Italy）

结论与建议

Cosmetics Market size was valued at USD 303.63 Billion in 2024 and is poised to grow from USD 322.46 Billion in 2025 to USD 521.75 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The cosmetics industry has become integral to personal grooming, enhancing not only appearance but also personality and confidence. Key drivers of market growth include heightened awareness surrounding essential ingredients like vitamin C, retinol, and hyaluronic acid, alongside the introduction of innovative formulations such as anti-aging solutions, serums, and specialized hair products. Companies are focusing on user-friendly packaging, enhancing customer attraction with features like massage-like applicators in face washes. Social media has elevated brand visibility, fueling market expansion. Additionally, the rising demand for natural and organic products reflects consumers' preference for skin-friendly and environmentally sustainable options, prompting manufacturers to adapt. Growing awareness in men's skincare and increased purchasing power among women further substantiate the rising demand for cosmetics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetics Market Segments Analysis

Global Cosmetics Market is segmented by Type, Gender, Category, Distribution Channel and region. Based on Type, the market is segmented into Skin Cosmetics, Hair Cosmetics, Nail Cosmetics, Eye Cosmetics, Fragrances and deodorants and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Category, the market is segmented into Organic & Natural and Conventional. Based on Distribution Channel, the market is segmented into Store and Non-store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetics Market

The cosmetics market is experiencing significant growth due to increasing awareness and demand for a variety of products such as skincare, beauty care, and hair care. The rise of Korean cosmetic brands in Western markets, coupled with the launch of new products featuring natural ingredients, is further propelling this trend. There has been a noticeable shift in consumer preferences toward eco-friendly items that resonate with sustainability ideals, moving away from synthetic options. This shift is reflected in the popularity of "green labeling," which emphasizes the use of bioengineered plant-based ingredients formulated through biotechnology, thereby redefining the landscape of natural cosmetics.

Restraints in the Cosmetics Market

The cosmetics market faces significant restraints due to a growing awareness among consumers regarding potential side effects associated with cosmetic products and skin concerns. As individuals become more informed about the adverse effects of daily cosmetic use, including risks such as skin damage and hair loss from chemical-laden shampoos and conditioners, the shift towards safer alternatives becomes more pronounced. Additionally, the increasing availability of surgical options further influences consumer choices, leading many to reconsider the use of chemical-based cosmetics. These factors combined are anticipated to hinder the growth of the cosmetics market as consumers gravitate towards more natural and less harmful options.

Market Trends of the Cosmetics Market

The cosmetics market is increasingly witnessing a strong shift towards vegan products, driven by the surge in veganism and heightened consumer awareness of health issues linked to synthetic and petroleum-based ingredients. As consumers prioritize clean beauty and sustainability, the demand for organic beauty products formulated with plant-based extracts and non-toxic components continues to rise. This shift has prompted many cosmetic brands to collaborate with dermatologists and experts in natural formulations to create effective yet safe products, enhancing credibility and trust. The growing preference for eco-friendly, cruelty-free options is expected to further catalyze innovation and growth within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cosmetics Market Size by Type & CAGR (2026-2033)

• Market Overview
• Skin Cosmetics
• Hair Cosmetics
• Nail Cosmetics
• Eye Cosmetics
• Fragrances and deodorants
• Others

Global Cosmetics Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Unisex

Global Cosmetics Market Size by Category & CAGR (2026-2033)

• Market Overview
• Organic & Natural
• Conventional

Global Cosmetics Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store
• Non-store

Global Cosmetics Market Size & CAGR (2026-2033)

• North America (Type, Gender, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Gender, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Gender, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Gender, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Gender, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intercos (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations