睫毛膏市场－全球产业规模、份额、趋势、机会和预测，依产品、性质、销售通路、地区和竞争格局划分，2021-2031年预测

全球睫毛膏市场规模将从2025年的66.5亿美元成长到2031年的84.7亿美元，复合年增长率为4.11%。睫毛膏是一种专门配製的化妆品，透过加深、浓密、拉长或定型睫毛来增强睫毛效果，通常使用刷子或棒子涂抹。

主要市场驱动因素

病毒式社群媒体趋势和网红行销正在迅速重塑全球睫毛膏市场格局，TikTok 和 Instagram 等平台能够迅速创造对特定产品的大量需求。消费者越来越依赖展示「使用前后」效果的短影片内容，这缩短了购买流程，并让能够製造病毒式传播的品牌受益。

主要市场挑战

全球睫毛膏市场扩张面临来自各行各业的严格监管，这主要受制于化学品安全和成分透明度的限制。由于睫毛膏直接涂抹于敏感的眼部区域，因此与其他化妆品类别相比，它需要接受更严格的安全评估。

主要市场趋势

精华液注入型混合睫毛膏配方的激增，将着色与睫毛滋养功效相结合，重新定义了产品价值。消费者越来越重视化妆步骤中的「护肤」环节，寻求富含角蛋白、生物素和胜肽的睫毛膏，以对抗日常佩戴和卸妆造成的睫毛脆弱易断。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球睫毛膏市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品分类（普通型、防水型）
  • 自然（有机、传统）
  • 依销售管道（多品牌商店、超市/大型超市、线上、专卖店、其他（专卖店、直销等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美睫毛膏市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲睫毛膏市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区睫毛膏市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲睫毛膏市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美睫毛膏市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球睫毛膏市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• The Estee Lauder Companies Inc.
• LVMH Moet Hennessy Louis Vuitton
• Aurea Group
• Inika Organic
• Revlon Inc.
• L'Oreal SA
• Coty Inc.
• Unilever Plc.
• Natura Holding SA

第十六章：策略建议

第17章调查会社について・免责事项

The Global Mascara Market will grow from USD 6.65 Billion in 2025 to USD 8.47 Billion by 2031 at a 4.11% CAGR. Mascara is a cosmetic preparation specifically formulated to enhance the eyelashes by darkening, thickening, lengthening, or defining them, typically applied using a brush or wand.

Key Market Drivers

The Influence of Viral Social Media Trends and Influencer-Led Marketing is rapidly reshaping the global mascara landscape, as platforms like TikTok and Instagram create immediate, high-volume demand for specific products. Consumers increasingly rely on short-form video content demonstrating "before and after" effects, which compresses the path to purchase and rewards brands that can generate algorithmic virality.

Key Market Challenges

The stringent regulatory landscape regarding chemical safety and ingredient transparency serves as a significant impediment to the expansion of the global mascara market. Because mascara is applied directly to the sensitive ocular region, it is subject to more rigorous safety assessments than other cosmetic categories. Manufacturers must navigate a complex, fragmented system of international compliance standards, where an ingredient approved in one region may be restricted in another. This regulatory fragmentation forces companies to formulate multiple versions of the same product or conduct extensive, costly testing to ensure universal compliance, which directly delays product launches and extends the time-to-market for new innovations.

Key Market Trends

The Proliferation of Serum-Infused Hybrid Mascara Formulations is redefining product value by merging pigmentation with lash-conditioning treatments. Consumers are increasingly prioritizing the "skinification" of their makeup routines, seeking mascaras enriched with keratin, biotin, and peptides to counteract lash brittleness caused by daily wear and removal. This convergence of aesthetics and care has allowed mass-market brands to premiumize their portfolios, sustaining revenue momentum even as purchasing power fluctuates.

Key Market Players

• The Estee Lauder Companies Inc.
• LVMH Moet Hennessy Louis Vuitton
• Aurea Group
• Inika Organic
• Revlon Inc.
• L'Oreal S.A
• Coty Inc.
• Unilever Plc.
• Natura Holding S.A.

Report Scope:

In this report, the Global Mascara Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mascara Market, By Product:

• Regular
• Waterproof

Mascara Market, By Nature:

• Organic
• Conventional

Mascara Market, By Sales Channel:

• Multi-Branded Stores
• Supermarkets/Hypermarkets
• Online
• Specialty Stores
• Others (Exclusive Stores, Direct Sales, etc.)

Mascara Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mascara Market.

Available Customizations:

Global Mascara Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mascara Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Regular, Waterproof)
  • 5.2.2. By Nature (Organic, Conventional)
  • 5.2.3. By Sales Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Specialty Stores, Others (Exclusive Stores, Direct Sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Mascara Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Nature
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mascara Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Nature
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Mascara Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Nature
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Mascara Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Nature
      • 6.3.3.2.3. By Sales Channel

7. Europe Mascara Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Nature
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mascara Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Nature
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Mascara Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Nature
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Mascara Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Nature
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Mascara Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Nature
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Mascara Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Nature
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Mascara Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Nature
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mascara Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Nature
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Mascara Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Nature
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Mascara Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Nature
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Mascara Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Nature
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Mascara Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Nature
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Mascara Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Nature
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mascara Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Nature
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Mascara Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Nature
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Mascara Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Nature
      • 9.3.3.2.3. By Sales Channel

10. South America Mascara Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Nature
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mascara Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Nature
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Mascara Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Nature
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Mascara Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Nature
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mascara Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Estee Lauder Companies Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. LVMH Moet Hennessy Louis Vuitton
• 15.3. Aurea Group
• 15.4. Inika Organic
• 15.5. Revlon Inc.
• 15.6. L'Oreal S.A
• 15.7. Coty Inc.
• 15.8. Unilever Plc.
• 15.9. Natura Holding S.A.

16. Strategic Recommendations

17. About Us & Disclaimer