国内旅游市场规模、份额及成长分析（依目的、预算、交通方式、住宿设施类型及地区划分）－2026-2033年产业预测

预计到 2024 年，国内旅游市场规模将达到 17879.9 亿美元，到 2025 年将达到 22758 亿美元，到 2033 年将达到 55447.6 亿美元，预测期（2026-2033 年）的复合年增长率为 13.4%。

国内旅游市场在国家经济中扮演着至关重要的角色，为住宿设施、交通和旅游景点等各个行业创造了可观的收入。该行业不仅能增强当地企业实力，还能透过创造就业机会和振兴经济来促进社区发展。不断壮大的中产阶级和强有力的政府政策等因素正在显着推动国内消费，尤其是在新兴经济体。此外，随着越来越多的人寻求在家附近进行休閒，避免国际旅行的许多麻烦（例如签证办理），国内旅游的趋势正在加速发展。国内旅游促进了文化交流，并透过让游客更深入地体验当地传统文化，丰富了他们的旅行体验。总而言之，科技进步大大促进了国内旅游的发展和普及，提升了其吸引力和活力。

国内旅游市场驱动因素

推动国内旅游市场发展的关键因素是个人可支配收入的成长和全球生活方式的改变。随着人们拥有更多经济资源，他们越来越倾向将预算的更大比例用于休閒活动。这种转变通常转化为人们更愿意在国内旅行，无论是度假、商务活动或其他各种原因。人们越来越渴望探索本地景点，在家附近享受愉悦的体验，这反映了更广泛的趋势：在不断变化的社会经济条件下，旅行已成为人们生活中不可或缺的一部分。

国内旅游市场的限制因素

国内旅游市场面临的重大挑战源自于自然灾害、健康危机和突发事件等不可预测事件的不可预见性，这些事件严重影响了旅游计画。此类事件往往导致旅游限制、边境关闭和航班取消，对游客和旅游相关企业造成重大经济损失。由此导致的旅游需求下降进一步加剧了这些问题，形成一系列连锁反应，影响整个旅游业的健康发展。每次发生此类不可预测的事件，都会削弱游客的信心，阻碍国内旅游业的成长潜力。

国内旅游市场趋势

在消费者日益增强的环境和社会责任意识的推动下，国内旅游市场正经历着向永续旅游模式的重大转变。旅客越来越重视能够体现自身价值观的体验，他们寻求环保的住宿设施、低影响的活动以及与当地社区的互动。这一趋势凸显了人们对与目的地进行真实互动以及最大限度减少旅行对生态环境影响的渴望。因此，旅游业企业正在透过采用永续实践和推广环保服务来适应这一变化，这不仅提升了自身的吸引力，也有助于为子孙后代保护文化和自然资源。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球国内旅游市场规模：依旅游目的及复合年增长率划分（2026-2033 年）

• 休閒
• 商业
• 教育目的
• 医疗保健
• 宗教目的

全球国内旅游市场规模（按预算及复合年增长率划分）（2026-2033 年）

• 低的
• 中等的
• 高的

全球国内旅游市场规模（依交通方式划分）及复合年增长率（2026-2033 年）

• 飞机
• 铁路
• 道路（私家车）
• 公路（含驾驶）

全球国内旅游市场规模（依住宿设施类型划分）及复合年增长率（2026-2033 年）

• 饭店/度假村
• 民宿/家庭旅馆
• 民宿/爱彼迎
• 露营/房车

全球国内旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Indian Hotels Company Limited（India）
• EIH Limited（India）
• Lemon Tree Hotels Limited（India）
• Mahindra Holidays & Resorts India Limited（India）
• Royal Orchid Hotels Limited（India）
• On the Beach Group plc（United Kingdom）
• Trip.com Group Limited（China）
• Expedia Group, Inc.（United States）
• Booking Holdings Inc.（United States）
• Marriott International, Inc.（United States）
• Hilton Worldwide Holdings Inc.（United States）
• InterContinental Hotels Group plc（United Kingdom）
• Accor SA（France）
• TUI AG（Germany）
• Airbnb, Inc.（United States）
• Wyndham Hotels & Resorts, Inc.（United States）
• Choice Hotels International, Inc.（United States）
• Hyatt Hotels Corporation（United States）
• MakeMyTrip Limited（India）
• Aitken Spence Hotel Holdings PLC（Sri Lanka）

结论与建议

Domestic Tourism Market size was valued at USD 1787.99 Billion in 2024 and is poised to grow from USD 2027.58 Billion in 2025 to USD 5544.76 Billion by 2033, growing at a CAGR of 13.4% during the forecast period (2026-2033).

The domestic tourism market plays a crucial role in a nation's economy by generating substantial revenue for various sectors, including hospitality, transportation, and attractions. This sector not only bolsters local businesses but also fosters community development through job creation and economic stimulation. Factors such as an expanding middle class and strong government initiatives have spurred significant domestic spending, particularly in emerging economies. Additionally, the shift towards local travel has gained momentum as individuals seek leisure options closer to home, bypassing international travel complexities like visas. Domestic tourism encourages cultural exchanges, enriching visitors' experiences through deeper engagement with local traditions. Overall, technological advancements have greatly facilitated the growth and accessibility of domestic travel, enhancing its appeal and vibrancy.

Top-down and bottom-up approaches were used to estimate and validate the size of the Domestic Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Domestic Tourism Market Segments Analysis

Global Domestic Tourism Market is segmented by Purpose, Budget, Mode of Travel, Accommodation Type and region. Based on Purpose, the market is segmented into Leisure, Business, Educational, Medical and Religious. Based on Budget, the market is segmented into Low, Mid and High. Based on Mode of Travel, the market is segmented into Air, Rail, Road (Self-driving) and Road (Chauffeured). Based on Accommodation Type, the market is segmented into Hotel/Resort, Guest House/B, Homestay/AirBnB and Camping/RV. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Domestic Tourism Market

A significant force propelling the domestic tourism market is the rise in disposable income and evolving lifestyles among individuals globally. As people have more financial resources at their disposal, they tend to allocate a greater portion of their budgets toward leisure activities. This shift often results in an increased propensity to embark on domestic travels, whether for vacations, business-related endeavors, or various other reasons. The desire to explore local attractions and engage in enjoyable experiences closer to home has become more pronounced, reflecting a broader trend where travel has become an integral part of people's lives, driven by their changing social and economic circumstances.

Restraints in the Domestic Tourism Market

A significant challenge faced by the domestic tourism market stems from the unpredictability of natural disasters, health crises, and unforeseen circumstances that can severely impact travel arrangements. Such incidents frequently result in travel restrictions, border closures, and the cancellation of flights, leading to considerable financial setbacks for both tourists and tourism-related businesses. The consequent decline in travel demand can further exacerbate these issues, creating a cycle of disruption that affects the overall health of the tourism industry. As these unpredictable events occur, they undermine traveler confidence and hinder the growth potential of the domestic tourism sector.

Market Trends of the Domestic Tourism Market

The domestic tourism market is witnessing a significant shift towards sustainable tourism practices, driven by a growing awareness among consumers of environmental and social responsibility. Travelers increasingly prioritize experiences that reflect their values, seeking eco-friendly accommodations, low-impact activities, and local community engagement. This trend highlights a preference for authentic interactions with destinations and a desire to minimize the ecological footprint of travel. As a result, businesses in the tourism sector are adapting by implementing sustainable practices and promoting eco-conscious offerings, which not only enhance their appeal but also contribute to the preservation of cultural and natural resources for future generations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Domestic Tourism Market Size by Purpose & CAGR (2026-2033)

• Market Overview
• Leisure
• Business
• Educational
• Medical
• Religious

Global Domestic Tourism Market Size by Budget & CAGR (2026-2033)

• Market Overview
• Low
• Mid
• High

Global Domestic Tourism Market Size by Mode of Travel & CAGR (2026-2033)

• Market Overview
• Air
• Rail
• Road (Self-driving)
• Road (Chauffeured)

Global Domestic Tourism Market Size by Accommodation Type & CAGR (2026-2033)

• Market Overview
• Hotel/Resort
• Guest House/B
• Homestay/AirBnB
• Camping/RV

Global Domestic Tourism Market Size & CAGR (2026-2033)

• North America (Purpose, Budget, Mode of Travel, Accommodation Type)
  • US
  • Canada
• Europe (Purpose, Budget, Mode of Travel, Accommodation Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Purpose, Budget, Mode of Travel, Accommodation Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Purpose, Budget, Mode of Travel, Accommodation Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Purpose, Budget, Mode of Travel, Accommodation Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Indian Hotels Company Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EIH Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemon Tree Hotels Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra Holidays & Resorts India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Orchid Hotels Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On the Beach Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aitken Spence Hotel Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations