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市场调查报告书
商品编码
1943673

国内旅游市场－全球产业规模、份额、趋势、机会及预测（按旅行类型、游客类型、预订方式、地区和竞争情况划分，2021-2031年）

Domestic Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Tour Type, By Tourism Type, By Mode Of Booking, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3个工作天内

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简介目录

全球国内旅游市场预计将从 2025 年的 2,1962.8 亿美元大幅成长至 2031 年的 4,7,828.4 亿美元，年复合成长率达 13.85%。

在这个领域，国内休閒、商务和探亲访友等旅游活动主要受可支配收入增长、政府振兴地方经济的倡议以及改善区域交通的基础设施投资等因素驱动。这些因素促使更多人探索本国市场，进而带动国内住宿设施需求持续成长。世界旅游及旅行理事会（WTTC）预测，到2024年，全球国内旅游支出将达到创纪录的5.4兆美元。

市场概览
预测期 2027-2031
市场规模：2025年 2,196,280 万美元
市场规模：2031年 47828.4亿美元
复合年增长率：2026-2031年 13.85%
成长最快的细分市场 在线的
最大的市场 北美洲

儘管成长趋势积极，但由于全球主要地区持续的经济波动和高通膨，市场仍面临严峻挑战。这种经济不稳定降低了消费者的购买力，减少了自由裁量权收入，迫使旅客优先考虑必要开支而非休閒活动。因此，家庭可能会缩短旅行时间或减少每次旅行的支出，即使旅行量有所回升，也会威胁到国内旅游业的持续收入成长。

市场驱动因素

政府加强对国内旅游的支持与推广力度，成为市场成长的主要动力。政府积极利用文化遗产地和假日来刺激地方经济发展。透过提升传统节庆活动的吸引力，并补贴本地旅游项目，这些倡议有效地引导消费者支出流向国内住宿和零售业，起到缓衝作用，抵御国际市场波动。例如，春节期间的策略性推广活动显着提升了游客数量。根据中国文化和旅游部2025年2月发布的假期旅游数据，2025年春节期间国内旅客数量将达到创纪录的5.01亿人次，年增5.9%。

旅行者优先考虑便利性和经济性，推动了「宅度假」和短途旅行的兴起，进一步促进了国内市场的发展。随着家庭自由裁量权，人们的出行方式发生了显着变化，频繁的短途旅行目的地转向邻近的郊区和乡村地区，这有助于降低当地企业的季节性风险。根据Airbnb于2025年10月发布的《新兴目的地重塑冬季旅行》报告，家庭将成为美国国内旅行需求的主要驱动力，其中80%的家庭会选择郊区和地区作为度假目的地。同时，美国旅游协会预测，到2025年，美国国内旅行总支出将达到1.2兆美元，凸显了区域旅游经济的稳健性。

市场挑战

经济波动和持续高企的通货膨胀率对全球国内旅游市场的永续扩张构成重大障碍。生活成本上涨直接降低消费者的购买力，减少实际可支配收入，迫使他们优先考虑必需品支出而非休閒活动。这种经济压力迫使旅客采取节约成本的行为，例如缩短旅行时间、选择价格较低的住宿设施以及减少餐饮和辅助服务的支出，即使游客数量看似稳定，也会限制每位游客的收入。

这种通膨压力体现在某些旅游项目成本的上涨上，这直接抑制了非必需消费的出行。根据美国旅游协会（USTA）的数据显示，2024年7月休閒服务物价指数年增3.4%，显示休閒活动的成本持续攀升。这些基本旅游体验价格的上涨造成了消费障碍，抑制了需求，并限制了市场利用国内旅游日益增长的需求的能力。

市场趋势

随着商务旅行和休閒商务旅行逐渐融入国内旅行计划，旅行模式正在发生根本性的变化。远距办公的兴起使得人们能够将旅行时间延长至週末和假日之外。这一趋势使得旅游业对严格的季节性依赖性降低，因为员工可以利用灵活的工作时间前往各地旅行，而无需占用正式的假期，从而有效地将工作与休閒活动融合在一起。根据纳文公司于2025年1月发布的《2025年企业差旅及费用状况报告》，到2024年，54%的商务旅客将至少进行两次商务休閒相结合的旅行，这凸显了这种双用途旅行模式日益增长的受欢迎程度。这也为提供商务级设施的住宿设施创造了新的收入来源。

同时，向永续和可再生国内旅游的明显转变正在重塑市场动态，其意义远不止于环境保护，而是积极将当地社区的福祉放在首位。旅客越来越倾向于选择能够缓解过度旅游、确保经济效益公平惠及当地居民的旅游体验，他们通常会前往一些二线景点，并参与社区主导的活动。 Booking.com 于 2025 年 4 月发布的《2025 年永续旅游报告》显示，53% 的旅客现在意识到旅游业对当地社区的影响，这标誌着人们在与国内旅游目的地进行负责任的互动方面发生了重大转变，这种互动方式旨在恢復而非消耗当地资源。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球国内旅游市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按旅行类型（探险、精神/文化之旅、运动之旅、週末度假、其他）
    • 依旅游类型（区域旅游、州际旅游）
    • 透过预约方式（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美国内旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲国内旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区国内旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲国内旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美国内旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章：全球国内旅游市场：SWOT分析

第十四章 波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Abercrombie & Kent USA LLC
  • Expedia Group
  • Cox and Kings Ltd.
  • Kensington Tours
  • Micato Safari
  • Scott Dunn Ltd.
  • Tauck, Inc.
  • Thomas Cook India Ltd.
  • La Vacanza Travel
  • Butterfield & Robinson

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 19671

The Global Domestic Tourism Market is projected to expand significantly, rising from USD 2196.28 Billion in 2025 to USD 4782.84 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 13.85%. This sector involves residents traveling within their own national boundaries for leisure, business, or visiting friends and relatives, driven by increasing disposable incomes, government initiatives to revitalize local economies, and infrastructure investments that improve regional accessibility. These factors encourage citizens to explore their own countries and sustain demand for local hospitality, with the World Travel & Tourism Council forecasting global domestic tourist spending to reach a record 5.4 trillion U.S. dollars in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2196.28 Billion
Market Size 2031USD 4782.84 Billion
CAGR 2026-203113.85%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this positive growth trajectory, the market faces a significant challenge due to persistent economic volatility and high inflation in key global regions. This economic instability erodes consumer purchasing power and reduces discretionary income, compelling travelers to prioritize essential expenditures over leisure activities. Consequently, households may shorten trip durations or lower their spending per trip, threatening the sustained revenue growth of the domestic tourism sector even as travel volumes recover.

Market Driver

Increasing government support and promotional campaigns for local tourism function as primary catalysts for market growth, with authorities actively leveraging cultural heritage and public holidays to stimulate regional economies. By enhancing the appeal of traditional festivals and subsidizing local travel initiatives, these efforts effectively redirect consumer spending toward domestic hospitality and retail sectors, buffering the industry against international volatility. For instance, the strategic promotion of the Spring Festival significantly boosted participation; according to the Ministry of Culture and Tourism of China, February 2025, in its holiday tourism data release, the country recorded a record 501 million domestic tourist trips during the 2025 Spring Festival, representing a 5.9 percent year-on-year increase.

The surging popularity of staycations and short-duration trips further propels the domestic market, driven by travelers prioritizing convenience and affordability. As households manage discretionary budgets, there is a marked shift toward frequent, short-haul getaways to nearby suburban or rural locales, which helps reduce seasonality risks for local businesses. According to Airbnb, October 2025, in the 'Emerging Destinations Redefine Winter Travel' report, families led domestic travel demand in the United States, with 80% choosing suburban and rural locations for their getaways, while the U.S. Travel Association forecast domestic travelers would spend a total of 1.2 trillion U.S. dollars in 2025, underscoring the financial resilience of the local travel economy.

Market Challenge

The persistence of economic volatility and high inflation rates presents a formidable obstacle to the sustained expansion of the global domestic tourism market. As the cost of living increases, consumers experience a direct erosion of purchasing power and a reduction in real discretionary income, forcing them to rigorously prioritize essential household expenditures over leisure activities. This financial strain compels travelers to adopt cost-saving behaviors, such as shortening trip durations, selecting lower-tier accommodations, or reducing spending on dining and auxiliary services, which limits the revenue yield per tourist even if visitor numbers appear to stabilize.

The impact of this inflationary pressure is evident in the rising costs of specific tourism components, which directly discourage discretionary travel. According to the U.S. Travel Association, in July 2024, the price index for recreation services rose by 3.4% compared to the previous year, signaling a persistent increase in the cost of leisure activities. This elevation in pricing for fundamental travel experiences creates an affordability barrier that dampens demand and restricts the market's ability to capitalize on the renewed interest in domestic exploration.

Market Trends

The integration of workations and bleisure into domestic itineraries is fundamentally altering travel patterns, as the normalization of remote work allows individuals to extend trips beyond standard weekends or holidays. This trend decouples tourism from strict seasonality, as employees utilize flexible schedules to explore regional destinations without taking formal leave, effectively merging professional obligations with leisure activities. According to Navan, January 2025, in the 'State of Corporate Travel and Expense 2025' report, 54% of business travelers took at least two trips that blended business and leisure in 2024, highlighting the widespread adoption of this dual-purpose travel model which creates new revenue streams for accommodations offering business-grade amenities.

A distinct shift towards sustainable and regenerative domestic tourism is simultaneously reshaping market dynamics, moving beyond simple environmental conservation to actively prioritizing local community welfare. Travelers are increasingly seeking experiences that mitigate overtourism and ensure economic benefits are equitably distributed among residents, often by visiting secondary locations or engaging in community-led activities. According to Booking.com, April 2025, in the '2025 Sustainable Travel Report', 53% of travelers are now conscious of tourism's impact on local communities, indicating a significant pivot towards responsible engagement with domestic destinations that restores rather than depletes local resources.

Key Market Players

  • Abercrombie & Kent USA LLC
  • Expedia Group
  • Cox and Kings Ltd.
  • Kensington Tours
  • Micato Safari
  • Scott Dunn Ltd.
  • Tauck, Inc.
  • Thomas Cook India Ltd.
  • La Vacanza Travel
  • Butterfield & Robinson

Report Scope

In this report, the Global Domestic Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Domestic Tourism Market, By Tour Type

  • Adventure
  • Spiritual/Cultural
  • Sports
  • Weekend Getaways
  • Others

Domestic Tourism Market, By Tourism Type

  • Local Travel
  • Interstate Travel

Domestic Tourism Market, By Mode Of Booking

  • Online
  • Offline

Domestic Tourism Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Domestic Tourism Market.

Available Customizations:

Global Domestic Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Domestic Tourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Tour Type (Adventure, Spiritual/Cultural, Sports, Weekend Getaways, Others)
    • 5.2.2. By Tourism Type (Local Travel, Interstate Travel)
    • 5.2.3. By Mode Of Booking (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Domestic Tourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Tour Type
    • 6.2.2. By Tourism Type
    • 6.2.3. By Mode Of Booking
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Domestic Tourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Tour Type
        • 6.3.1.2.2. By Tourism Type
        • 6.3.1.2.3. By Mode Of Booking
    • 6.3.2. Canada Domestic Tourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Tour Type
        • 6.3.2.2.2. By Tourism Type
        • 6.3.2.2.3. By Mode Of Booking
    • 6.3.3. Mexico Domestic Tourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Tour Type
        • 6.3.3.2.2. By Tourism Type
        • 6.3.3.2.3. By Mode Of Booking

7. Europe Domestic Tourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Tour Type
    • 7.2.2. By Tourism Type
    • 7.2.3. By Mode Of Booking
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Domestic Tourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Tour Type
        • 7.3.1.2.2. By Tourism Type
        • 7.3.1.2.3. By Mode Of Booking
    • 7.3.2. France Domestic Tourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Tour Type
        • 7.3.2.2.2. By Tourism Type
        • 7.3.2.2.3. By Mode Of Booking
    • 7.3.3. United Kingdom Domestic Tourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Tour Type
        • 7.3.3.2.2. By Tourism Type
        • 7.3.3.2.3. By Mode Of Booking
    • 7.3.4. Italy Domestic Tourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Tour Type
        • 7.3.4.2.2. By Tourism Type
        • 7.3.4.2.3. By Mode Of Booking
    • 7.3.5. Spain Domestic Tourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Tour Type
        • 7.3.5.2.2. By Tourism Type
        • 7.3.5.2.3. By Mode Of Booking

8. Asia Pacific Domestic Tourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Tour Type
    • 8.2.2. By Tourism Type
    • 8.2.3. By Mode Of Booking
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Domestic Tourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Tour Type
        • 8.3.1.2.2. By Tourism Type
        • 8.3.1.2.3. By Mode Of Booking
    • 8.3.2. India Domestic Tourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Tour Type
        • 8.3.2.2.2. By Tourism Type
        • 8.3.2.2.3. By Mode Of Booking
    • 8.3.3. Japan Domestic Tourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Tour Type
        • 8.3.3.2.2. By Tourism Type
        • 8.3.3.2.3. By Mode Of Booking
    • 8.3.4. South Korea Domestic Tourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Tour Type
        • 8.3.4.2.2. By Tourism Type
        • 8.3.4.2.3. By Mode Of Booking
    • 8.3.5. Australia Domestic Tourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Tour Type
        • 8.3.5.2.2. By Tourism Type
        • 8.3.5.2.3. By Mode Of Booking

9. Middle East & Africa Domestic Tourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Tour Type
    • 9.2.2. By Tourism Type
    • 9.2.3. By Mode Of Booking
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Domestic Tourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Tour Type
        • 9.3.1.2.2. By Tourism Type
        • 9.3.1.2.3. By Mode Of Booking
    • 9.3.2. UAE Domestic Tourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Tour Type
        • 9.3.2.2.2. By Tourism Type
        • 9.3.2.2.3. By Mode Of Booking
    • 9.3.3. South Africa Domestic Tourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Tour Type
        • 9.3.3.2.2. By Tourism Type
        • 9.3.3.2.3. By Mode Of Booking

10. South America Domestic Tourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Tour Type
    • 10.2.2. By Tourism Type
    • 10.2.3. By Mode Of Booking
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Domestic Tourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Tour Type
        • 10.3.1.2.2. By Tourism Type
        • 10.3.1.2.3. By Mode Of Booking
    • 10.3.2. Colombia Domestic Tourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Tour Type
        • 10.3.2.2.2. By Tourism Type
        • 10.3.2.2.3. By Mode Of Booking
    • 10.3.3. Argentina Domestic Tourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Tour Type
        • 10.3.3.2.2. By Tourism Type
        • 10.3.3.2.3. By Mode Of Booking

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Domestic Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Abercrombie & Kent USA LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Expedia Group
  • 15.3. Cox and Kings Ltd.
  • 15.4. Kensington Tours
  • 15.5. Micato Safari
  • 15.6. Scott Dunn Ltd.
  • 15.7. Tauck, Inc.
  • 15.8. Thomas Cook India Ltd.
  • 15.9. La Vacanza Travel
  • 15.10. Butterfield & Robinson

16. Strategic Recommendations

17. About Us & Disclaimer