乳清蛋白市场规模、份额及成长分析（按类型、形式、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，乳清蛋白市场规模将达到 73.9 亿美元，到 2025 年将达到 81.7 亿美元，到 2033 年将达到 181.6 亿美元，在预测期（2026-2033 年）内复合年增长率为 10.5%。

人们日益增强的健康意识推动了乳清蛋白的需求，这在很大程度上得益于健身和运动组织的推广。乳清蛋白具有抗菌和降血压等有益特性，因此被广泛应用于各种食品中，包括烘焙点心、乳製品、饮料、谷物和婴幼儿食品。消费者对增强免疫力补充剂的兴趣日益浓厚，也促进了乳清蛋白在日常饮食中的普及。乳清蛋白用途广泛，不仅能提升营养价值和食品品质，还能开发出低乳糖、高蛋白的产品。此外，对可食用薄膜等创新应用的研究也持续推动着乳清蛋白市场的成长。在个人护理领域，乳清蛋白的保湿和调理特性也备受关注，食品生产商可将其作为一种经济高效的功能性成分添加到包装食品中，从而提升产品的吸引力和竞争优势。

乳清蛋白市场驱动因素

全球乳清蛋白市场的主要驱动力是低碳水化合物、高蛋白饮食的流行带动了蛋白质补充剂和运动营养食品需求的成长。健身爱好者和运动员数量的增加，以及人们对乳清蛋白健康益处的认识不断提高，进一步推动了这一趋势。消费者越来越了解乳清蛋白的益处，例如增加肌肉量、减少体脂肪和增强免疫系统。这种共同的兴趣不仅凸显了蛋白质在健康和保健方面的重要性，也推动了乳清蛋白市场的扩张。

限制乳清蛋白市场的因素

全球乳清蛋白市场面临的主要挑战之一是其相对于其他蛋白质来源的高成本。乳清蛋白生产所需的高精尖技术和专用设备是造成价格高昂的主要原因，这阻碍了价格敏感型消费者（尤其是在新兴市场）的接受度。此外，乳清蛋白中较高的乳糖含量可能会导致乳糖不耐受人群消化器官系统问题，从而限制他们的摄取。这些价格因素，加上饮食限制，可能会使潜在买家放弃选择乳清蛋白作为首选蛋白质补充剂，从而阻碍市场成长。

乳清蛋白市场趋势

在健康意识日益增强的推动下，乳清蛋白市场呈现出显着的「洁净标示」和「天然产品」趋势。现今的消费者重视透明度，倾向选择添加剂和加工过程最少的乳清蛋白产品。受有机和天然产品需求激增的驱动，各大生产商正不断创新并强化产品线，以强调「洁净标示」原则。因此，品牌不仅关注成分的纯度，还致力于提供详尽的产品讯息，帮助消费者就乳清蛋白补充剂的品质和来源做出明智的选择。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析

全球乳清蛋白市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 乳清蛋白隔离群（WPI）
• 乳清蛋白浓缩物（WPC）
• 乳清蛋白水解物（WPH）

全球乳清蛋白市场规模（依形态划分）及复合年增长率（2026-2033 年）

• 粉末
• 液体

全球乳清蛋白市场规模（依应用领域划分）及复合年增长率（2026-2033 年）

• 运动营养
• 营养补充品
• 婴儿奶粉
• 食品添加物
• 饮料
• 饲料

全球乳清蛋白市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Optimum Nutrition
• Transparent Labs
• MuscleBlaze
• Dymatize
• MuscleTech
• Bio-Engineered Supplements & Nutrition（BSN）
• CytoSport
• MusclePharm
• Maximum Human Performance（MHP）
• Now Sports
• Isopure
• Allmax Nutrition
• Gaspari Nutrition
• Labrada Nutrition
• Ultimate Nutrition
• Cellucor
• Pro Jym
• Nutricost
• Myprotein
• Scitec Nutrition

结论与建议

Whey Protein Market size was valued at USD 7.39 Billion in 2024 and is poised to grow from USD 8.17 Billion in 2025 to USD 18.16 Billion by 2033, growing at a CAGR of 10.5% during the forecast period (2026-2033).

The rising focus on health consciousness is driving significant demand for whey protein, largely influenced by recommendations from fitness and sports entities. This protein is increasingly incorporated into various food products, including baked goods, dairy items, beverages, cereals, and baby foods due to its beneficial antibacterial and antihypertensive properties. The heightened consumer interest in immunity-boosting supplements is further propelling whey protein's integration into daily diets. Its versatility enhances nutritional value and food quality while enabling the development of low-lactose, high-protein offerings. Additionally, research into innovative applications, such as edible films, supports ongoing growth. In personal care, whey protein's hydrating and conditioning benefits are attracting attention, while food producers leverage it as a cost-effective, functional substitute for richer ingredients in packaged goods, enhancing product appeal and competitive positioning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whey Protein market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whey Protein Market Segments Analysis

Global Whey Protein Market is segmented by Type, Form, Application and region. Based on Type, the market is segmented into Whey protein isolate (WPI), Whey protein concentrate (WPC), Whey Protein Hydrolysates (WPH). Based on Form, the market is segmented into Powder, Liquid. Based on Application, the market is segmented into Sports Nutrition, Dietary Supplements, Infant Formula, Food Additives, Beverages, Feed, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Whey Protein Market

A significant catalyst for the global whey protein market is the surging demand for protein supplements and sports nutrition, driven by the rising popularity of low-carbohydrate, high-protein diets. This trend is further supported by the growing population of fitness enthusiasts and athletes, as well as heightened awareness surrounding the health advantages of whey protein. Consumers are increasingly recognizing its benefits, which include enhancing muscle mass, aiding in body fat reduction, and strengthening the immune system. This collective interest not only emphasizes the importance of protein in health and wellness but also accelerates the expansion of the whey protein market.

Restraints in the Whey Protein Market

A significant challenge facing the global whey protein market is its higher cost compared to alternative protein sources. The advanced technology and specialized equipment required for whey protein production contribute to its premium price, making it less accessible to price-sensitive consumers, especially in emerging markets. Furthermore, the elevated lactose content in whey protein can lead to digestive issues for individuals who are lactose intolerant, resulting in limited consumption. This combination of affordability concerns and dietary restrictions poses obstacles to market growth, as it may deter potential buyers from choosing whey protein as their preferred protein supplement.

Market Trends of the Whey Protein Market

The whey protein market is witnessing a significant trend towards clean label and natural products, driven by an increasingly health-conscious consumer base. Today's consumers prioritize transparency and are gravitating towards whey protein offerings that boast minimal additives and processing. This surge in demand for organic and natural formulations has prompted key market players to innovate and enhance their product lines by emphasizing clean label principles. As a result, brands are not only focusing on the purity of their ingredients but also on providing detailed product information, ensuring that consumers can make informed choices about the quality and origin of their whey protein supplements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Whey Protein Market Size by Type & CAGR (2026-2033)

• Market Overview
• Whey Protein Isolates (WPI)
• Whey Protein Concentrates (WPC)
• Whey Protein Hydrolysates (WPH)

Global Whey Protein Market Size by Form & CAGR (2026-2033)

• Market Overview
• Powder
• Liquid

Global Whey Protein Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sports Nutrition
• Dietary Supplements
• Infant Formula
• Food Additives
• Beverages
• Feed

Global Whey Protein Market Size & CAGR (2026-2033)

• North America, (Type, Form, Application)
  • US
  • Canada
• Europe, (Type, Form, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Form, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Form, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Form, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Optimum Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dymatize
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio-Engineered Supplements & Nutrition (BSN)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CytoSport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maximum Human Performance (MHP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Sports
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isopure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allmax Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaspari Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Labrada Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cellucor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Jym
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutricost
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scitec Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation