燕麦市场规模、份额及成长分析（按类型、应用、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球燕麦市场规模将达到 79.7 亿美元，到 2025 年将达到 84.1 亿美元，到 2033 年将达到 129 亿美元，预测期（2026-2033 年）的复合年增长率为 5.5%。

全球燕麦市场正经历强劲成长，这主要得益于消费者对燕麦促进消化和提升能量水平益处的认知不断提高。燕麦片、格兰诺拉麦片棒和燕麦饮料等燕麦产品的需求不断增长，进一步推动了市场扩张，尤其是在欧洲，有机和无麸质燕麦产品的需求很高。在亚太地区，健康意识的增强和西方饮食文化的影响也促进了市场显着成长。拉丁美洲和中东及非洲地区饮食习惯的改变也激发了人们对燕麦的兴趣，展现出巨大的市场潜力。主要市场趋势包括燕麦奶和植物性零食等产品的持续创新，以及透过超级市场和线上平台拓展分销管道，确保更多消费者能够购买燕麦产品。

全球燕麦市场驱动因素

全球燕麦市场的成长主要得益于消费者健康意识的提升，这使得人们对营养价值高的食品格外关注。燕麦因其卓越的营养价值和多种健康益处而脱颖而出，例如改善消化器官系统健康和降低胆固醇。这种日益增长的健康意识正推动着注重健康的消费者将燕麦视为一种营养丰富、天然健康的食品，有助于提升整体健康水平。因此，燕麦作为均衡饮食的重要组成部分，其市场需求和受欢迎程度也随之提升。

限制全球燕麦市场的因素

由于燕麦的地理分布范围有限，且受某些气候条件的影响，全球燕麦市场面临许多限制。这种地理限制可能阻碍燕麦的供应，因为恶劣天气和农业挑战会扰乱燕麦的种植和收割。这会导致供应链波动，进而推高价格，并限製本地产量不足地区的燕麦供应。此外，严重依赖进口来满足需求的地区还面临额外的物流挑战。这增加了成本，进一步加剧了市场动态的复杂性，最终影响消费者获得这种重要谷物的机会。

全球燕麦市场趋势

全球燕麦市场正呈现出一股显着趋势，这主要得益于消费者对有机种植和永续来源产品需求的激增。随着注重健康的消费者将环境永续性置于首位，他们开始青睐不使用农药、合成肥料和基因改造作物种植的燕麦。这种偏好不仅体现了消费者对安全营养食品的追求，也凸显了他们致力于透过永续农业实践来维护土壤健康和生物多样性保护的决心。此外，有机燕麦通常被认为具有更佳的风味和营养价值，因此更受消费者青睐。这一日益壮大的趋势也反映了食品产业正向更永续的消费模式转变。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

全球燕麦市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 全谷谷物燕麦
• 燕麦轧延
• 钢切燕麦
• 即食燕麦片
• 其他的

全球燕麦市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 饮食
• 饲料
• 个人护理和化妆品
• 其他的

全球燕麦市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 超级市场/大卖场
• 便利商店
• 杂货店
• 在线的
• 其他的

全球燕麦市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Kellogg's（United States）
• General Mills（United States）
• Nestle（Switzerland）
• PepsiCo（United States）
• Post Holdings（United States）
• Archer Daniels Midland（United States）
• Associated British Foods（United Kingdom）
• Conagra Brands（United States）
• Bunge Limited（United States）
• Glanbia（Ireland）
• Kerry Group（Ireland）
• The Hain Celestial Group（United States）
• Oatly Group AB（Sweden）
• Marico Limited（India）
• GrainCorp（Australia）
• Wilmar International（Singapore）
• SunOpta（Canada）
• Seaboard Corporation（United States）
• Ingredion Incorporated（United States）
• Tate & Lyle（United Kingdom）

结论与建议

Global Oats Market size was valued at USD 7.97 Billion in 2024 and is poised to grow from USD 8.41 Billion in 2025 to USD 12.9 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global oats market is witnessing robust growth, driven by increasing consumer awareness of oats' benefits on digestion and energy levels. The rising demand for oat-based products like oatmeal, granola bars, and beverages is further fueling this expansion, particularly in Europe, where the appetite for organic and gluten-free options is high. In the Asia Pacific, heightened health consciousness and Western dietary influences are contributing to significant market increases. Untapped potential exists in Latin America and the Middle East and Africa, where changing diets are leading to greater interest in oats. Key market trends include continuous product innovation, such as oat milk and plant-based snacks, alongside expanded distribution through supermarkets and online platforms, ensuring broader access to oat products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segments Analysis

Global Oats Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Whole Oats, Rolled Oats, Steel Cut, Instant Oats and Others. Based on Application, the market is segmented into Food & Beverage, Animal Feed, Personal Care and Cosmetics and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Oats Market

The Global Oats market is being propelled by a rising consumer consciousness surrounding healthy living, leading to a significant focus on foods that offer substantial nutritional advantages. Oats stand out due to their exceptional nutritional value and various health benefits, including enhanced digestive health and cholesterol reduction. This growing awareness is fostering a trend among health-focused consumers who view oats as a nutritious and natural option that contributes to overall health and wellness. As a result, oats are increasingly recognized as a vital component of a balanced diet, prompting greater demand and popularity in the marketplace.

Restraints in the Global Oats Market

The global oats market faces several restraints due to the concentrated regions where oats thrive, influenced by specific climatic conditions. This geographical limitation can hinder the consistent availability and supply of oats, as adverse weather and agricultural challenges can disrupt both cultivation and harvest. Consequently, fluctuations may occur in the supply chain, leading to increased prices and restricted access to oats in areas lacking substantial local production. Additionally, regions that rely heavily on imports to satisfy demand face additional logistical hurdles, which can elevate costs and further complicate market dynamics, ultimately impacting consumer access to this essential grain.

Market Trends of the Global Oats Market

The global oats market is experiencing a notable trend driven by the surging demand for organic and sustainably sourced products. As health-conscious consumers prioritize environmental sustainability, there is an increasing shift towards oats that are grown without pesticides, synthetic fertilizers, or GMOs. This preference not only reflects a desire for safe and nutritious food but also emphasizes a commitment to preserving soil health and biodiversity through sustainable farming practices. Moreover, organic oats are often perceived to offer enhanced flavor and nutritional benefits, making them a favored choice among consumers. This growing movement underscores the broader shift toward mindful consumption in the food industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Oats Market Size by Type & CAGR (2026-2033)

• Market Overview
• Whole Oats
• Rolled Oats
• Steel Cut
• Instant Oats
• Others

Global Oats Market Size by Application & CAGR (2026-2033)

• Market Overview
• Food & Beverage
• Animal Feed
• Personal Care and Cosmetics
• Others

Global Oats Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online
• Others

Global Oats Market Size & CAGR (2026-2033)

• North America (Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kellogg's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunge Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oatly Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrainCorp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seaboard Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations